UK Copywriters Directory - UX copywriting

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Sustainability, Employee Engagement, Technology, and Financial copywriting. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Sustainability and Employee Engagement. A website copywriter who can make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

Hey, you! What happens when your copy has no strategy and zero personality? You make less sales. Your website traffic is pants. And you don't connect with people who'd go bonkers for your biz! I’m Matt, a copywriter & content strategist for playful brands that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 Copy bursting with personality has the power to: ▪️ Grab people's attention ▪️ Build a brand they'll actually remember ▪️ Make them buy your stuff And with a strategy behind it, it stands an even better chance of getting amazing results. 🟡 RESULTS I GET FOR MY CLIENTS (& ME) 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels & Beano after seeing social media posts that aligned with their values 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO. 🟣 BRANDS/ INDUSTRIES I WORK WITH Toys. Games. Toilet roll. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Accountancy. Geospacial Mapping. As long as you want to get more sales and sound like a proper, approachable person or business, I can write for you. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog & Content Strategy ✅️ Brand Persona Workshop & Report ✅️ Communications & Content Plan ✅ Product Descriptions & Packaging Copy ✅️ Video & UGC Scripts ✅️ PPC Ads ✅ Newsletters/Emails ✅ Case Studies ✅️ Award Entries ✅ Social Media Posts ✅️ Website Copy Audits 🔴 WHEN TO BRING ME IN Before you spend any more time or money on something that won't convert. If you want well-thought-out, personality-packed copy that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Call 07878 464 609 (between 9am & 4:30pm GMT - Monday to Friday)

No one reads my work for pleasure. They read it because they're claiming Universal Credit, looking up a cancer prognosis or reporting a crime. More than 10 million people a month, most of them frightened, exhausted or reading in a second language. At Ofsted, staff were proud of their 70-page registration manual. They were certain it helped people complete the forms. I checked the reading level. Postgraduate. The manual had been written for people registering to look after children, and it required a degree to get through it. Young women were breaking down in tears on the helpline, defeated by a document that stood between them and their livelihood. No one had lied. No one had been careless. The organisation had measured the wrong thing and then stopped looking. That gap, between what an organisation believes its content does and what it does to someone frightened, exhausted or out of options, is where I've worked for nearly four decades. What I do I write content for services people use on the worst day of their year. Reporting a spiking. Claiming benefits with a child on their hip. Reading about a prognosis they'd rather not know. I started on my first government digital project in 1987. I spent years as a business editor, quoted by the Wall Street Journal on international accounting standards three months into the job with no accounting background. In 2012 I became the first content designer on Universal Credit, and helped establish the earliest content standards for GOV.UK while GDS was still finding its feet. The method hasn't changed since the newsroom: find the signal, ask the question everyone is avoiding, and never assume the reader is at their best. Micro-trauma Most trauma-informed practice begins with a category, such as bereavement, PTSD or abuse, and treats trauma as something a minority of users bring with them. My work starts somewhere less comfortable. The baseline has shifted. People arrive at services already depleted, more distracted and more sceptical of institutions than they were before the pandemic, with less cognitive room to spare. That isn't a user segment. That's everyone, on a bad day. Which is why I don't write separate content for vulnerable users. Content that holds up when someone is frightened works better for everyone else too. Content that only works when the reader is calm, unhurried, literate and well is content that fails at exactly the moment it's needed. There's a second gap that gets less attention. User research captures lived experience: a tidy retrospective account, given weeks later by someone sitting down with a cup of tea. What services have to survive is living experience, the real-time cognitive state of someone halfway through a form at 3am. The two are not the same. Designing for the first is how thoroughly researched services still fail real people. It may be best practice. It is certainly not common practice. Selected work Metropolitan Police Service I wrote the national spiking advice and information service for police forces in England and Wales, now used by 87% of forces on the Police.uk app. It assumes a user who may be disoriented, frightened or still affected by a substance, and gives them a choice at every step rather than a process to comply with. Reviewed by victim support organisations without a single change. Universal Credit As one of the first content designers on the programme, I spent days challenging policy specialists on every question on the form. Do we need this? What happens if we don't ask? Seventy per cent of the housing benefit questions came out. Cancer Research UK I redesigned more than 5,000 pages of cancer advice on the website's About cancer section, accessed by more than 4 million unique visitors a month. User research showed that patients didn't want more information; they wanted control over which information reached them. Some needed every detail of the side effects. Others couldn't yet read a word about prognosis. The answer wasn't clearer writing. It was pathways that respected where someone was that day. Cabinet Office Counter-fraud verification for Covid-19 business funding: collecting the data needed for background checks without making legitimate applicants feel accused. Described by Downing Street as a star performer in the government's Covid-19 response. Environment Agency Applications for flood defence funding ran on a 350-column spreadsheet that almost everyone completed incorrectly. I replaced it with a guided online journey built around the fact that these applications take years, not afternoons. Rural Payments Agency This one failed. For a year I said the service was defeating its users, often elderly farmers with limited digital skills, handed complex software and strict accuracy requirements. I was not persuasive enough. The programme went on to cost hundreds of millions and end in a public inquiry. I include it because a portfolio of only successes tells you nothing about what someone does when they're losing the argument. What clients say On the work Kate Mew, Head of Content, Metropolitan Police Service:"Adrie's experience and expertise has been invaluable to the team. He did an amazing job." Neil Henderson, CEO, Safeline — reviewing content written for police forces in England and Wales:"Adrie's language was appropriate and victim-focused. All the way through he was giving the victim the choice of what to do next, which is the right thing to do. We had no changes to make. It was excellent." On the thinking Dr Christopher Fitch, Fellow of the Royal Society of Public Health and Vulnerability Lead, Money Advice Trust:"Everyone really enjoyed your talk today – notes were taken aplenty, people were still talking about (micro) trauma later that day, and you clearly made everyone think." Kristina Halvorson, CEO and Founder, Button Events and Brain Traffic:"Thank you for your outstanding article on trauma-informed content and AI. Just excellent work." Speaking and writing I am an international keynote speaker and trainer on trauma-informed content and compliance, including for senior executives in financial services for the Vulnerability and Consumer Duty Academy, a six-month intensive programme for senior leaders in banking, energy, water and telecoms, focused on regulatory requirements around vulnerability. My articles are published on the Button blog, ProCopywriters and other UX writing thought-leadership platforms. Working with me I take on contract and consulting work in the UK, the EU and remotely. The projects that go well are the ones where somebody internally already suspects the content is failing people and needs an outside voice to say it out loud. Email: adrie@traumainformedcontent.comPhone: 07554 012533Website: www.traumainformedcontent.com

You can't build trust and credibility with generic AI content. You need human expertise. Inside every IT and cyber security company are experts who've lived and breathed incidents, deployments, breaches, migrations and the day-to-day problems faced by their customers. The challenge is turning that expertise into content that senior decision-makers want to read. When you're the technical expert, it can often be hard to create: • A consistent LinkedIn presence that reflects your in-depth experience • Articles that explain technical trade-offs, when you lack the time to focus on them • Guides that are both technically accurate and commercially compelling • Case studies that share your lessons from customer deployments • Content that covers risk mitigation, compliance and budget justification In short, creating expert-led content demands a different skillset.  STRATEGIC CONTENT & THOUGHT LEADERSHIP  I work with founders and marketing leaders to deliver content that establishes authority and justifies IT and cyber security investments. Executive Ghostwriting & Thought Leadership – Authentic LinkedIn content in the voice of your senior team.  White Papers & Ebooks – In-depth assets that build credibility with CIOs, CISOs and procurement teams. Case Studies – Success stories that prove your technical capability and build trust with buyers.  Website Copy – Clear, precise messaging that is distinct from your competitors. BACKGROUND AND INDUSTRY EXPERIENCE For nine years, I’ve delivered marketing content for B2B tech companies across the UK. My clients range from founder-led businesses to FTSE-listed companies. Before that I spent over two decades in the technology sector for global leaders, including Accenture.  CLIENT FEEDBACK "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." – Abikaye Mehat, Celerity "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." – Paul Rufus, Proximity  "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive."  – Jesse Theron, Global Telecom Networks TURN YOUR INSIGHTS INTO AUTHORITY Want to translate complex expertise into content that buyers trust? Email hello@robbeadle.co.uk or send me a DM to arrange a call.

A stranger on Gumtree gave me the secret to selling anything. Sounds crazy, I know. But it happened. Let me tell you the story... I've written funnels overlooking the Indian Ocean. Taken sales calls at sunrise in the Atacama Desert. And I’m fairly sure I had the idea for a sales page in the back of a pickup truck in Laos… ​Copywriting has taken me all over the world. But it was a conversation in an empty North London cafe that changed my career forever. ​…a conversation that’s since helped generate millions in additional revenue for businesses across Europe. ​Businesses, possibly, just like yours. Now, you might be wondering how one conversation can have such an impact. Well… ​Sat opposite me was a man I’d just met. He’d listed 39 advertising annuals on Gumtree that I was interested in. And to save on delivery, I decided to drive across the country and pick them up. He handed them over. And we got chatting. I told him I’d studied materials engineering, quit my job, and was now a few years into copywriting, struggling to make a name for myself. It turns out he was a copywriter too. One who’d helped build some of today’s biggest brands. And the annuals I’d just collected spanned his entire career. His work, which I’d later discover, was inside them. He invited me for lunch to look over the ads, and ended up giving me a piece of advice that changed everything… "It’s your engineering background," he said. He continued. “I mean, look at the ads in these annuals… I see one thing… the design, the colour, the use of language. But with your background, you see them in a completely different way… you’re talking about microstructures and behaviour patterns. I would have never thought of that.” "That's your edge.” He was right — I realised I see ads differently to other writers. I find underlying principles, psychological patterns and persuasion mechanics that only few spot. That’s why I’ve since helped generate millions for my clients across Europe — tech companies in Estonia, marketing agencies in Ireland, cinemas, growth consultants, health supplements, even fidget toy designers. And I’m confident that whatever your business sells, I can help you too. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy “The response has been absolutely fantastic (one lead even phoned me!). It was a real pleasure to work with such a pro.” – Stephen Kilcoyne, Founder of Woosh Marketing “Nobody understood our brand and our audience the way Lewis did. We’re getting exactly the results we hoped for.” –Aliss Oxley, General Manager of Five Create (MetMo)

Hey, I'm Joe 👋 co-founder of Do Words Good — a verbal identity & brand language studio for challenger brands. We help you figure out what to say, how to say it, and how to make sure everyone (AI included) can write for your brand. Free 90-second brand voice AI audit → Before anything else — we built a free tool that scores how well AI can write in your brand voice. Upload your guidelines or paste a prompt, and it'll show you where the gaps are and how to fix them. Scores out of 45. No email, no strings, no catch. 👉 Check your AI voice readiness → We've been working on brand language for challenger brands for over a decade — voice, messaging, the words that make you sound like you. And while we still get our hands dirty with copy, AI has changed the game. The question isn't "who can write this for us?" anymore, it's "why does AI make our copy suck?!". That's why most of our time goes into verbal identity work. What your brand sounds like, why it keeps drifting, and how to fix it so your whole team and your AI tools can write on-brand every single time. That usually looks like one of three things: ✅ The Whole Shebang — messaging strategy, full verbal identity, brand voice & AI copybot. For brands that need a hand figuring out what to say, how to say it, and how to make it stick. ✅ Voice Upgrade — messaging strategy, verbal identity update, brand voice & AI copybot. For brands adapting or rebranding. ✅ Make it Stick — verbal identity documentation & AI copybot. For brands who know what they want to say but can't get everyone (people and robots) to stay on-voice. (Which one fits depends on where you're starting from) Who we've worked with Discord, Vodafone, OVO Energy, Nursem, Toast Brewing, Animal, Beachbum, Drinkwell, Dr Dent, RNLI — plus almost 300 other brands across DTC, ecommerce, SaaS, hospitality, and B2B. A few wins 👉 Helped grow an ecommerce brand from £5.6M to £25.2M by repositioning and rewriting their copy and brand voice 👉 Helped a brand grow revenue by 78% the quarter after a 4-week copy and messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support What a client said "Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for." — Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand has something genuinely brilliant to say, but your voice isn't saying it yet ✅ You want words that sound like you — not like a brief got fed into a template ✅ You're using AI tools but your voice keeps drifting off-brand ✅ You're building for the long run and want a verbal identity that grows with you Want to chat? Book a 30-min intro call → or email hello@dowordsgood.com Not ready for a chat? Run the audit first → and see where you stand. 📬 We also send a weekly newsletter — brand breakdowns, copy frameworks and consumer psychology you can actually use. Read by people at Gousto, Bloom & Wild, LEGO and Toast Brewing. Join the DWG newsletter → "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO, Toast Brewing

Hello. I'm Ben Locker. Since 2006, I've helped over 300 businesses – not to mention a cluster of top agencies – with copywriting that gets results. Over the years, I've come to specialise in B2B and professional services work. When accountants, insurers, brokers and lawyers get fed up with dull copy that tries to bore prospective clients into buying, they come to me to sort things out. In recent years, I've also branched out into content auditing. This is crucial for professional services firms: it helps rid their websites of outdated advice, stops them paying for new websites full of useless content, and spots pages that are – against all the odds – bringing in work. To do content auditing properly, you need evidence. That's why I've built my own, proprietary software, Manticore. It crawls your site and brings together evidence from Google Search Console, Google Analytics, Semrush and other sources to give me a detailed insight into every page. With that intelligence, I can work with clients to decide what content to keep, improve, merge, remove or create. The result is a cleaner, more focused website that performs better in search and AI. If you'd like to learn more about what I do, who I do it for and what I've achieved, take a look at my website. If you think I can help you, get in touch today to discuss your project.

👩‍🦰 Hi, I'm Miriam. I run Copperwords®, an SEO copywriting and search consultancy based in Liverpool. For 15 years, I have helped organisations align their technical setup with their written content. I specialise in high-accuracy SEO copywriting, native German translation, and helping brands adapt to AI search and answer engine optimisation (AEO). And I handle both because the strategy and copy really ought to come from the same redhead. I regularly work with teams across private healthcare, financial services, and consumer brands in the UK and DACH regions. ------------ "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic." (Dr Natalie Summerhill, Summerhill Health) "Miriam's focused approach and genuine interest led to significant improvements in a short timeframe." (Emma Hatfield, Brooks Macdonald)

Expert copywriter with in-depth knowledge of emerging technologies including AI. Why work with me? I have over 14 years' experience working with top brands, agencies, and startups, and excel in turning complex concepts into content that's clear, engaging, and converting. My content has demonstably helped companies widen their brand reach and encouraged prospective buyers to take desired actions. COPYWRITER AND AI ADVOCATE Unlike many others I've been a keen advocate for AI for a long time. I've completed many courses and written extensively in this area. Whilst I'm passionate about the potential of this new technology I understand the the importance of ensuring it's a tool that is both ethical and fit for purpose going forward. Disclaimer: All of my work is 100% human generated unless stated otherwise. Expert researcher for thought-leadership pieces There's only one way to stand out in a sea of generic, AI-produced content: To create unique, in-depth industry pieces that will establish you as a TRUSTWORTHY brand. With my background in academia and ability to harness AI's deep research capabilities I'm perfectly positioned to create long-form, involved, technical content. This will enable you to engage with potential customers and experts in your field and encourage them to book that demo, enquire, or buy from you. CLIENTS The types of companies I work with every day: SaaS companies in finance, logistics, transport, digital marketing, promotions, hospitality, accounting, project management and e-commerce. And many others - reach out to me and I'll provide you with examples relevant to your industry. AGENCY COPYWRITER As well as working directly with clients, I partner with top digital marketing agencies, based in London and beyond. I'm a key contributor to large-scale writing projects for high profile B2B and B2C clients. A True Partner in Content Creation As well as writing, I'm experienced in content strategy and brief creation - and comfortable leading client-facing meetings. Seamless collaboration No matter where you're located we can get together at times that suit you - either online or - wherever possible - face-to-face. Accredited AI Practitioner I'm a "creative copywriter" at heart, and it's what I love doing. However AI content generation tools are emerging (and getting better) daily. They can be an incredibly powerful force for good when used correctly. That's why I've invested in accredited training, equipping myself to prompt, harness, and optimise content generated by cutting-edge tools like ChatGpt and Google Gemini. What I Offer Competitive pricing; adaptable workloads to suit your business needs; swift turnarounds wherever possible; SEO-optimised content; comprehensive content management support; adept research and interviewing skills; AI content expertise. Get in touch for in-depth whitepapers, engaging video scripts and walkthroughs, long-form content that resonates, high quality copy for websites and landing pages – banners, interstitial ads, all types of promotional advertising copy - and much, much, more. Client Testimonials Here's what some of my clients have to say: "A true professional, she delves into the heart of your project, crafting compelling copy for blog posts, web pages, and brochures. Whether it's a one-time project or an ongoing collaboration, I can't recommend her highly enough." - Richard Mawer (Ignite Growth) "I've had the pleasure of working with Thora in various roles, and she consistently delivers spot-on copy without the need for revisions. Thora's versatile writing can cater to any industry. If you're seeking a dependable, professional copywriter who delivers spot on copy every time, look no further." - Joanne Morley ( Head of Brand, Northern Railway Arriva) See My Work Explore my portfolio to experience my writing style and discover the diverse clients I've had the privilege to collaborate with. Don't forget to visit my website at www.yourcreativecopywriter.co.uk for additional insights. Exclusive Samples Some of my content is 'ghost-written' and can't be featured here. However, I'm happy to share relevant samples with you on request – just drop me a line. Let's Connect For an informal discussion about your content requirements, call me on +44 (0)7913659619 or drop me a quick message at thora@yourcreativecopywriter.co.uk. Thank You for Your Interest If you've read this far, I appreciate your time and interest and look forward to hearing from you. 😊

With 20+ years' experience in content and communications, I create content that works for humans and robots. I'm passionate about plain language and accessibility. And I'm skilled at working with sensitive and complex topics. I can help with: - original copywriting for digital and print - transforming your experts' words into clear and concise copy - content strategy, auditing and governance - content design and UX - editing and proofreading - SEO/GEO - UX Recent clients include NSPCC, WaterAid, Marie Curie, Women's Aid England, SafeLives, Action Against Hunger, ShelterBox and NCVO. I work on a project and retainer basis. If you're not quite sure what you need, get in touch to book a free, no obligation discovery call.

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household names. I'm also the co-founder of pro-human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your company's message. Get in touch with me today at emily@haddingtoncreative.com

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306