UK Copywriters Directory - Tone of Voice

I’m a freelance copywriter based in Nottingham. I’ve been a writer of various stripes for more than 30 years, mostly for BT and its many brands. As senior copywriter and a founding member of BT’s in-house creative marketing agency, I wrote for consumer, business, public sector, and internal audiences across the BT Group, Business, EE, and Consumer brands. Before that, I spent five years as the senior copywriter and site editor for BT Business Digital, where I wrote and edited copy covering the entire digital customer experience from website content to order journeys, billing to marketing emails, with many diversions along the way. I’ve written and edited reports and brochures, marketing and social content, digital and direct marketing, customer comms, film and animation scripts, posters and press ads, blogs and infographics, websites, landing pages, tooltips, and order journey micro-copy. I’ve spent years training people in BT and its agencies on how to apply tones of voice, and how to create clear, accurate, and vibrant copy. And in what historians call ‘the old days’, I spent a few years dabbling as a rock journo in the national music press, following a lengthy stint producing photo love stories in Sheffield for Blue Jeans, Patches, and Jackie magazines. Take a peek at www.fabcopy.co.uk for the full lowdown.

Researcher and copywriter with particular experience in content creation for blogs, presenting complex information, and dealing with issues around sustainability. Completed an MA with distinction in Professional Communication, part of Sheffield Hallam University's technical communication programme.

After 23 years of working in financial services in the UK and Dubai, UAE it was time for a change. I began my journey into copywriting in August 2022 and began studying via the College of Media and Publishing. Being new into the industry it is important to me to learn and hone my skills as best as possible. This helps build respect and professionalism which are key to success. I have worked on projects within the financial services industry and recruitment. I have also been writing on my passion of golf which I've played for over 30 years. I looked to become a professional golfer and begun training with the PGA before sustaining an injury which ended my chances in the professional ranks. At this stage I'm looking to build my brand and continue to enhance my skill set.

Agencies, management consultancies, and tech companies trust me to distil their expertise into compelling content that converts customers. 🧁Ghostwriting blogs and articles for subject matter experts, who are time-poor but have sooo much knowledge and experience to share. 🧁Creating case studies to demonstrate the value delivered through the customer’s eyes (and written in a way that can be used in all content!). 🧁Repurposing events, webinars, and roundtable discussions into white papers that extend the life of a campaign. I’m also the only freelance ghostwriter who offers The Cupcake Promise.

NO FLUFF, CHARACTER-RICH COPY. WRITTEN FOR HUMANS, LOVED BY GOOGLE. I’m a seasoned copywriter and certified content marketer with more than 25 years’ experience, specialising in SEO-optimized blog posts and websites that fizz with personality. WHAT EXACTLY DOES A COPYWRITER DO? I craft the headlines and sentences that persuade your customers to take the action you want. I write words that make them feel, think, nod in agreement, and – ideally – take a step closer to taking the action you want.  That’s copywriting. It doesn’t matter if you sell fluffy toys to dog lovers, or high-tech software to government departments. You have a brand, and a story to tell. Copywriting is the crucial element that engages the hearts and minds of your audience and makes them feel warm and fuzzy about your business. SO, WHAT IS CONTENT MARKETING? Knowing how to write engaging copy is a great start, but it isn’t enough. Knowing who you are trying to attract, how your business solves their problem, and what information they're looking for . . .that’s the secret sauce. You see, content marketing isn’t about advertising your business. It’s about producing consistently relevant and entertaining information that wows your audience with its usefulness and value, builds trust and credibility for your brand, and turns people into loyal customers over time. AND WHERE DOES SEO FIT INTO ALL OF THIS? From a copywriting perspective, SEO – in its simplest form - is the art of knowing how and where to sprinkle keywords through the content. From a content marketing perspective, it’s about knowing what information Google is looking for on the topic you want me to write about. Google’s job is to deliver useful and relevant content to its searchers in response to the questions they ask. If I answer those questions in your content, it stands a better chance of pleasing the Google Gods and ranking higher than your competitors. So, fundamentally, SEO is the art of writing blogs, websites, and other content worthy of a Page #1 ranking on Google. And that’s the service I provide. But I do it in collaboration with you. To get the ball rolling, you need to provide me with a great brief (we can do that in collaboration too if you like). Then I do some initial research and ask you loads of questions. And I’ll probably come back and ask you loads more. Then I craft the words to please the Google Gods, captivate your audience, and put the oomph into your online marketing. “Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.“ Jon Morrow, Founder, Smart Blogger Contact me at mel@thecraftofcopywriting.com

A curious creative thinker with 14 years of healthcare experience.

Self-employed writer - at home writing web copy, email sequences and anything that needs a decidedly human approach to writing. I've written for lots of well-known companies in the automotive sector. Maserati, Kia, Nissan, Polestar, Hyundai blah blah :-) Cars - good. Health & Wellness - good Coaching & mentoring - good

Has the digital marketing world got you feeling overwhelmed and lost in the maze? Take a big old breath, you can pause those butterflies now. This is where we get your marketing to feel smoother than that glass of Malbec at the end of an eight-day week. I’m Pip Christie, creator of purposeful words and websites for intentional small business owners just like you. I’m also a proud Londoner, a former digital nomad and a mild (*understatement*) coffee fan. But we’ll get to all that later. You’ve worked so hard to translate those ideas into products and services for those dreamy clients of yours. You tweaked and tweaked, and tweaked again. Until finally, you felt ready to send your small business out into the world, feeling more nervous than the day you dropped your four-year-old off for their first day at school. And… then you hit a hurdle. You realised you had to market the darn thing. Cue another 184 hours sat staring at a blank screen, just waiting for some words (any words), to appear on the page. Only to feel that the end result just didn’t do your business justice. The business that you’d worked so hard to build. *Oof* What if you had words to market your work that sounded like you, on a really good day? This is where I enter – notebook tucked under my arm, 90s pop playing on the stereo and a magic wand to free up your entire day… or, you know, we could just grab a coffee and hop on a video call. Either or. Let’s create a meaningful digital home for your business. With a front door that just beckons people inside, and cosy rooms where you can sit down with a virtual cuppa and really get to know your customers. I've worked as a Content Marketing Manager in London's fast-paced tech startup scene, I've led on digital communications at a national charity, and now I'm helping small business owners like you build *real* connections with their dream customers and clients.

I often describe myself as a thinker & wordist; which is really just a daft way of saying that I look at the bigger picture and my love of branding & marketing stems from a love of words. Scribbled Brands exists because I keep seeing start-ups and small businesses skipping/avoiding/not-caring-about the foundation of their brand. I've been marketing for 5 years, agency-side and in-house. During those years my experience stretches: 💡Thinking (about branding, product & strategy) Coming up with an informed opinion on how to win. 👨‍💻 👩‍💻 🎧 📖 📺 Content A fluffy word, it can mean many things. To me, content = blog posts, articles, videos, podcasts, social media posts and beyond. 🚀 Marketing Helping us better communicate what we do to the right audiences, at the right time, in the right place; the result = inbound growth. I've helped a multitude of businesses across a variety of sectors: ~ Construct appetising ad copy ~ Join the dots in their marketing strategy ~ Build a bank of better marketing messaging ~ ​Concoct copywriting for creative campaigns ~ Experiment with some A/B, multivariate or redirect testing ~ Paint a clearer picture of their website visitors and clients ~ Create and calenderise some scrumptious social media copy ~ Write scintillating service pages, scripts, lucrative landing pages & banging blog posts I've headed up an incredible team of contenteers (writers) and developed and trained them while working on product. Audiences have been subject to my voice at TEDx, the Department for International Trade, Experimentation Elite, Local & London-based universities, and others on top. I like to absorb knowledge and then dispense it. I'm also a 🧗‍♂️crap climber, 🏕️ wannabe adventurer, 🎮 part-time gamer,🏋️ fitness try-hard; share a birthday with Dwayne “The Rock” Johnson; hold a certificate for “Champion Welly Wanger”; love a good dystopian novel and am 1-inch shorter (in height) than the national average for males in the UK. There... that's everything I think.