UK Copywriters Directory - Content design

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household brands. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting and UX writing services alongside AI copy rewrites and humanisation. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your brand. Gone overboard with ChatGPT? Or maybe that free AI content bot didn’t make the cut? If you’ve ended up with loads of articles that just aren’t converting, I can help. I'm used to rewriting large volumes of AI-generated content that’s missed the mark. Whether it’s product descriptions, service pages, or blog posts, I’ll transform flat, robotic copy into clear, natural content your audience actually wants to read! Get in touch with me today at emily@haddingtoncreative.com

From sustainable energy to cloud computing, electric vehicles to AI apps, I help technology businesses talk about complex subjects in a language their audiences understand. With more than fifteen years of experience as a B2B journalist, editor and copywriter, I specialise in making technical topics clear and engaging, without dumbing down. Working with clients such as Schneider Electric, Microsoft and Kantar, I draw on expert interviews, industry analysis and technical material to build compelling narratives – cutting through jargon to address real strategic and practical concerns. I can work with you to create white papers, long-form articles and reports that demonstrate thought leadership and industry authority – and drive conversations further through blogs and web content. Having worked in senior editorial roles at specialist trade publications and written features for national publications such as the Guardian and Sunday Telegraph, I apply rigorous standards, strong research skills and sound judgment across all my work. ________________________________ "Having worked with Jonathan for many years, I highly value his discerning, efficient and reliable writing capabilities." — Phil Rigg, Editorial Director at MRM UK "Jonathan has consistently delivered high quality content on complex topics, driving organic traffic well above our benchmark." — Romain Adde, Marcom Manager for Power Systems and Services at Schneider Electric

Hi there, I’m Toby. I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Nestlé and VistaPrint, plus work for DC Comics and Liverpool FC. I can help with creating your website copy, social posts, flyers and brochures, as well as taglines, brand positioning and messaging strategy. And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice. My copywriting experience spans performance marketing, behavioural science, and sustainability. Most recently I've been helping global brands communicate their sustainability actions in a way that's clear, accurate and engaging. When it comes to copywriting and the creative process, I’m all about collaborating with you to find the right words so that you're seen, heard and remembered. A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?). You can check out my portfolio at tobycarrollcopy.com and get in touch about working together at tobyocarroll@yahoo.co.uk Look forward to hearing from you, Toby

I'm a Hertfordshire based marketing professional and creative copywriter with over seven years of experience in content creation (B2B and B2C), strategy and brand management. I have managed websites, social media, email campaigns and advertising for small businesses, large corporations, and external agencies. I have also developed a tone of voice for a variety of brands, crafted engaging copy that told a story, purposefully driven recruitment and sales. As a creative content writer, editor and proofreader for digital (web, social media) and print (advertorial and editorial) marketing, I am always seeking new ways to drive engagement and brand awareness and develop compelling brand narratives. I have a flair for content creation, a keen eye for design and detail, and strong writing skills.

An author, copywriter, editor, project manager. Search Engine Optimisation (SEO) specialist. Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice. Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam. Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust,Horizon Leeds, UK Agri-Tech Centre and, iLivestock and York Conservation Trust. Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK. Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York. Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership. In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. These days, when writing for humans, it pays to be one.

More of a copyeditor than a copywriter. Good at taking complex subjects and breaking them down for any audience level. I can teach pretty much anything to anyone. Varied background, started in STEM, worked in hospitality for a while, and now in adtech. Currently working in adtech, editing e-learning courses for an international audience. Creating and maintaining our company style guide and developing our TOV.

Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

I specialise in words that work wonders for brands you know and love. Whether it’s concepts, copy or content, I aim to add value at every stage of the creative process – working from initial idea to the final full stop. My portfolio includes words for apetito, Aussie, Coca-Cola, Diageo, Disney, Ericsson, Estée Lauder, KitKat, Pink Lady, Quality Street, Revlon, Sainsbury’s, Samsung, Shell, and Thule. If you think I’d be a perfect fit for your next project, I'd love to make a positive contribution to your team, and to bring out the best in your brand.

I'm an experienced NCTJ-qualified journalist with 25 years national newspaper experience, alongside 25+ years developing online content and teaching journalism. As a writer I specialise in science, tech, engineering, culture and the arts. As a content strategist I have set up major national content-focussed websites in the arts and museums sector, as well as consulting across a wide range of business/startup/tech sector space. Currently I have a big gig running the web and social presence of a global IT Group based in the Middle East, Africa, eastern and western Europe. I'm always looking for the next content challenge!

Hi, I’m India. I help SaaS platforms and big-hearted brands grow their online reach, nurture their communities, and find their voice with authentic, strategy-driven content. Find out all you need to know at: www.indiajohnson.com With over a decade of experience across B2B and B2C copywriting, I bring both precision and creativity to every project. Whether it’s crafting in-depth white papers, creating landing pages that convert, or fine-tuning tone of voice guidelines, I relish the challenge of helping ambitious platforms and brands unearth their true potential. What I Do: SEO & Content Strategy: Optimised articles, blog posts, and campaigns that hit top-to-bottom-funnel keywords. Brand Blogs & Thought Leadership: From ideation to publication, turning blogs into audience-building, lead-generating assets. Website & Landing Page Copy: Clear, user-focused, on-brand messaging – including brand propositions and tone of voice. Brand Voice & Multichannel Copy: Social, email, CRM, and in-app messaging; I’ve refined voice for brands like Net-A-Porter, Pfizer & Selfridges. Experience: Before freelancing, I worked at some of London's best regarded digital growth agencies, including five years at Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter. Overseeing a lovely team of writers, I provided creative and technical direction across a range of copy projects for blue-chip, independent, and SME clients – spanning tone of voice development through to full website rewrites and digital PR campaigns. Clients Say: “India captured our company’s voice and made our marketing and product better… she's responsive, communicative, and an absolute joy to work with.” – J.D. Rainey, CEO, Finmo “India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing, Onsi 💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com. You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best.

Hello! I’m Sam, a results-driven freelance copywriter and content strategist. I have 14 years of experience and a solid marketing background, meaning I understand the importance of making those words work. If you’re casting your net at the top of the funnel, building your brand awareness, and want more potential customers to find you, I can help with SEO copywriting and a content strategy that creates and builds momentum. For those warm prospects in the middle of the funnel, I can produce eye-catching social media captions, or an email marketing campaign that will be opened and engaged with. Looking to turn visitors into customers at the bottom of the funnel? I’ll create landing page copy that converts. Get in touch, and let’s have a chat about what I can do for your business.

A conceptual copywriter with many years' experience harnessing the power of words. I've built brands. Teased out tones of voice. And crafted copy that's found its way above, below and through the line. In English this means my words have been seen and heard on every medium - TV, radio, OOH (billboards to you and me), websites, apps, social media*. Oh, and I'm quite fun to work with. emmamelville.com *This is not an exhaustive list.