UK Copywriters Directory - Content strategy
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I use words to prompt action from your customers. My favourite copy is short, sweet and sometimes sweary. I'll boil your message down to its core essence. Like a chef reducing down a jus. Then I'll add in some personality. Like the class joker farting in assembly. I do... ๐น๏ธ ad straplines ๐น posters ๐น billboards ๐น ads projected onto the moon ๐น๏ธ hero copy ๐น villain copy ๐น๏ธ naming projects ๐น๏ธ core messaging, values ๐น๏ธ ad scripts ๐น๏ธ landing pages ๐น๏ธ socials ๐น anti-socials A bit about me... I have a beautiful clickedy-clackedy keyboard. I'm not saying it gives me the edge over other copywriters but I'm also not *not* saying that. I have two daughters (who I love more than the keyboard - this list is in no particular order). I believe gherkins/pickles go with any savoury dish. Prove me wrong. For a decade I represented Great Britain in a sport you've probably never heard of. I'm patient, a good team player; completed Grand Theft Auto 5 with my husband without getting divorced. Get in touch for copy with character.
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Nice to meet you. I'm Fuchsia. I'm an experienced communications specialist based in the Fine City of Norwich, UK. My strengths lie in brand creation and development, youth campaigns, and educational and charitable content marketing. As is often the nature of this freelance life, I've also gained buckets of experience in a whole host of other areas. I've worked with universities, produced horticultural content and garden writing, created awareness campaigns for healthcare providers, written for retail and promoted FMCG in the food and drink sector. As a creative thinker with strong writing skills across print and digital, I have a keen eye for visual content, encompassing photography, video and illustration. Who are my clients? I've written for the RHS, the NHS, the World Economic Forum, UCAS, Start-Rite Shoes, Sarah Raven and Adnams, to name a few.
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I help trades and small businesses look professional, get found online, and win more enquiries through clear website copy, local SEO content, blogs, ads, emails, and social content that actually works. Whether you need a full website refresh, a stream of blog posts to boost your Google rankings, or marketing content to keep leads coming in, we write it for you โ clear, direct, and built around what your customers want to hear.
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I develop and deliver digital content marketing strategies that align with your business goals. Every web page, post, and press release is carefully designed to build brand awareness and convert interested browsers into loyal customers. Iโve been a busy freelance copywriter and marketing specialist since 2019. Before that, I worked in project management and conflict resolution.
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I'm an editorially-led writer (that is, I write narratives not sales copy) with close to 30 years' experience as a professional content creator. I'm here to tackle your articles, your editing and proofreading, and your business storytelling. As a writer, my experience takes the form of brand journalism and content marketing for a range of industries: technology, security, pharma, financial services, professional services, global business, music and film, marketing communications and mental health. I am as adept at long-form as I am at short, and take pride in finding creative angles and writing engaging, shareable pieces. As an editor, I take a conversational approach. I'm not about being a stickler for Proper Grammar; my early career in newspapers taught me to write how people speak, and I bring that to my editing as well. Does it read well? Will changing something make it clunky or improve the flow? It's all about the reader. As a proofreader, I have an eagle eye for detail. I'm increasingly finding my eyes going to the typos in published material and being amazed they got through. I'm here to help make sure that doesn't happen to you. I'm a registered member of the UK's Chartered Institute of Editors and Proofreaders and committed to its standards. As a senior content strategist for B2B, I can help get your newsroom in shape through: >Content reviews and analysis >Workshops to set content themes and topics >Setting up governance and processes for optimum efficiency >Scheduling posts and running content calendars >Running content meetings and mentoring your staff to do the same >Getting your internal newsroom running like a well-oiled machine In short, I'm an editorial specialist who helps make your content sing, helps your in-house writers get up to speed, and gets your own processes and strategy into shape. Nice to meet you.
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Member spotlight
Helen Johns“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”
Jo Millett“Every comment, every tracked change, every amend is a pathway to you becoming more confident, clearer and a better writer.”
Bill Hinchen“That weird visceral humanity we can instil into a string of words isnโt quite within AIโs remit.”
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