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ArticleLearn how Girtz Industries improved engine testing reliability and efficiency with the SuperTorque 8Z starting system.
Website copyWebsite copy for the interior design and architecture market. A project coordinated by the agency Finally.
Website copyRecent work has included writing copy for sections of the 'Christmas in Leeds' website. #ChristmasInLeeds is a LeedsBID project designed to guide people around Leeds city centre by showcasing local creative talent and sharing festive moments. This project is one of many initiatives brought to the city by Leeds Business Improvement District (LeedsBID). I work with the Marketing, Communications & Brand team on a weekly basis. LeedsBID is a business-led, not-for-profit organisation and represents 1,000 organisations.
Website copyThe client Almatex was founded in northern Italy in the 1940s and is one of the only remaining terry towelling producers in Italy. Having resisted the 1990s textile crisis, they looked instead to innovation and doubled down on their sustainable practices. Today, they sell a wide range of branded and plain terry towelling products to spas, hotels and big businesses in Italy and beyond. The project Almatex was rebranding, launching a shiny new SEO-friendly Italian website with copy written by an Italian SEO copywriter. They now needed an English version which would allow them to get their products in front of international clients. It needed to be SEO-friendly to capture organic search traffic in the more competitive English-language market. The challenge When localising a website, it’s not enough to simply translate SEO keywords in a traditional manner. This is because the way people search differs between country and language. They may not use the same words and phrases (or even a literal translation of those words and phrases) to search for the same products and services. There may be a number of possible keywords: an SEO translator’s job is to use SEO tools to determine the relevant keywords which have an optimal balance of competition and search volume, while matching the users’ intent in the new market. This was one of the challenges which I faced when localising the Almatex website: the main keyword they were targeting in the Italian copy had 7 (!) possible translations. Using my SEO tool, I was able to identify which of the possible translations would be the best keyword to centre the copy around, while the other 6 keyword served as synonyms. This data-driven approach meant we weren’t simply guessing which terms would be more popular among searchers looking for towelling products. The result Almatex now has an English-language website which showcases its product range to prospective English-speaking clients AND is optimised for the search engines. What the client said Vittoria Zambaiti on Almatex’s design team said: We’re very happy that we worked with Fuschia! She kept to the deadlines and was polite and helpful, willing to work with the team. She is very professional and I recommend her to anyone who wants English copy tailored to their needs!
Website copyIn your organisation, do you find that your people are held back by a lack of self-awareness? Maybe individuals and teams don’t fully understand their own behaviour and response patterns. In the same way, perhaps they don’t understand each other. This is where RPG will help. We’ll lead your people through the Insights Discovery™ personality profiling tool. We use Insight Discovery™ as a key ingredient to individual and/or team coaching, in relation to internal and external situations. We conduct the sessions either virtually or face-to-face, for groups or for individuals – whichever is best for you.
Website copyOur vision at OnPath Energy is to power a more sustainable future through renewable energy. Formerly Banks Renewables, we provide green energy solutions for thousands of UK households, businesses and communities. We’ve been committed to powering a greener future since 2006.
Website copyMy client, Wish Web Design, wanted to portray their agency as a one-stop destination for custom web design. The brief was to appeal, at least primarily, to a local audience. A bespoke service built from the ground up was the headline.
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Website copyICE is one of the world's leading civil engineering institutions. As part of a website re-launch, ICE wanted to make its information clearer and more engaging. I worked with stakeholders in ICE's membership division to produce text for qualifications, careers and progression pages, regional sections, profiles and membership guidance documents.
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Website copyTone of voice and website copywriting for Bristol landscape garden design studio, unl. “We couldn’t be more pleased with the creative content that Jonathan expertly crafted for our website. Jonathan understood our brief and tone, delivering an original and engaging piece of work bursting with personality and character. Its been our privilege and look forward to working more in the future.” Robert Mills – Director, Unless Studios
Website copyThe team wanted to make the ScotRail Business Travel brand more friendly and approachable. By using a mix of copy and video content the end result created exactly that and the number of virtual meeting requests increased.
Website copyWe love food. Proper food that's full of flavour, made with real, fresh ingredients. And we really love making food for people who share that passion. For us, every step of creating a dish matters, from sourcing and cooking the best ingredients, to serving and enjoying a delicious meal with people who make us smile.
Website copySector-specific SEO landing pages to target the six key markets Clear Currency operates in: Agriculture, International Trade, Manufacturing, Shipping, Textiles and Travel
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Website copyIt all started with a coffee shop. Now, it’s a movement with a mission. Social Bite began life in 2012 as a small coffee shop in Edinburgh. When Peter, a young man experiencing homelessness, came in to ask for a job, a bold new journey began. Now, with our amazing network of donors, fundraisers, volunteers, and partner businesses across the UK, we’re pushing for nothing less than an end to homelessness. One innovative idea at a time.
Website copyA luxury holiday cottages owner commissioned a marketing agency I often work with to produce a ‘modern cottage’ feel website. I was commissioned to write the web content and Search Engine Optimisation aspects. Following my Chat – Research – Write process, I talked to the owner on the phone. I then joined the commercial photographer on her photoshoot to collect more details. The result is a website that truly reflects these havens of tranquility.
Website copyA landing page to show the benefits of seeking advice, diagnosis, and any potential treatment from a healthcare professional Primary conversion point: Download the GP Prep guide Secondary conversion points: Download klarify (app) Tertiary conversion point: Sign up for an Allergy Days event Key message: We’re here to help and guide Markets: CA and NL
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Website copyCreating a tone-of-voice and all written content, including case studies and video interviews, for a campaign website. Also wrote FAQs, financial and technical text for app/tool.
Website copySmall business accounting service A flexible accounting service for small businesses, whether you operate as a limited company, a sole trader or a partnership. This one's for you if you want to: - Minimise the time you spend on financial admin - Have real-time insight into your financial situation - Get proactive advice on optimising the money you withdraw - Be certain you're complying with all accountancy and tax legislation
Website copyFull website copywriting for an established, Plymouth-based accountant. Creating a less formal set of copy that was loose, conversational, and easy to read.
Website content for an IT companyPS Tech is a friendly bunch of IT experts who go out of their way to avoid IT jargon. Unfortunately, their previous website was full of it. They asked me to re-write their website content — and to include all the on-page SEO that sits behind the content. I created a voice which was as warm and approachable as the team members themselves. Keywords were researched and placed correctly on each page. As a result, their website has gone from Google nowhere-land (page 5) to the top of SERPs for almost all their key services. It is now converting visitors into paying customers.
Website copyDesign agency Pad Creative introduced me to Meridian RSL in January 2019. Meridian is a genuinely independent, specialist insurance broker. They wanted a new website that would stand out – in design and editorial – by showing that the client was at the heart of their business. With plenty of conversation that nailed down the client's uniqueness, all three partners in the project - the copywriter, designer and client – were in sync over working ethos, values and the drive for perfection. It resulted in a website with a tone of voice that suited and engaged their audience and stood out for its creativity.
