UK Copywriters Directory - Content strategy

Hey, you! What happens when your copy has no strategy and zero personality? You make less sales. Your website traffic is pants. And you don't connect with people who'd go bonkers for your biz! I’m Matt, a copywriter & content strategist for playful brands that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 Copy bursting with personality has the power to: ▪️ Grab people's attention ▪️ Build a brand they'll actually remember ▪️ Make them buy your stuff And with a strategy behind it, it stands an even better chance of getting amazing results. 🟡 RESULTS I GET FOR MY CLIENTS (& ME) 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels & Beano after seeing social media posts that aligned with their values 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO. 🟣 BRANDS/ INDUSTRIES I WORK WITH Toys. Games. Toilet roll. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Accountancy. Geospacial Mapping. As long as you want to get more sales and sound like a proper, approachable person or business, I can write for you. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog & Content Strategy ✅️ Brand Persona Workshop & Report ✅️ Communications & Content Plan ✅ Product Descriptions & Packaging Copy ✅️ Video & UGC Scripts ✅️ PPC Ads ✅ Newsletters/Emails ✅ Case Studies ✅️ Award Entries ✅ Social Media Posts ✅️ Website Copy Audits 🔴 WHEN TO BRING ME IN Before you spend any more time or money on something that won't convert. If you want well-thought-out, personality-packed copy that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Call 07878 464 609 (between 9am & 4:30pm GMT - Monday to Friday)

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for nine years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. They also hire me to run workshops and train their teams to improve their writing and feel confident creating content. My clients are great at what they do. But they need to show that with jargon-free, personality-packed copy, free from AI waffle and full of original ideas that sell their stuff to the right people. That’s where I come in. I’ve worked with some big bods, like Marriott Hotels, Netflix, Department of Health NI, and The University of Leeds, and supported SMEs, such as accountancy practices, non-profits and marketing agencies. Nosy at my website and my LinkedIn profile to find out what other people think about me and how much I charge (let's be honest, that's what you want to know, right?).

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

At SIXMOONS, I specialise in uplifting brands with irresistibly readable, personality-led copy and content and brand storytelling. We can hone in on your core messaging, create a memorable tone of voice, or build out the stories behind your brand. Whether it's your straplines, website copy, naming your packages, SEO/AIO blog posts, landing pages, or origin story; whether you need a cohesive content strategy, or tone of voice workshop - I can help you build the word-based foundations of a banging, stand-out brand. Send me a DM if you can't find the words, the time or the headspace to shout about just how awesome your brand really is. Web: www.sixmoonscopywriting.com Insta - @sixmoons_cc Email - hello@sixmoonscopywriting.com LinkedIn - Corinne Homer Why Corinne @ SIXMOONS? I'm a Bristol-based Copywriter + Brand Storyteller with over a decade of experience writing professionally, in PR, news, content marketing and copywriting. I've worked with B2B tech brands such as Brightpearl by Sage, beloved indie pet brand Pooch & Mutt, I led a team of content writers at TravelLocal, and I wrote branded news articles that frequently made the national press at SWNS/72Point.

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.

Authoritative content is essential for credibility. The challenge is creating valuable assets that senior decision-makers want to read, rather than sales brochures. MSPs and cyber security companies often struggle with: • Content that is both technically accurate and commercially compelling. • A peer-to-peer tone, treating executives as equals. • Critical issues such as risk mitigation, compliance and budget justification. In short, creating these assets demands a different skillset to other marketing content. --- EXPERT-LED CONTENT FOR TECHNICAL DECISION-MAKERS Working with technology founders and B2B marketing leaders, I deliver content that supports your growth and market positioning: White Papers & Ebooks – In-depth assets designed to build immediate credibility with CIOs, CISOs and senior procurement teams. Case Studies – Commercially focused success stories that highlight your technical expertise and build trust with your prospects. Website Copy – Clear, precise messaging that differentiates your brand from the rest of the market and engages the right buyers. Ghostwriting & Thought Leadership – Authentic, well-crafted articles and LinkedIn content based on your internal insights and sector experience. --- BACKGROUND AND INDUSTRY EXPERIENCE For eight years, I’ve delivered authoritative long-form content and marketing assets for B2B technology companies across the UK. My clients range from growth-stage, founder-led businesses to FTSE-listed companies. Prior to this, I spent over two decades working directly within the technology sector for global leaders, including Accenture. With my experience, I strike the right balance between technical depth and commercial reality. --- CLIENT FEEDBACK "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." – Abikaye Mehat, Celerity "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." – Paul Rufus, Proximity "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." – Jesse Theron, Global Telecom Networks --- LET’S TALK ABOUT YOUR NEXT PROJECT If you have a project that needs a safe pair of hands, I’d be happy to help. The first step is a simple conversation. Email hello@robbeadle.co.uk or send me a DM to arrange a call.

Specialist travel copywriter who helps brands go from invisible to visible in AI search. Unlike other professionals who have an SEO, marketing or editorial background, my entire career (15 years) has been in travel. Few people understand the industry and different customer types like I do, and this allows me to create high-impact content that surfaces your brand online. How do I help? Well, I strategize, create and optimize content that answers the very questions your potential clients are asking online. Because if there's one topic people research and ask questions about, it's travel. ❓ "What's the best tour operator for Patagonia?" ❓ "What luxury hotels have a rooftop pool in Lisbon?" ❓ "What are some less touristy places in Japan?" And in the new age of online search, you now have a real opportunity to show up in these answers when legacy search engines may never surface you. I help you get there. Who I work with: 🏨 Hotels 🌍 DMCs 🧭 Specialist tour operators 💻 OTAs 🧳 Independent travel agents 🏢 TMCs 📍 DMOs / tourist boards ✈️ Airlines ✨ Luxury travel brands I work alongside content marketing teams and specialist content agencies, as well as directly with founders at smaller businesses. My process: 1️⃣ Search data analysis: evaluating where you show up, where you don't 2️⃣ Question mapping: designing the exact questions your ideal clients are asking 3️⃣ Competitor research: seeing who's winning the queries you want 4️⃣ Content plans: plotting what to build, and in what order 5️⃣ New content writing: creating pages that read like a human wrote them 6️⃣ Existing content optimisation: fixing what you've already got 7️⃣ Ongoing monitoring: tracking visibility as competitor content evolves 8️⃣ Authority building: spreading your content beyond your website onto different channels Why me: I've worked on SEO/AEO/GEO content for big names like Expedia and Trip.com, and for small operators too. Before going into marketing, I spent 10 years selling travel. That means I know the questions your customers ask, because I used to answer them every day for decades. That's what makes the strategy work. Unlike generic AEO/GEO specialist, I'm not guessing at intent, I've lived it. Testimonials Ready to go? Then let's chat. 📧 Email me 📱 WhatsApp me (It's my business number, so message any time of day) 💼 Connect with me on LinkedIn

👋 Want to build authority and fill your pipeline, but don’t have time or know-how to create effective content? Let’s talk. I support proactive B2B companies, especially in SaaS and tech, by turning your expertise into clear, credible content your audience will want to read. I’ll interview your experts and chat with your customers before shaping insights into words that make a difference. Without adding to your workload. And if you need help shaping your wider content strategy, I’m ready to step in. 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 ✅ Long-form content writing (articles, customer stories, whitepapers, reports...) ✅ Strategic support (audience insight, content strategy and planning) ✅ Monthly support (improving your existing copy in bite-size chunks) 𝗪𝗵𝘆 𝗺𝗲? Because after 26 years of supporting businesses like yours, I can quickly understand where you’re stuck and help you move forward with confidence. Because I’ve been on the “other side” as a marketing manager. I understand your plate-spinning, deadline-juggling, and stakeholder-wrangling first-hand. Because I’ve helped a diverse collection of businesses, small and large, find the right words for complex ideas. You get that experience and knowledge the moment we start working together. Because I’m down-to-earth, flexible, friendly, and immensely reliable. I keep things moving and deliver what I promise on time. 𝗡𝗶𝗰𝗲 𝘄𝗼𝗿𝗱𝘀 𝗳𝗿𝗼𝗺 𝗹𝗼𝘃𝗲𝗹𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 🌟 “Anna grew TEG's audience by I don't know how many hundreds and kept TEG front of mind amongst a small pool of decision makers in a very competitive segment.” Chris Bilko - TEG 🌟 “Anna understood our (rather niche) business very quickly and has delivered some outstanding customer stories that have gone on to move many opportunities in the right direction.” Alisa McPhail - Head of Marketing - Xelix 🌟 “Anna takes the time to get under the skin of your business and works proactively to shape content that adds value. Her copy is consistently high quality.” Ewan Jardine - Marketing Executive - CorrosionRADAR 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗵𝗮𝘁? Let's discover more about each other and see whether I'm the writer for you. Send me a quick email to say hello: anna@cantaloupemarketing.co.uk

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household brands. I'm also the co-founder of anti-AI human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your company's message. Get in touch with me today at emily@haddingtoncreative.com

Hello, I’m Alice. I write creative copy for businesses, saving you time with words that will keep your audience engaged and get your message across clearly. Perhaps you want to update your website or need help writing articles for your company website. Maybe you’re worried you’re not finding the time to write the blog you know your website really needs. Or you’d like an extra pair of hands to review some work that’s already been done. I can help you with: • Blog posts • Articles • Web copy • Ghostwriting • Tone of voice • Proof reading and editing • Website and document reviews Why work with me? I’ll get to know you and your business - so I understand what you need and the most effective way to approach your project. I’m often a sounding board for ideas and I’m always happy to share what I’ve learnt during the decade I’ve worked in communications. My briefing process is straightforward and you’ll have the peace of mind that comes with clear terms and conditions, and a structured writing process. Most important of all, I’ll deliver your work on time and on brief. I’m based in Surrey but work with clients across the UK and beyond. If you’d like to check out my portfolio, or have an idea or project in mind (however fledgling), I’d love to hear from you (alice@alicesolaiman.com / 07738 940727). What my clients say: "Alice worked with us on our website update project, ensuring our brand tone of voice was consistent throughout. She’s able to convert often complex briefing documents into something that resonates with our audience, and is confident finding the balance between flexing the tone to meet the requirements of our team, while also ensuring it sounds like WBD! We’ve been really happy with the work Alice has done for us, and her willingness to adapt to the changing needs of such a large project and the accuracy of her work has made a real impact." Kim Turner - Senior Brand & Communications Manager, Womble Bond Dickinson (UK) LLP “I got in touch with Alice as we needed help with a recruitment project. Alice worked with us to develop landing page copy, an email and pdf flyer. As part of the brief, Alice interviewed one of our members and she quickly got up to speed with our tone of voice and understood what we needed. It was our first time working with Alice, so I was pleased that her work was high quality, she responded quickly to feedback and we were very happy with the outcome.” Ismah Dar, British Dental Association “Alice helped us with our website re-write. She understood the brief and quickly got up to speed with our new tone of voice – writing a large number of lawyer profiles and updating our sector and services pages. Alice kept us updated throughout the process and has been responsive and adaptable to our needs. It’s been a pleasure working with Alice and I wouldn’t hesitate to recommend her services.” Deborah Fleming – Marketing & Business Development Director, Walker Morris LLP “Alice is a pleasure to work with – she understood the brief and delivered compelling and engaging copy for my boutique accounting practice supporting female-owned businesses. She was a great sounding board for ideas on what would resonate with my target audience. She always provided drafts in a very timely manner and captured the brand’s tone of voice and our purpose well. I would happily recommend her services to others.” Preesha Chhaya – Founder, Beaver & Bee Chartered Accountants “Working with Alice is an absolute pleasure. Her ability to grasp concept topics quickly and turn them into genuinely engaging and accessible copy is a rare skill – and one I value enormously. I also appreciate her creative input and her willingness to shape and push stories to become greater than the original brief. I cannot rate her highly enough.” Annie Scott – Head of Content and Communications, Schillings

Hi, I'm a friendly, experienced copywriter based in Glasgow. I’ve got over six years of experience creating content that makes people want to buy services, experiences and products. Writing should have personality and that’s what I can bring to your brand. I'll always avoid waffle and write clear, understandable, interesting content that gets your audience engaged. SEO always comes as standard but there’s no writing for the ‘bots here. Some things I've written words for include webpages, e-newsletters, social media, blogs, marketing campaigns, brochures, advertorials, direct mail pieces, press releases, product descriptions, leaflets, point-of-sale and toilet seat lids … thankfully the last one didn’t go down the pan! I’ll put the love and care that you would expect into creating great content for you to get people looking, talking and most importantly, buying.

In energy and B2B tech, the most innovative products are often the hardest to communicate. I help buyers understand how your solution solves business challenges. Whether I’m working with you on thought leadership content, website copy, or a case study, my strategic approach begins where your solution and customer priorities intersect. Here's how I can help you: ✅ Thought leadership content that turns your technical expertise into articles, white papers, and LinkedIn content that builds trust and recognition with buyers. ✅ Case studies that show how your solution works in the real world and the difference it’s made for your customers. ✅ Strategic Copywriting that helps buyers see why your solution is right for them in web pages, landing pages, and promotional copy. I specialise in: ✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and IT architecture. ✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs. With more than eight years’ experience working with energy and B2B tech businesses, I combine strong sector knowledge with a strategic background. Before becoming a freelance copywriter, I spent seven years at a London advertising agency, running brand strategy and idea-generation workshops for clients including Kellogg's, Heinz and Interbrew. Clients value my: ✅ Clear, straightforward writing that helps buyers understand your expertise and value ✅ Strategic thinking grounded in your customers’ challenges and priorities ✅ Ability to quickly get to grips with complex topics ✅ Reliability and, in the words of one client, being ‘genuinely easy to work with’ Here’s what clients say it's like to work with me: “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova) "It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly. On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!" Guste Stephens, Head of Marketing, Gorilla Energy Data Applications "I had the pleasure of working with Sarah for six months during the lead-up to our Green Coding Summit, and I can't recommend her enough. Sarah has an incredible talent for translating complex topics into clear, engaging content that resonates with a broad audience. She was instrumental in creating high-quality articles, social media posts, and promotional materials for the SDIA, consistently delivering on time—even under tight deadlines." Max Schulze, Founder, Sustainable Digital Infrastructure Alliance Email me at: sarah@sarahmackinlayconsulting.com to chat through your project