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User-centred copy and messaging that drives action by connecting more naturally with your ideal audience. Hi! I'm Laura, Copywriter and Content Designer. Specialising in not-for-profit and B2B. ๐ช๐ต๐ ๐บ๐ฒ? Iโve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors. Sector experience: Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive. And a range of smaller B2B service-based businesses. Iโve written: - Strategy, policy & annual review documents - Newsletters & emails - Case Studies & client stories - Large-scale, multimillion-pound, public sector tender documents (successful ones!) - Tone of Voice workshops & guides - Web & blog copy ๐๐ผ ๐๐ผ๐โฆ have a great service, impressive outcomes, and exciting ideas to develop? want to connect with your audience, rally your supporters, and capture the stories that showcase your work? need a tone of voice that fits your organisationโs values and culture? ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐ ๐ต๐ฒ๐น๐ฝ? Weโll talk about what makes your organisation different and delve into your goals. Iโm a good listener. Iโll research your audience; what drives them and what deters them. Then Iโll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether thatโsโฆ --> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter. I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals. ๐ง๐ต๐ฒ ๐ฟ๐ฒ๐๐๐น๐? Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time. I've also developed some processes that make working with me really easy and enjoyable. So what are you planning? Drop me a line and letโs chat! Laura
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Member spotlight
Jonathan Wilcock“In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like the right move.”
Helen Johns“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”
Jo Millett“Every comment, every tracked change, every amend is a pathway to you becoming more confident, clearer and a better writer.”
Bill Hinchen“That weird visceral humanity we can instil into a string of words isnโt quite within AIโs remit.”
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