UK Copywriters Directory - Digital and SEO Copywriting

Buyer-focused messaging shaped by experience on every side of the table – in-house, agency, startup, and freelance – plus a decade in psychology and marketing. Trusted by global brands including: Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), PayPal, Adobe, Fujitsu, SAP, Tata Consultancy Services (TCS), Shell, DHL, Palo Alto Networks, Equinix, Sutherland Global, Cloudera, OpenText Cybersecurity, Havas, Riverbed, Rimini Street, Instructure, Ideagen, Vialto, and more. I’ve written about everything from AI, cloud transformation, cybersecurity and multicloud networking to health tech, fintech and payments, education, HR, e-commerce, insurance and sustainability. Whatever the topic, my goal is to make complex ideas clear and worth caring about. That can mean deeply researched ebooks, white papers, case studies and reports – or sharper conversion-driven copy for ads, emails and landing pages. Beyond published copy, I also develop content strategy, brand messaging and tone of voice guidelines, so everything sounds intentional and consistent. 📣 Visit my website for recent projects and pricing If you already have a brief, I’m ready to help bring it to life. If you need guidance, I’ll work with you to develop a bespoke plan. Drop me a message for a strategy chat. --------------------------------- What makes Sophie such a strong writer isn’t just her brilliant copy. She brings a spirit of curiosity and teamwork that makes all the difference. She has a way of turning challenges into opportunities that lift the whole project up. Any team will be lucky to have Sophie on their side. - Ben, Creative Director, Just Global Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency It’s not often that you have the opportunity to work with a writer who’s as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. “Exceptional” is the first word that comes to mind. - Kristen, Lead Writer, Just Global Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable You have truly been amazing, praying we get to work together again as it’s been a delight. - Harriet, Digital Strategy Director, Havas People

Hello, Is it me you're looking for? Well, do you want ... * To connect with your customers? * To sell more products or services? * To stand out from the crowd? You do? Well, that's simply wonderful, because I'm here to help. Based in the city of Lincoln, I deliver copywriting services to clients far and wide. From brilliant blogs to captivating case studies, you can count on me. Not quite convinced? Check out these words of positivity: “I approached Stuart to write create copy for our new website. Stuart was very professional in his approach from the initial email to the sign-off Skype call. The work was of an exceptionally high standard and he grasped our requirements exactly. I would highly recommend Stuart for any project and we will be using him in the future!” James Alexander - Owner of thefingerprint “Stuart is an excellent copywriter with a talent for crafting original, engaging, and highly valuable content. He is professional, responsive, and fairly priced.” Sophie Karaer - Founder & Director of Soka Studio How about now? Go ahead and drop an email to stu@creativeimp.co.uk or give me a call on 07340 218750.

So, you're wondering if I have the credentials to work with your company? I'd say so... For over 15 years I've worked with brands across tech, culture, charities, education and design. I've also worked alongside some lovely PR agencies and marketing firms along the way. I'm a contributor to Design Week, a University of Sheffield graduate and a Mini MBA in Marketing alumna. I understand not just how to write, but why certain words work harder than others. Alongside my copywriting work, I'm also a published journalist. My work includes a featured interview with the co-founders of the first Scottish design studio to receive B Corp status, and an exclusive conversation with Alex Giles, who created the 2026 Brit Awards identity. I grew up with The Famous Five, The Faraway Tree and The Secret Garden. I love to read, I love to write, and I find people genuinely fascinating. Maybe it's that curiosity that drives everything I do in this job. If you're looking for copy that sounds like you on your best day, drop me a message.

I am a writer, editor and communications consultant. With over 15 years experience, I work in the commercial, public and non-profit sectors to create and evaluate accessible, engaging and co-produced communications and content. Everything I do is underpinned by behavioural science, evidence and user involvement. What I offer: Content development and strategy. Highly accessible, innovative content and communications. My expertise covers content writing, copywriting, and internal/external strategic communications planning: including social media and campaigns. I use behavioural science insight to optimise the engagement and impact of the communications I work on. Research and insight consultancy. I am experienced in critically reviewing and summarising research and policy, including undertaking systematic and rapid reviews of evidence. As well as sensitively involving users in every aspect of the process. To understand your audience or user's needs and experiences or to evaluate the impact of services or products. This includes recruitment strategy, research design, qualitative research and evidence reviews. I design and carry out in depth interviews, focus groups, workshops and online consultations. Translating this into recommendations and advice on best practice and next-steps. Training and mentoring in communications, writing, editing research and evidence-reviews.

I'm an Oxford-based copywriter, helping you to articulate your impact with clarity and heart. Backed by 25 years' experience in developing brand voice for businesses and charities, I'll tune into your work and your audience with empathy and sensitivity. And I'll find the words that do justice to your strengths. I've written copy for some outstanding brands, including JustGiving, Cancer Research UK, MTV Staying Alive Foundation, Maggie's, The National Autistic Society, LoveCrafts, Empower Agency and Good Innovation. Whether you need high-quality case studies, landing pages, blogs, articles, interviews, impact reports, fundraising campaigns or marketing copy, I'll write engaging and persuasive copy that connects you with the people that matter.

Conceptual copywriter. Agency to the core. I have a strong grounding in staying on brand, on brief and on time across a wide range of projects. My specialisms are B2B tech, financial services and charity. I like to dovetail with planning on campaigns to turn the strategy/messaging into effective copy through the funnel. Things that excite me: strategy documents, brand voice guidelines, great briefs, talking to product owners, working on concepts with an art director.

I'm Jess, a professional writer and editor with over 15 years' experience, and a provider of flawless copy in good journalistic style. I'm particularly good at writing about complex business models and technology in layman's terms. I've been told: “You're the only journalist who's written about our product and actually grasped what it's all about.” I've also heard: “You have a gift for writing about boring stuff and making it sound interesting.” Writing is what I do. For nine years I was features editor on the B2B bus and coach magazine routeone, and then editor of its sister magazine Group Tourism & Travel, visiting and writing about businesses from all sorts of angles – tight-knit family links, clever innovations, business longevity – always with the intention of showcasing to other business leaders how they could adopt bits of best practice. Since those days I’ve turned my hand to freelance B2B copywriting, quickly becoming an expert in topics from eCommerce and manufacturing to lead generation and account-based marketing. My focus is always on my client’s USPs, and what makes their business such a great choice for its customers. If you want truly outstanding copy that highlights what only you as a business can do - and for a great rate - drop me an email: jessamy.chapman@outlook.com

I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter who can make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script or case study, with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

I write, and I train people to write. I work with organisations of all shapes and sizes, typically in healthcare, the public sector, tech and professional services. They call on me when they want to make sure their message is cutting through. Perhaps the biggest testament to my abilities is that I have been working with several of my clients since I started my first business in 2004. Apart from the quality of my work, I believe they choose to stay with me for four reasons. I’m pragmatic: I’ll always be able to back up anything I’ve recommended or written with best practice knowledge and sound thinking. That said, you’re the customer and you know your world. I’m not diva-ish or precious. I’m proactive: you’re engaging me to write copy or deliver training but I’ll always go the extra mile to work with you and your team to add value and offer suggestions, ideas and feedback where it’s appropriate. I’m practical: I’ll call when I've told you I will; I’ll deliver when I've told you I will. My job is to help you and your organisation, so you can rely on me to be reliable. I’m professional: if I need to talk to a partner or customer of yours, you can put me in touch with them without fear. I work hard to make a good impression and reflect well on you and your organisation. If you'd like to have a conversation about how I could help you, get in touch – I'll look forward to hearing from you.

I'm a beauty and health copywriter, ghostwriter and journalist with 10 years' experience. I approach storytelling like a journalist and commercial strategy like a marketer. My portfolio includes: L'Oréal, Sciton, Eucalyptus, Freesoul, Rimmel, Dr Sam's, The Skin Diary, The Body Shop, Project E, Allure, Marie Claire, Glamour, and plenty of other gems. Sure, I can write about most topics, but beauty and aesthetics are my beat. If you want a copywriter you don't need to explain retinoids to, I'm your gal. Let's chat about: Emails that convert, ads that sell, articles that get read, SEO that gets seen and packaging copy that stands out. __ Selling is only hard when you forget to be a human🌞 Some nice words from clients: "We place a strong emphasis on brand messaging, and Tori has been exceptional in crafting content that truly resonates with our brand, vision, and customers. She quickly grasped our brand's tone of voice and consistently brings unique and valuable insights from her background as a journalist. Tori has proven to be an invaluable member of our team, and we look forward to continuing our work with her." "Tori is one of the greatest beauty writers I have ever come across in all my time of working in the aesthetic industry. She is efficient, so on top of it, and anyone would be lucky to have her writing for them. Her attention to detail is like no other, and I can truly testify that she is one of the best in the industry."

'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms and fintechs to boutique consultancies and specialist premium publishers. Clients include NatWest Cushon, Pinsent Masons LLP, Quiet Mark, Media Voices, Whycatcher, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.