UK Copywriters Directory - Tone of Voice

You’re a business owner. No, wait – creative director? Head of copy? Marketing manager? Recruitment consultant? (Look, I’m a freelance copywriter, OK? Not Derren ruddy Brown. Although we do share a hairline, I’ll give you that.) Anyway. Words matter in your role. In fact, your success depends on them. But it’s not strictly your job to write them. And even if you wanted to, you wouldn’t have the time. Too many deals to do. Pitches to win. Teams to manage. Clients to shmooze. So don’t sweat the scribbling. Leave it to me. And I’ll leave you to ace the rest. Deal? 📧 jj@joejeffries.co.uk 💻 See how I can help 🌊 Freelance copywriter in Brighton – that's me 💂🏼‍♂️ Need a freelance copywriter in London? That's also me (well, more or less) “I needed to sound like a real person – a better written version of my spoken voice. I also really needed to remove confusion about what I do and provide for my three types of clients in a concise and likeable way. You’ve captured this really approachable yet sharp-tongued persona in the copy. It tells the story I knew my agency needed. Definitely no more confusion about who I am as a personality and what I can do for my clients. My website copy is now the perfect vetting tool I needed for prospective clients to read. Bloody brilliant!.” Sarah Kinsella, Founder, Louise Agency

I'm a freelance senior copywriter, one hour from central London, working with marketers and advertising agencies around the world. I create sales copy, web content and campaigns. During two plus decades at top London agencies I've written for healthcare, travel, automotive and much more. With results like 2.7m Facebook story impressions in under three weeks for Tourism Ireland. I’ve delivered over 1000 projects in 17 markets, reaching audiences of 5m plus. I rewrote a website for breast cancer patients, increasing traffic by 38%. The new site won a ‘best practice’ award and became the client's benchmark for online patient support. From this project I learned how design, UX, and copywriting can seamlessly support each other. Prior to healthcare I honed my skills in B2C and B2B, for clients as diverse as Rolex and General Electric. I cut my teeth in traditional media, but have a passion for digital - having written extensively for social media and content marketing. This career experience gives me a deeper understanding of how to truly connect communications across channels. For example, I wrote a set of case studies for the UK’s largest property management company. Working with a team of five including another copywriter, a designer and the marketing manager we developed a Direct Mail and AdWords campaign. This led to a 23% increase in company site traffic, 1000+ case studies downloaded and a 14% increase in new business enquiries over 6 months. In my spare time I love renovating classic cars and motorbikes. The attention to detail, problem solving and concentration this demands helps to bring laser-like focus to my copywriting!

I’m a freelance copywriter based in Nottingham. I’ve been a writer of various stripes for more than 30 years, mostly for BT and its many brands. As senior copywriter and a founding member of BT’s in-house creative marketing agency, I wrote for consumer, business, public sector, and internal audiences across the BT Group, Business, EE, and Consumer brands. Before that, I spent five years as the senior copywriter and site editor for BT Business Digital, where I wrote and edited copy covering the entire digital customer experience from website content to order journeys, billing to marketing emails, with many diversions along the way. I’ve written and edited reports and brochures, marketing and social content, digital and direct marketing, customer comms, film and animation scripts, posters and press ads, blogs and infographics, websites, landing pages, tooltips, and order journey micro-copy. I’ve spent years training people in BT and its agencies on how to apply tones of voice, and how to create clear, accurate, and vibrant copy. And in what historians call ‘the old days’, I spent a few years dabbling as a rock journo in the national music press, following a lengthy stint producing photo love stories in Sheffield for Blue Jeans, Patches, and Jackie magazines. Take a peek at www.fabcopy.co.uk for the full lowdown.

Researcher and copywriter with particular experience in content creation for blogs, presenting complex information, and dealing with issues around sustainability. Completed an MA with distinction in Professional Communication, part of Sheffield Hallam University's technical communication programme.

After 23 years of working in financial services in the UK and Dubai, UAE it was time for a change. I began my journey into copywriting in August 2022 and began studying via the College of Media and Publishing. Being new into the industry it is important to me to learn and hone my skills as best as possible. This helps build respect and professionalism which are key to success. I have worked on projects within the financial services industry and recruitment. I have also been writing on my passion of golf which I've played for over 30 years. I looked to become a professional golfer and begun training with the PGA before sustaining an injury which ended my chances in the professional ranks. At this stage I'm looking to build my brand and continue to enhance my skill set.

Agencies, management consultancies, and tech companies trust me to distil their expertise into compelling content that converts customers. 🧁Ghostwriting blogs and articles for subject matter experts, who are time-poor but have sooo much knowledge and experience to share. 🧁Creating case studies to demonstrate the value delivered through the customer’s eyes (and written in a way that can be used in all content!). 🧁Repurposing events, webinars, and roundtable discussions into white papers that extend the life of a campaign. I’m also the only freelance ghostwriter who offers The Cupcake Promise.

NO FLUFF, CHARACTER-RICH COPY. WRITTEN FOR HUMANS, LOVED BY GOOGLE. I’m a seasoned copywriter and certified content marketer with more than 25 years’ experience, specialising in SEO-optimized blog posts and websites that fizz with personality. WHAT EXACTLY DOES A COPYWRITER DO? I craft the headlines and sentences that persuade your customers to take the action you want. I write words that make them feel, think, nod in agreement, and – ideally – take a step closer to taking the action you want.  That’s copywriting. It doesn’t matter if you sell fluffy toys to dog lovers, or high-tech software to government departments. You have a brand, and a story to tell. Copywriting is the crucial element that engages the hearts and minds of your audience and makes them feel warm and fuzzy about your business. SO, WHAT IS CONTENT MARKETING? Knowing how to write engaging copy is a great start, but it isn’t enough. Knowing who you are trying to attract, how your business solves their problem, and what information they're looking for . . .that’s the secret sauce. You see, content marketing isn’t about advertising your business. It’s about producing consistently relevant and entertaining information that wows your audience with its usefulness and value, builds trust and credibility for your brand, and turns people into loyal customers over time. AND WHERE DOES SEO FIT INTO ALL OF THIS? From a copywriting perspective, SEO – in its simplest form - is the art of knowing how and where to sprinkle keywords through the content. From a content marketing perspective, it’s about knowing what information Google is looking for on the topic you want me to write about. Google’s job is to deliver useful and relevant content to its searchers in response to the questions they ask. If I answer those questions in your content, it stands a better chance of pleasing the Google Gods and ranking higher than your competitors. So, fundamentally, SEO is the art of writing blogs, websites, and other content worthy of a Page #1 ranking on Google. And that’s the service I provide. But I do it in collaboration with you. To get the ball rolling, you need to provide me with a great brief (we can do that in collaboration too if you like). Then I do some initial research and ask you loads of questions. And I’ll probably come back and ask you loads more. Then I craft the words to please the Google Gods, captivate your audience, and put the oomph into your online marketing. “Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.“ Jon Morrow, Founder, Smart Blogger Contact me at mel@thecraftofcopywriting.com

A curious creative thinker with 14 years of healthcare experience.

Self-employed writer - at home writing web copy, email sequences and anything that needs a decidedly human approach to writing. I've written for lots of well-known companies in the automotive sector. Maserati, Kia, Nissan, Polestar, Hyundai blah blah :-) Cars - good. Health & Wellness - good Coaching & mentoring - good