UK Copywriters Directory - Content design

Lobster Copy® 🦞 is a strategic copywriting consultancy serving select clients across the UK and internationally. We help businesses drive business growth with premium copywriting covering lead generation, conversion, branding, and thought leadership. Visit Lobster Copy® 👉 https://lobstercopy.com/ Strategic Copy. Serious Results.

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household names. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting and UX writing services alongside AI copy rewrites and humanisation. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your brand. Gone overboard with ChatGPT? Or maybe that free AI content bot didn’t make the cut? If you’ve ended up with loads of articles that just aren’t converting, I can help. I'm used to rewriting large volumes of AI-generated content that’s missed the mark. Whether it’s product descriptions, service pages, or blog posts, I’ll transform flat, robotic copy into clear, natural content your audience actually wants to read! Get in touch with me today at emily@haddingtoncreative.com

Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

I specialise in words that work wonders for brands you know and love. Whether it’s concepts, copy or content, I aim to add value at every stage of the creative process – working from initial idea to the final full stop. My portfolio includes words for apetito, Aussie, Coca-Cola, Diageo, Disney, Ericsson, Estée Lauder, KitKat, Pink Lady, Quality Street, Revlon, Sainsbury’s, Samsung, Shell, and Thule. If you think I’d be a perfect fit for your next project, I'd love to make a positive contribution to your team, and to bring out the best in your brand.

I create original & engaging copy and content. I'll help you frame complex offerings clearly, effectively and persuasively - without losing critical detail or dumbing down. I have plenty of experience humanising drafts created by my clients using AI. Specialisms include the care sector and property (architecture, real estate, construction, and their associated industries), as well as fintech, education, and travel. I have clients throughout the UK, plus others in Europe and the Middle East. I'm comfortable writing in American as well as British English. People come to me for copy and content for websites, eBooks, and longer ghost writing projects - and blogs that have something interesting to say. I'll work with or without AI, depending on client preference. My background includes a law degree, over ten years in the long haul travel industry and nearly twenty years teaching. For more information, have a look at my website (which includes a link to my portfolio), or just give me a call. I'll be happy to explain in more detail how I can help your business thrive. If you've sent me a message I will always reply, so if you're waiting on an answer please also check your spam folder.

Hi there, I’m Toby. I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Nestlé and VistaPrint, plus work for DC Comics and Liverpool FC. I can help with writing your website copy, social posts, flyers and brochures, as well as taglines, brand positioning and messaging strategy. And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice. My copywriting experience spans performance marketing, behavioural science, and sustainability. Most recently I've been helping global brands communicate their sustainability actions in a way that's clear, accurate and engaging. When it comes to copywriting and the creative process, I’m all about collaborating with you to find the right words so that you're seen, heard and remembered. A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?). You can check out my portfolio at tobycarrollcopy.com and get in touch about working together at tobyocarroll@yahoo.co.uk Look forward to hearing from you, Toby

I'm an experienced NCTJ-qualified journalist with 25 years national newspaper experience, alongside 25+ years developing online content and teaching journalism. As a writer I specialise in science, tech, engineering, culture and the arts. As a content strategist I have set up major national content-focussed websites in the arts and museums sector, as well as consulting across a wide range of business/startup/tech sector space. Currently I have a big gig running the web and social presence of a global IT Group based in the Middle East, Africa, eastern and western Europe. I'm always looking for the next content challenge!

Hi, I’m India. I help SaaS platforms and big-hearted brands grow their online reach, nurture their communities, and find their voice with authentic, strategy-driven content. Find out all you need to know at: www.indiajohnson.com With over a decade of experience across B2B and B2C copywriting, I bring both precision and creativity to every project. Whether it’s crafting in-depth white papers, creating landing pages that convert, or fine-tuning tone of voice guidelines, I relish the challenge of helping ambitious platforms and brands unearth their true potential. What I Do: SEO & Content Strategy: Optimised articles, blog posts, and campaigns that hit top-to-bottom-funnel keywords. Brand Blogs & Thought Leadership: From ideation to publication, turning blogs into audience-building, lead-generating assets. Website & Landing Page Copy: Clear, user-focused, on-brand messaging – including brand propositions and tone of voice. Brand Voice & Multichannel Copy: Social, email, CRM, and in-app messaging; I’ve refined voice for brands like Net-A-Porter, Pfizer & Selfridges. Experience: Before freelancing, I worked at some of London's best regarded digital growth agencies, including five years at Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter. Overseeing a lovely team of writers, I provided creative and technical direction across a range of copy projects for blue-chip, independent, and SME clients – spanning tone of voice development through to full website rewrites and digital PR campaigns. Clients Say: “India captured our company’s voice and made our marketing and product better… she's responsive, communicative, and an absolute joy to work with.” – J.D. Rainey, CEO, Finmo “India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing, Onsi 💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com. You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best.

I've been a freelance copywriter for over 25 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

Hello! I’m Sam, a results-driven freelance copywriter and content strategist. I have 14 years of experience and a solid marketing background, meaning I understand the importance of making those words work. If you’re casting your net at the top of the funnel, building your brand awareness, and want more potential customers to find you, I can help with SEO copywriting and a content strategy that creates and builds momentum. For those warm prospects in the middle of the funnel, I can produce eye-catching social media captions, or an email marketing campaign that will be opened and engaged with. Looking to turn visitors into customers at the bottom of the funnel? I’ll create landing page copy that converts. Get in touch, and let’s have a chat about what I can do for your business.

A conceptual copywriter with many years' experience harnessing the power of words. I've built brands. Teased out tones of voice. And crafted copy that's found its way above, below and through the line. In English this means my words have been seen and heard on every medium - TV, radio, OOH (billboards to you and me), websites, apps, social media*. Oh, and I'm quite fun to work with. emmamelville.com *This is not an exhaustive list.