UK Copywriters Directory - UX copywriting

AI Search Specialist who also writes the copy. On many projects, those are two different people. I do both because the strategy and the words need to come from the same redhead. Found by Google. Cited by AI Overviews. Recommended by ChatGPT, Gemini, and Claude. Much of what is called AEO (Answer Engine Optimisation) or GEO (Generative Engine Optimisation) is really good SEO used in a new way. Clear writing, logical structure, real expertise, and trustworthy pages still matter most. What changes is how AI tools cite sources. They look at: • Where your brand is mentioned across the web. • Whether your content can be lifted cleanly into a conversational answer. • Whether your authorship and credentials make it obvious who's talking. WHY CURIOSITY MATTERS Curiosity is what motivates me. I like to find out why a page ranks, why a click turns into a sale or a user decides to book, and why an AI tool picks one source over another. The answers are usually in the details. I'm just as curious outside of work. I study Chinese history with HarvardX and I'm preparing for my HSK 1 exam in Mandarin Chinese. EXPERIENCE I have spent over 15 years working in SEO and digital strategy, with four years in-house and the rest at agencies. For the past six years, I have freelanced for businesses and agencies. My clients include Microsoft, Audible, Liverpool John Lennon Airport, Tommee Tippee, Shop Direct (Very, Littlewoods), and Tatti Lashes. I gravitate to healthcare, professional services, retail, and tech; sectors where accuracy is the work, and where generic SEO advice actively costs you trust. HOW WE CAN WORK TOGETHER • SEO & AI search audits — checking whether your site can be read, cited, and credited by AI tools as well as indexed by Google. • Content strategy — SEO copywriting built for human readers first, AI second. • Technical SEO — the foundation under everything else. • Localisation — English ↔ German, by a native German speaker. LET'S CONNECT ✉️ miriam@copperwords.com 🌐 www.copperwords.com WHAT CLIENTS SAY 💬 "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement." — Dr Natalie Summerhill, Summerhill Health 💬 "Miriam's focused approach and genuine interest in our objectives led to significant improvements in a short timeframe." — Emma Hatfield, Brooks Macdonald P.S. Yes, the em dashes are mine, not the AI's. Some of us were writing our own copy before it became suspicious.

You're not making many sales. Your website traffic is a bit pants. You aren't connecting with people who'd go do-lally over what you do. Or you struggle to get personality into your copy. All reasons people work with me. I’m Matt, a copywriter for playful brands, businesses & agencies. I write personality-packed copy that drives sales and explodes off the page with the same POP! 🎉 WHIZZ! ⚡️ BANG! 💥 excitement you felt the first time you chucked popping candy in your gob as a kid. Personal, human copy has the power to: ▪️ Grab people's attention ▪️ Build a brand they'll actually remember ▪️ Make them buy your stuff 🟡 PROOF IT WORKS FOR MY CLIENTS (& ME) 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels & Beano after seeing my social media posts 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO. 🟣 BRANDS/ INDUSTRIES I WORK WITH Toys. Games. Toilet roll. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Accountancy. Geospacial Mapping. As long as you want to get more sales and sound like a proper, approachable person, I can write for you. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog Posts/Articles ✅ Product Descriptions & Packging Copy ✅️ Video & UGC Scripts ✅️ PPC Ads ✅ Newsletters/Emails ✅️ Website Copy Audits ✅ Case Studies ✅ Social Media Posts ✅ 90-minute Brand Voice Strategy 🔴 WHEN TO BRING ME IN Before you spend any more time or money on something that won't convert. If you want personality-packed copy that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥, let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Or call 07878464609 (between 9:00 am - 4:30 pm GMT Mon-Fri). Please leave a message if I can't get to the phone.

I write copy that creates a vision of the future in the mind of the reader — because that’s the key to turning browsers into buyers. I'm a professional copywriter from Newcastle upon Tyne who specialises in website and marketing content. As a former newspaper journalist, I also write engaging press releases I know will make it past editorial teams. I've been known to dabble in email, social media, and newsletter copywriting projects, too! While I'm a creative writer at heart, I'm able to pay the bills by delivering outcome-focused copy that connects with target audiences. OK, that's all the housekeeping out of the way. Who is Malcolm Cox? Good question. I'm one of life's creatives. I always have been. While I have absolutely no art skills to speak of, my creativity comes in the form of the written word. I read obsessively at school. And as is often the way, I wrote obsessively, too. When it was time to think of careers, I decided to become a journalist specialising in politics. So, in September 1994, I enrolled on a politics course at Northumbria University. And in December 1994, I decided it wasn't for me. That's when I decided to cut straight to the chase. I reached out to multiple local newspapers in North East England for work experience opportunities. And after getting several articles published as a 'civilian', I applied for a place on the NCTJ Newspaper Journalism course. After around a year as a junior reporter, I became disillusioned. While I once imagined myself as a hotshot investigative journalist – fighting to uncover the truth and tackle injustice wherever it lay – the reality was very different. My average day consisted of court reporting (with daily threats of violence), vox pops, and press release editing. So, I decided to take a 15-year sabbatical while I pursued a career in retail and hospitality. In 2012, I quit my job. I just walked out. I sat in my car and pondered the existential crossroads that lay in front of me. Drive away, and I was on my own – and probably blacklisted from the industry. Stay, and a little part of my soul would continue to die every day. I drove away. Copywriting was tough at first. I risked bankruptcy by taking on the smallest, most menial tasks and charging pennies for the privilege. But things got better. I amassed a good client base. And I did it through a handful of freelancer websites and word of mouth. But AI changed everything. Having made a very good living on the likes of Fiverr and UpWork, it soon became apparent that I'd have to increase my online presence to survive. So, here I am. In preservation mode. But I get the sense that I'm with friends. One good thing to come from the emergence of AI is the fact that only genuinely talented copywriters will continue to earn decent money. And from what I can see, most of them are right here in the Pro Copywriters community. As for what I can do, I'll share some of my portfolio over the coming days. For now, give me a tinkle or drop me a message if you need the kind of content that paints a vivid picture in the mind of your customers. What I Do While I call myself a copywriter for marketing purposes, I guess I consider myself a storyteller. Most of my work is website copywriting, but I've turned my hand to many forms of writing over the years. I've written email copy, social media copy, white papers, company bios, product descriptions, UX copy, brand books, and much more. But like I said, I'm a storyteller at heart. I take the time to immerse myself in the worlds of my clients – as well as the minds of my readers. I know how to create content that resonates with specific demographic groups. But most importantly, I understand the emotional triggers that underly most conversions. So, if you're ready to tell YOUR story, let's talk. Give me a tinkle on 07386 704 956.

Expert-led content trusted by technical decision-makers. Technical expertise is at the heart of what you do. But to scale your business, you need to upgrade your messaging and your content. Whether you're an MSP, cyber security consultant or cloud provider, compelling content gives you a competitive edge. As a strategic copywriter, I'll help you bridge the gap between complex tech and commercial growth. Most popular services ➡️ White papers ➡️ Case studies ➡️ Messaging Trusted by marketing leaders, founders and creative directors ⭐ "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." Abikaye Mehat, Celerity ⭐ "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." Paul Rufus, Proximity ⭐ "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." Jesse Theron, Global Telecom Networks About me I’m Rob Beadle, a strategic copywriter for IT and cyber security companies. For eight years, I’ve created content that delivers results. My customers range from founder-led businesses to FTSE companies. What’s more, before that I spent over 20 years working in the technology industry for Accenture and other brands. Work with me Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

"Working with Jay has been an absolute breeze. He consistently delivered sharp and easy-to-read copy on time." - Testimonial from LinkedIn. Hi, my name's Jay and I'm a seasoned and easy-to-work-with website and SEO copywriter who's clued up on all things digital marketing. Since 2020, my polished, professional and human-centric copy has helped 100+ small businesses become more visible, findable and trustable online. 📧 Email me 📱 WhatsApp me What I write ▪️Website pages (home, about, services etc) ▪️Blog posts & articles ▪️LinkedIn posts ▪️Product & service descriptions ▪️Landing pages ▪️Case studies ✅ All tailored to sound like you, written for your target audience and crafted with your business objectives in mind. ❌ No generic language, formulaic writing, marketing clichés or robotic AI speak — that's just not my style. Who I write for → Small business owners who don't have the time, know-how or will to write their own content and want a reliable professional to do it for them. → SEO & content marketing managers who've got the ideas and strategy in place and now want an SEO-savvy copywriter to bring it to life. → Agency vendor & project managers seeking a detail-orientated copywriter who follows the briefs and always delivers on time. I've written for the following sectors and industries: 💼 Professional services 💻 Tech 💰 Finance ⚖️ Legal ✈️ Travel 🌍 Tourism 🎯 Coaching 📚 Education 🏋 Health & fitness 📣 Marketing 🛒 Ecommerce ➕ & more About working with me You can collaborate with me on one-off projects—such as website copywriting jobs—or ongoing collaborations—like monthly blog posts and weekly LinkedIn posts. I stick to my word, never miss deadlines and reply quickly to your emails or messages. For your peace of mind, my rates include at least 1 round of revisions/edits and you only pay the balance when you're happy with the work (you'll pay 50% upfront to confirm the project). I always take the time to learn about your brand, products and customers. Plus, as I come at copywriting from a marketing background—with experience in SEO, web design, content development and brand positioning—I offer you a lot more strategic value than just words on a page. 👍Bonus services: website development, content strategy, copyediting, copy training, website management and generative AI workshops. I'm an expert in WordPress with strong knowledge of UX and SEO best practices. And here's the proof Check out my portfolio to see just a few examples of my work. And see what past clients say about working with me: Does all that sound good? Then let's chat. 📧Email me at jay@allin1websites.co.uk 📱WhatsApp me on 07709134511 Don't forget to ask about my package rates

Connect with your audience by untangling complexity and freeing simplicity. Portfolio includes Dell, Lenovo and Samsung. Get in touch today. SERVICES ✒BLOG POSTS✒ • Are blog posts taking up too much of your time? • Want to drive people to your website with useful content? • Would you like to talk to your audience in a non-technical way? Hiring a blog copywriter will: • Free up your time • Improve SEO (Search Engine Optimization) • Target your audience • Engage your readers ✒WEBSITE CONTENT✒ • Are you looking at redesigning your website? • Does your website struggle to convert visitors? • Want to rank better in search engines? As a technology company, you may have lots of jargon, but your clients might not understand it. I write complex information simply, so your services and products connect with your audience. I optimise the content so your website ranks better in Google, and use other copywriting techniques to help convert your prospects. ✒CASE STUDIES✒ Most case studies are boring and uninteresting to read. This is because they fail to engage the reader and create a compelling story. But when done right, a case study is a great opportunity for your reader to relate to someone who overcame their problem by using your products or services. Case studies have all the potential ingredients to connect with your audience, such as: • Building trust by example • Explaining the customer journey through storytelling • Using real-world, human examples to establish empathy • Demonstrating how your services or products resolved the customer pain points ALL SERVICES: • Blog articles, blog posts • IT copywriting • Tech copywriter • Website copywriting • B2B content writing • SEO copywriting • White papers • Case studies • Social media posts • Website content reviews • Website usability evaluations LET'S TALK! If you were thinking 'this is me' to any of the above - let's talk about how I can help. - Richard Website: www.kingcopywriting.co.uk | Email: richard@kingcopywriting.co.uk | Phone: 07794494879 P.S. Although I specialise in writing for the technology sector, I've also written for a variety of other industries including travel and health. Don't hesitate to get in touch whatever space you're in.

Do you need words that are, well, less wordy? I think we’re going to get along. I’m a copywriter and content designer on a mission to stamp out crap content and write words that people actually read.

Hey, I'm Joe 👋 co-founder of Do Words Good, a copywriting studio for ambitious ecomm and FMCG brands. How we help ambitious brands We help scaling brands with messaging strategy, positioning, brand voice and story plus putting it all together across every touchpoint (PDPs, landing pages, email flows, retail decks). With 25+ years combined experience, everything we do is backed by research and consumer psychology, so your copy doesn't just sound nice, it helps the right people understand your product's unique awesomeness (and then hit buy). Who we've helped: Discord, Vodafone, Disney, Nursem, Toast Brewing, Animal, Beachbum, OVO Energy, Merck, Drinkwell plus almost 300 other brands across retail, ecommerce and tech. A few wins: 👉 Helped grow an ecommerce brand from ~£6M to almost £20M by repositioning + rewriting their site copy 👉 Helped a brand grow sales by 78% after a 4-week copy & messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support "Jack and Joe were mind readers." "We're about to kick off a DTC glow-up. The copy on our site was inconsistent and our PDPs were a bit all over the place. We knew we could do more to clearly communicate our USPs. As a small team, we wanted some external support to kick-start a redesign of our hero product PDP. Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for. It's given us everything we need to brief our developer and designer. I'm very keen to work with Do Words Good again on future projects." Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand's levelling up, but your messaging is starting to feel a bit "held together with tape" ✅ You want copy that converts and sounds like you, no gimmicks, no "CRO bro" stuff ✅ You're building a brand for the long run and care about trust, reputation & repeat customers How we work: We run most projects as 1, 2 or 4-week sprints. That's because we've been doing this for over a decade and know that once a project goes on too long, it gets sanded down and signed off so that it's fine but nobody really loves it. Instead, we get aligned early, make sure we maintain momentum with a few clear review points, and get our heads down in full focus mode so you end the sprint with copy that is signed off and exactly how you want your brand to sound. Plus, everything lives in our client portal, and we work in Figma / Klaviyo wherever we can so things are transparent and ready to hand over to design/dev to polish and publish. Want to chat about your project? Let's chat → Book a 30-min intro call (or email: hello@dowordsgood.com) 📬 PS. We also send weekly copy tips (every Tuesday): Join the DWG newsletter for brand breakdowns, consumer psych, and frameworks you can pinch. Read every week by legends at brands like Gousto, Bloom&Wild, LEGO and Toast Brewing. "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO @ Toast Brewing

Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

Hi, I’m India, and I might be the extra pair of word-refining hands your business needs. I specialise in helping brands (and the agencies they use) tackle the ever-evolving, business-critical demands of modern digital content. With 13 years’ experience working across SEO, content strategy, UX, and brand for clients ranging from solo founders to blue chip companies, I can offer the strategic-meets-creative oversight your business needs to *finally* connect brand, SEO, and business development properly. Got a website that isn’t converting? Got a 💩-ton of blogs that aren’t ranking? Got a confused brand voice that’s (whoops) starting to sound a tad too aligned with ChatGPT’s instantly recognisable tone? (Honestly? No judgment here.) Got so. many. ideas. for exciting whitepapers and thought-leadership pieces but no time to pull them all together? No worries! It’s just time to ask for a helping hand, that’s all. Hi! 👋That could be me 😌. What I offer SEO & Content Strategy: Ultra-competitive articles, guides, and landing pages for your top-to-bottom-funnel keywords. Brand Development & Thought Leadership: Artful storytelling, persuasive white papers, topical articles, meticulously researched reports. Website & Landing Page Copy: Conversion-focused, on-brand messaging that turns perusers into buyers. Brand Voice: Refining voice or inventing a brand new one that sparkles with originality and speaks directly to your audience. Clients Say: “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO “India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing “India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.” – Louise Quenzer, Head of Content My Background: I began my career at a small SEO agency in Leeds back in 2013, before moving through both creative and performance-focused agencies in the North and London, including Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter overseeing a team and managing content strategy across major client accounts. I went freelance in 2019 and have worked with some truly incredible brands since, including many SaaS platforms and startups as well as major international brands spanning fintech, B2B enterprise tech, healthcare, retail, and travel.

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306