UK Copywriters Directory - Tone of Voice

I am a one-stop shop for your content needs - a friendly, skilled writer and editor with 30 years' experience in publishing, working across the business and consumer sectors. I hold a BA (hons) degree in English and art from the University of Surrey and have built my career in newspapers, magazines and online channels. My business specialisms encompass everything from international security to healthcare and the pharmaceutical industry. In my spare (?) time I am a stained glass artist (and I've had articles published on this topic too) - but that is another story! Let me help you write your story - from an advert to an article, a Tweet to a thesis or a website to a white paper. I also write blogs for companies' websites, building engagement, trust and brand awareness that build reputation and lead to sales. I specialise in cleverly-crafted, creative content - no flannel, flummox or fluff.

So, you're searching for a copywriter...? Here's a bit about why you might like to hire me. I'm a multi-passionate brand copywriter & content designer with SEO experience. Hailing from the creative hub of Cornwall, I trained as a fashion & textile designer before moving into brand marketing and copywriting. I'm largely a lifestyle writer for the health and wellbeing, fashion, beauty & fitness industries. However, my versatile experience across B2B and B2C sectors covers: ✧ Theatre & the arts ✧ Travel, tourism & hospitality ✧ Retail ✧ Fashion design ✧ Product design & manufacturing ✧ Business & marketing ✧ Health & wellbeing ✧ Beauty & fitness ✧ Sustainability ✧ Non-profit ✧ Education I’ve crafted brand and SEO copy on subjects ranging from hospital seating design to surf lessons, in turn targeting everyone from international governments to British stay-cationers. My curiously analytical x creative brain makes me a keen researcher. If I don’t know something, I’ll learn it. I particularly like to work with passion-led start-ups, creative small businesses and entrepreneurs with a conscience. If that sounds like you, you'll likely want to free up more time to spend doing what you love. So, just leave the words to me. I'll take the time and care to get a feel for your business and what makes it tick, engage the tone of voice that attracts your ideal audience, and craft copy and content that works just as hard as you do. If you're interested in working with me, get in touch. I'd love to hear from you.

I specialise in academic texts, copywriting, translating and editing for an expert, global, English-speaking audience, working with university and medical researchers across Europe. I’ve been translating since 1999 and am happiest in the space between languages or in an intercultural setting. I also facilitate writing retreats. I am an Advanced Professional Member fo the Chartered Institute of Editing and Proofreading (CIEP), Qualified Member of the Institute of Translation and Interpreting (ITI), and vice chair of Nordic Editors and Translators (NEaT).

Writer, re-writer, editor, communications adviser: 10 years in advertising, 10 years in EU institutions, 20 years in European multinationals, 5 years in development NGOs, World Food Programme and African Development Bank as Communications Chief. Now UK based but wide European perspective. Writing on all subjects including economic development, health, politics and climate change. I have edited and written books of all types including poetry, prose, philosophy and business. Experienced copywriter and high level speechwriter.

I edited SquareMeal, London’s market-leading restaurant guide, for 13 years and I have been the restaurant expert for Telegraph Luxury since 2013. Whether contributing to trade titles such as The Caterer and Imbibe or lifestyle glossies including Marie Claire and Men’s Health, I have a proven track record of adapting my writing style and producing engaging content for different readerships. I am happy to undertake public speaking and I am a recognised opinion leader in my field. I have been quoted extensively as an expert commentator in The New York Times, the Daily Mail and the London Evening Standard.

I am Sarah Bartlett, a B2B marketing copywriter and content specialist in Birmingham. I am particularly experienced in digital and content marketing, having worked full-time until recently for an award-winning B2B digital marketing agency. My background is in the software and information industry. In 2004, I moved into a marketing role at Talis, an innovative software house in Birmingham, which was well ahead of most companies in seeing the value of content marketing. By 2009, I was prolific in writing blog posts, articles, case studies and eGuides for the educational technology market. I also produced several series of podcasts. I became a freelancer in 2011, and ran a busy, successful business for five years. In 2015, I returned to the world of employment, and worked as a Senior Editorial Manager for Tomorrow People, an award-winning B2B content marketing agency. My clients included KCOM, EtQ, Hyster-Yale and Reconomy. At Tomorrow People, I honed my digital skills and gained experience in a range of business sectors – from fork lift trucks and big pharma to telecomms and quality control software. I produced client strategies and editorial calendars, then commissioned and edited content from a pool of freelance writers. By late 2017, I was happy to pick up my freelance business again, and I now balance my workload between ad hoc copywriting assignments, content marketing and campaign management. I have the skills and experience to write for any B2B sector and target audience. If you're looking for a B2B copywriter and content specialist, I'd love to hear from you.

Before I tell you about me, here's what someone else has to say... "If you need a competent and creative writer, Jenny is your person. It sounds obvious I know, but actually finding someone who does exactly what you’ve asked them to do well, is really hard! I approached Jenny for help bringing to life a new brand through website content. She listened to my requirements and immersed herself in our brand guidelines. She asked lots of questions and spent time with other colleagues to make sure she understood our business and new brand. As a result, she produced engaging content and took some pressure off me. I really liked Jenny’s ability to interpret what I’d said and the brand guidelines. Lots of people say they can do this but actually it’s very difficult to find someone who delivers, and does it quickly. It’s always difficult taking the decision to outsource work, and particularly for a project as important as rebranding. Working with Jenny was easy!” Anna Goodship, Marketing & Communications Manager, The Futures Group - www.the-futures-group.com A bit about me... I write results-focused copy for socially conscious businesses and charities. Put simply, I help you build your brand, grow your bottom line and make a bigger difference. What do I know about copywriting? Before starting Jenny Wing Copywriting in 2017, I spent more than 15 years working in a range of marketing and communications roles where I developed concepts, delivered campaigns and created powerful copy that helped businesses grow. I put my marketing and copywriting skills to the test in several not-for-profits too where I raised over £10m to fund life-changing projects. When the time was right to forge my own path, I chose to create a business that allows me to do what I love, and do best. My copywriting experience spans small not-for-profits to national charities, owner-managed businesses to global companies and membership organisations to local authorities. I’ve written for manufacturers, professional services, FMCG, leisure, tourism, health, education, medical, retail, recruitment, tech and more besides. Your copy is underpinned by my marketing experience so you get more then just well-written words to give you confidence in your communications. What can I help you with? Digital-ready copy: Web copy | SEO copywriting | Email campaigns | Landing pages Designed for the way we search, browse and buy online. Traditional copy: Brochures | Newsletters | Editorial Page-turning headlines and ‘can’t put it down’ copy to tempt customers and win clients. Charity copywriting: Direct mail | Appeal brochures | Impact reports | Supporter care Authentic and emotive copy so you can do more for your cause. My job is to create copy that helps you achieve your goals. And to make your life easier. Because I’ve been on your side of the fence I understand how to do them both. If you want to find out whether we're suited, drop me a line or give me a call.

10 years working in digital communications, specialising in corporate learning and development, authoring copy on a wide variety of technical and non-technical topics for varied audiences.

How to convey in one little summary box that I love big ideas, clever concepts, long-held passions, people who talk with their hands, the rhythm of accents, gerunds and Faber book covers? Colour palette of DREAMS, man. How to tell you that I believe inspiration is everywhere, from Flaubert to fish finger adverts; that voice is everything; that the world is made of stories but it all hangs on the telling - and that the fathoming of that telling is maybe the most satisfying bit of all? That I think good writing is just fine and dandy, but great writing - the stuff that feels instantly, unquestionably, thrillingly yours - is what we should all be aiming for? Hell, it’s what we all deserve? I mean, this thing doesn’t even allow for italics. But here goes. Communication strategies and training, brand stories, writing that captivates and compels: I live and breathe it all. Got a story that needs telling? Get in touch.