UK Copywriters Directory - Content strategy

  • PRO
    Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the private healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a huge portfolio of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

  • PRO
    Hello there and thank you for taking a look at my profile, I’m an experienced, friendly, and flexible Freelance Marketing Copywriter. That means I write copy from a marketing point of view and consider what makes your customers want to buy. I have a Masters in Marketing, a degree in Psychology, and the experience and passion for using the right words to tell a compelling story. Who I work for Based in Goring-on-Thames, Berkshire, I work with blue-chip clients, marketing and media agencies, SMEs, and sole traders across the UK. What I can help with * SEO website content * Blog posts * Social media content and design of posts * Email campaigns * Newsletters - internal or external * Articles * Testimonials and case studies * Press releases * Award-nomination entries * Complaint response letters * Editing and proofreading anything from brochures to business proposals Why choose me Choose me for your business and benefit from an experienced and commercially aware marketing and copywriting professional who writes copy and content that delivers the results you need. I write motivating copy that persuades and resonates with your audience to encourage action and engagement with your business. I also develop content that educates, informs, tells your brand story, and entertains your readers to build trust and reassurance. As a healthcare specialist, I write clear copy that breaks down industry jargon and complex subject matter into easily digestible content. My blogs have been accredited by Findspot and my content is SEO optimised. I can also turn my hand to any other industry and bring a fresh approach to your communications. Let’s chat I offer a free 15-minute consultation to find out more about your copywriting needs and answer your questions. I quickly gain a full understanding of your company including your tone of voice, written style, and values so that I can write the distinctive and cohesive content that tells your customers what you have to offer and why they should choose you. Find out more about me, read my case studies, and book your free 15-minute appointment at: https://www.hkennardmarketingandcopywriting.co.uk/copywriter What my clients say about me “Helen is extremely professional and knowledgeable and adapts her writing style to suit various different media channels. Helen goes over and above to research subject matter and provides high-quality inspiring content, which is interesting and suitable for the varying audiences. I would not hesitate to recommend Helen to any of my contacts, she is easy to work with and nothing is ever too much trouble." Nicola Morgan, Regional Digital Marketing Southern Region, Ramsay Health Care UK. “Helen was a Copywriter for our biggest national client after being chosen as the lead copywriter for their blog. Her work was always spot on, perfectly aligned with the brief, and delivered on time. She has done an amazing job fulfilling very high client expectations. I would happily work with Helen in the future and would strongly recommend her." Kasia Bigda, Head of SEO, Greenwood Campbell I look forward to hearing all about your business and working with you soon. Portfolio: https://www.hkennardmarketingandcopywriting.co.uk/clients Email: helskennard@hotmail.com Call: 07747 028436

  • PRO
    Struggling to find the right words to promote your business? Feel like your marketing is not reaching your ideal customers? Let me help get your business message across in a clear, compelling way. I write for many household names as well as smaller organisations and sole traders. I specialise in writing for service-based businesses (B2B) – my clients include tech and engineering firms, legal companies, training providers, healthcare organisations and universities. I also love writing about property and interiors. My job is to take the stress of marketing off your shoulders so you can focus on your day job. I'm also a qualified social media marketing specialist and experienced in managing LinkedIn, Twitter, Facebook and Instagram. I can help with social media management or provide social media training and consultancy. I work with clients across the UK, from London to Hampshire, Surrey to the West Midlands and beyond. Get all the details on my website: www.brightwords.co.uk Or, if you'd like to have a chat, please give me a call on 07767 252464.

  • PRO
    “Working with Jay was an absolute breeze...happy to recommend him to anyone needing a skilled and dependable copywriter”, testimonial from LinkedIn. I operate with two specialisms under two brands. 🔍 The Go-To SEO Copywriter I craft easy-to-read content for humans, not algorithms and typically write for: -Small biz owners -Content marketing managers -Content agencies. Since starting out in SEO back at the beginning of the pandemic, I’ve been following Google’s updates like a hawk. By staying ahead of the trends, I know how to write stuff that ranks. In 2024, the focus is on authentic, human-first content. The internet was flooded with samey AI-generated crap last year. And Google is rebelling. That means you’ll need to show off your unique expertise and experience if you want to appear in search results. And I know all the tricks to do that for you. Since 2020, I’ve written for lots of industries, including: -Legal -Health -Tech -Marketing -Education -Sports -Ecommerce -Professional services My website is undergoing a refresh, so please request my portfolio and prices. Send me an email: jay@thegotocopywriter.co.uk. ✈️ The Go-To Travel Copywriter As a travel consultant turned travel copywriter who’s been to 50 countries, I know how to write authentic travel content. In fact, I worked in travel for 10 years. How’s that for industry experience? All this means I know how to craft copy that generates more enquires and makes more bookings. I retrained and reskilled in copywriting when the pandemic hit, having been made redundant from my travel job. Now, with travel back on the agenda, I’ve taken my new skills to my old industry, the one I love. Check out my website for prices: TheGoToTravelCopywriter.com. Here are verified reviews of my services:
    Let's do this, shall we? Send me an email: Jay@thegotocopywriter.co.uk

  • PRO
    Hey, do you need some POP! 🎉 WHIZZ! ⚡ BANG! 💥 in your copy? Course you do, which is why I offer copywriting and tone of voice support for brands with personality! I'm Matt, and as a chatty tone copywriter and brand voice expert, I write personality-packed content and create tone of voice guidelines for B2C & B2B brands that make customers read everything you have to say. When your: - Website isn't converting - Newsletters are never opened - Social posts are rarely liked, shared or commented on Then one of these will be why: ⚫ Your content isn't compelling people to take action ⚫ Your words aren't connecting with your audience ⚫ You're stuck with a tone of voice that needs a refresh If these sound familiar, I can help. Everything I write for you will be infused with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your mouth as a kid. Get words like that and your customers will ready everything you have to say. Nice! I can: 💥 Create goolie-grabbing tone of voice guidelines 💥 Write dead chatty websites 💥 Tap out rib-tickling social posts 💥 Create pun-tastic product descriptions 💥 Whip-up fun email funnels 💥 Put together awesome articles - and loads more. Go on, add a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥 to your copy. Visit my site, DM me or send an email to: contact@indeliblethink.co.uk Website at www.indeliblethink.co.uk

  • PRO
    Need to reach new customers? But no marketing team? I’ll work with you to create the ideal content for your audience. Whether you sell tech, software or SaaS to other businesses, it's essential to strike the right balance with your marketing. Because to attract new customers, you've got to show that you understand your audience's challenges and how you've helped similar businesses. And above all, you need to convince prospects you're the right choice. Let me help you with content and copy to do precisely that. How I can help you 📌 Case studies - Close more sales using persuasive customer success stories 📌 White papers - Establish your authority with informative content for decision-makers 📌 Articles - Explore complex topics without patronising your audience 📌 Website copy - Create the right first impression with a website you’re proud to share About me I specialise in writing compelling case studies, copy and content for B2B tech, software and SaaS companies. Over the years, I’ve written for software developers, SaaS providers, IT consultants, managed service providers, cyber security specialists, telecoms suppliers and many more. Also, I've spent over 20 years working in IT and technology for Accenture, Visa and other big brands. ⭐ "Rob utterly nailed the case study brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." ⭐ Nick Shaw, Always Networks Next Steps Want me to write for your business? Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

  • PRO
    'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for six years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. You’re great at what you do. You’ve got fab ideas, you’re a laugh to be around, and you have a killer business approach that throws shade on your competitors. But if you’re a “synergy-focussed solutions expert with a passion for customer care”, no one’s going to have a bloody clue what you’re on about. Your copy needs to be free from naff jargon, full of personality, friendly to Google, and fire up your customers to think: ‘Hey, it’s YOU I need to buy from.’ But how do you do that? Hire a freelance copywriter and content writer, like me. I’ll save you time, reduce your stress and build your business with the words that sell your stuff to the right people. Nosy at my website for other people's opinions about me and how much I charge (let's be honest, that's what you want to know, right?).

  • PRO
    I'm a London-based freelance communications consultant and copywriter with 16 years of experience. From inspiring thought leadership to strategic brand development, I've helped clients such as Dyson, Virgin Media Business, Ordinance Survey and National Grid ESO build their profiles and reach the right people. As strategic thinker with extensive brand experience, I can help you find clarity in a competitive world that’s become noisier by the day. From consumer electronics to finance, sustainability to telecoms, I help businesses communicate authentically and effectively through thought leadership, marketing, PR and internal communications. Having held multiple senior in-house and agency communication roles, I’m safe pair of hands who can bring both gut experience and a considered approach to any project. My writing has appeared such the Observer, the Financial Times and the Huffington Post.

  • PRO

    You're busy, so let's keep this quick. Here are 4 questions my clients ask:

    ONE: How much do you charge for copywriting and content writing?

    Between £275 and £375 per day, depending on your business, the writing which is needed, and the deadline. Small businesses and charities generally pay less than agencies and larger businesses. Once we have a discovery call and I learn all about your business, I'll create a bespoke proposal outlining your whole project and the exact costs. You'll know the full costs of the project before you sign the contract. The only reason the price will change is if the scope changes, but we'll discuss this if it arises.

    TWO: Are you available now?

    Sort of. Very likely, yes. I intentionally leave lots of space in my diary for quick projects, such as a page of website copy, or a couple of blogs. So, if I can squeeze in some work I will. I really get a kick out of helping people, and I get that you might need some copy fast. Depending on the exact deadline you need (AKA: how late I'll have to work in the evening or if I'm working over a weekend) I might need to include a 25% rush fee. Generally, it takes around 6- 8 weeks to complete a copywriting project like a white paper or a full website. I can be booked for these projects 2- 3 months in advance. We can discuss exact deadlines in your discovery call.

    THREE: Are you an experienced copywriter?

    Yes. I've written everything from SEO blogs to Instagram captions to Deliveroo listings. I've written white papers and website copy. I've written newsletters and emails and product descriptions. I'm pretty gosh darn confident I could write anything you wanted. I mostly write for fabulous small UK business owners, but I've also worked with digital agencies, national brands, and international businesses. My writing has even appeared in the press, and I've got a burgeoning Substack newsletter. Head to my website for examples of my writing.

    FOUR: What happens when a client works with a copywriter?

    Everyone's got their own processes, but this is how I work best. 1. We start with a discovery call, which lasts up to 30 minutes. This is where I learn exactly what you’re looking for, the deadline, and your budget. 2. I’ll write you a proposal. If you’re happy to proceed, I’ll send you a contract and an invoice for 50% of the fee. 3. It's time for you to create a super detailed brief. I can help you with this. 4. I write your first draft and send it to you. You tell me about anything which needs to be edited. 5. I edit the first draft and send draft two back to you, with the final invoice. 6. You upload the copy to your website, or send it to your email list, or post on social media, and start engaging with your customers. 7. (And, perhaps you write me a lovely testimonial too? Hey, a girl can dream!) That's it! Easy, huh? "Bonnie refined my brand voice and optimised what I wanted to say into a condensed and easy- to- read format. All my conversations with Bonnie were natural and productive. She delivered all that she promised in a timely and professional manner."

    I can't wait to meet you and hear all about your business. Book a discovery call: https://www.wordsbybonnie.com/contact


  • PRO
    User-centred copy and messaging that drives action by connecting more naturally with your ideal audience. Hi! I'm Laura, 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁. Specialising in charities, education & public sector. 𝗪𝗵𝘆 𝗺𝗲? I’ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors. Sector experience: Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive. And a range of smaller B2B service-based businesses. I’ve written: - Strategy, policy & annual review documents - Newsletters & emails - Case Studies & client stories - Large-scale, multimillion-pound, public sector tender documents (successful ones!) - Tone of Voice workshops & guides - Web & blog copy 𝗗𝗼 𝘆𝗼𝘂… have a great service, impressive outcomes, and exciting ideas to develop? want to connect with your audience, rally your supporters, and capture the stories that showcase your work? need a tone of voice that fits your organisation’s values and culture? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽? We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener. I’ll research your audience; what drives them and what deters them. Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s… --> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter. I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time. I've also developed some processes that make working with me really easy and enjoyable. So what are you planning? Drop me a line and let’s chat! Laura

  • PRO
    I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by showing you have your customers’ best interests at heart. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Here’s a quick rundown of what I can do for you: Sales and marketing literature - if your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging sales aids, brochures and email campaigns that convert prospects into sales. Thought leadership and white papers... I work with busy business owners and senior managers to create relevant and insightful content that positions them as authorities and expert voices within their industries. Blogging and web content - I can help build an audience for your business and your senior team, by creating effective content that earns you a reputation for being helpful, relevant and valuable. Content strategy and execution - I can help you define your target customers, and then create consistent and engaging content that gives them a better understanding of your products and services. Tone of voice - It’s not just about what you say, but how you say it. I can help you create an authentic tone of voice that captures your personality and ensures your business stands out from the crowd. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, founder of Glisser

  • PRO
    Engage, persuade & convert your audience with expertly written ads, landing pages, UX copy and emails. Since 2018, I've specialised in writing copy for digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Healthcare Copywriter | Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

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Member spotlight

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

Sophie Lain

“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”

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