I'm James McCann-Ellerington. Based in London, I specialise in delivering B2B copy for businesses. ​​Away from the day job, I spend my time on the golf course or at a piano - both require much improvement. Why me? With over 17 years of experience, I have a track record for delivering outstanding copy for a wide range of clients. Over the years, I’ve worked with a wide range of B2B and B2C businesses, agencies and individuals across a variety of sectors to help generate widespread awareness and effectively communicate their messages to their target audiences. I have won multiple awards for my work and have been recognised by my peers as being one of the best independent communications consultants for the last five years. You can see examples of my work in my portfolio and I am more than happy to provide additional references, testimonials, or other examples on request. What my clients say "I have worked with James for a number of years, within different organisations. James is wonderful to work with. Not only is he highly skilled, but very agile, and able to work with numerous internal stakeholders across the business and regions, as well as working directly with our customers to create collateral. James is able to seamlessly adapt his writing to the audience and asset type." Jo Rodgers, Director of International Marketing, Accruent “I worked with James between 2019-2022 at my previous agency; he was a comms consultant working across a range of technology clients. He's great. Firstly, he has the knowledge, creativity and attitude to graft results. He's got broad experience across a range of sectors so can turn his hand to new things, and is great to work with too - he gives diplomatic but honest counsel to clients and is reliable and communicative. Highly recommended.” Matt Phillips, CEO, MPPR “James is just plain great at what he does and continues to be an invaluable member of our extended team. Super reliable, professional, knowledgeable, and just gets on with the task at hand. It’s a joy to be able to hand a brief to someone who you know will execute it perfectly and actually get the results you need, without any hand holding. I would recommend James to anyone without hesitation.” Dave Bertling, President & Founder, LIVE24 Communications “James has been working for us for a year now. Working with him has been a success and pleasantly pain free. We told him what we needed, he told us what he could deliver, he delivered it and then reported on what he delivered. He has fitted in really well with other members of our team and our way of working. We are looking forward to working with him further and implementing some of the ideas he's come up with.” Nigel Jones, co-founder, Privacy Compliance Hub What I’ve done I specialise in the technology sector and have written for brands across its spectrum. This includes household names like; VMware, Teradata, Medidata, Google, Cisco and Match.com, as well as a huge amount of scale-up companies. I also have a vast breadth of experience covering everything from; Fintech and insurance, sustainability and cleantech, HR, security, and much more. Put simply, if you work in technology and have a writing requirement, I can help. What I do Please get in touch if you are looking for support with any of the following: Press releases Case studies White papers and reports Articles Blog posts Website copy Customer emails Where you can reach me Want me to write for your business? You can reach me anytime on 07725534941 or email me at james@zincpr.co.uk and I’ll get straight back to you.

How can you make your co-operative difference stand out? By working with a copywriter with over 15 years' experience in co-operative comms, that's how. From spunky start ups to established businesses, I help co-operatives, charities, not for profits and member organisations get their voices not just heard but felt. I'm a freelance copywriter, based in Milton Keynes and specialising in web copy, content design and stakeholder communications. I've worked in communications, copywriting and marketing for over 18 years and freelanced for a wide range of well-known organisations including The Open University, The Midcounties Co-operative, One YMCA, Alzheimer's Society and the Institute of Chartered Accountants.

Creative copywriter for B2B, B2C and DTC, with industries including: Financial Services; Fashion and Retail; DIY, Homes and Interiors; Manufacturing; Travel; Recruitment. Have a project in mind or know someone who does? Email sarah@shesawriter.co.uk. ________ Have you ever known what you want to say, but not quite how to say it? Maybe you have a clear idea but don’t have the time to spend tapping away at a keyboard? Or perhaps you’re looking for a fresh perspective on your existing copy? It sounds like you need a copywriter – and that’s where I come in. My name is Sarah Mullaney. I'm a Midlands-based freelance copywriter and content marketer who truly loves crafting the written word. I’ll help you get the most out of your communications so you can better convey your offering, stand out from your competitors and retain your loyal customers. Because clever copy doesn't just get people talking – it inspires action too. With an instinctive knowledge of how to write engaging copy, I’ll find the words to inform and educate your target audience, boost brand awareness and convert leads into paying customers. They’ll be carefully crafted in your brand’s unique tone of voice and proofread for peace of mind. Writing services Digital Copywriting – SEO-optimised websites, landing pages, blogs, e-guides and whitepapers, product descriptions, CRM email and newsletters, and social media captions Copywriting Audits – Enhance your brand’s writing with simple strategies and actionable insights on your vocabulary, messaging, tone of voice, marketing channels and more. Brand Positioning – Value statements, slogans and straplines, tone of voice Client testimonials “Sarah Mullaney is a freelance copywriter for Clear Treasury. I have commissioned many articles with Sarah and she is great to work with. Dedicated, thorough, and meticulous in her approach, she has produced some informative, content-rich and original articles that are performing really well for us. Thank you!” Kate Harmer, SEO and Content Manager at Clear Treasury “I recently had a copywriting brand positioning audit completed by Sarah, and it's blown me away. Sarah went into brilliant detail about what I was doing well, as well as what could be improved, as well as reviewing my copy against relevant competitors in the market. I'm now working on implementing the numerous suggestions Sarah has made, and I have no doubt they will improve not only my copy, but also my business moving forwards.” Jason Robertson, Director at Accountr “Sarah is remarkable for asking the right questions and getting her head round a brief, even when the subject matter is complex and/or niche. She has provided great support on a range of B2B copywriting projects.” Anna Gunning, Copywriter and Content Manager at Gunning Marketing You wouldn’t let someone with little to no experience do your dental work, rewire the electrics in your house or represent you in a court of law. So, when it comes to showcasing the way your business speaks to customers, you need a copywriter who knows what they’re doing – and that's where I come in. If you fancy a chat about your next project, feel free to drop me an email at sarah@shesawriter.co.uk.

Hello! I’m Laura Imogen, your copywriter for global audiences. I’m here to help you and your business connect with your global audience. I write creative and thoughtful content that's on your customers’ wavelength. You’ve worked hard to build an awesome business in our globally connected world. Make sure your online and offline presence truly connects with your international audience through great copywriting. Grow your customer base with content that’s clear for English speakers and international readers alike.  Your job is to create beautiful products or services and show who you are through your visuals and branding. My job is to listen to what you do and what’s important to you. Whether you’re a confident wordsmith yourself, or you’re totally daunted at the thought of writing more than an email, outsourcing to a freelance copywriter is the right decision for your business. I’ll free up your time, I’ll bring strategy and planning smarts, I’ll be your fresh pair of eyes. I’ll become your company’s number 1 fan, so I can create the messages that will turn your customers into fully fledged, banner-waving brand ambassadors. As a British copywriter for international audiences, I will nurture your brand’s voice and make sure that every single customer understands you and buys in to who you are as a company. As a digital nomad and perpetual traveller, I’ll bring a sense of enthusiasm, adventure and curiosity to our work together, as well as an ever-loving respect for you as a brave business owner. Let's get started. If you're looking for great copy, contact me today.

I'm an editorially-led writer (that is, I write narratives not sales copy) with more than 20 years' experience as a professional content creator. After working both in-house and in agencies, I set out on my own in 2016. I'm here to tackle your articles, your editing and proofreading, and your business storytelling. As a writer, my experience takes the form of brand journalism and content marketing for a range of industries: technology, security, pharma, financial services, professional services, global business, music and film, marketing communications and mental health. I am as adept at long-form as I am at short, and take pride in finding creative angles and writing engaging, shareable pieces. As an editor, I take a conversational approach. I'm not about being a stickler for Proper Grammar; my early career in newspapers taught me to write how people speak, and I bring that to my editing as well. Does it read well? Will changing something make it clunky or improve the flow? It's all about the reader. As a proofreader, I have an eagle eye for detail. I'm increasingly finding my eyes going to the typos in published material and being amazed they got through. I'm here to help make sure that doesn't happen to you. I'm a registered member of the UK's Chartered Institute of Editors and Proofreaders and committed to its standards. As a senior content strategist for B2B, I can help get your newsroom in shape through: >Content reviews and analysis >Workshops to set content themes and topics >Setting up governance and processes for optimum efficiency >Scheduling posts and running content calendars >Running content meetings and mentoring your staff to do the same >Getting your internal newsroom running like a well-oiled machine In short, I'm an editorial specialist who helps make your content sing, helps your in-house writers get up to speed, and gets your own processes and strategy into shape. Nice to meet you.

Are you: • An outstretched marketing manager needing campaign ideas and content for multiple platforms? • A growing company wanting to grow your lead generation and marketing results? • A consultancy looking to build your firm’s expertise-driven online visibility and reputation? As a former journalist who worked for the BBC, I have over 15 years’ experience working in the B2B space. I now use my skills and expertise as a marketing strategist and conversion copywriter. I help my clients – predominantly in the healthcare/pharma, education and professional services fields – to attract and convert more ideal customers with intelligent long content and conversion copywriting that resonates with their target personas at each stage in the funnel. I provide you with publisher-level professionalism and marketing expertise. So I can help you to strengthen your communications output right from the planning stage. My clients like my publisher-style strategic process and the fact that I always try to ‘step into’ the problem they are trying to solve with content. They value my willingness to team with them to come up with different creative approaches.They also appreciate my sales and marketing mindset and collaborative nature. You can rely on my versatility of being able to craft copy for everything from website copy to thought leadership campaigns. From white papers and case studies to email sequences and video scripts. I take my copywriting training and digital marketing expertise seriously and have studied with the best, completing Copyhackers' Copy School by Joanna Wiebe, StoryBrand Framework Training by Donald Miller and the Recipe for SEO Success Copywriting Training by award-winning SEO consultant Kate Toon. You can learn more here: https://www.connectedcopy.co.uk/about ☛ You can email me at sarah@connectedcopy.co.uk to start a conversation or fill out my contact form at www.ConnectedCopy.co.uk

What’s so special about your agency? Nothing, or so you think. I’ll show you the opposite is true. I help small to medium-sized agencies bottle their brilliance in weeks so they can create more fun, fame and fortune – faster. From nailing your positioning to developing copy, case studies and content marketing - my unique process ups your marketing game immediately, so you can start picking your projects, your prices and living more of your purpose. The first step is The Brilliance Blueprint, a deep dive workshop where we unlock the heart of your message, extract the gold from your brain and shine a light on how to grow your agency. By the end of the session, you'll have clarity on the space you can claim and the message you alone can own. You'll receive a blueprint that sums up your difference in one sentence, with a plan for positioning your agency. You can implement this yourself, or have it actioned fast by applying the cost to a project with me. To see if the Blueprint is a right fit for your agency, DM me to arrange a quick 15-minute call, or book here: https://calendly.com/inkspiller/15min

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My love of words led me to write from an early age. At the age of 10, I was writing silly stories and rhyming poetry, so it seemed natural that my career would be within the creative industry. When I left college I joined the world of advertising and marketing where I worked with some amazing national companies in magazines, newspapers and radio. Constantly learning my craft on the job, my appetite to learn more and be the best I could be, drove me to achieving several diplomas in copywriting, content marketing, blogging, search engine optimisation (SEO) writing, social media and digital marketing. Over the years I’ve written an array of different projects including SEO writing for websites, radio/TV/video scripts, blogs, press releases, magazine/newspaper articles, social media posts, internal company documents, online and offline advertisements, etc. Goodwrite.ink, my own business, has been established for over 12 years where I have helped many businesses build their brand, be seen and heard, be visible online and create loyal customer relationships. As writing is my passion, being a professional copywriter is a dream come true.

Claire is a specialist in PR and marketing communications with an emphasis on technology and B2B accounts. She has held a number of senior roles in the PR industry and has worked both in house for leading technology companies and for some well-known agencies, including eight years at the London-based top ten international PR consultancy The Grayling Group, where she was a Board director and director of the Technology Division, and four years as Managing Director, Convergence Group, at Porter Novelli International in London before founding her own agency, The Forge Public Relations. She has extensive UK and international PR experience. Claire has a BA Honours degree (2:1) from the University of York in English and French Literature and is an accredited member of the Chartered Institute of Public Relations, Chartered Institute of Marketing, Worshipful Company of Marketors, the Media Society, Women in Journalism, Women in PR, the Chartered Institute of Journalists, the Institute of Directors, Society of Editors, Chartered Institute for Copy Editors and Proofreaders, Professional Copywriters’ Network, and is a Fellow of the Royal Society of Arts

What you do might be similar to a competitor, but how you say it can be your own. As a copywriter, I’ll find the right words to make your business stand out; words that develop trust with the kind of customers you really want. I work with owners of growing businesses who love what they do and who want to market themselves and their companies with personality. My customers are busy running their businesses. Their company has grown up around them, and it’s all-consuming. They’d like their marketing to reflect them and their approach, and to win them more of the right customers, but that’s easier said than done. Does this sound like you? What you’ll definitely get if you hire me: ✅ Punchy, pugnacious business writing that shows off your personality and pulls in your ideal clients ✅ The right words to represent your business; words that develop trust with the kind of customers you really want ✅ Customer-focussed web and online marketing you can be proud of. I’ll help you show your clients why you’re such a brilliant business What you’ll probably get if you don’t: 😤 Boring, yawn-inducing content that makes readers switch off and away from your site 😩 Confused potential customers who aren’t sure if you’re the brand for them 😭 Clients who aren’t right for you (we’ve all had them, the ones that make you want to tear your hair out)

Looking for a copywriter? Well, you’re in the right place. But where to start with 951 copywriters and 17 agencies to choose from, here on ProCopywriters? Here’s my advice … 1. Decide on your non-negotiables You may want an expert in your field. You may simply want someone who can write well and turn their hand to any subject. 2. Draw up a longlist Use the Search Directory helpfully provided by ProCopywriters to find those with the required skills and specialisms. You can also specify region: you may wish to meet someone in person; you may want someone to work in-house. 3. Whittle it down to a shortlist Read as many profiles as you can until you have five or so candidates who meet those non-negotiables. Before selecting which ones to contact, pay particular attention to: portfolios and testimonials, as well as how well written their profiles are. They should be readable and entertaining, without being overwritten or too eager to please everyone. 4. Look at websites (if you haven't done so already) 5. Set your copywriter their first all-important test: how easy are they to contact? How quickly do they get back to you? Are they friendly and approachable on the phone? As you introduce yourself and your brief, are they really listening or are they too quick to sell? Ask for specifics and evidence of expertise. Other titbits... Trust your instincts. Don’t commit too soon. There are plenty more copywriters out there if the first few aren’t the right fit. (Word of warning: you need to book the best copywriters well in advance. Get in early.) All the best with your search. I’m sure it’ll be worth it. Once you’ve found the right copywriter, you can return to whatever you love most about running your business. If you wish to find out a little more about me, check out my LinkedIn profile or my website.