UK Copywriters Directory - Content strategy

Your copy should explode off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥, making people's jaws drop, mouths water and eyeballs roll up into their heads because it’s so gloriously delicious to read. Do that and they'll stop, click and buy whatever you're selling. If yours doesn't, work with a fun brand copywriter, like me! I've got a decade of copywriting experience and have written copy for all sorts of industries: toys, kids, family, games, alcohol, sustainability, weddings, coaching, shipping, geo-spatial mapping, web design, podcasts, SEO, antiques… even dog walking. And I’ve worked with brands like LEGO, Beano, Universal Pictures, Swizzels, Silent Night and Hampton Court Palace — helping them grab attention and make sales! 🟡 WHAT I WRITE: ✅ Webpage Copy ✅ Blog Posts/Articles ✅ Product Descriptions ✅ Newsletters/Emails ✅ Case Studies ✅ Social Media Posts ✅ Press Releases ✅️ Jingles ✅️ Tone of Voice Guidelines 🟣 THE RESULTS I GET - 45% increase in newsletter open rates for Bloomsbury Speakers - 350% increase in sign-ups for Nikki Pilkington's SEO course - 700% increase in clients won through Attain Accountancy's website If you want more POP! 🎉 WHIZZ! ⚡️ BANG! 💥 in your copy, let’s have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Or call 07878464609

In areas expanding as fast as energy and B2B tech, it’s hard for businesses to stand out. After 7 years specialising in these sectors, I help growing companies get the visibility they deserve, build authority, and generate more leads. I do this through: ✅ Thought Leadership Content that positions you as a trusted industry voice with blogs, articles, case studies, and whitepapers. ✅ Strategic Copywriting, creating web pages and promotional content that’s consistent with your organisation's goals and focuses on what matters to your prospects. I specialise in: ✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and digital transformation. ✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs. Scroll down to my portfolio and get in touch at info@sarahmackinlayconsulting.com Here’s what my clients say about me: I worked with energy-specific iPaaS provider, Greenbird IT, for six years until it was bought by GE Vernova. Here’s what they said, “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova) Gorilla supplies energy retailers with data applications for pricing, forecasting, and portfolio analysis. Here's what they said, "It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly. On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!" Guste Stephens, Head of Marketing, Gorilla Energy Data Applications About me My strategic approach was shaped during seven years at a London ad agency, running in-person brand strategy and idea-generation workshops for clients such as Interbrew, Kellogg’s, and Heinz. Today, I bring those same principles to content and copywriting, helping innovative solutions get the visibility they deserve. Next Steps Let’s set up a time to chat. Contact me at: info@sarahmackinlayconsulting.com

Miriam Sauter miriam@oakscript.com linkedin.com/in/miriamsauter Liverpool, UK | Remote, happy to meet locally Freelance SEO copywriter specialising in healthcare and medicine, available for projects and retainers. I write clinical content, patient guides and service pages for private healthcare practices and health platforms, with SEO that helps patients find you. I also translate German to English, native in both. With 15 years in digital strategy, I bring together what most keep separate: medical accuracy and search visibility. But what informs my writing most is hands-on experience. As an OCN Level 5 paediatric sleep consultant, I worked one-to-one with over 100 families. That taught me how people actually read health information when they're worried, tired or overwhelmed. I'm always open to new projects. Please get in touch. • patient guides • service pages • landing pages • blog content • keyword research • content strategy • social media copy • SEO audits • on-page optimisation • technical SEO • Google Business • German–English translation 💬 ​"An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement". Dr Natalie Summerhill, Summerhill Health 💬 ​"Ahead of the curve in using and understanding AI to boost results. A game-changer for our visibility and growth". Anthony Kiantos, Summerhill Health 💬 ​"Miriam's focused approach and genuine interest in our objectives led to significant improvements in a short timeframe". Emma Hatfield, Brooks Financial​

Each month, more than 10 million people rely on my work to access benefits, healthcare, legal rights or support, often under stress, in crisis or using English as a second language. Whether it’s Universal Credit or a cancer diagnosis, content needs to earn trust and reduce friction. That’s why I specialise in trauma-informed, vulnerability-aware content that removes barriers, cuts support costs, and improves outcomes. I help teams:Write clearly for diverse and distracted audiencesSpot hidden friction and emotional triggersCreate inclusive services without needing separate content for “vulnerable users” Whether it’s Universal Credit or a cancer diagnosis, content needs to earn trust and reduce friction. That’s why I specialise in trauma-informed, vulnerability-aware content that removes barriers, cuts support costs and improves outcomes. Good content should just work, even when your audience is at their worst, not their best. My content must be clear, accessible and empathetic. This scale and diversity of engagement demonstrate my ability to craft content that resonates with various user groups, particularly in high-impact digital services.“Thank you for your outstanding article on trauma-informed content and AI. Just excellent work!” — Kristina Halvorson, CEO & Founder, ButtonWith decades of experience, I specialise in delivering inclusive, trauma-informed content that meets the needs of all users, regardless of background or circumstance. I help organisations make content safer, clearer and more empowering, especially for people dealing with trauma, vulnerability or major life changes.As Senior Content Designer and Strategist at Trauma-Informed Content Consulting, I work with communities, support groups and key stakeholders to transform overwhelming information into clear, compassionate guidance for the public, private and charity sectors.Drawing on 40 years of experience at the intersection of complex systems and human vulnerability, I’ve led national content projects - from Universal Credit to Cancer Research UK - that cut user journeys by up to 70%, improve accessibility, reduce support costs and strengthen trust.My trauma-informed, vulnerability-aware approach ensures every word respects emotional journeys and cultural sensitivity within strict safeguarding protocols, minimises distress and drives measurable outcomes. Core services Trauma-informed content and service designUser research and testing, empathy mapping and content audits that reveal emotional triggers and guide sensitive communications Complex systems content strategyRoadmaps, style guides and governance for government, health and social care programmes. AI-assisted workflows (secondary offering)Prompt engineering, ethical AI tool integration and governance frameworks to scale empathy-driven content. Impact highlights Metropolitan Police Service: Created a national trauma-informed advice service on drink and needle spiking—praised by support organisations for its “appropriate and victim-focused” language. Cabinet Office: Developed SaaS counter-fraud tools recognised by Downing Street as “star performers” in safeguarding vital Covid-19 business funding. Universal Credit: Pioneered GDS-aligned content frameworks guiding 5.6 million applicants and cutting housing-benefit queries by 70%, saving £3 million in support costs. Cancer Research UK: Redesigned 5,000+ pages of cancer advice, respecting users’ emotional states and reaching over four million monthly visitors with critical medical information. Why work with me? Deep expertise: Four decades in government, health and crisis sectors—rare blend of strategic and hands-on content leadership. Measurable results: Every engagement signed off with clear KPIs and ROI metrics. Empathy-first ethos: Proven framework that balances clarity with compassion, protecting vulnerable audiences. Forward-thinking: Early adopter of AI tools, ensuring technology amplifies - not replaces - human sensitivity. I am an experienced international keynote speaker and trainer on trauma-informed content and compliance, including for senior executives in financial services for the Vulnerability and Consumer Duty Academy. My articles are published on the Button blog, ProCopywriters and other UX writing thought leadership platforms. Next steps Book a 15-minute complimentary discovery call to explore how trauma-informed, vulnerability-aware content can transform your project. Email: adrie@traumainformedcontent.comPhone: 07554 012533Website: www.traumainformedcontent.com

"Working with Jay has been an absolute breeze. He consistently delivered sharp and easy-to-read copy on time." - Testimonial from LinkedIn. Hi, my name's Jay and I'm a seasoned and easy-to-work-with website and SEO copywriter who's clued up on all things digital marketing. Since 2020, my polished, professional and human-centric copy has helped 100+ small businesses become more visible, findable and trustable online. And, as I come at copywriting from a marketing background—including broad experience in SEO, web design, content development and brand positioning—I offer you a lot more strategic value than just words on a page. 📧 Email me 📱 WhatsApp me What I write ▪️Website pages (home, about, services etc) ▪️Blog posts & articles ▪️LinkedIn posts ▪️Product & service descriptions ▪️Landing pages ▪️Case studies ✅ All tailored to sound like you, written for your target audience and crafted with your business objectives in mind. ❌ No generic language, formulaic writing, marketing clichés or robotic AI speak — that's just not my style. Who I write for → Small business owners who don't have the time, know-how or will to write their own content and want a reliable professional to do it for them. → SEO & content marketing managers who've got the ideas and strategy in place and now want an SEO-savvy copywriter to bring it to life. → Agency vendor & project managers seeking a detail-orientated copywriter who follows the briefs and always delivers on time. I've written for the following sectors and industries: 💼 Professional services 💻 Tech 💰 Finance ⚖️ Legal ✈️ Travel 🌍 Tourism 🎯 Coaching 📚 Education 🏋 Health & fitness 📣 Marketing 🛒 Ecommerce ➕ & more About working with me You can collaborate with me on one-off projects—such as website copywriting jobs—or ongoing collaborations—like monthly blog posts and weekly LinkedIn posts. I stick to my word, never miss deadlines and reply quickly to your emails or messages. For your peace of mind, my rates include at least 1 round of revisions/edits and you only pay the balance when you're happy with the work (you'll pay 50% upfront to confirm the project). I always take the time to learn about your brand, products and customers. 👍Bonus services: website development, content strategy, copyediting, copy training, website management and generative AI workshops. I'm an expert in WordPress with strong knowledge of UX and SEO best practices. And here's the proof Check out my portfolio to see just a few examples of my work. And see what past clients say about working with me: Does all that sound good? Then let's chat. 📧Email me at jay@allin1websites.co.uk 📱WhatsApp me on 07709134511 Don't forget to ask about my package rates

You're busy, so let's keep this quick. Here are 4 questions my clients ask: ONE: How much do you charge for copywriting and content writing? Around £400 per day, depending on your business, the writing which is needed, and the deadline. Small businesses and charities generally pay less than agencies and larger businesses. Once we have a discovery call and I learn all about your business, I'll create a bespoke proposal outlining your whole project and the exact costs. You'll know the full costs of the project before you sign the contract. The only reason the price will change is if the scope changes, but we'll discuss this if it arises. TWO: Are you available now? Sort of. Very likely, yes. I intentionally leave lots of space in my diary for quick projects, such as a page of website copy, or a couple of blogs. So, if I can squeeze in some work I will. I really get a kick out of helping people, and I get that you might need some copy fast. Depending on the exact deadline you need (AKA: how late I'll have to work in the evening or if I'm working over a weekend) I might need to include a 25% rush fee. Generally, it takes around 6- 8 weeks to complete a copywriting project like a white paper or a full website. I can be booked for these projects 2- 3 months in advance. We can discuss exact deadlines in your discovery call. THREE: Are you an experienced copywriter? Yes. I've written everything from SEO blogs to Instagram captions to Deliveroo listings. I've written white papers and website copy. I've written newsletters and emails and product descriptions. I'm pretty gosh darn confident I could write anything you wanted. I mostly write for fabulous small UK business owners, but I've also worked with digital agencies, national brands, and international businesses. My writing has even appeared in the press, and I've got a burgeoning Substack newsletter. Head to my website for examples of my writing. FOUR: What happens when a client works with a copywriter?Everyone's got their own processes, but this is how I work best. 1. We start with a discovery call, which lasts up to 30 minutes. This is where I learn exactly what you’re looking for, the deadline, and your budget. 2. I’ll write you a proposal. If you’re happy to proceed, I’ll send you a contract and an invoice for 50% of the fee. 3. It's time for you to create a super detailed brief. I can help you with this. 4. I write your first draft and send it to you. You tell me about anything which needs to be edited. 5. I edit the first draft and send draft two back to you, with the final invoice. 6. You upload the copy to your website, or send it to your email list, or post on social media, and start engaging with your customers. 7. (And, perhaps you write me a lovely testimonial too? Hey, a girl can dream!) That's it! Easy, huh? "Bonnie refined my brand voice and optimised what I wanted to say into a condensed and easy- to- read format. All my conversations with Bonnie were natural and productive. She delivered all that she promised in a timely and professional manner." I can't wait to meet you and hear all about your business. Book a discovery call: https://www.wordsbybonnie.com/contact

Founders and marketers have way too much on their plates right now. You might feel it's hard to show up everywhere, all the time, and prove ROI to the business. I'm here to help. Together, we can create: - Websites that bring personality, as well as signups. - Messaging that sings, from every platform. - Webinars, demos, all booked through better converting landing pages and emails. - Creative social-first campaigns that feel personal and inspire action. Want to work together? My favourite types of projects are: 🔊Brand voice & messaging I help you define what to say and how to say it, crafting a distinctive brand voice that builds trust and authority in your industry. 💡Creative campaigns I help you stand out with integrated creative campaigns that are perfectly tuned to your audience and shake up the status quo. 💰Conversion copywriting I bring strategic clarity and personality to websites, landing pages and emails that help you grow your connections and convert more leads. My clients include: B2B : ABB, Spirax Sarco, Google, LHH, Condeco, Purple Change, Balearic Elements, and Cassini Systems to name a few. B2C and DTC: Aunt Bessie's, Malts.com, Mayakoba, BNY Mellon, Mitsubishi, SanDisk, This Time Tomorrow and JFOODO to name a few. Got a business problem you’re trying to crack? Book a call and let’s talk: https://calendly.com/hello-abelwords/book-a-30-minute-call Some recent feedback and recommendations: “Working with Julian is a breeze.” "Thanks for your brilliant thinking Julian" “He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations.” “He doesn't think in just copy, but brings a strategic mindset that spans business impact, art direction and technology”

I've been a freelance copywriter for over 25 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for eight years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. They also hire me to run workshops and train their teams to improve their writing and feel confident creating content. My clients are great at what they do. But they need to show that with jargon-free, personality-packed copy, free from AI waffle and full of orginal ideas that sell their stuff to the right people. That’s where I come in. I’ve worked with some big bods, like Marriott Hotels, Netflix and The University of Leeds, and supported SMEs, such as accountancy practices, non-profits and marketing agencies. Nosy at my website and my LinkedIn profile to find out what other people think about me and how much I charge (let's be honest, that's what you want to know, right?).

Want to build your authority and attract better-quality leads? Technical expertise is the heart of what you do. But to scale your business, you need to upgrade your content. Whether you're an IT MSP, SaaS company, software developer or cloud provider, compelling content gives you a competitive edge. As a freelance B2B tech copywriter, I'll craft content that helps you build your credibility and attract more of your ideal leads. Most popular services ➡️ Website copy ➡️ Case studies ➡️ Articles ➡️ White papers Generate leads through your website Software company Proximity hired me to craft distinctive website copy for two brands Prove your results through success stories Corporate ticketing SaaS Sponsorworks asked me to create case studies with their blue-chip clients including NatWest Group, Diageo and Aon Share your insights and ideas Managed service provider Global Telecom Networks hired me to create a series of articles Establish your authority IT MSP Always Networks asked me to create a cyber security white paper and other content to target decision makers Trusted by B2B technical experts ⭐ "We’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." Paul Rufus, Proximity ⭐ "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." Jesse Theron, Global Telecom Networks ⭐ "Rob utterly nailed the brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." Nick Shaw, Always Networks About me I’m Rob Beadle, a B2B tech copywriter based in the UK who writes for IT, SaaS and software companies. For eight years, I’ve created content that delivers results. My customers range from single-person businesses to global companies. What’s more, before I became a copywriter, I spent over 20 years working in the technology industry for Accenture, Visa and other brands. Work with me Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

Drawing on 10+ years' experience in sustainability, I help organisations navigate the evolving wold of ESG, creating content that inspires trust in their environmental and social initiatives. My experience includes three years at the global sustainability standards setter, GRI. I typically support across three content streams: 🌱 Helping businesses demonstrate honest and measurable impacts through ESG / sustainability reporting. 🌎 Helping non-profit and mission-led organisations tell their inspiring stories of change. 💡 Helping sustainability standard setters, certification programmes, and benchmarking organisations communicate their insights and guidance to drive corporate transparency. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, annual reports or quick-read blog content across the spectrum of environmental and social topics, I'm here to help! Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. I'd love to hear from you!

Copy and messaging not quite clicking? Get a free 15-minute Loom review from copywriters who've helped Beachbum, Discord, Animal & more. Grab your free review here — we’ll send a 15-minute personalised Loom video with actionable fixes within 3 working days. 100% free, no strings. Hey, I’m Joe 👋 I'm a senior copywriter at Do Words Good, a copywriting studio that I run with my brother, Jack. We help mission-led ecommerce & lifestyle brands show up, stand out, and sell more stuff—without selling their soul. In short? We help brands that do good, do words gooder. So whether you want to build high-converting webpages, nail your brand voice, or create campaigns that turn first-time shoppers into lifelong fans, we've got you covered. We're a good fit if 👇 ✅ You’re a mission-led ecommerce or DTC brand. ✅ You want words that make customers say "holy sh*t, that's the brand for me" ✅ You hate hard-sell, old-school copy tricks and believe that good copy can sell and build trust and brand and all that other good stuff without getting spammy. ✅ You like the planet (we plant 100 trees every time we wrap up a project). Here’s what we can help with: 👉 Nail your brand voice so you sound like you, not every other brand on the shelf 👉 Write high-converting homepages, PDPs and about pages that build trust and drive sales 👉 Turn casual browsers into loyal customers with scroll-stopping campaigns and smart strategy 👉 Help your in-house team write with more clarity, confidence and personality Sound like your vibe? Let’s chat: → Book a 30-min intro call → Or drop us a line: hello@dowordsgood.com → Check out our site → Follow along on Insta 📬 Want copy tips in your inbox? Our weekly newsletter is full of practical tips, psychology-backed tactics, and swipe-worthy brand examples. Read by folks at LEGO, Bloom & Wild, and Toast Brewing. Sign up here — we’ll send 5 quick-win copy tips right away.