UK Copywriters Directory - Content strategy

Authoritative content is essential for credibility. The challenge is creating valuable assets that senior decision-makers want to read, rather than sales brochures. MSPs and cyber security companies often struggle with: • Content that is both technically accurate and commercially compelling. • A peer-to-peer tone, treating executives as equals. • Critical issues such as risk mitigation, compliance and budget justification. In short, creating these assets demands a different skillset to other marketing content. --- EXPERT-LED CONTENT FOR TECHNICAL DECISION-MAKERS Working with technology founders and B2B marketing leaders, I deliver content that supports your growth and market positioning: White Papers & Ebooks – In-depth assets designed to build immediate credibility with CIOs, CISOs and senior procurement teams. Case Studies – Commercially focused success stories that highlight your technical expertise and build trust with your prospects. Website Copy – Clear, precise messaging that differentiates your brand from the rest of the market and engages the right buyers. Ghostwriting & Thought Leadership – Authentic, well-crafted articles and LinkedIn content based on your internal insights and sector experience. --- BACKGROUND AND INDUSTRY EXPERIENCE For eight years, I’ve delivered authoritative long-form content and marketing assets for B2B technology companies across the UK. My clients range from growth-stage, founder-led businesses to FTSE-listed companies. Prior to this, I spent over two decades working directly within the technology sector for global leaders, including Accenture. With my experience, I strike the right balance between technical depth and commercial reality. --- CLIENT FEEDBACK "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." – Abikaye Mehat, Celerity "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." – Paul Rufus, Proximity "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." – Jesse Theron, Global Telecom Networks --- LET’S TALK ABOUT YOUR NEXT PROJECT If you have a project that needs a safe pair of hands, I’d be happy to help. The first step is a simple conversation. Email hello@robbeadle.co.uk or send me a DM to arrange a call.

Seasoned website/SEO copywriter with first-hand experience of optimising content for AI search, learned from working with big-name brands and seeing how they're adapting to this new reality. 📧 Email me 📱 WhatsApp me (my business number) With niche expertise gained from collaborating with large companies like Expedia and Hilton, I can help you become more visible and citable online. I do this by optimising, updating and restructuring your existing content and creating new pieces backed up by data. Team up with me and you can expect realistic, down-to-earth advice without all the usual hype that surrounds AI. Here's what I can do for you: Services Content strategy 🔍 Website & content audits: Find out why AI isn't recommending your business and get a clear step-by-step report for how to become more visible online. 📊 Data-backed content strategies: Never get stuck for ideas again. I'll give you a detailed plan for what to put on your website and post on your LinkedIn, based on the search data. 🧠 Pick my brains: A one-hour call in which I share with you what I've learned about answer engine optimisation (AEO) and generative engine optimisation (GEO), with practical and realistic advice. Content and copywriting 🌐 Websites: Clear, concise and technically-sound website copy that's easy to read for both humans and algorithms, all written in a conversational yet professional style. ✍️ Blogs, articles & feature pieces: Original and authoritative comparison, how-tos and Q&A guides that answer the queries your users punch into AI-powered search engines. Ideal for your website and social media. I offer all-human, hybrid or AI copywriting services, with pricing to match. Optimisation 🔄 Content updates: Breathe some fresh air into your existing web pages and blog posts, and optimise the structure for AI search bots. Content recency and freshness is one of the biggest trust signals for AI search. ⚙️ WordPress website tweaks: Make your website readable to Google and AI search tools with technical updates to your pages and backend. There are certain style elements (CSS codes) that AI can't read. 📈 Ongoing tracking: Know what content is pulling its weight and what's slacking off. Monthly tracking of your AI search visibility, so you can publish more of what works and stay visible in ChatGPT and Google AI. Automation 🤖 AI content system and workflow development: Cut content creation time from hours to minutes. I design writing processes, build skill files, train models on your tone of voice, and QA the output. You'll then be able to DIY content that sounds like you and requires little-to-no editing. 🧑‍🏫 AI user training: Stop going round in circles and getting generic, samey output from Claude and ChatGPT. I'll teach you all my tricks, shortcuts and hacks to create human-sounding copy with AI - learned from wrangling with our robot friends every day as a fulltime copywriter since late 2022. Who I write for → Small business owners who don't have the time, know-how or will to create content for visibility and want a reliable professional to do it for them. → SEO & content marketing managers who've got the ideas and strategy in place and now want a savvy copywriter to bring it to life. → Agency vendor & project managers seeking a detail-orientated AEO/GEO copywriter who follows the briefs and always delivers on time. Over the years, I've written for the following sectors and industries: 💼 Professional services 💻 Tech 💰 Finance ⚖️ Legal ✈️ Travel 🌍 Tourism 🎯 Coaching 📚 Education 🏋 Health & fitness 📣 Marketing 🛒 Ecommerce ➕ & more Testimonials Ready to get ahead of the AI search curve? Then let's chat. 📧 Email me 📱 WhatsApp me (It's my business number, so message any time of day) 💼 Connect with me on LinkedIn

Drawing on 10+ years' experience in sustainability, I help organisations navigate the evolving wold of ESG, creating content that inspires trust in their environmental and social initiatives. My experience includes three years at the global sustainability standards setter, GRI. I typically support across three content streams: 🌱 Helping businesses demonstrate honest and measurable impacts through ESG / sustainability reporting. 🌎 Helping non-profit and mission-led organisations tell their inspiring stories of change. 💡 Helping sustainability standard setters, certification programmes, and benchmarking organisations communicate their insights and guidance to drive corporate transparency. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, annual reports or quick-read blog content across the spectrum of environmental and social topics, I'm here to help! Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. I'd love to hear from you!

'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for eight years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. They also hire me to run workshops and train their teams to improve their writing and feel confident creating content. My clients are great at what they do. But they need to show that with jargon-free, personality-packed copy, free from AI waffle and full of orginal ideas that sell their stuff to the right people. That’s where I come in. I’ve worked with some big bods, like Marriott Hotels, Netflix, Department of Health NI, and The University of Leeds, and supported SMEs, such as accountancy practices, non-profits and marketing agencies. Nosy at my website and my LinkedIn profile to find out what other people think about me and how much I charge (let's be honest, that's what you want to know, right?).

Hey, you! What happens when your copy has no strategy and zero personality? You make less sales. Your website traffic is pants. And you don't connect with people who'd go bonkers for your biz! I’m Matt, a copywriter & content strategist for playful brands that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 Copy bursting with personality has the power to: ▪️ Grab people's attention ▪️ Build a brand they'll actually remember ▪️ Make them buy your stuff And with a strategy behind it, it stands an even better chance of getting amazing results. 🟡 RESULTS I GET FOR MY CLIENTS (& ME) 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels & Beano after seeing social media posts that aligned with their values 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO. 🟣 BRANDS/ INDUSTRIES I WORK WITH Toys. Games. Toilet roll. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Accountancy. Geospacial Mapping. As long as you want to get more sales and sound like a proper, approachable person or business, I can write for you. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog & Content Strategy ✅️ Brand Persona Workshop & Report ✅ Product Descriptions & Packging Copy ✅️ Video & UGC Scripts ✅️ PPC Ads ✅ Newsletters/Emails ✅️ Website Copy Audits ✅ Case Studies ✅️ Award Entries ✅ Social Media Posts 🔴 WHEN TO BRING ME IN Before you spend any more time or money on something that won't convert. If you want well-thought-out, personality-packed copy that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Call 07878 464 609 (between 9am & 4:30pm GMT)

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter who can make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

Want to increase footfall and revenue? I create high-converting web content for businesses such as heritage attractions through Done-For-You Google / AI-Search friendly content - both from scratch and upgrades to existing elements. With 25+ years' experience of websites, I know what works, and what doesn't. With a vast experience of digital content writing, I make sure your potential customers have what they need, rather than what you think you need to tell them. I can manoeuvre within your existing website design, or your yet-to-be launched new layout. Hire me for one-off projects, website content migrations or 'plug and play' social media. I also provide practical training in how to wow with your web content, social media and entice the Google and AI search robots to your website. Lovely words from happy clients: “Helen performed a variety of services for us, ranging from a MOT of the website to leading a SEO workshop. Helen’s friendliness, enthusiasm and care was palpable throughout the process. The results have been extremely helpful. Helen’s way of presenting reports has allowed us to easily digest a substantial amount of information to carry forward a number of changes.” - Joseph Priestley, Head of Marketing and Communications, York Minster “Smart, professional, creative… Helen was a pleasure to work with, helping craft a dynamic, interesting and up-to-date website and leaving me free to do the projects I love the most. Her ability to turn ideas into reality was very much appreciated.” - Lucy Adlington, New York Times bestselling author “I have used Helen on a website re-write, Amazon pages and social media copy. After one simple call, Helen is able to take on a brief and run with it. She brings the brief to life, understanding what the client wants and reflecting the personality of the brand and the founders perfectly. Helen sets clear deadlines and requirements, and she always delivered on time. I would absolutely recommend Helen for any copywriting you may need.” - Amber Stubbings, senior marketing agency executive Please get in touch to chat about: ● making your website truly earn its keep ● retrofitting high-converting web content into an existing design ● discovering quick wins with a website MOT

👩‍🦰 Hi, I'm Miriam. I run Copperwords®, an SEO copywriting and AI search consultancy backed by 15 years of industry experience. I help organisations get found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude. My work sits where search strategy, website structure, technical signals and copywriting meet. Specialising strictly in high-stakes sectors, i.e. private healthcare, financial services, and values-led organisations in heritage and conservation. Backed by 15 years of industry experience, I focus on LLM SEO and Generative Engine Optimisation (GEO) to ensure your organisation gets found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude. 🩺 For medical and finance clients, my work means adhering to Google’s strict YMYL thresholds. 🌳 For heritage and conservation trusts, it means satisfying intense public, regulatory, and funder scrutiny. In these spaces, data accuracy is paramount; generic SEO advice costs you institutional trust before it costs you traffic. Most businesses split search strategy and copy into two separate jobs. AI search punishes that split. I handle both because an algorithm evaluates a page based on the language on it. I fix the verification layer with clear page structure, trust signals, and copy a model can quote without wobbling. How I work with organisations: Project work ⚙️ The Diagnostic Audit · £395: A plain-English technical health check isolating your top three structural visibility issues ranked by commercial impact. Every partnership begins here. If you commission a full project package within 30 days, this fee is fully deducted from your project total. 🦔 The Heritage & Conservation Verification Package · £1,450: Designed for regional charities and environmental organisations rich in data but invisible to AI search. This package covers Wikidata entity mapping, converting legacy PDFs into crawlable HTML resource hubs, and custom schema architecture to close the verification gap. 🛟 The Healthcare & Financial Services E-E-A-T Package · £1,850: Tailored for private clinics and platforms needing to protect visibility under Google's strict YMYL standards. Includes authority content alignment, specialist schema deployment, and factual primary-source verification to prevent AI hallucinations. 🌐 Safe Site Migration & Rebranding · £2,650: Technical protection for organisations moving platforms or rebranding. Includes full content mapping, URL routing, and six weeks of post-launch technical tracking via Google Search Console to protect your hard-earned organic baseline. Ongoing strategic retainers 🔧 Technical Oversight · £450 / month: For organisations with internal writers requiring continuous diagnostic tracking rather than content execution. Includes monthly health checks, schema validation, and priority task lists. 📅 Strategic Advisory · £650 / month: For growing teams with internal developers or managers needing senior technical steering. Includes monthly technical auditing and AI visibility monitoring. 🤖 Regulated Search Partnership · From £1,700 / month: For healthcare, financial practices, and conservation trusts answering to formal, public, or funder scrutiny. Covers expert named-entity schema builds, factual source checking, and a fully defensible compliance trail to mitigate institutional risk. How I think about AI search Most of what people sell as AEO or GEO is legacy SEO architecture operating under a new name: clear writing, sensible page structure, real authorship, structured data, and trust signals. True optimization happens where AI models choose what to quote and what to trust. That is where the technical verification layer becomes critical. The winners of the AI search transition won't be those with the biggest budgets. They will have pages that are easy for a machine to read and difficult for a model to doubt. Experience I have spent 15 years working with search engines, websites and algorithms. I started in PPC in 2011, moved into SEO and copywriting, spent four years in-house, and have spent the past six years freelancing directly with businesses, trusts, and alongside agencies. Brands I have worked with include Microsoft, Alexa, Audible, The Very Group, Intuit, Mini/BMW, Liverpool John Lennon Airport, Tatti Lashes, Zewa, Naytal/Maven Clinic and Tommee Tippee. Since 2025, I have completed ECTS-accredited courses in elements of AI, AI and law, and AI ethics through the University of Helsinki and Lund University. This academic grounding shapes how I approach data integrity and compliance for clients in highly scrutinised sectors. Based in Liverpool, working across the UK 📍 I am based in Woolton, South Liverpool. If you are looking for a Northwest specialist who lives closer to the Cheshire boundary than half of Manchester does, you are in the right place. Everything else is on my website 🌐 www.copperwords.com 📧 miriam@copperwords.com 💬 What clients say: "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic." (Dr Natalie Summerhill, Summerhill Health) "Miriam's focused approach and genuine interest led to significant improvements in a short timeframe." (Emma Hatfield, Brooks Macdonald)

Hey, I'm Joe 👋 co-founder of Do Words Good — a verbal identity and brand copywriting studio for challenger brands. We've been writing copy for challenger brands for over a decade. Homepages, campaigns, product copy, email, pitch decks… the lot. And while we still write a lot of copy, AI has changed the game. We know that your biggest pain point now isn't "who can write this for us?", it's "why does AI make our copy suck?!". That's why most of our time nowadays goes into helping brands figure out their verbal identity. What they sound like, why it keeps drifting, and how to fix it so their whole team (and their AI tools) can write consistently on-brand copy every single time. That usually looks like one of three things: ✅ We write the copy for you, sprints of 1 to 4 weeks, heads down, everything done ✅ We build your voice system — strategy, guidelines, messaging frameworks, the works ✅ We build an AI copybot trained on all the nuances and quirks of your brand voice (Most of the time, it's a mix of all three.) Who we've worked with Discord, Vodafone, OVO Energy, Nursem, Toast Brewing, Animal, Beachbum, Drinkwell, Dr Dent, RNLI — plus almost 300 other brands across DTC, ecommerce, SaaS, hospitality, and B2B. A few wins 👉 Helped grow an ecommerce brand from £5.6M to £25.2M by repositioning and rewriting their copy and brand voice 👉 Helped a brand grow revenue by 78% the quarter after a 4-week copy and messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support What a client said "Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for." — Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand has something genuinely brilliant to say, but the copy isn't saying it yet ✅ You want words that sound like you — not like a brief got fed into a template ✅ You're building for the long run and want a verbal identity that grows with you Want to chat? Book a 30-min intro call → or email hello@dowordsgood.com 📬 We also send a weekly newsletter — brand breakdowns, copy frameworks and consumer psychology you can actually use. Read by people at Gousto, Bloom & Wild, LEGO and Toast Brewing. Join the DWG newsletter → "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO, Toast Brewing

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household brands. I'm also the co-founder of anti-AI human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your brand. Get in touch with me today at emily@haddingtoncreative.com

A B2B and thought leadership specialist with over 20 years of agency and freelance experience. Expertise spans innovative tech, private markets, financial and professional services, and HR/recruitment, ranging from start-ups to corporates. Specialising in executive thought leadership articles and reports, I work with founders, executives, and subject matter experts to turn expertise into credible, engaging content, reports, award entries and market commentary. I love getting under the skin of my clients, understanding what makes them tick, why they do what they do, and how they’re unique. I believe a good communicator should listen more than talk; an approach that enables me to get to the heart of client challenges and develop intelligent copy and campaigns that consistently exceed expectations. Current and past clients include: Robin AI, LinkedIn, The LCap Group, Insly, Copilot Capital, Bronzegate, Clyde & Co, Summa Equity, Mazars, Concentric, Hokodo, Tiger Recruitment, The Work Crowd, SuperScript, Turtl, and Raconteur. Check out my website at - www.scripsy.co.uk

In energy and B2B tech, the most innovative products are often the hardest to communicate. I help buyers understand how your solution solves business challenges. Whether I’m working with you on thought leadership content, website copy, or a case study, my strategic approach begins where your solution and customer priorities intersect. Here's how I can help you: ✅ Thought leadership content that turns your technical expertise into articles, white papers, and LinkedIn content that builds trust and recognition with buyers. ✅ Case studies that show how your solution works in the real world and the difference it’s made for your customers. ✅ Strategic Copywriting that helps buyers see why your solution is right for them in web pages, landing pages, and promotional copy. I specialise in: ✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and IT architecture. ✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs. With more than eight years’ experience working with energy and B2B tech businesses, I combine strong sector knowledge with a strategic background. Before becoming a freelance copywriter, I spent seven years at a London advertising agency, running brand strategy and idea-generation workshops for clients including Kellogg's, Heinz and Interbrew. Clients value my: ✅ Clear, straightforward writing that helps buyers understand your expertise and value ✅ Strategic thinking grounded in your customers’ challenges and priorities ✅ Ability to quickly get to grips with complex topics ✅ Reliability and, in the words of one client, being ‘genuinely easy to work with’ Here’s what clients say it's like to work with me: “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova) "It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly. On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!" Guste Stephens, Head of Marketing, Gorilla Energy Data Applications "I had the pleasure of working with Sarah for six months during the lead-up to our Green Coding Summit, and I can't recommend her enough. Sarah has an incredible talent for translating complex topics into clear, engaging content that resonates with a broad audience. She was instrumental in creating high-quality articles, social media posts, and promotional materials for the SDIA, consistently delivering on time—even under tight deadlines." Max Schulze, Founder, Sustainable Digital Infrastructure Alliance Email me at: sarah@sarahmackinlayconsulting.com to chat through your project