UK Copywriters Directory - Content design

From start-ups to established businesses, I help co-operatives, charities, not for profits and membership organisations get their message across in a clear and compelling way. I'm a freelance copywriter, based in Milton Keynes and specialising in corporate publications, content design and stakeholder communications (internal and member). I've worked in communications, copywriting and marketing for over 18 years and freelanced for a wide range of well-known organisations including The Open University, The Midcounties Co-operative, One YMCA, Alzheimer's Society and the Institute of Chartered Accountants. I'm also fully trained by Content Design London. What clients say about working with me: “Angie is flexible, enthusiastic, rises to any challenges we set her and consistently meets deadlines. Angie has really taken the time to understand our brand and requirements and always delivers a high standard of copy. She is a great extension to the team.” The Open University “Angie is a trusted partner that instils a high degree of confidence in getting the job done with the utmost professionalism and attention to detail. Great at managing both complex communications requirements and providing general support too. Angie is a great person to work with.” The Midcounties Co-operative

Here's a copywriter who can share your vision, communicate your message and hit your deadline. I'm a team player with a major can-do attitude. Plus, having oodles of experience gives me just what's needed to create great content for you time and again. It's this insight that shapes the words I choose, and how they're arranged to create the strongest impact for all my clients, whether the brief is website or marketing driven. A degree in journalism, a postgraduate digital marketing qualification and two decades embedded within digital, design and creative teams have been the ideal backdrop to my extensive freelance career. Since earning pocket money from my sisters writing their 'thank you' letters as a child, I've always been putting the client first. If you can name it I can write it... Past projects have seen me deliver a creative mix: - website content - film scripts - change & corporate communications - complete magazines - magazine articles - newsletters (print and digital) - social media campaigns - blog posts - print brochures - annual reviews and strategy documents Broad sector experience It's useful for you to know I know my way around a broad sweep of sectors and communication needs. That's first-hand experience of creating killer copy for: - B2B - Fashion and lifestyle - Healthcare/pharma - Health and fitness - Global business - Luxury retail - Higher Education - Consumer goods My time in digital teams gives me strong SEO, functionality and usability skills. My clients receive results-driven copy built around thorough keyword research. Plus, my content design knowhow know how to test and retain reader attention. Web developers build better websites with my content performance insight too. And when it comes speaking in plain English, I know how to explain complex comms to audiences in highly consumable language. If you're looking for a copywriter who's invested in effective client handling and on-target communication then do get in touch. I think you might have found her. What clients have to say... "Rachel joined our team for a twelve-month contract supporting transformation communications for a large global client. Simply put, Rachel writes and curates great content. She is also incredibly reliable and responsive. But that’s not all. What I have really valued about working with Rachel is her ability to analyse, assess and make strategic recommendations for structuring websites and portals, to craft meaningful copy that really lifts corporate newsletters and to come up with headlines that will engage and be memorable.” - Jill Gaskell, Targit Communications “It’s been incredibly helpful to understand the value and quality of our website content, when looking towards implementing something new for the company. As a Content Strategy consultant, Rachel gave us an essential external viewpoint. She has been able to question and analyse our current site and help us plan for future developments.” - Gabriel Murray, Director The Lift Consultancy “Working with Rachel is always a pleasure. She quickly gets a grasp of what is trying to be achieved and will always deliver above and beyond the task. Simplifying the message into it’s simplest form is something that seems to come very naturally to her.“ - Roger Streeten, Streeten Design “Taking a gradual approach to improving our SEO has allowed us to embed our new-found knowledge into our daily work. We now have a stronger understanding of how to research keywords, create content our customers want to read and have a stronger understanding of the work carried out by our digital marketing agency.” - Steve Newins, Director, Whiteley’s Office Supplies

14+ years crafting engaging content that converts, compels and puts the user first. 🌟 UX/UI writing 🌟 Content design and strategy 🌟 Brand storytelling 🌟 Journalism and editing My work has spanned editorial and advertorial copy for high profile digital media titles; in-store POS, multi-channel marketing and onboarding journeys for global retail brands; UX and UI writing for apps and websites, plus content strategy, KPI analysis and project management.

Looking for a storyteller who can write content and copy that turns into tangible clicks, actions and transactions? I'm Elspeth, a freelance copywriter and content creator. I have 19 years' experience of crafting stories for purpose-led organisations charities and not-for-profit organisations. My storytelling career started as a journalist for ITV. Now I’m offering you the opportunity to use those skills to make your story shine. I achieve this through crisp copywriting, captivating content and the planning and execution of campaigns that are memorable for all the right reasons.

Roles: Creative director/Senior content designer and strategist Senior UX/SEO and email writer Senior conceptual and brand copywriter Story: My combination of digital, advertising and strategic experience enables me to offer a rare blend of ‘best-practice’ content, branding, and communication skills. Extensive digital and content experience > Over the past decade, I’ve accumulated extensive digital experience in the UK, collaborating with content strategists, service and UX designers, product owners, and project managers. As a content strategist, designer and UX/SEO writer, I’ve successfully delivered numerous digital projects for large corporate websites using content management systems (CMS). A wealth of advertising and branding experience > My advertising experience includes positions at 5 top 10 global agency networks as an award-winning Creative Director and Copywriter, including FCB, Ogilvy & Mather, MullenLowe, Leo Burnett and McCann (Kenya). My work has picked up many global awards for creative direction and copywriting at the world’s top advertising festivals. This includes gold, silver and bronze statues at Cannes Lions, the One Show (Club), Clio, London International Awards, New York Festivals, Cresta, and the Art Directors Club of New York (ADC). An experienced communication strategist > My expertise extends to communication strategy, having worked closely with many strategic planners over my career. I’ve also actively participated in numerous strategy workshops for Unilever, Nestle, and Playtex, to name a few. Experience: Creative director – 20+ years Senior content designer/strategist – 8 years Senior digital UX/SEO writer – 10 years Senior conceptual/brand copywriter – 25+ years

Hello, I’m Al. I'm a writer, coach, strategist and speaker specialising in financial services and tech brands.

Hey, I’m Sally – a freelance content editor and copywriter, working across food, drink, interiors, wellbeing, health, travel, beauty and fashion. I can help you with editorial content strategy, brand storytelling and bringing messaging to life across digital and print formats, including websites, blogs, e-commerce, email newsletters, CRM, paid-social campaigns and magazines. MY STORY I’m based in Brighton, England, and after working in London for many years, now offer freelance support for creative agencies, brands, start-ups and solopreneurs. I originally trained as a magazine journalist at Cardiff University (NCTJ qualified) and for the last decade I've been an editor at leading London content marketing agencies, specialising in B2C lifestyle content for the UK’s biggest retailers – including Tesco, Marks & Spencer, Boots, Asda, George and Holland & Barrett. I also have extensive experience working for consumer publications, internal comms and B2B titles for the drinks, restaurant and hospitality industries. My services include copywriting, editorial, ideation, blog posts, content strategy, tone of voice, managing CMS, feature writing and sub editing. Think of me as your mini content team – someone who’s experienced, good to work with and makes your work life easier! Learn more about my work with the portfolio link below or drop me a message. Portfolio link: https://sallyshorehome.myportfolio.com Email: hellosallyshore@gmail.com

I am a freelance content writer and communications consultant: focusing on writing, communications development/strategy, editing, stakeholder engagement and user research. With over 15 years experience, I work in the commercial, public and non-profit sectors to create and evaluate accessible, engaging and co-produced communications and content. Everything I do is underpinned by behavioural science, evidence and user involvement. What I offer: Content development and strategy. Highly accessible, innovative content and communications. My expertise covers content writing, copywriting, and internal/external strategic communications planning: including social media and campaigns. I use behavioural science insight to optimise the engagement and impact of the communications I work on. Research and insight consultancy. I am experienced in critically reviewing and summarising research and policy, including undertaking systematic and rapid reviews of evidence. As well as sensitively involving users in every aspect of the process. To understand your audience or user's needs and experiences or to evaluate the impact of services or products. This includes recruitment strategy, research design, qualitative research and evidence reviews. I design and carry out in depth interviews, focus groups, workshops and online consultations. Translating this into recommendations and advice on best practice and next-steps. Training and mentoring in communications, writing, editing research and evidence-reviews.

I help B2B companies figure out what to say, to whom, and in what order - so they can build a strong content brand, gain trust, and generate leads. *B2B technology* is my strong suit. ● Strategic positioning - I build a unique proposition for your company based on a thorough investigation of your product, your market, your competition, and your audience ● Marketing and messaging strategy - I define your key messages and a hierarchy for them ● Content planning - I build editorial calendars and content campaign plans: messaging, pieces, formats, nurture flows ● Copywriting - I’ve got over 10 years experience writing relevant, creative copy that gets read: ebooks, blog posts, infographics, animation scripts, slideshares, promo copy, ads, the works. ● Tone of voice - I can help you find your brand’s tone of voice and train your people to become better writers ● I work in two languages: English and German (ja, echt.) What I don’t do: ● I’m not a designer. I​ can’t draw, sketch, or design a website - but I have worked with print and digital designers throughout my career. I’m happy to bounce around ideas with yours. ● I’m not a growth marketer​ or marketing automation specialist, but have worked with some of the best. I’m eager to align with the person who runs your systems so we can get our goals straight and measure the wazoo out of our marketing. What I believe in: ● Defining your goals: A lot of marketing fails because the goals of a piece or campaign get muddled somewhere along the way. Let’s define our goals at the outset, then find a way to measure performance. It’s the only way we’ll be able to find out what sticks - and do more of that. ● Respecting your audience: B2B decision-makers are super-smart professionals who’ve been around the block. They smell drivel from a mile away, and they don’t want to feel they’re being sold to. That’s why the best marketing doesn’t feel like marketing - but is made of rock solid expertise and brings genuine value to your audience. ● A confident tone of voice: 98% percent of all B2B content is anaemic. I believe the only way for B2B companies to stand out is by sounding like human beings, daring to address the things that matter, and having some fun, too. ● Leading with why. We’re all sick of business “thought leaders” quoting Simon Sinek left and right, but he’s got a point. If a company can’t connect what it does to why that matters, your audience will inevitably ask: “so what?” ● Investing in design. I’m the biggest believer in the power of new ideas and fresh language. But we all respond to images and colours first. So if we’ve figured out something good to say, let’s make sure we present it to your audience in an accessible and friendly way. Examples of my work: I’ve worked for a few big names in B2B and many more that you won’t have heard of. Most of the campaigns and pieces would need a bit of context to make sense to you. If you like what you’ve read so far, drop me a line, and I’ll send you some examples that are relevant to your industry, and what you’re trying to do.

I'm a senior copywriter and strategist with over ten years of experience driving results for Lloyds Banking Group, BP, Inizio, Pento, Thingtrax, and many more big or rapidly growing brands. I also support leading marketing agencies around the world. I'm the co-founder of MPH Copywriting, a small business with a significant impact. MPH has two full-time writers and a group of fabulous freelancers that each have their niche. -- I help you understand who your customers are and how to talk to them through your website, articles, and sales material. -- I have a background in marketing within #fintech, #healthcare, #manufacturing and #saas. -- I'm known for conducting research interviews and writing content based on real challenges -- no waffle. -- I'm a bit like a ninja that CMOs can deploy to execute their strategy. Not only is my writing accurate and engaging, but I can also optimise your article for search and readability. I also operate as a fractional marketing manager for SMEs. I have 360-degree marketing skills (design, SEO, and CMS) for smaller marketing teams that need support. So, if you need a hybrid marketing and writing geek that loves flexing her creative muscles, give me a call. 07967608075 sarah@marketingperhour.co.uk www.marketingperhour.co.uk Join my newsletter to receive copywriting and content hacks. https://www.marketingperhour.co.uk/copywriting-blog-stourbridge

I combine over 14-years of professional purchasing and commercial contracting with over 4 years of senior level copywriting experience. As well as being highly creative, I also bring an astute commercial angle to my writing and I love to turn complex concepts into engaging and easy-to-understand content. I thrive in fast-paced and ambiguous environments and can bring significant experience to manage complex projects. I am a proven team player and provide a much-needed sense of perspective and knowledge base to all my work. I am also adept with providing thought leadership and mentoring to build copy standards. As an avid linguist, I am passionate about language and all things copy. I possess a wide range of content skills; from researching and creating SEO-optimised webpages and websites to engaging blog articles designed to help build a content strategy. As well as my SEO experience, I am also skilled in other long and short form copy types, including customer-facing marketing communications, corporate and community PR. My sector experience ranges from business finance and banking, to championing small businesses, travel and the charity/voluntary sector. Outside of work, I love to volunteer and combine tutoring of French and Spanish alongside organising large-scale community events.