UK Copywriters Directory - Tone of Voice

  • PRO

    Dan

    People need you - let’s not waste words. You’ve got fifty-five words to make people stay. You’ll need the exact search terms people use to look for you. That leaves about fifty words to say what you do. Using language that sounds like you and your brand. While tickling their subconscious psychological needs. Oh, and make it entertaining, too. Want some help? I’ve been writing professionally since 2016. I wrote content for personal finance blogs, then progressed into copywriting for a wide variety of clients and agencies. If you poked me with sticks, I’d probably admit a preference for working with ethical businesses and social enterprises. But I love to learn how things work, and I get a real kick from immersing myself in the fine details of different industries and disciplines. The bulk of my work this year has been for universities and HE providers, including University College London and the digital learning platform Coursera. I deliver: • Thumb-stopping website copy and article content • Extensive topic and industry research • Tone-Of-Voice Audio Recording Analysis, to help founders and entrepreneurs develop an authentic written persona Get in touch, and let’s get it written up the way you need. Email dan@magnifycopy.co.uk, or call me on 07927389370.

  • PRO
    Here's a copywriter who can share your vision, communicate your message and hit your deadline. I'm a team player with a major can-do attitude. Plus, having oodles of experience gives me just what's needed to create great content for you time and again. It's this insight that shapes the words I choose, and how they're arranged to create the strongest impact for all my clients, whether the brief is website or marketing driven. A degree in journalism, a postgraduate digital marketing qualification and two decades embedded within digital, design and creative teams have been the ideal backdrop to my extensive freelance career. Since earning pocket money from my sisters writing their 'thank you' letters as a child, I've always been putting the client first. If you can name it I can write it... Past projects have seen me deliver a creative mix: - website content - film scripts - change & corporate communications - complete magazines - magazine articles - newsletters (print and digital) - social media campaigns - blog posts - print brochures - annual reviews and strategy documents Broad sector experience It's useful for you to know I know my way around a broad sweep of sectors and communication needs. That's first-hand experience of creating killer copy for: - B2B - Fashion and lifestyle - Healthcare/pharma - Health and fitness - Global business - Luxury retail - Higher Education - Consumer goods My time in digital teams gives me strong SEO, functionality and usability skills. My clients receive results-driven copy built around thorough keyword research. Plus, my content design knowhow know how to test and retain reader attention. Web developers build better websites with my content performance insight too. And when it comes speaking in plain English, I know how to explain complex comms to audiences in highly consumable language. If you're looking for a copywriter who's invested in effective client handling and on-target communication then do get in touch. I think you might have found her. What clients have to say... "Rachel joined our team for a twelve-month contract supporting transformation communications for a large global client. Simply put, Rachel writes and curates great content. She is also incredibly reliable and responsive. But that’s not all. What I have really valued about working with Rachel is her ability to analyse, assess and make strategic recommendations for structuring websites and portals, to craft meaningful copy that really lifts corporate newsletters and to come up with headlines that will engage and be memorable.” - Jill Gaskell, Targit Communications “It’s been incredibly helpful to understand the value and quality of our website content, when looking towards implementing something new for the company. As a Content Strategy consultant, Rachel gave us an essential external viewpoint. She has been able to question and analyse our current site and help us plan for future developments.” - Gabriel Murray, Director The Lift Consultancy “Working with Rachel is always a pleasure. She quickly gets a grasp of what is trying to be achieved and will always deliver above and beyond the task. Simplifying the message into it’s simplest form is something that seems to come very naturally to her.“ - Roger Streeten, Streeten Design “Taking a gradual approach to improving our SEO has allowed us to embed our new-found knowledge into our daily work. We now have a stronger understanding of how to research keywords, create content our customers want to read and have a stronger understanding of the work carried out by our digital marketing agency.” - Steve Newins, Director, Whiteley’s Office Supplies

  • PRO
    I'm a copywriter and copywriting trainer based in Leicester. I write clear, vibrant, persuasive text for companies and charities. You can find my work on websites, blogs and social media and in magazines, annual reports and brochures. My copywriting training courses help individuals and businesses write better copy. The focus is on straightforward, practical techniques that get great results – fast.

  • PRO
    I’m a tea-drinking copywriter from Hertfordshire, and winner (mostly) of the daily battle against some pretty independently-minded hair. I specialise in verbal identity (brand voice and messaging) and conversational copy for brands that want to be noticed – throwing in plenty of creativity and strategic thinking along the way. As well as the unpredictable hair, I also have over fifteen years of professional writing experience across the commercial, public and charity sectors. I’ve worked as a freelance copywriter since 2017, and I utterly love my job. I work direct with B2C and B2B businesses and charities, as well as in partnership with design studios and creative agencies.

  • PRO
    I'm passionate about delivering distinctive brand copy and strategy for service-based companies with heart. As an accredited copywriter and content creator brand storytelling is core to my approach. Through storytelling, we can elevate and humanise your brand comms to engage your target audience. I am not just a weaver of words - I bring 20+ years strategic smarts too. As an Alumna of Marketing Weeks Mini MBA in Brand Management, I empower you to crystallise your brand people, purpose, personality, promise, positioning and plan. My cross-sector track-record is a core strength. As a Fellow of the Royal Society of Arts, Manufactures and Commerce I bring key experience and networks across creative, education, VCSE and commercial fields. Being a one-woman show allows me to be personalised and responsive in the way I serve you. I bring a consultative style, a listening ear and a creative approach. I'm both hands-on and strategic, working with you to deliver the best possible outcome for your brand. Whether working with you remotely or in-person, I integrate in a positive, solution-oriented way. I’m there to enable, empower and equip you to tell your story and shine. I am currently looking for freelance copywriting, brand strategy and storytelling opportunities that connect me with visionary individuals and organisations. Due to my background, I have a special interest in talking to clients from within the social, arts and culture, educational, eco and / or wellbeing spheres. As a midlife, female founder I am also passionate about enabling individuals within my peer group to shine.

  • PRO
    Owner of Magic Word Media, a content marketing agency in Suffolk specialising in content writing, copywriting and social media management. We provide services across multiple sectors for clients in the UK and abroad.

  • PRO
    Hugely experienced copywriter (I know, that's what they all say!) with in-depth knowledge of Search Engine Optimisation (SEO), social media and sales copywriting. I have a prove record in genrating more web traffic for organisations of all sizes and turning that traffic into paying customers. Recently one client saw their new high ticket sales increase from two a month to five in two weeks after I'd written the copy for their new website. I have a Diploma in Digital Marketing from CIM | The Chartered Institute of Marketing and a Diploma in copywriting (with distinction) from the Blackford Centre which is regarded as the World's Number 1 copywriting course. But before I got into this marketing malarkey I spent many years as a journalist for the consumer organisation Which? and the doyen of new reporting the Financial Times. So what's not to like?! Get in touch to find out how I can help your business dominate the market in 2020 and beyond.

  • PRO
    Ready to say goodbye to tongue tie? Hey, I'm Bex, your friendly neighbourhood copywriter. I love working with values driven businesses to create personality packed copy that shows how brilliant they are and stands out in a sea of AI-generated content. I've worked with coffee houses, travel companies, charities, software companies and I'd love to work with you too. I'm also a marketing translator so I know how to adapt your content to different markets, go international and prepare your copy for translation. Tired of staring at a blank page, can’t find the words or missing a bit of va va voom? Get your hands on copy and content that get eyes on your copy, clicks on your website and appointments in your calendar.

  • PRO
    20 years' integrated agency experience as a conceptual copywriter

  • PRO
    Hiya! First of all, thanks for getting this far. It means me looking all 'deer in the headlights' in my profile photo didn't put you off. That's comforting to know. Now that you're here, let's talk copywriting. Why should you choose me over the 800+ other copywriters in the directory? You'd be taking a chance, for sure. But not a huge chance. I’ve been a copywriter since 2011, writing all kinds of words for all kinds of businesses - some big, some small, some you might you have heard of, some you almost certainly haven't. So I've got experience on my side. I've also not been found out yet, which means I must be doing something right. A copywriter who writes for businesses and has yet to be labelled an imposter. How about that for a tag line. It just screams 'take a chance', doesn't it? Doesn't it? Okay, here's how it is... I'm relying on you picking up some kind of vibe from this. The kind of vibe that makes you want to learn more or get in touch. If you're feeling a bit learn-moreish, there’s a link for my website below. There's more about me and the people I’ve worked with there. If you're feeling get-in-touchy, my phone number is below, along with a handy blue contact button that lets you email me. Speak soon. Maybe. Cheers.

  • PRO
    14+ years crafting engaging content that converts, compels and puts the user first. 🌟 UX/UI writing 🌟 Content design and strategy 🌟 Brand storytelling 🌟 Journalism and editing My work has spanned editorial and advertorial copy for high profile digital media titles; in-store POS, multi-channel marketing and onboarding journeys for global retail brands; UX and UI writing for apps and websites, plus content strategy, KPI analysis and project management.

  • PRO
    I'm an integrated copywriter based in the U.S. with 15+ years of experience in 360 advertising campaigns. Plus I do all kinds of other stuff involving word-like objects. I currently work at Huge.

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Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

Fashion copywriter Katie RamsinghKatie Ramsingh

“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

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