UK Copywriters Directory - Content design

I help B2B companies figure out what to say, to whom, and in what order - so they can build a strong content brand, gain trust, and generate leads. *B2B technology* is my strong suit. ● Strategic positioning - I build a unique proposition for your company based on a thorough investigation of your product, your market, your competition, and your audience ● Marketing and messaging strategy - I define your key messages and a hierarchy for them ● Content planning - I build editorial calendars and content campaign plans: messaging, pieces, formats, nurture flows ● Copywriting - I’ve got over 10 years experience writing relevant, creative copy that gets read: ebooks, blog posts, infographics, animation scripts, slideshares, promo copy, ads, the works. ● Tone of voice - I can help you find your brand’s tone of voice and train your people to become better writers ● I work in two languages: English and German (ja, echt.) What I don’t do: ● I’m not a designer. I​ can’t draw, sketch, or design a website - but I have worked with print and digital designers throughout my career. I’m happy to bounce around ideas with yours. ● I’m not a growth marketer​ or marketing automation specialist, but have worked with some of the best. I’m eager to align with the person who runs your systems so we can get our goals straight and measure the wazoo out of our marketing. What I believe in: ● Defining your goals: A lot of marketing fails because the goals of a piece or campaign get muddled somewhere along the way. Let’s define our goals at the outset, then find a way to measure performance. It’s the only way we’ll be able to find out what sticks - and do more of that. ● Respecting your audience: B2B decision-makers are super-smart professionals who’ve been around the block. They smell drivel from a mile away, and they don’t want to feel they’re being sold to. That’s why the best marketing doesn’t feel like marketing - but is made of rock solid expertise and brings genuine value to your audience. ● A confident tone of voice: 98% percent of all B2B content is anaemic. I believe the only way for B2B companies to stand out is by sounding like human beings, daring to address the things that matter, and having some fun, too. ● Leading with why. We’re all sick of business “thought leaders” quoting Simon Sinek left and right, but he’s got a point. If a company can’t connect what it does to why that matters, your audience will inevitably ask: “so what?” ● Investing in design. I’m the biggest believer in the power of new ideas and fresh language. But we all respond to images and colours first. So if we’ve figured out something good to say, let’s make sure we present it to your audience in an accessible and friendly way. Examples of my work: I’ve worked for a few big names in B2B and many more that you won’t have heard of. Most of the campaigns and pieces would need a bit of context to make sense to you. If you like what you’ve read so far, drop me a line, and I’ll send you some examples that are relevant to your industry, and what you’re trying to do.

I'm a senior copywriter and strategist with over ten years of experience driving results for Lloyds Banking Group, BP, Inizio, Pento, Thingtrax, and many more big or rapidly growing brands. I also support leading marketing agencies around the world. I'm the co-founder of MPH Copywriting, a small business with a significant impact. MPH has two full-time writers and a group of fabulous freelancers that each have their niche. -- I help you understand who your customers are and how to talk to them through your website, articles, and sales material. -- I have a background in marketing within #fintech, #healthcare, #manufacturing and #saas. -- I'm known for conducting research interviews and writing content based on real challenges -- no waffle. -- I'm a bit like a ninja that CMOs can deploy to execute their strategy. Not only is my writing accurate and engaging, but I can also optimise your article for search and readability. I also operate as a fractional marketing manager for SMEs. I have 360-degree marketing skills (design, SEO, and CMS) for smaller marketing teams that need support. So, if you need a hybrid marketing and writing geek that loves flexing her creative muscles, give me a call. 07967608075 sarah@marketingperhour.co.uk www.marketingperhour.co.uk Join my newsletter to receive copywriting and content hacks. https://www.marketingperhour.co.uk/copywriting-blog-stourbridge

I combine over 14-years of professional purchasing and commercial contracting with over 4 years of senior level copywriting experience. As well as being highly creative, I also bring an astute commercial angle to my writing and I love to turn complex concepts into engaging and easy-to-understand content. I thrive in fast-paced and ambiguous environments and can bring significant experience to manage complex projects. I am a proven team player and provide a much-needed sense of perspective and knowledge base to all my work. I am also adept with providing thought leadership and mentoring to build copy standards. As an avid linguist, I am passionate about language and all things copy. I possess a wide range of content skills; from researching and creating SEO-optimised webpages and websites to engaging blog articles designed to help build a content strategy. As well as my SEO experience, I am also skilled in other long and short form copy types, including customer-facing marketing communications, corporate and community PR. My sector experience ranges from business finance and banking, to championing small businesses, travel and the charity/voluntary sector. Outside of work, I love to volunteer and combine tutoring of French and Spanish alongside organising large-scale community events.