Is your copy dead boring when your brand isn't? Then liven it up with copy that packs the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 punch you felt the first time you chucked popping candy in your gob as a kid How? By working with a fun brand copywriter, like me. Fun, relatable copy is the writing version of a break dancing avocado with a bad toupee juggling rubber chickens - it's unforgettable. When you're stuck in people's heads, it makes it easier to: 🎉 Connect with your audience ⚡️Create content they want and like 💥 Make them do whatever you ask them It humanises your brand, so it doesn't feel like a boring, faceless business with no personality. Oh, and everything I write for you is SEO-friendly. So, not only will it make your clients sit up and take notice, it'll do it to search engines too! I can write all sorts of stuff for you, and you get all these fab results: 🎉 Must-click-around web pages ⚡️ Must-read social posts 💥 Must-buy product descriptions 🎉 Must-open email funnels ⚡️ Must-share articles 💥 Must-print press releases If you need Google or Meta ads, I can write them too. So, what are you waiting for? Let's chat. Visit my website at www.indeliblethink.co.uk, send me a DM or email matt@indeliblethink.co.uk

Sorry for butting in, but did you say you were looking for a copywriter who goes the extra mile? Someone who only files your copy when it has been explored from every angle (UX, SEO, readability, CTAs, flow, etc.)? More importantly, can I tempt you out of hiring any of the other writers here with the promise of a "free consultation" (i.e. quick phone chat, bring your own biscuits)? Let's talk! Here's what I can do for you: 1/ Websites. My forté. If your website isn't cutting it, I'll dissect it, reimagine it, plan out a better way of coming at things and then deliver sparkling copy built with user experience, conversion and SEO in mind. This is what I do most days (please see my lovely freelance copywriter website for testimonials). 2/ Interviews. When you need a seasoned writer to speak to someone important (case studies, CEO interviews, customer stories etc.), I lean on 20+ years of experience and literally thousands of successfully completed jobs to get you what you need. I regularly put heart and soul into other kinds of work, too, such as: * Marketing emails and newsletters * Survey results/analysis/reports * Corporate copy * International copywriting (when you need a native-English copywriter) * White papers and reports * Brochures and more. Over the years I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions and time on site. If you need a go-getting, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line :) --- "At TITAN Containers, we've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "It's rare to find someone who truly wants to help your business grow, but Mike is that exception. Full of great ideas, he has helped with amazing email and website copy." Amy Brann, Founder, Synaptic Potential "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? .

You're selling a decision. A decision to buy – or not to. And such decisions happen faster than you can think. Quite literally. You see, before your conscious mind has had the chance to process, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on autopilot. And using some (very) convincing post-rationalisations to justify our actions... In over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not fully aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. They're hardwired into us. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. Because... How are you going to generate leads... make sales... launch new products... impress investors... grow your customer base... without changing behaviour? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when you have a product or service that genuinely helps the people in your market. In the written realm, i.e. the world of copywriting, you need to convince your readers that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is: Highlighting how your offering benefits your reader – and agitating how bad life will be without it. Push. Pull. Push. Pull. And any copywriter – heck, *anyone* – could follow that approach... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your readers feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 75 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so via websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. So, get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 43 so far) - I'm a big fan of RHCP, especially John Frusciante

“Thank you for your outstanding article on trauma-informed content and AI. Just excellent work!” - Kristina Halvorson, CEO & Founder, Button Events and Brain Traffic As Senior Content Designer and Strategist at Trauma-Informed Content Consulting, I work with communities, support groups and key stakeholders to transform overwhelming information into clear, compassionate guidance for the public, private and charity sectors.Drawing on 40 years of experience at the intersection of complex systems and human vulnerability, I’ve led national content projects - from Universal Credit to Cancer Research UK - that cut user journeys by up to 70%, improve accessibility, reduce support costs and strengthen trust.My trauma-informed, vulnerability-aware approach ensures every word respects emotional journeys and cultural sensitivity within strict safeguarding protocols, minimises distress and drives measurable outcomes. Core services Trauma-informed content and service designUser research and testing, empathy mapping and content audits that reveal emotional triggers and guide sensitive communications Complex systems content strategyRoadmaps, style guides and governance for government, health and social care programmes. AI-assisted workflows (secondary offering)Prompt engineering, ethical AI tool integration and governance frameworks to scale empathy-driven content. Rembrandt Editor In addition to my content strategy work, I developed Rembrandt Editor, a free prototype tool designed to help writers create trauma-informed, vulnerability-aware digital content. This project is firmly grounded in my expertise in ensuring digital services communicate with empathy and clarity. In addition to the tool’s sophisticated system-generated content analysis, I offer in-depth human accessibility audits of your content. Impact highlights Metropolitan Police Service: Created a national trauma-informed advice service on drink and needle spiking—praised by support organisations for its “appropriate and victim-focused” language. Cabinet Office: Developed SaaS counter-fraud tools recognised by Downing Street as “star performers” in safeguarding vital Covid-19 business funding. Universal Credit: Pioneered GDS-aligned content frameworks guiding 5.6 million applicants and cutting housing-benefit queries by 70%, saving £3 million in support costs. Cancer Research UK: Redesigned 5,000+ pages of cancer advice, respecting users’ emotional states and reaching over four million monthly visitors with critical medical information. Why work with me? Deep expertise: Four decades in government, health and crisis sectors—rare blend of strategic and hands-on content leadership. Measurable results: Every engagement signed off with clear KPIs and ROI metrics. Empathy-first ethos: Proven framework that balances clarity with compassion, protecting vulnerable audiences. Forward-thinking: Early adopter of AI tools, ensuring technology amplifies - not replaces - human sensitivity. Next steps Book a 15-minute complimentary discovery call to explore how trauma-informed, vulnerability-aware content can transform your project. Email: adrie@traumainformedcontent.comPhone: 07554 012533Website: www.traumainformedcontent.com

Specialist in thought-leadership and long-form content. Why work with me? I have over 20 + years' experience working with top brands, agencies, and startup so you can be confident your copywriting projects are in safe hands. I excel in turning complex concepts into content that's clear, engaging, and converting. I'll help you communicate your product benefits so that you stand out from your competitors - and help you introduce your brand to a wider demographic. I will make sure your message is tailored exactly to your target audience. It's no secret that I'm a fan of AI, but this is something models struggle to do. Establish your credentials as a TRUSTWORTHY BRAND I can provide you with expertly-researched and written pieces for customers further down the sales funnel. Again, this is not something AI can do for you. I specialise in creating in-depth, expertly researched content, enabling you to engage with potential customers and experts in your field and encourage them to book a demo or buy. CLIENTS They types of companies I work with every day SaaS companies in the areas of finance, logistics, transport, digital marketing, promotions, hotel management, hospitality, accounting, VoIP, project management and e-commerce platforms. And many others - reach out to me and I'll provide you with examples that are relevant to your industry. AGENCY COPYWRITER As well as working directly with clients, I partner with top digital marketing agencies, based in London and Europe. I'm a key contributor to large-scale writing projects for many high profile B2B and B2C clients. A True Partner in Content Creation As well as writing, I'm also happy to get involved in content strategy and brief creation - and I'm comfortable leading client-facing meetings. Seamless collaboration My clientele spans the UK, Europe, and beyond. No matter where you're located in the world we can get together at a time that suits you - either online or - wherever possible - face-to-face. Accredited AI practitioner I'm a "creative copywriter" at heart, and it's what I love doing. However AI content generation tools are emerging (and getting better) daily. They can be an incredibly powerful force for good when used correctly. That's why I've invested in accredited training, equipping myself to prompt, harness, and optimise content generated by cutting-edge tools like ChatGpt and Google Gemini. What I Offer Competitive pricing, adaptable workloads to suit your business needs, swift turnarounds wherever possible, SEO-optimised content, comprehensive content management support, adept research and interviewing skills. Get in touch for in-depth whitepapers, engaging video scripts and walkthroughs, long-form content that resonates, high quality copy for websites and landing pages – banners, interstitial ads, all types of promotional advertising copy - and much, much, more. Client Testimonials Here's what some of my clients have to say: "A true professional, she delves into the heart of your project, crafting compelling copy for blog posts, web pages, and brochures. Whether it's a one-time project or an ongoing collaboration, I can't recommend her highly enough." - Richard Mawer (Ignite Growth) "I've had the pleasure of working with Thora in various roles, and she consistently delivers spot-on copy without the need for revisions. Thora's versatile writing can cater to any industry. If you're seeking a dependable, professional copywriter who delivers spot on copy every time, look no further." - Joanne Morley (formerly Head of Brand, Northern Railway) See My Work Explore my portfolio to experience my writing style and discover the diverse clients I've had the privilege to collaborate with. Don't forget to visit my website at www.yourcreativecopywriter.co.uk for additional insights. Exclusive Samples Some of my content is 'ghost-written' and can't be featured here. However, I'm happy to share relevant samples with you on request – just drop me a line. Let's Connect For an informal discussion about your content requirements, call me on +44 (0)7913659619 or drop me a quick message at thora@yourcreativecopywriter.co.uk. Thank You for Your Interest If you've read this far, I appreciate your time and interest and look forward to hearing from you. 😊

Lobster Copy® 🦞 is a strategic copywriting consultancy serving select clients across the UK and internationally. We help businesses drive business growth with premium copywriting covering lead generation, conversion, branding, and thought leadership. Visit Lobster Copy® 👉 https://lobstercopy.com/ Strategic Copy. Serious Results.

I'm Jess, a professional writer and editor with 15 years' experience, and a provider of flawless copy in good journalistic style. I'm particularly good at writing about complex business models and technology in layman's terms. I've been told: “You're the only journalist who's written about our product and actually grasped what it's all about.” I've also heard: “You have a gift for writing about boring stuff and making it sound interesting.” Writing is what I do. For nine years I was features editor on the B2B bus and coach magazine routeone, and then editor of its sister magazine Group Tourism & Travel, visiting and writing about businesses from all sorts of angles – tight-knit family links, clever innovations, business longevity – always with the intention of showcasing to other business leaders how they could adopt bits of best practice. Since those days I’ve turned my hand to freelance B2B copywriting, quickly becoming an expert in topics from eCommerce and manufacturing to lead generation and account-based marketing. My focus is always on my client’s USPs, and what makes their business such a great choice for its customers. If you want truly outstanding copy that highlights what only you as a business can do - and for a great rate - drop me an email: jessamy.chapman@outlook.com

With over 12 years’ experience in content creation in areas including consumer and B2B journalism, PR & marketing and internal comms, I know a thing or two about telling a story. Getting the best message out there for your target audience is key, and I can help. Industries I’ve worked with: - Travel - Transport - Finance - Lifestyle - Beauty, health & wellbeing - Fashion. There really isn't a TOV I haven't touched. From the assured language of the banking industry to the flourishing touches of the travel world, I've written SEO-focussed copy for many industries - and I'm pretty good at getting those pages ranking high. Areas I can help with ✅ Content writing ✅ Proofing and editing ✅ Social media If you need content that reads well and gets read by the right audience, I’m your writer. 📩 Get in touch: loudtype.com/get-in-touch

I’m Jim, a freelance copywriter based in London. That’s the introduction over. Now let’s get on with the important stuff - SELLING! No doubt you’ve been clicking around this directory in search of a copywriter whose profile really speaks to you and now your finger’s starting to ache. Let's rid you of that pain, and make this the last click the old nose-picker makes today – at least in terms of finding a writer, that is. I’m highly experienced (16 years copywriting and 25+ years working in sales and marketing). I’ve worked with SMEs, start-ups, agencies, and corporates (more than 200), and I can write pretty much any type of sales and marketing copy (though I can’t write nonsensical fluffy stuff or corporate nonsense). My successes are big: ADVERTISING AND WEBSITE COPYWRITING Commercial interiors company – 20,000% ROI WEBSITE, NEWSLETTER, AND ARTICLE WRITING Domestic plumbing company – 68% newsletter open rate and #1 ‘Holy Grail’ key phrase Google rankings WEBSITE COPYWRITING AND SALES TRAINING (yes, I do that too) Record producer – 75% increase in bookings SALES AND INTRODUCTION LETTER COPYWRITING Largest independent estate agency – 55 sales letters written (you know, the ones that convince people to sell their house, even when they had no initial intention of doing so) I could go on, but you get my drift… my writing works! Some of my clients are big, too: -Tesco -Haart estate agents -Weber BBQ -Wildfowl and Wetland Trust -Ricoh -Protect My Bubble MY VALUE-ADD However, I’m guessing you’re quite savvy – especially as you’re putting time and effort into finding the right copywriter. Therefore, you want more… you want a real value-add that’s going to make it more likely you’ll be skipping over the success winning line. That’s music to my ears… a client who won’t settle for mediocre. So, now you’re asking: “Okay, Jim, other than your sharp wit, good looks, and unrelenting charm, what’s so special about you?” It’s simple. I’m a salesman. I’ve had the good fortune (and misfortune) of running multiple businesses, so I truly understand what drives you and what I have to challenge within you to get the very best result. Yes, you read that right – challenge YOU. It’s not about what I write; it’s about how we solve the problems of your potential customers and, how we edge them towards spending their money with you – not your competitors. When we speak, I’m going to make you think about your business in a way that you never previously considered. I’ll start by asking you the two simplest questions you’ve ever been asked; but I guarantee you’ll be absolutely stuck for the answers. That will be our starting point. And hey, you can challenge me too - that's how we'll get the best result! Also, remind me to tell you about KASUE: a sales methodology I created that’s 100% guaranteed to help you close any deal. It beautifully complements AIDCA, the most famous sales method in history, still used to this day. Don’t worry, I’ll tell you all about that too. Use another finger and get in touch with me right now. I’m waiting to hear from you. I’ve already got a shed load of ideas about your business, and you’d be mad not to hear them. Catch you shortly.

'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms to boutique consultancies and specialist premium publishers, such as Pinsent Masons LLP, Quiet Mark, Whycatcher, urban planning firms, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.

I'm a Senior B2B Copywriter with experience ranging from tech startups to global leaders like PayPal, Adobe, and TCS. I've worked freelance, agency-side, and in-house, helping tech brands find the right words and the best way to say them. Plus, with a background in Psychology, I understand what drives people and how to write copy that truly connects. I can help you: 👉 Bring your website to life with copy that tells your story and engages your audience. 👉 Write social media posts that stop scrollers and drive engagement. 👉 Create gated content that attracts leads, builds trust, and encourages action. 👉 Improve your SEO to attract more visitors and turn them into loyal customers. 👉 Refine your brand’s tone of voice to reflect who you are, authentically and consistently. Take a look at some recent examples: https://www.sophiewillinkwrites.com/ --------------------------------------------------- Over the past 8+ years, I’ve been lucky enough to work on all kinds of interesting marketing, strategy, and copywriting projects, including... Brands: Adobe | Anaplan | CPI Cards | Equinix | ESI Group | Havas | HeadToHelp | Ideagen | LinkedIn | McDonalds | Palo Alto Networks | PayPal | Riverbed | Send | Siemens | TCS | Tetra Pak | Visionable | Wolsey Hall Oxford | Yell Business Content ABM | Ads | Case studies | Competitor grids | Concepts | eBooks | Emails | Infographics | Messaging frameworks | Newsletters | Product brochures | Reports | Sales enablement | SEO blogs | SEO audits | Social media | Value propositions | Video scripts | Webpages | Webinars | White papers Industries: B2B | B2C | Banking | Cybersecurity | Digital Marketing | Education | Finance | Fintech | Food & Beverage | Governance, Risk & Compliance | Healthcare | Health Tech | HR | Insurance | Life Sciences | Payments | Pharma | Quality Management | SaaS | Technology ----------------------------------------------------- Testimonials: Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency It’s not often that you have the opportunity to work with a writer who’s as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. “Exceptional” is the first word that comes to mind. - Kristen, Lead Writer, Just Global Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable You have truly been amazing, praying we get to work together again as it’s been a delight. - Harriet, Digital Strategy Director, Havas People

Looking for the right words to connect with your ideal clients? Then I can help. I'm a B2B copywriter who loves turning complex messages into clear, compelling content that brings my clients more leads and sales. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies in a whole range of sectors, from technology to training, healthcare and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call