UK Copywriters Directory - Tone of Voice

An author, copywriter, editor, project manager. Search Engine Optimisation (SEO) specialist. Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice. Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam. Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust,Horizon Leeds, UK Agri-Tech Centre and York Conservation Trust. Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK. Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York. Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership. In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. These days, when writing for humans, it pays to be one.

I've been a copywriter since 2011, and specialise in saving people from website shame. You know the feeling... You give someone your business card, hoping they won't check out your website. I also deal with the fiddly business of on-page SEO — so your sparkling new content gets noticed by more people. And if you've been putting off writing blogs, whitepapers, case studies or anything that needs well-chosen words, put it off no longer. Ask me to do it for you.

Hello! I'm here to support you and your team with the words you need and, crucially, a working style you'll love. Working style I'm not just a writer. I'm a writer who's good to work with. That means I respect deadlines, I pick up the phone when you call, and I keep you updated on your project's progress. Small details, but they make all the difference. With nigh on 20 years of experience in marketing and communications, I've got a solid background in working within teams and on my own, so tell me how I can slot into your team and trust I'll crack on with what you need. Specialisms I've worked on all types of projects in the past. I particularly enjoy working with professional service organisations, SMEs and HR tech firms. I enjoy long-form content writing, especially blogs and whitepapers. Skills I'm commercially aware and know my way around a P&L or share of market report. I love to dig into the figures to pull out juicy facts that we can use to strengthen your story. I'm SEO-smart. Not an expert, but more than capable of optimising copy in line with your objectives. I'm relatable and love helping non-experts become more confident at writing for their roles. This makes my training and mentoring service especially popular. I'm UK-based, in the South East of England. But don't let that stop you if you're based elsewhere. So long as you have a phone and the internet, we'll get on just fine. Want to know what others say? My LinkedIn profile is the best place to head for testimonials, but here are two to give you a flavour of how I could help you... "I love it!!!! It’s like you got inside my head and put together all my nonsense chatter into exactly what I wanted to say!" "Laura quickly managed to articulate my tone in a friendly but business-like fashion from the outset, and she is now helping me with other content for my business. I love the way Laura works - structured and organised with an informal and friendly approach, patient and always delivering to deadlines."

As a seasoned and creative writer with a background in PR and communications, I love writing: 1. clear, compelling thought leadership articles 2. informative, educational, and impactful content for: o blogs o feature pieces o case studies o web copy 3. business award entries to get you noticed by the judges. 4. press releases that editors want to receive. If you want to raise your sales on your products or services, then let me write you: 5. advertorials 6. marketing emails I’ve also ghostwritten for senior management in the Care sector. Perhaps your copy needs a final check and polish, then let me proofread it for you, so you can be sure it is tip-top when it leaves you. So, if you want powerful, persuasive words to help your brand soar and get your business message heard above all the other noise, then let’s chat. I have the following qualifications: - Diploma in Freelance Journalism from the British College of Journalism Diploma (with Distinction) from the College of Media and Publishing Training from Jackie Barrie in copywriting for journalists Level 4 BTEC Professional Award in Training the Trainer from the College of Public Speaking, London With a solid history of proven communications abilities, I am experienced in: • B2B Copywriting/scriptwriting • Editing/Proofreading • Award authoring/Ghostwriting • Presentations/Public speaking • Narration/Voice-over expertise I have written primarily for the social care sector, with an emphasis on franchising and for the alternative health sector. I am a former professional homoeopath and enjoy writing about natural healthcare for humans and animals, having treated both species during my years of practice. When in full-time practice, I spent a year in Greece with Professor Vithoulkas editing his groundbreaking new work on homoeopathic medicines. I also co-authored a foundation course for vets in veterinary homoeopathy as part of a training course for South African vets. I have a passion for wildlife, wildlife conservation, and I love birds (I have two parrots of my own). As a practising Catholic, I enjoy writing about matters relating to faith.

Sharpe Communications offers freelance copywriting and communication consultancy, specialising in further and higher education / skills sectors. We also work with other not-for-profit sectors striving for positive impact. Sharpe Communications was founded by me, Kathy Sharpe (BA, MPhil, MCIPR, CIPR Accredited PR Practitioner). I have worked in marketing communications for 20+ years and am passionate about helping organisations which focus on social change. I specialise in education copywriting, awards bids, proofreading, editing, public relations, and crisis / change planning. Graduating from the University of Birmingham in 2000 with an MPhil research degree, I worked in the PR and Marketing Departments of a range of charity and public-sector organisations from the Federation of British Artists to King's College London. In past roles, I had responsibility for corporate communications, working alongside Human Resources, Senior Management, and Support Services teams. I promoted the work of individual faculties, business projects, and enterprise start-up companies, most recently leading a communications team in the further education sector. I have lots of experience in the field of corporate communications (internal and external), change planning, and have written text for annual reports, prospectuses, and promotional brochures, alongside creating copy for smaller publications, social media, and websites. I also delivered seminars at national education conferences such as the Association of Colleges (AoC) annual event and given communications training to marketing teams. I launched my copywriting business seven years ago and now primarily work with clients in the education sector. These include colleges, universities, local and combined authorities, charities, and skills not-for-profits. Recent projects include prospectus text, editing and proofreading reports, press release writing and distribution, and awards bids for colleges and other institutions, including a PRWeek ‘Decade of Achievement’ Award for Internal Communications, a national Planning Award, and an International Downtown Association (IDA) Excellence Award, collected in Texas, USA, by LeedsBID. Please get in touch to discuss where I can enhance your existing work.

I’m a highly experienced B2B marketer and have been crafting compelling copy that educates, promotes and sells for the building products, specification and safety sectors for over 20 years. ​Having worked both client-side and agency, I understand the power of words and how to use them effectively throughout the different marketing channels.  Getting the right message across, in the right tone is at the heart of copywriting. I have extensive experience of construction and safety. During my career I have written for a variety of companies including Fernox water treatment, Dulux Trade, fall protection professional Safesite, safety railing supplier Kee Systems and Nu-Heat underfloor heating. My speciality is in construction, building products and health & safety, but I can write on any topic for any type or size of business. I have Copywriting and SEO Content Writing Diplomas which cover an extensive range of disciplines including advertising, direct mail, email, PR, leaflets, brochures, newsletters, thought leadership articles, blogs and social media. I'm also a professional proofreader and copy editor so if you really want exceptional copy, I can create it - from initial draft to final copy.

Experienced B2B/B2C content writer based in Sevenoaks, creating engaging content for marketing agency clients and SMEs. I specialise in producing content for clients in the financial sector (including heavy duty stuff like reports and white papers). I play tennis as often as I can and enjoy walking in the beautiful Kent countryside. If you'd like to hire me to write for you, please give me a call.

As a qualified interior designer and experienced business, social media and magazine writer, I can help you promote your home interiors related business, ease your workload and free up your time. Everything I write is tailored to meet your goals, SEO friendly and written to appeal to your ideal client. Leaving you free to do what makes you happy.

I spent 16 years writing and editing for national newspapers, working on news, showbiz, diary, health and features. I left to train as a teacher and wrote extensively for the Times Educational Supplement before leaving the classroom to train in deaf communication. My specialisms are education and health. I'm a copywriter for an education website and I work for health websites and magazines. I spent 18 months writing about addiction for a rehab centre, so I'm pretty clued up on that. I've edited more than 50 non-fiction books and I commission authors for Pen and Sword Books. I split my time between working as a lipspeaker (providing communication support for deaf and hard-of-hearing people who don't use sign language), editing books and copywriting. I occasionally do some journalism and I also run a craft and streetfood market.

Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years. In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites. Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum. For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise. If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.

I’m here to help you craft copy that truly connects with your audience. Whether it’s telling your brand’s story, driving clicks, or inspiring action, I create engaging content that resonates and keeps people coming back for more. Over the past decade, I’ve worked with a mix of global powerhouses and emerging brands. From Mercedes-Benz, Samsung, British Gas, London Business School, Bacardi, and Gordon Ramsay Group to charities like NSPCC, Marie Curie, Royal British Legion, and Global Fund for Children, I’ve honed my ability to adapt to a brand’s voice and deliver content that makes an impact. My experience spans roles like Copywriter, Content Manager, SEO Specialist, Social Media Manager, and Digital Marketing Manager, which means I’ve seen content from every angle. I’ve worked on everything from website copy and ad campaigns to social media strategies and impact reports; giving me the tools to meet your needs, whatever they may be. Whether you’re a well-established brand or a start-up breaking into new territory, I bring creativity, strategy, and adaptability to every project. Let’s create something that speaks to your audience and delivers results.