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Hereโs my key selling point. My bread-and-butter skillset. I like talking to people. No jargon, no waffle โ just honest-to-goodness conversations about what you have to offer your client base. Itโs an invaluable skill. Because if we can convey how beneficial โ even transformative โ your product or service is, in plain English that packs a punch, youโre on to a winner. Hereโs the issue for you, though. Few people can write that adeptly. Thereโs a knack to turning industry spiel into lively, sparkling copy. See, Iโm terrible at all sorts of things. Drawing. Cooking. Competitive sports. False modesty. I am, however, pretty darn good at expressing myself. Give me complex information and Iโll transform it into a reader-friendly blog, or press release, or homepage, or brochure. Maybe a white paper or ebook, if weโre feeling ambitious. Unlike an AI app, I can natter with an executive and instinctively work out what readers will like about their product. With a reporterโs doggedness, Iโll sniff out the information I need, then serve it to readers in a way that holds their attention. Heck, Iโll even throw in some well-placed jokes if you like. If youโre a SaaS business or fintech firm thatโs reaching out to customers, for instance, or anyone in the market for case studies, white papers or a ghostwriter, then Iโm ideal. The strange part is, Iโm a physics graduate. Half of meโs precise and analytical, so Iโm a diligent, methodical researcher with an eye for detail. Oh, and an information sponge. The other half, meanwhile, is a bit arty, a bit creative. I mean, I wrote an acclaimed book about Orwell that readers singled out for its jaunty prose. Mix these elements together and what do you get? More sales! Those wonderful conversions you dream about! Because who wants to trudge through boring content from a wordsmith with a โthatโll doโ attitude? As a writer and editor, Iโve been intimately acquainted with brevity, clarity and accuracy for three decades now. A turning point came in 2010 when I joined CNBC Business magazine in London. When I wasnโt writing features, I was rewriting our international correspondentsโ articles in colloquial English. More recently, Iโve used this skill to research and write advertorial supplements, executive interviews, thought leadership pieces, case studies and news stories for Elite Business magazine. Not to mention high-profile advertorial sites for CNBC! So, what are you waiting for? Letโs yack!
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Need to refine your brand's comms? I provide elevated copywriting, PR & content for life's little luxuries. Whether it's refining your brand voice and messaging, creating ad campaigns or email marketing and social media, I can help your brand tell better stories that connect with and engage your ideal clients or customers. Services: - Brand development & strategy - Tone of Voice Development & Messaging - Copywriting - Advertising - PR Strategy & Support - Media Relations - Digital PR - Social Media - Email Marketing My clients include fashion, beauty, lifestyle, alcohol, travel & luxury automotive brands. Looking for creative storytelling that helps your customers connect with your brand? Drop me an email - hannah@layfordcreative.com and let's connect.
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๐๐๐ ๐๐ ๐? ๐ Iโm Sanina, a former journalist-turned-freelance-copywriter. ๐ I'm a Top Copywriting Voice on LinkedIn. โจ๏ธ Iโve been writing for 20+ years. My experience spans: โฌ Print and broadcast journalism โฌ In-house local Government communications โฌ Agency-side PR & content/inbound marketing ๐๐๐ ๐๐๐๐๐๐ ๐๐? Iโve been writing since the age of 17, when I started out as a trainee reporter at my local newspaper. More than 20 years later, Iโm still writing. Over the years, Iโve helped a wide range of B2B and B2C businesses, agencies and individuals across a variety of sectors generate leads and increase sales by communicating the right messages to the right people at the right time. ๐๐๐๐โ๐ ๐๐ ๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐? Iโm quick-thinking, results-driven and passionate about producing copy that delivers on multiple levels (thatโs how I describe myself, anyway). And hereโs what some of my clients have to say about me: 1. '๐๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ธ๐ช๐ต๐ฉ ๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ช๐ด ๐ข๐ญ๐ธ๐ข๐บ๐ด ๐ข ๐ฑ๐ญ๐ฆ๐ข๐ด๐ถ๐ณ๐ฆ. ๐๐ฉ๐ฆ ๐ฑ๐ณ๐ฐ๐ฎ๐ฐ๐ต๐ฆ๐ด ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ฃ๐ฆ๐ด๐ต ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ ๐ฃ๐บ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฑ๐ช๐ฆ๐ค๐ฆ๐ด ๐ฐ๐ง ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ง๐ฐ๐ณ ๐ฅ๐ช๐ง๐ง๐ฆ๐ณ๐ฆ๐ฏ๐ต ๐ฑ๐ฐ๐ช๐ฏ๐ต๐ด ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ซ๐ฐ๐ถ๐ณ๐ฏ๐ฆ๐บ. ๐๐ฆ๐ณ ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต ๐ฉ๐ข๐ด ๐ฃ๐ฆ๐ฆ๐ฏ ๐ช๐ฏ๐ท๐ข๐ญ๐ถ๐ข๐ฃ๐ญ๐ฆ ๐ช๐ฏ ๐ฉ๐ฆ๐ญ๐ฑ๐ช๐ฏ๐จ ๐ถ๐ด ๐ต๐ฐ ๐ฃ๐ถ๐ช๐ญ๐ฅ ๐ฎ๐ฐ๐ฎ๐ฆ๐ฏ๐ต๐ถ๐ฎ ๐ฃ๐ฆ๐ฉ๐ช๐ฏ๐ฅ ๐ฐ๐ถ๐ณ ๐ฏ๐ฆ๐ธ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ฑ๐ณ๐ฐ๐จ๐ณ๐ข๐ฎ๐ฎ๐ฆ, ๐ธ๐ฆ ๐ธ๐ฐ๐ถ๐ญ๐ฅ๐ฏ'๐ต ๐ฉ๐ข๐ท๐ฆ ๐ฎ๐ข๐ฅ๐ฆ ๐ต๐ฉ๐ฆ ๐ด๐ข๐ฎ๐ฆ ๐ฑ๐ณ๐ฐ๐จ๐ณ๐ฆ๐ด๐ด ๐ธ๐ช๐ต๐ฉ๐ฐ๐ถ๐ต ๐ฉ๐ฆ๐ณ.' โ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ง๐๐ ๐๐ซ. 2. โ๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ช๐ด ๐ข ๐ฉ๐ช๐จ๐ฉ๐ญ๐บ ๐ด๐ฌ๐ช๐ญ๐ญ๐ฆ๐ฅ ๐ข๐ฏ๐ฅ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ๐ฅ ๐ค๐ฐ๐ฑ๐บ๐ธ๐ณ๐ช๐ต๐ฆ๐ณ, ๐ธ๐ฉ๐ฐ ๐ธ๐ฐ๐ณ๐ฌ๐ด ๐ฒ๐ถ๐ช๐ค๐ฌ๐ญ๐บ ๐ข๐ฏ๐ฅ ๐ข๐ค๐ค๐ถ๐ณ๐ข๐ต๐ฆ๐ญ๐บ ๐ต๐ฐ ๐ค๐ณ๐ฆ๐ข๐ต๐ฆ ๐ฆ๐ฏ๐จ๐ข๐จ๐ช๐ฏ๐จ ๐ค๐ฐ๐ฑ๐บ ๐ต๐ฉ๐ข๐ต ๐ช๐ด ๐ฐ๐ฏ ๐ฑ๐ฐ๐ช๐ฏ๐ต ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ต๐ช๐ฎ๐ฆ. ๐๐ฉ๐ฆ ๐ช๐ด ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ, ๐ข๐ฑ๐ฑ๐ณ๐ฐ๐ข๐ค๐ฉ๐ข๐ฃ๐ญ๐ฆ ๐ข๐ฏ๐ฅ ๐ง๐ณ๐ช๐ฆ๐ฏ๐ฅ๐ญ๐บ, ๐ธ๐ช๐ต๐ฉ ๐ข๐ฏ ๐ฆ๐บ๐ฆ ๐ง๐ฐ๐ณ ๐ข ๐ค๐ฐ๐ฎ๐ฑ๐ญ๐ฆ๐น ๐ฃ๐ณ๐ช๐ฆ๐ง ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ธ๐ฐ๐ณ๐ฅ๐ด ๐ต๐ฐ ๐ฉ๐ฆ๐ญ๐ฑ ๐ข๐ฏ๐บ ๐ต๐บ๐ฑ๐ฆ ๐ฐ๐ง ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด.โ โ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ. 3. '๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ช๐ด ๐ฐ๐ฏ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฐ๐ด๐ฆ ๐ธ๐ณ๐ช๐ต๐ฆ๐ณ๐ด ๐บ๐ฐ๐ถ ๐ค๐ข๐ฏ ๐ต๐ณ๐ถ๐ด๐ต. ๐๐ฉ๐ฆ ๐ข๐ด๐ฌ๐ด ๐ข๐ญ๐ญ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฒ๐ถ๐ฆ๐ด๐ต๐ช๐ฐ๐ฏ๐ด ๐ข๐ฏ๐ฅ ๐ฑ๐ถ๐ต๐ด ๐ข ๐ฉ๐ช๐จ๐ฉ ๐ญ๐ฆ๐ท๐ฆ๐ญ ๐ฐ๐ง ๐ค๐ข๐ณ๐ฆ ๐ช๐ฏ๐ต๐ฐ ๐ฉ๐ฆ๐ณ ๐ธ๐ฐ๐ณ๐ฌ, ๐ฎ๐ข๐ฌ๐ช๐ฏ๐จ ๐ด๐ถ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ฉ๐ฆ๐ณ ๐ต๐ฐ๐ฏ๐ฆ, ๐ญ๐ข๐ฏ๐จ๐ถ๐ข๐จ๐ฆ ๐ข๐ฏ๐ฅ ๐ข๐ค๐ค๐ถ๐ณ๐ข๐ค๐บ ๐ฉ๐ช๐ต๐ด ๐ต๐ฉ๐ฆ ๐ฃ๐ณ๐ช๐ฆ๐ง. ๐'๐ท๐ฆ ๐ธ๐ฐ๐ณ๐ฌ๐ฆ๐ฅ ๐ธ๐ช๐ต๐ฉ ๐ฉ๐ฆ๐ณ ๐ฐ๐ฏ ๐ข ๐ฏ๐ถ๐ฎ๐ฃ๐ฆ๐ณ ๐ฐ๐ง ๐ฑ๐ณ๐ฐ๐ซ๐ฆ๐ค๐ต๐ด ๐ง๐ฐ๐ณ ๐ข ๐ณ๐ข๐ฏ๐จ๐ฆ ๐ฐ๐ง ๐ข๐ถ๐ฅ๐ช๐ฆ๐ฏ๐ค๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐ด๐ฉ๐ฆ ๐ฉ๐ข๐ด ๐ค๐ฐ๐ฏ๐ด๐ช๐ด๐ต๐ฆ๐ฏ๐ต๐ญ๐บ ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ฆ๐ฅ.' - ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ. 4. '๐ ๐ง๐ฐ๐ถ๐ฏ๐ฅ ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ธ๐ช๐ต๐ฉ ๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ข ๐ท๐ฆ๐ณ๐บ ๐ฆ๐ข๐ด๐บ ๐ข๐ฏ๐ฅ ๐ฑ๐ฐ๐ด๐ช๐ต๐ช๐ท๐ฆ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ. ๐๐ง๐ต๐ฆ๐ณ ๐ซ๐ถ๐ด๐ต ๐ฐ๐ฏ๐ฆ ๐ฎ๐ฆ๐ฆ๐ต๐ช๐ฏ๐จ, ๐ด๐ฉ๐ฆ ๐ฉ๐ข๐ฅ ๐จ๐ณ๐ข๐ด๐ฑ๐ฆ๐ฅ ๐ฐ๐ถ๐ณ ๐ค๐ฐ๐ฏ๐ค๐ฆ๐ฑ๐ต ๐ข๐ฏ๐ฅ, ๐ธ๐ช๐ต๐ฉ๐ช๐ฏ ๐ข ๐ธ๐ฆ๐ฆ๐ฌ, ๐ฉ๐ข๐ฅ ๐ธ๐ณ๐ช๐ต๐ต๐ฆ๐ฏ ๐ฎ๐ฐ๐ด๐ต ๐ฐ๐ง ๐ฐ๐ถ๐ณ ๐ธ๐ฆ๐ฃ๐ด๐ช๐ต๐ฆ ๐ค๐ฐ๐ฑ๐บ, ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ฆ๐น๐ข๐ค๐ต ๐ด๐ต๐บ๐ญ๐ฆ ๐ข๐ฏ๐ฅ ๐ต๐ฐ๐ฏ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ธ๐ฆ ๐ธ๐ข๐ฏ๐ต๐ฆ๐ฅ. ๐ ๐ง๐ฐ๐ถ๐ฏ๐ฅ ๐ฉ๐ฆ๐ณ ๐ต๐ฐ ๐ฃ๐ฆ ๐ช๐ฏ๐ค๐ณ๐ฆ๐ฅ๐ช๐ฃ๐ญ๐บ ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ท๐ฆ, ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ข๐ฏ๐ฅ ๐ท๐ฆ๐ณ๐บ ๐ฑ๐ณ๐ฐ๐ฎ๐ฑ๐ต, ๐ข๐ญ๐ธ๐ข๐บ๐ด ๐ณ๐ฆ๐ด๐ฑ๐ฐ๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ฆ๐ฎ๐ข๐ช๐ญ๐ด ๐ด๐ต๐ณ๐ข๐ช๐จ๐ฉ๐ต ๐ข๐ธ๐ข๐บ. ๐๐ฉ๐ฆ ๐ฎ๐ฆ๐ต ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ฅ๐ฆ๐ข๐ฅ๐ญ๐ช๐ฏ๐ฆ, ๐ฐ๐ง๐ต๐ฆ๐ฏ ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ช๐ฏ๐จ ๐ข๐ฉ๐ฆ๐ข๐ฅ ๐ฐ๐ง ๐ต๐ช๐ฎ๐ฆ.' - ๐๐๐ง๐๐ ๐ข๐ง๐ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ. 5. '๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ช๐ด ๐ข๐ฎ๐ข๐ป๐ช๐ฏ๐จ. ๐๐ต ๐ง๐ช๐ณ๐ด๐ต ๐ด๐ฉ๐ฆ ๐ธ๐ข๐ด ๐ฃ๐ณ๐ฐ๐ถ๐จ๐ฉ๐ต ๐ฐ๐ฏ ๐ต๐ฐ ๐ธ๐ณ๐ช๐ต๐ฆ ๐ง๐ฐ๐ณ ๐ฐ๐ฏ๐ฆ ๐ฃ๐ณ๐ข๐ฏ๐ฅ, ๐ฃ๐ถ๐ต ๐ฃ๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐ญ๐ฐ๐ฏ๐จ ๐ด๐ฉ๐ฆ ๐ธ๐ข๐ด ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ข๐ค๐ณ๐ฐ๐ด๐ด ๐ข ๐ฏ๐ถ๐ฎ๐ฃ๐ฆ๐ณ ๐ฐ๐ง ๐ฐ๐ถ๐ณ ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต๐ด ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ ๐ธ๐ข๐ฏ๐ต๐ฆ๐ฅ ๐ฉ๐ฆ๐ณ. ๐๐ต'๐ด ๐ณ๐ข๐ณ๐ฆ ๐ต๐ฐ ๐ฃ๐ณ๐ช๐ฏ๐จ ๐ข ๐ฏ๐ฆ๐ธ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ ๐ช๐ฏ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ต๐ฆ๐ข๐ฎ ๐ข๐ฏ๐ฅ ๐ง๐ฆ๐ฆ๐ญ ๐ญ๐ช๐ฌ๐ฆ ๐บ๐ฐ๐ถ ๐ค๐ข๐ฏ ๐ช๐ฏ๐ด๐ต๐ข๐ฏ๐ต๐ญ๐บ ๐ต๐ณ๐ถ๐ด๐ต ๐ต๐ฉ๐ฆ๐ฎ, ๐บ๐ฆ๐ต ๐ต๐ฉ๐ข๐ต'๐ด ๐ฆ๐น๐ข๐ค๐ต๐ญ๐บ ๐ธ๐ฉ๐ข๐ต ๐ฉ๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ฆ๐ฅ ๐ฉ๐ฆ๐ณ๐ฆ.' - ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ง๐๐ ๐๐ซ. ๐น ๐ ๐จ๐ซ ๐๐ฎ๐ซ๐ญ๐ก๐๐ซ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ, ๐ซ๐๐๐ ๐ฆ๐ฒ ๐๐ฎ๐ฅ๐ฅ ๐ฅ๐ข๐ฌ๐ญ ๐จ๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐ญ๐๐ฌ๐ญ๐ข๐ฆ๐จ๐ง๐ข๐๐ฅ๐ฌ - www.skcopyco.com/clients-comments/ ๐๐๐ ๐๐๐๐ ๐ ๐๐๐๐๐๐ ๐๐๐๐? ๐๐ฒ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐: Debenhams, Holland & Barrett, PwC, HS2, Mitchells & Butlers, Anwyl Homes, Papa John's Pizza, SCS, Pitney Bowes, Purplebricks, HomeServe, the University of Birmingham, Midlands Aerospace Alliance, Co-op, Dignity Funerals, and many more. ๐๐๐๐ญ๐จ๐ซ๐ฌ ๐๐จ๐ฏ๐๐ซ๐๐ ๐ข๐ง๐๐ฅ๐ฎ๐๐: construction, professional services, property, healthcare, manufacturing, engineering, education, retail, hospitality, technology, charities, public sector and utilities. ๐๐๐ ๐๐๐ ๐ ๐๐๐๐ ๐๐๐? Clients come to me for content: 1. Direction. 2. Creation. ๐๐ฒ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐: content plans, content audits, brand propositions and key messaging and tone of voice guidance. ๐๐ฒ ๐๐จ๐ฉ๐ฒ๐ฐ๐ซ๐ข๐ญ๐ข๐ง๐ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐๐จ๐ฏ๐๐ซ ๐๐ฅ๐ฅ ๐๐จ๐ซ๐ฆ๐ฌ ๐จ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ: including SEO copywriting, blogs, thought leadership, white papers, brochures, reports, website copy, media releases, email campaigns, social media posts, newsletters and awards entries. ๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐ ๐๐? ๐น To discuss your content requirements with me, call me on 07810 636 748 or email me at sanina@skcopyco.com, and Iโll get straight back to you. To find out more about me and my services or to see some examples of my work, visit www.skcopyco.com. ๐๐: ๐๐จ๐ฎ ๐๐๐ง ๐๐ฅ๐ฌ๐จ ๐๐ข๐ง๐ ๐จ๐ฎ๐ญ ๐ฆ๐จ๐ซ๐ ๐๐๐จ๐ฎ๐ญ ๐ฆ๐ ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐๐ซ๐จ๐๐จ๐ฉ๐ฒ๐ฐ๐ซ๐ข๐ญ๐๐ซ๐ฌ ๐๐๐ฆ๐๐๐ซ ๐๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ ๐ข๐ง๐ญ๐๐ซ๐ฏ๐ข๐๐ฐ - www.procopywriters.co.uk/2017/08/sanina-kaur-procopywriters-member-spotlight/
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It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. โLewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.โ -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 41 so far) - I'm a big fan of RHCP, especially John Frusciante
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Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas donโt go to waste. And in a way that doesnโt make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... โthe sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzleโ Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling โ writer, storyteller, consultant
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Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the private healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a huge portfolio of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: โข Website content, from landing pages to full site copy. โข Blog writing. โข SEO content writing for all applications. โข Article writing. โข Advertorials and promotional/sponsored article creation. โข Composing white papers and eBooks. โข Writing product descriptions and product category descriptions. โข Brochure, leaflet, and poster text. โข Brand naming and slogan creation. โข Press release writing. โข Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isnโt the right fit for your brand and its target audience will cost you clients and revenue. Donโt settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail โ get in touch.
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Bringing places, spaces, products, and services to life with clear, enticing and informative words that make just the right first impression. And by leaving the writing to me, you can focus on all the stuff you would much rather be doing. โจ"...with such a complex message, clarity was essential. You have succeeded where we had struggled and the brochure and documents you've written are pitched perfectly." โจ Peter Tyler and Gordana Mandic, Directors, Tyler Mandic Architects, Chelsea, London. โจโWhat can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" โจ Toni-Ann Bird, Director, Guild House Estate Agents, Warwickshire. Hi, I'm Andrew โ a Northampton-based freelance copywriter who'll bring a fresh perspective to your copy and content. A writer of words that mean something. And people remember. Words that can... โข Simplify a complex message โข Capture your audience's imagination โข Paint a persuasive picture โข Engage, resonate, and connect with your ideal audience โข Evoke a thought or a feeling โข Build trust โข Help you stand out from the crowd โข Tell your story โข Inspire the curious ...and more besides. In short, whatever your message. Whatever your aim, I'll find the essential words you need. Why work with me? Here's a brief snapshot โ I have a diverse copywriting portfolio. Projects include writing for... โข Architects โข Luxury outdoor clothing brands โข High-end contemporary and period design properties โข Designer watch and jewellery engraving โข PropTech 3D Smart City modelling platform for sustainable urban design and planning โข Garden design โข Independent construction โข Garden retail โข Photographers โข Photographic studios โข Fire safety and protection โข CCTV and Security systems โข Cyber-security โข Business Resilience โข Health and fitness, and โข Photographic holidays, tours, and workshops โ In the recent past I've written in-depth illustrated articles and short features for various UK consumer and trade publications. So far, I have over 30 published pieces to my name. โ I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. โ I also have a CMP Level 4 Diploma (Distinction) in Google SEO. Why so many copywriting niches? If you're wondering why I write for the mix of sectors I do, it's all down to photography. Before entering the world of copywriting, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing Britain's architecture, natural landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So it made perfect sense to make these my copywriting niches too. In a way, I'm still creating pictures, only now using words rather than a camera. โจ"Thank you so much, Andrew - this is great! Youโve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." โจ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. Now, what would you like me to write? I can help you with... ๐ Advertorials / Advertising Features / Sponsored Articles ๐ Blog posts and Articles - Search Engine Optimised (SEO) ๐ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ๐ Direct Mail Sales Letters ๐ eBooks ๐ Emails - nurture, share your news, promote, inform, entertain etc. ๐ Project stories - storytelling for architects, planners, placemakers, and developers ๐ Taglines, Straplines and Slogans ๐ Web Pages ๐ Website Refresh - adding a little polish to make your words really shine โจ"Andrew ... your work has been invaluable to us." โจ Paola Bergamaschi, Christian Tagliavini Studio, Switzerland So, for captivating, enticing, and memorable copy and content that's... โข Carefully crafted for your ideal audience โข Friendly and persuasive โข Easily understood - but not dumbed down โข Always engaging, and โข Never dull Please get in touch. Visit my website (link below), send an email or give me a call and tell me more about the words you're after because I'd love to write them for you! โจ"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" โจ Jo Shaer, Founder, Lollipop - specialist Content Marketing Agency for Fire and Security sectors.
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I provide copywriting services to payment innovators, tech firms and the funeral sector. I'm also interested in nature and would love to add some environment NGOs to my client portfolio.
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Working with you to find the right words and ideas to make your brand sing. I can help your brand communicate in the most powerful, appropriate and engaging way possible. Whether that's finding the right tone of voice (or fixing what youโve got), persuasive copywriting or big ideas that work across multiple media, I make every word count. If you'd like to discuss a project and how I might help you, please get in touch. I'm a good listener and quick to understand your business, brand and tone of voice issues. I take those insights and find ways to help you tell persuasive, memorable stories about your brand. COPYWRITING & BRAND WRITING โ Over the years, I've written millions of words for hundreds of brands. I understand how to communicate in any medium โ from brief to concept and execution. TONE OF VOICE & VERBAL IDENTITY โ creating and fixing tone of voice and building verbal identities for brands is at the heart of what I do. I worked as Head of Verbal Identity at a brand consultancy for five years and I'm skilled in finding and executing the perfect tone for all kinds of brands including Ordnance Survey, Bentley, Jaguar, Rolls-Royce, HMRC, RNIB and P&O Ferries. BRAND STRATEGY โ I create joined-up thinking for brands and Iโve helped many companies clarify and communicate their brand strategy and purpose. I create detailed, useful and usable brand guidelines that tell your brand story simply and effectively, which makes putting it in to practice easy. You can also trust me to steer your brand and verbal identity from a consistency point of view, translating it into persuasive messaging and campaigns. Clients include Ordnance Survey Leisure, Crunch, Napier AI, Atelier Ellis and JosephJoseph. I've been lucky enough to work with everyone from bootstrapping start-ups to international behemoths and every stripe of client between. Even if I havenโt worked in your sector, I will have worked with brands that faces similar challenges. If you'd like to discuss a project and how I might help you, please get in touch. Recent projects include: โข Tone of Voice guides for Renishaw (international engineering group) โข Brand Naming and Tone of Voice for Rova, a dog food supplement brand โข Brand naming for Liberty Steel โข Copywriting for F1 recruitment โข Tone of Voice guides and training for Roxhill Media โข Brand tone of voice and copywriting for Jabra headphones and speakers โข Brand naming for Sayara International (NGO) โข Brand & Tone of Voice refresh for Crunch Online Accountants - champions of the self-employed โข Campaign copywriting for Ordnance Survey Leisure โข Brand Tone of Voice for HMRC - making the contents of those manila envelopes a less scary โข Brand voice development, brand writing and web copywriting for Oyster Yachts โข Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand โข Tone of Voice development for Glenfiddich, the world's leading single malt whisky โข Creating a Tone of Voice for the international PR and communications agency Hill+Knowlton โข Tone of Voice and positioning development for multi-sensory agency Condiment Junkie โข Brand naming and tone of voice for Shake Climate Change โข Developing vision and purpose statements for an innovation foundation Nesta โข Developing Tone of Voice guidelines and copywriting annual reports for RNIB โข Copywriting website and brochures for Italian kitchen appliance company Bertazzoni "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, Creative Partner, Carnage
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The freelance copywriter who writes the words that work wonders. I'm going to level with you. I don't like writing about myself (which is ironic, given that I'm a copywriter). Sure, I could've filled this page with some generic drivel about how great I am. But who wants to read that contrived nonsense anyway? Let's talk about you. You've got a business to run. Clients to win. Products to push. Services to sell. Campaigns to conquer. Brands to build. You need the right words to make things happen. Words that excite. Engage. Inform. Persuade. Words that dance off the page and waltz into the minds of your audience. Words that make them stop, think, and act. The right words work wonders โ the wrong words don't work at all. That's why I obsess over them as if my life depends on it. From long-form to short-form, every word counts. Every word has its place. Every. Single. One. So if you're lost for words, let me find them for you. Portfolio: https://jdn.media Email: jamie@jdn.media
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Copywriter specialising in science and engineering, with particular expertise in the environment and sustainability. After working in the public and private sectors for more than 25 years, I'm very comfortable handling all sorts of technical and business language โ not to mention data, tables and spreadsheets that send some people to sleep. How I can help you I can provide support with your copywriting requirements, such as: Green Tick Icon case studies Green Tick Icon blog posts Green Tick Icon web content Green Tick Icon management and operational documents, procedures, policies, etc Green Tick Icon articles and features Green Tick Icon advertising and marketing content Green Tick Icon press releases. The service can be tailored to your specific requirements and provided on either a regular or one-off basis. With an eye for detail and a professional, meticulous approach to every project I undertake, I'm confident that I can make your written content even better. Sectors covered I offer a service for most subjects, although I specialise in science and engineering with particular expertise in environmental matters. In the past, Iโve written about subjects ranging from international shipping and software for construction projects, to competition swimming pools and outdoor canopies for schools. In other words, if youโre working in the following sectors, I can probably help you: Green Tick Icon science Green Tick Icon engineering Green Tick Icon manufacturing Green Tick Icon construction Green Tick Icon agriculture/forestry Green Tick Icon transport Green Tick Icon retail Green Tick Icon IT/communications Green Tick Icon business admin/support. Next steps Please contact me at james@technicalix.co.uk for a quote or to discuss how I can help with your writing. For more information, including testimonials from clients, please visit www.technicalix.co.uk.
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Copywriting = Art + Science | Freelance Middleweight | Compelling | Clear | Captivating | Creative | Converts | **Current rate ยฃ40 per hour** Iโm Tracy, a Gen X, Dorset-based Geordie. If you want your copy to tick all the right boxes, then Iโd love to help. Iโve crafted content for big brands, SEO agencies, small start-ups, professional bloggers, and more. My clients are based in the UK, the US, Europe, Australia, and beyond. So switching between UK and US English is second nature. As is adopting - and honing - the right tone of voice (TOV) to suit your target audience and brand identity. Variety is the spice of my working life. Iโve written about everything from accountancy, insurance, and money to clothing, food, lifestyle, parenting, travel, and much more. Once I'd created multiple 200-word product descriptions for continence pads, I found that nothing really fazed me... I have over five years of professional copywriting experience under my belt, and it all began with my own blog. So I know my way around WordPress and social media. Since then, Iโve written for all sorts of specialist websites, including a ton of travel sites. As well as many other commercial enterprises. In the business, Iโm what we call a middleweight copywriter. Experienced enough to mean youโre in safe hands, yet fresh enough to ensure creativity and continuous learning. Hereโs what I can do for you - and have already done for many contented clients: Update old content Draft press releases Publish regular blogs Hone your tone of voice Tell compelling MSN stories Put together engaging emails Give AI writing the human touch Find keywords for SEO purposes Pen product descriptions that pop Upload posts and pages to WordPress Create landing and sales pages that sell Perfect those social media profiles and posts Compose ads, brochures, leaflets, and posters Write awesome long-form, fact-packed, well-researched articles As well as a whole lot more. Iโve even been known to write poetry and a novel in my spare time. My trio of blogs on food, music, and travel also see me waxing lyrical about my own interests whenever I can. What else? A few facts about me, perhaps. Iโm a mum-of-one, Iโve been around the world twice, and I have a lifelong obsession with the band INXS and their Australian homeland. I also have lexical-gustatory synaesthesia, which means that words and names have flavours for me. Well, it all makes the working day more interestingโฆ How about you? If you donโt know what stop words are and why they matter, or how to hide keywords for both flow and SEO, then you donโt need to. All you should know is that I can create compelling, clear, captivating copy that also converts. When you find content writing a real chore, I can save you so much time and stress. Words come naturally to me, which means two things. I love what I do - and I donโt waste any paid time when getting on with the task. Interested? Find out more about my rates, what I do, and my portfolio by visiting my website. Click the link below to visit contentedcopy.com. No hidden charges - youโll find my current hourly rate right there on the homepage. *****Fill your boots, while I fill my books, with a special rate of ยฃ40 per hour!***** Thanks for reading. Now, why not let me write for you? Tracy
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“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If Iโm struggling in the morning, I use the classic strategies of changing where Iโm working from, taking a break, or exercising in the hope of a Eureka moment.”
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