UK Copywriters Directory - Content strategy

  • PRO
    "Helen writes high-quality authoritative content that resonates with our target audience and inspires them to take action. She simply takes the brief and works her magic." Hi, I’m an experienced, friendly, and flexible Freelance Marketing Copywriter. I write copy from a marketing point of view by understanding your customers, their pain points and what makes them want to buy. I have a Masters in Marketing, a degree in Psychology, and the experience and passion to pick the right words to tell your compelling story. WHO I WORK FOR Based in Goring-on-Thames, Berkshire, I work with blue-chip clients, marketing and media agencies, SMEs, and sole traders across the UK. WHAT I HELP WITH * SEO website content * Lead-converting landing pages * Informative blog posts * Engaging social media content and post design * Motivating email campaigns and newsletters * Newsworthy articles and press releases * Relatable testimonials and case studies * Award-winning nomination entries * Responsive complaint response letters * Editing and proofreading anything from brochures to business proposals * AI Content Review to help tweak content you have generated using AI tools so that it better targets your requirements and audience. WHY CHOOSE ME Choose me and benefit from an experienced and commercially aware marketing and copywriting professional who writes copy and content that delivers the results you need. I write motivating copy that persuades and resonates with your audience to encourage action and engagement with your business. I develop content that educates, informs, tells your brand story, and entertains your readers to build trust and reassurance. As a healthcare specialist, I write clear and compelling copy that breaks down industry jargon and complex subject matter into easily digestible content. My blogs have been accredited by Findspot. I can turn my hand to any industry and bring a fresh approach to your communications. LET'S CHAT Call me for a free 15-minute consultation to find out more about your copywriting needs and answer your questions. I quickly gain a full understanding of your company including your tone of voice, written style, and values. This enables me to write distinctive and cohesive content that tells your customers what you have to offer and why they should choose you. Find out more about me, read my case studies, and book your free 15-minute appointment at: https://www.hkennardmarketingandcopywriting.co.uk/copywriter WHAT MY CLIENTS SAY ABOUT ME “Helen is extremely professional and knowledgeable and adapts her writing style to suit various media channels. Helen goes over and above to research subject matter and provides high-quality inspiring content, which is interesting and suitable for the varying audiences. I would not hesitate to recommend Helen to any of my contacts, she is easy to work with and nothing is ever too much trouble." Nicola Morgan, Regional Digital Marketing Southern Region, Ramsay Health Care UK. “Helen was a Copywriter for our biggest national client after being chosen as the lead copywriter for their blog. Her work was always spot on, perfectly aligned with the brief, and delivered on time. She has done an amazing job fulfilling very high client expectations. I would happily work with Helen in the future and would strongly recommend her." Kasia Bigda, Head of SEO, Greenwood Campbell I look forward to hearing all about your business and working with you soon. Portfolio: https://www.hkennardmarketingandcopywriting.co.uk/clients Email: helskennard@hotmail.com Call: 07747 028436

  • PRO
    Struggling to write chatty, human copy? Non-stuffy, human-sounding content makes your website a must-visit, social posts a must-click, emails and blogs a must-read and your products or services a must-buy. Hook ’em and they’ll rave about you to everyone. How do you do that? You team up with a fun brand copywriter! I'm Matt and I'm a fun brand copywriter. Fun, human copy is the writing version of a break-dancing avocado with a bad toupee juggling rubber chickens - it's unforgettable. When you're stuck in people's heads, it makes it easier to: 🟡 Connect with your audience ⚪️ Create content they want and need ⚫️ Make them buy your products or services It humanises your brand. Everything I write for you is SEO-friendly and bursting with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your gob as a kid. Whatever you need, I write 🎉 Must-click-around websites ⚡️ Must-click social posts 💥 Must-buy product descriptions 🎉 Must-open email funnels ⚡️ Must-share articles 💥 Must-print press releases What are you waiting for? If you want human content that makes your business copy POP!, you only get that with me. Let's chat. Visit my website at www.indeliblethink.co.uk, send me a DM or email matt@indeliblethink.co.uk

  • PRO
    Copywriter, storyteller, and digital marketing expert. I specialise in helping small, brick and mortar and service based businesses in the UK get more customers, and get keep them coming back!

  • PRO
    I've been a freelance copywriter for over 25 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

  • PRO
    Abel Words is me, Julian Abel. Like that classic hit by Extreme, I provide 'more than words'. I help businesses and brands solve problems through powerful creative copywriting, rooted in strategy and crafted with purpose. The purpose - invariably to win the hearts and minds of your customers. I help you do this in different ways: Establish your verbal identity - define what you say and how you say it with clear guidance for everyone on your team. Attract customers to your digital shop window - clarify your messaging and brand story with SEO-optimised web copy. Grow your customer base - convert your target audience with advertising, emails, newsletters and social content. Visit the website for examples and testimonials.

  • PRO
    I am a freelance copywriter, translator, and blogger, born and raised in Amsterdam. Ten years ago, I moved to France. Now, I live alternately in 🥂France and ☘Ireland and often in 🌷The Netherlands. I write with heart and soul. And I prefer to do that for entrepreneurs who believe with heart and soul in their products, services and stories. Since 2018, I have written about mental health (neuro)diversity, mobility, real estate & facility management, and hospitality; I did this for companies such as Fleurop, Dokteronline, de Verfzaak, Dockr Mobility and Sunelia Vacances. Do you want to connect better with your target audience - customers, employees, fans? Showcase your expertise and your added value? Do you have plans for a blog or a newsletter on your website, but is it always at the bottom of your to-do list, the closing item in your already overcrowded schedule? If so, you definitely need me. You can trust me to transform your expertise, passion, and knowledge into empathetic, engaging, informative blog posts, case studies, and articles. All 100% person-to-person, authentic, and fact-checked. Your passion, in my words. What I can do for you: 🌿 Blog posts (monthly, weekly or other intervals) with tips, recipes, new products, usage ideas, etc. 🌿 Social media posts (e.g. to share a new blog post). 🌿 Newsletters (monthly, weekly or other intervals) with tips, recipes, usage ideas, new products, etc. 🌿 Informative articles - in the style of your business and including research. 🌿 Customer stories (case studies), including telephone or online interviews. 🌿 Put together an FAQ page (which questions from - potential - customers could you answer in advance? 🌿 Manuals, reports, other business communications - or an external eagle's eye to catch any mistakes. We all know that attractive and readable texts give you a significant head start. 💛Your potential customers can get to know your company and your product or service even before you first meet. It adds the human factor, which is more important than ever. 💚Your existing customers can quickly and easily find answers to common questions and experience a ‘community’ feeling by sharing tips, ideas and other extras. Want to know what a collaboration with me looks like? Contact me here, send me a DM on LinkedIn, or an email to angelique@hersman-communications.com

  • PRO
    'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms to boutique consultancies and specialist premium publishers, such as Pinsent Masons LLP, Quiet Mark, Whycatcher, urban planning firms, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.

  • PRO
    I'm a freelance B2B copywriter working mainly with B2B tech brands. I specialise in energy technology, a sector I've loved working in for over six years. Before becoming a copywriter, I ran in-person brand strategy and idea-generation workshops for clients at a London ad agency. Exploring where future trends will lead us is something I find fascinating. While at the agency I researched and wrote a regular trend publication for clients. It's a skill I still put to use writing about energy sector trends for my copywriting clients. My working life started in a New York publishing house, honing my proofing and editing skills. Now I combine that experience with my marketing background to help brands express what makes them unique and help them stand out online. Client Testimonial “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff - Greenbird IT

  • PRO
    ** Your message can be your superpower ** If you can distil why your work is different into a few words your clients connect with, lead generation and marketing get so much easier. And when you're running a creative business, almost nothing is easy. The only problem is that while you can do it for others, it's impossible to explain what makes your work unique. Everyone struggles with this. That's why, through working with over 420 brands, I've honed a process to develop messaging you love and that generates leads. The first step is to unpick everything in a 2.5-hour workshop, during which we'll examine every aspect of your current business. The aim is to surface new ideas and help you see things in a new light. You'll get a strategy with recommendations you can implement yourself and options for moving forward with me. The workshop and strategy fee is only £500 ex VAT and can be applied to any project. I have tonnes of testimonials and have worked with brands of all sizes, from freelancers to Facebook. I'm a mum of 2 teenagers, a grey tabby and a chocolate labrador, and I love working with smart people to take their work to another level. To see if it's a fit, book a quick call to chat about it: https://calendly.com/inkspiller/15min Here's how this process has helped other creatives crack their messaging: "I knew I needed a fresh perspective as I was going round in circles trying to nail it on my own. I have so much more clarity now and am excited rather than daunted" - Helen Bridal, The Linery "Anna understood exactly who we are and solidified it in beautiful copy. Now our whole team explain what we do in the same way. Even potential clients repeat our messaging back to us in emails" - Daniel Wigham, StudioXAG "After working with Anna, we're confident in who we are and how to talk about ourselves. We have messaging we can copy and paste everywhere." - Sarah Walters, Director, Things Made Public P.S. Here's my site if you want to see any work or more reviews: www.inkspiller.co.uk

  • PRO
    Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a large volume of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. I also have quite a diverse portfolio across the fields of logistic/shipping, fashion and beauty, and travel/tourism respectively. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

  • PRO
    You want attention-grabbing, high-authority content. The kind that attracts leads, builds trust and inspires people to take action. But you don’t always have the time and resources to create it yourself. That’s where I come in. I can help you with the stuff you know you need but never quite get around to doing. I’m talking everything from blogs and socials to case studies and one-pagers – all the things your B2B should have, but it’s either stale or non-existent (hey, no judgement here!). So, you can focus on running your business, not creating content. What you get working with me: 👩‍💻 A B2B copywriting partner who is on hand to create the content you need, when you need it ☎️ Great communication and a quick response time 💖 A commitment to producing quality work, in keeping with your business’ goals and brand voice 👀 A fresh, objective pair of eyes to write copy in simple terms and identify the key points that will attract new and existing customers 💰 A fixed price per project, with no hidden charges. -------------------------------------------------- 🎉 I’m now working with a fellow journalist-turned-copywriter (also called Jess!) to offer handy packages that help busy B2B business owners and marketers get the content they need (and deserve!). Whether you want to inject a bit of life into your corporate copy or publish regular SEO-boosting, brand-enhancing content, we’re here to help. Get in touch today at hello@sweetpeacontent.co.uk or find out more at sweetpeacontent.co.uk

  • PRO
    'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for six years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. You’re great at what you do. You’ve got fab ideas, you’re a laugh to be around, and you have a killer business approach that throws shade on your competitors. But if you’re a “synergy-focussed solutions expert with a passion for customer care”, no one’s going to have a bloody clue what you’re on about. Your copy needs to be free from naff jargon, full of personality, friendly to Google, and fire up your customers to think: ‘Hey, it’s YOU I need to buy from.’ But how do you do that? Hire a freelance copywriter and content writer, like me. I’ll save you time, reduce your stress and build your business with the words that sell your stuff to the right people. Nosy at my website for other people's opinions about me and how much I charge (let's be honest, that's what you want to know, right?).

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Becca Bull

“In the final year of my biochemistry degree… I realised I enjoyed writing more than lab work.”

Jenny Lucas

“My favourite task is editing and refining the message, because, for me, that’s when the project really starts to come together and take shape.”

Jo Martin

“I love seeing my work out in the world. Knowing my work was being seen by some of its 300,000 followers and seeing them engage with it, was a great feeling”

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“Fill your time and inspiration board with conferences, podcasts and reading. These will always give you confidence, connections with peers and a glimpse of what thought leadership looks like.”

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