UK Copywriters Directory - Tone of Voice

  • I have 20 years of experience of marketing, communications and copywriting in the public, sports and arts sectors. I've written for a wide range of audiences and platforms and won numerous awards for my work in the public library industry. I've been freelancing for over two years now, helping a diverse range of clients to define objectives, outline key messages and establish a distinctive tone of voice. I'm based in Manchester, England.

  • Hello. I'm Mike. I write words for people like you who work in businesses just like yours. Sometimes they're whopping great organisations. Sometimes they're high street stores. Sometimes they're smaller businesses wanting to show the world how much better/easier/richer they can make their customers' lives. I love writing for people who are passionate about what they do - and wish they could find the words to match. If that sounds like you I'd love to help.

  • Ready to attract better clients, raise your profile and build a brand that people believe in? Connection Copy® is personable, engaging and highly targeted content for brands who love people. For 14 years, I’ve been helping people-led brands to: ✅ Win new business ✅ Inspire and engage their teams ✅ Tell their story ✅ Generate trust ✅ Make an impact Here’s how you can work with me: 1️⃣ Looking for copy or messaging strategy? When your business success relies on strong, long-term relationships (with clients AND employees), but you: ‣ Lack the resources in-house to craft expertly targeted messages ‣ Struggle to nail one powerfully consistent brand voice ‣ Rely on vague or generic content that doesn't inspire action I can: 🎯 Help you create a targeted messaging strategy and personable tone of voice that connects you with the people who matter 🎯 Write copy for your sales copy and internal comms, including websites, video scripts, brochures, internal comms, email campaigns, sales funnels and pitch presentations View copywriting services: https://www.realcommunication.co.uk —————— 2️⃣ Want your team to be able to write Connection Copy®? If you have people around the business writing content on your behalf, the messaging and voice can start to sound disjointed. I can quickly help get you back on brand, by: 🎯 Showing your content creators how to write engaging, persuasive copy with a Write With Confidence workshop 🎯Building your writers' confidence by working through specific and practical examples of your own content to make it more consistent and compelling View copywriting workshops: https://www.realcommunication.co.uk/copywriting-workshops —————— ➡️ If you want to make a real connection with the people who matter, don’t sound like everyone else. Be you. Be memorable. Make an impact. ✮ Get in touch: rachel@realcommunication.co.uk ✮ Book a call: https://bit.ly/RealCommunicationDiscoveryCall ✮ Find out more: http://www.realcommunication.co.uk

  • Marketing translator & copywriter for businesses, people and brands in the lifestyle industry. Particularly passionate about creating copy for the outdoor sports, food & drinks and wellness industries. Fluent in French and Spanish.

  • Currently taking on freelance work. I’ve been writing copy for 8 years, and I cut my teeth working in-house for some of the UK’s biggest brands. So if you’re after a freelance copywriter who can write words for pretty much anything, I’m your woman. From toasters and washing machines, to cots, cupcakes and kettles, I’ve found the words to make all kinds of products sing. Born and bred in Manchester, I’m now based in Huddersfield - perfectly placed for clients across the North West, Yorkshire and beyond. From Manchester and Leeds to Sheffield and Liverpool, I can meet locally for coffee and a chat about your content, or even go global with a video call if you’re further afield. rebeccaramshawcopywriter.com

  • Tiffany Markman is an award-winning writer, trainer and speaker with 18 years of experience spanning brand voice development, website copywriting, content strategy and thought leadership. You may have seen her live on stage at CopyConX in London! Tiffany has written for 570+ brands in 15+ countries, trained more than 36 000 people, and managed to maintain relative sanity...even as all those about her appear to be losing theirs. She is Africa's 'Copywriter of the Year (Corporate and Commercial)' for 2023 and was the ‘Most Effective Copywriter in Southern Africa’ in 2022, one of the 'Top 50 Female Content Marketers in the World’ in 2021 and South Africa's ‘Freelance Copywriter of the Year’ in 2020. Tiffany adores sharp pencils with erasers on the end and starting sentences with “And” and “But”.

  • Joe

    You’re a business owner. No, wait – creative director? Head of copy? Marketing manager? Recruitment consultant? (Look, I’m a freelance copywriter, OK? Not Derren ruddy Brown. Although we do share a hairline, I’ll give you that.) Anyway. Words matter in your role. In fact, your success depends on them. But it’s not strictly your job to write them. And even if you wanted to, you wouldn’t have the time. Too many deals to do. Pitches to win. Teams to manage. Clients to shmooze. So don’t sweat the scribbling. Leave it to me. And I’ll leave you to ace the rest. Deal? 📧 jj@joejeffries.co.uk 💻 See how I can help 🌊 Freelance copywriter in Brighton – that's me 💂🏼‍♂️ Need a freelance copywriter in London? That's also me (well, more or less) “I needed to sound like a real person – a better written version of my spoken voice. I also really needed to remove confusion about what I do and provide for my three types of clients in a concise and likeable way. You’ve captured this really approachable yet sharp-tongued persona in the copy. It tells the story I knew my agency needed. Definitely no more confusion about who I am as a personality and what I can do for my clients. My website copy is now the perfect vetting tool I needed for prospective clients to read. Bloody brilliant!.” Sarah Kinsella, Founder, Louise Agency

  • I'm a freelance senior copywriter, one hour from central London, working with marketers and advertising agencies around the world. I create sales copy, web content and campaigns. During two plus decades at top London agencies I've written for healthcare, travel, automotive and much more. With results like 2.7m Facebook story impressions in under three weeks for Tourism Ireland. I’ve delivered over 1000 projects in 17 markets, reaching audiences of 5m plus. I rewrote a website for breast cancer patients, increasing traffic by 38%. The new site won a ‘best practice’ award and became the client's benchmark for online patient support. From this project I learned how design, UX, and copywriting can seamlessly support each other. Prior to healthcare I honed my skills in B2C and B2B, for clients as diverse as Rolex and General Electric. I cut my teeth in traditional media, but have a passion for digital - having written extensively for social media and content marketing. This career experience gives me a deeper understanding of how to truly connect communications across channels. For example, I wrote a set of case studies for the UK’s largest property management company. Working with a team of five including another copywriter, a designer and the marketing manager we developed a Direct Mail and AdWords campaign. This led to a 23% increase in company site traffic, 1000+ case studies downloaded and a 14% increase in new business enquiries over 6 months. In my spare time I love renovating classic cars and motorbikes. The attention to detail, problem solving and concentration this demands helps to bring laser-like focus to my copywriting!

  • I’m a freelance copywriter based in Nottingham. I’ve been a writer of various stripes for more than 30 years, mostly for BT and its many brands. As senior copywriter and a founding member of BT’s in-house creative marketing agency, I wrote for consumer, business, public sector, and internal audiences across the BT Group, Business, EE, and Consumer brands. Before that, I spent five years as the senior copywriter and site editor for BT Business Digital, where I wrote and edited copy covering the entire digital customer experience from website content to order journeys, billing to marketing emails, with many diversions along the way. I’ve written and edited reports and brochures, marketing and social content, digital and direct marketing, customer comms, film and animation scripts, posters and press ads, blogs and infographics, websites, landing pages, tooltips, and order journey micro-copy. I’ve spent years training people in BT and its agencies on how to apply tones of voice, and how to create clear, accurate, and vibrant copy. And in what historians call ‘the old days’, I spent a few years dabbling as a rock journo in the national music press, following a lengthy stint producing photo love stories in Sheffield for Blue Jeans, Patches, and Jackie magazines. Take a peek at www.fabcopy.co.uk for the full lowdown.

  • Researcher and copywriter with particular experience in content creation for blogs, presenting complex information, and dealing with issues around sustainability. Completed an MA with distinction in Professional Communication, part of Sheffield Hallam University's technical communication programme.

  • After 23 years of working in financial services in the UK and Dubai, UAE it was time for a change. I began my journey into copywriting in August 2022 and began studying via the College of Media and Publishing. Being new into the industry it is important to me to learn and hone my skills as best as possible. This helps build respect and professionalism which are key to success. I have worked on projects within the financial services industry and recruitment. I have also been writing on my passion of golf which I've played for over 30 years. I looked to become a professional golfer and begun training with the PGA before sustaining an injury which ended my chances in the professional ranks. At this stage I'm looking to build my brand and continue to enhance my skill set.

  • Hi, I'm Abby, Head of Search & Content at Base Creative, a full service creative agency. I specialise in content marketing, digital account management, and paid search campaigns. I'm a self-starter with a creative and strategic mindset. I love challenging the status quo, learning new skills and ways in which I can get the best results for my clients.

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