UK Copywriters Directory - UX copywriting

  • PRO
    Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a large volume of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. I also have quite a diverse portfolio across the fields of logistic/shipping, fashion and beauty, and travel/tourism respectively. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

  • PRO
    It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda weird) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far - and I'm 27) - I'm a big fan of RHCP, especially John Frusciante

  • PRO
    Engage, persuade & convert your audience with expertly written ads, landing pages, UX/micro copy and emails. Since 2018, I've specialised in writing copy for digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

  • PRO
    👋 Hello, I'm Miriam. I'm a freelance SEO specialist and content writer with a proven track record of helping SMEs grow their online visibility and attract the right customers through organic search. 🎯 My expertise: - Authoritative & engaging content: Website copy, blog posts, articles – written to educate, resonate with your audience, and drive action. - Results-driven SEO: Technical audits, on-page optimisation, and strategic guidance to improve your search rankings and organic traffic. - Flexible support: Need a day (or more) of focused SEO help? I'm available for that too. Let's have a chat. 👉 Send an email to

  • PRO
    Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

  • PRO
    If you want to make your business memorable, you need a copywriter who can write fun, chatty, human content that makes people listen to everything you have to say. You need content that's: 🟡 Human ⚪️ Funny ⚫️ Impossible to stop reading Why? Because a tone of voice and content like that is what makes you stick in peoples minds. It's what makes them choose you! Hey, I'm Matt, a chatty brand copywriter and tone of voice consultant for B2B & B2C businesses with personality! If your: 🟡 Website isn't converting ⚪️ Newsletters are never opened ⚫️ Social posts are rarely liked, shared or commented on 🟡 Products or services aren't getting snapped up Then, let's do something about it. Choose me and I'll write stuff that'll: 🚨 Connect with your audience 🚨 Make it clear about what you do, who it's for and why they need it 🚨 Compel them to take action 🚨 Sound flippin' amazing Everything I write is infused with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your mouth as a kid. Get a tone of voice like that and you’ll have your customers drooling over every single piece of content you put out. Nice! So, if you need: 💥 Goolie-grabbing tone of voice guidelines 💥 Dead chatty websites 💥 Rib-tickling social posts 💥 Pun-tastic product descriptions 💥 Fun email funnels 💥 Awesome articles Let's chat! Visit my website at, send me a DM or email It doesn't matter what industry you work in, work with me and add a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥 to your copy.

  • PRO
    "All you need is love..." Hi, I'm Nath. I help your audience to love you. I do this by putting the right words in the right place. I'm also a musician. As a copywriter, I make your offer attractive. As an SEO, I make it visible. As a content writer, I make you relevant. All of my work is about fluency. This can be emotional, verbal or technical but it’s always about making things easy for the customer. Maybe you can check Linkedin for the formal stuff. Feel free to say hello anytime, for any reason. Let's make the world kinder, greener and more confident.

  • PRO
    The freelance copywriter who writes the words that work wonders. I'm going to level with you. I don't like writing about myself (which is ironic, given that I'm a copywriter). Sure, I could've filled this page with some generic drivel about how great I am. But who wants to read that contrived nonsense anyway? Let's talk about you. You've got a business to run. Clients to win. Products to push. Services to sell. Campaigns to conquer. Brands to build. You need the right words to make things happen. Words that excite. Engage. Inform. Persuade. Words that dance off the page and waltz into the minds of your audience. Words that make them stop, think, and act. The right words work wonders – the wrong words don't work at all. That's why I obsess over them as if my life depends on it. From long-form to short-form, every word counts. Every word has its place. Every. Single. One. So if you're lost for words, let me find them for you. Portfolio: Email:

  • PRO
    Hello. I'm an award-winning freelance copywriter. I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick. My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.

  • PRO
    Hi, I’m Sue, and I can help you attract, engage, convert and retain your company’s ideal customers with website content that gets results. But I don’t do it alone. When you work with me, you work with my team of talented strategists, copywriters, content writers and designers at Full Height Copy. WHAT TYPES OF BUSINESS DO WE HELP? FHC works with small and medium enterprises in the UK, offering flexible packages with no tie-in. We recognise that businesses need to be able to scale their marketing efforts up and sometimes down to accommodate other financial demands. HOW DO WE HELP OUR CLIENTS? Since our launch in 2015, we have grown our writing, content strategy and campaign management services to cover every stage of the buyer's journey. We attract, engage, convert and retain our clients' prospects through: – Content strategy – Website copywriting – sales, product and landing pages – Blog writing and management – SEO management – Email newsletter management – Social media content – Content marketing – white papers, reports, case studies, infographics. INTERESTED TO KNOW MORE? We begin every project with a FREE strategy call, where we identify your marketing goals and the best means of achieving them using intelligent sales copy, engaging content and carefully designed campaigns. Read our latest blog article:

  • PRO
    User-centred copy and messaging that drives action by connecting more naturally with your ideal audience. Hi! I'm Laura, Copywriter and Content Designer. Specialising in not-for-profit and B2B. 𝗪𝗵𝘆 𝗺𝗲? I’ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors. Sector experience: Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive. And a range of smaller B2B service-based businesses. I’ve written: - Strategy, policy & annual review documents - Newsletters & emails - Case Studies & client stories - Large-scale, multimillion-pound, public sector tender documents (successful ones!) - Tone of Voice workshops & guides - Web & blog copy 𝗗𝗼 𝘆𝗼𝘂… have a great service, impressive outcomes, and exciting ideas to develop? want to connect with your audience, rally your supporters, and capture the stories that showcase your work? need a tone of voice that fits your organisation’s values and culture? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽? We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener. I’ll research your audience; what drives them and what deters them. Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s… --> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter. I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time. I've also developed some processes that make working with me really easy and enjoyable. So what are you planning? Drop me a line and let’s chat! Laura

  • PRO
    Hi there, thanks for taking a look at my profile! I'm a highly skilled copywriter and UX writer with over 10 years of experience and a history of turning out polished copy for both big brands and small businesses. Whether you need an experienced general copywriter or a UX writer - I can literally write on any subject, long form or short form. I have professional copywriting and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology, oil and gas, and finance. My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials. I like to think I can turn my hand to write on any subject, and have written for various large global brands such as Google, Vodafone, Shell Energy, Expedia, HSBC, Virgin, JP.Morgan, British Council, P&G, GSK, Physiogel, Aquafresh, Always, TUI, Daily Mail, Barclays, The Guardian, O2 and other smaller companies. What my clients say about me: "Emily's specialised skill set in UX writing transformed our app's interface into a seamless, intuitive journey for users, making her contribution invaluable. Emily possesses a unique talent for crafting microcopy that guides users effortlessly through digital landscapes. She has an exceptional ability to understand the user's perspective, ensuring every piece of copy not only informs but also engages and delights. For anyone seeking to enrich their digital products with user-centric, engaging copy, I wholeheartedly recommend Emily Haddington. Her expertise in UX copywriting is a rare find, capable of bringing clarity, precision, and innovation to any project." - Rhiana Spring, SpringACT "I had the pleasure of working with Emily for a number of months at HSBC. She’s a talented writer and always had a positive attitude despite any curves we faced with systems or new ways of working. She’s not shy of a challenge and gives her all every time, which made working with her a breeze. She delivers consistently and takes on feedback and asks questions openly in equal measure. She made a real impact to the quality of our written content in a short time, and on a personal level I really enjoyed working together." - Afsana Sayyed, HSBC "Emily has written a lot of content for us over the past couple of years on a wide range of topics including travel, childcare, home improvement, business, education, and lots more. Her content is well-written, she replies promptly and she is always lovely to work with." - Becca Honeybill, Root Digital

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Member spotlight

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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