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Most businesses have the same problem online. They’ve got the values, the story, the mission - but not the right words or visibility. That’s where I come in. I'm Ben, a freelance copywriter and content specialist. I help founders and teams turn what they do into words with personality that connect and convert. With 15 years in digital marketing - both in-house and agency side - I understand what you’re dealing with behind the scenes: ➡️ Too many priorities ➡️ No time to think about content (nevermind write it) ➡️ Stretched teams without capacity ➡️ Scattergun publishing, little strategy, mixed messaging I make this easier for you. ✍️ What I do Website copy, content writing, blogs, articles, email marketing, SEO strategy 🎯 Who I work with Founders, small businesses, SMEs and agencies I've worked across property & construction, the green sector, health & fitness, local business and more. The common thread here is that we match on values. ✅ The results: More visibility. More leads. More sales. More impact. What my clients say: “Right from the start, Ben grasped our business needs and vision. We’re now attracting far more customers that are a great fit for our business” “Ben’s added a lot of value to our business and made my life so much easier at the same time” "I've worked with SEO companies before with poor results. Working with Ben has been completely different - real increase in traffic and enquiries" ❌ Most business owners miss this point: your website and content has the ability to work 24/7. Doesn't matter if you go on holiday, have a day off or sneak away for a game of padel - your copy should still be working hard to bring in the right customers. Mine does. And I can help yours do the same. Follow or connect → I write posts on things I find interesting (current affairs, impact economy, copywriting, content strategy and founder mentality). Hopefully you'll find them interesting too. Plus a few personal updates here and there. 👉 Get in touch: ben@copybeecreative.co.uk
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Since 2010, I've been helping clients of all sizes exceed expectations; Scaling up and reaching new customers, transforming how they sound to their audience, while challenging and changing minds along the way. I’ve stayed focussed as an INSTAX Fujifilm partner for eight snap-happy years Developed refreshingly simple brand language for Leave Dates Brought Lyons Coffee into the 21st Century Baked-in some seriously sticky Krispy Kreme copy delights Made an excellent impression on IBM (improving reach from 5,000 to over 100,000 impressions) Pulled off SPOKE London’s famous idiosyncratic style across 150 emails Rode alongside Dreamland Margate on the crest of their fun-filled nostalgia wave And gone full ‘blockbuster’ for cinematic design company Blind Ltd’s tone of voice. Today, you’ll find me in the TMCM Dorset office, chewing pens and crafting words for big global brands and local independent businesses. Whether you’re town or country, corporate or start-up, I’d love to see if I can make a difference. Drop me a line today!
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Hi - thanks for taking the time to look me up! Want to Sell More of Your Stuff to More People, More Often, for More Money? Contact Me Today... Here's the Good News: With my words on your website or in any of your marketing materials, you'll sell loads more of your stuff to more people, more often...and at better prices. So, if you: • own a small business that needs to improve marketing ROI, • are an internet marketer who wants to boost your online sales, or • run an established bricks and mortar company pushing to increase market share ... ...then I can certainly help you get your marketing messages 'out there' in front of the right eyeballs. Engagement can be difficult after a Pandemic... And it's no easier during a security crisis (Russia in Ukraine), an economic downturn, record inflation and national unrest! It's true to say today's socially distanced digital marketplace demands powerful direct response copy more than ever before. Why? Because it cuts through all the above. Removes extraneous clutter and ‘noise’. People still need jobs, health care, economic security, freedom of choice, and a degree of certainty and stability in their lives. None of these come from central government or the media. They come from successful businesses like yours, and the goods and employment you provide. Stimulating direct response copy drives engagement (clicks, conversions, leads), expands your customer base, encourages more of them to buy what you're selling or promoting, and it smashes sales 'out of the park.' If you agree, contact me today to arrange a brief discovery conversation and get the ball rolling. We can pick up over Zoom or Skype if you like, but do it now, while it's fresh in your mind. I’m in your corner… I love to work closely with clients to create and present their marketing information persuasively in their own 'voice'. Do you want to engage with and inform potential customers about your company, your products, and the services you provide? Let me know what I can help you with, and I'd be delighted to share some input, advice, or feedback with you in strict confidence. Copywriting isn't a 'black art'... However, it needs expertise, training, and experience to make it effective. Don’t worry; I'll provide all of that for you. I can deliver copy and content in many forms and formats. Here are a few examples to explore or consider: • white papers • case studies • blog and social media posts • advertisements and promotions • product descriptions • sales brochures • sales letters • articles • web copy, pages, or other information for your website. I can also write and present the content of a proposal, agenda, or ‘argument’ for you. For example, if you need to: • persuade funders to provide you with a grant or finance facilities, • promote a political, charitable, or environmental agenda, or • 'sell' a unique or insightful point of view, I can help. Powerful, persuasive, profitable copy creates sales and other commercial opportunities. It’s often described as ‘Salesmanship in Print’, and generates positive engagement with potential customers, clients, stakeholders, or employees. It compels people to take an action or make a decision - to buy, to find out more about you and your products, or to support your cause. "Simples!" as Aleksandr the Meerkat would say. Actually, it's never been any other way... Whether you sell personal or professional services, diamonds, jet aircraft, or handmade shoes, you need copy and content that promotes them to potential customers. I'm the copywriter to create that for you. I produce compelling copy that quietly works 'hands-off' (on autopilot) even while you sleep, 24 hours a day, 7 days a week, 365 days a year (including holidays and weekends). It's the type of stimulating copy and content that relentlessly drives your buyers, clients, or members, to make a purchasing or engagement decision. Get it right and it's an investment. Get it wrong and it can be a massive cost. You might have the best product or service in the world, at the best possible price. But if people: • don't know about it, • can't understand the benefits of using or owning it, or • haven't a clue how to get their hands on it, ...then you just won't sell it! Perhaps that's where you are now? If so, then... • Talk to me about your current challenge. • Sound me out on an idea. How would it feel to be able to take your business or venture to the next level? To get a no-obligation quote from someone who's working tirelessly to become the Top Copywriter in UK (or at least Yorkshire, Lancashire, and the North), • ping me an email, • connect with me on LinkedIn, or • speak to me now - call me on 07971 926680. Alternatively, if you already know what you need, click here to give me a more detailed brief. Why not contact me now, while the ideas are fresh in your mind? It would be great to hear from you. Let's see if we have any common ground or ideas on which we could collaborate. Call or email me today.
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Creative Scot gone south, writing for clients large and small in fields including healthcare, retail, energy, tech and the charity sector. Imaginative and meticulous writer, copy-editor and proofreader of print and online content for websites, marketing collateral, reports and more. But let's not go on.
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I’m Janis Melville, the copywriter behind Goodwrite.ink a lifelong lover of words, ideas, and strategy. With over 30 years in marketing, media, and communications, I’ve worked with blue-chip brands, small businesses, and creative entrepreneurs who all share one goal: to be heard. I believe great writing is equal parts instinct and intelligence. It’s not about shouting the loudest; it’s about saying the right thing in the right way, with clarity, purpose, and a touch of personality. At Goodwrite.ink, I combine human creativity with AI-enhanced precision to craft content that leads, not follows. Whether it’s a website, press release, or campaign, every word is chosen with intent to connect, to engage, and to earn attention. Let’s create something that roars softly but powerfully, words that make your brand impossible to ignore.
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B2B copywriter and translator with 25 years' experience in the engineering sector
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Hiya 👋 I'm an experienced freelance B2B fintech copywriter. I also haven't had a bad hair day in over a decade, but I'm guessing that's not why you're here. My speciality is helping fintech startups and scaleups step up, stand out, and sell more. _____ I can help you if: 👎 You're unsure how to articulate your USP in a way that persuades ideal customers (and investors) to shout: 'Here, take my money!' 👎 You're sitting on a wealth of valuable data but don't know how you could translate it into a story your audience will connect with 👎 You haven't had an inquiry or a request for a demo through your website in weeks (or months, or... ever) 👎 Your mailing list gets more unsubscribes than opens 👎 Your blog or other marketing assets sound just like everybody else's ____ How I help: 👉🏻 Wallet-opening web copy (my absolute favourite thing to work on) 👉🏻 Thought-leadership content that actually... well, leads thoughts. 👉🏻 Email nurture sequences, newsletters, and blog content people actually look forward to reading 👉🏻 Concepts and content that get you noticed. Online and offline: brochures, flyers, lead magnets, case studies and other sales and marketing assets ______ Why me: ✅ Happy clients include Amazon, Checkout.com, Finova, FinTech Insights, and Solaris ✅ 20+ years' financial services industry experience, 10+ as a freelance fintech copywriter ✅ Ruthless efficiency. I've honed my process so it's as effortless as possible for your in-house team. Fintech startup or scaleup founder or CMO in need of extra support or a fresh perspective? Book a discovery call and tell me more: 👉🏻 https://tidycal.com/andrespiteri/15-minute-consultation
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I translate brand strategy into language that resonates, helping brands stand out with personality, clarity and impact. Collaborating with world-class agencies such as Wolff Olins, Johnson Banks, Taxi Studio, Manifest, and Territory as a senior brand writer, I craft brand voices, verbal identities and creative campaigns. I also partner directly with brands, and have a long-running relationship with Virgin that began with Virgin By Design – a coffee-table book charting the fascinating evolution of the brand from 1970–2020. After two decades as a design editor and journalist, I can dig deep to find what makes a brand tick – and express it in ways that captivate and resonate. In 2013, I launched the Brand Impact Awards to celebrate the world’s best branding. The BIAs have since grown into a key event in the design calendar, attracting world-class work from the best in the business. My role as chair of judges gives me unique insight into how brands stand out in a fast-changing world. From over a decade of intense panel debates, I’ve gained deep understanding of what makes world-class branding – knowledge I bring to every project. Every design agency works differently, so I adapt my approach to match your needs. Think of me as a senior extension of your team – bringing strategic writing expertise to your projects in whatever way works best. Whether you’re a small studio needing full-service support, a larger agency looking for specialist collaboration, or an in-house team wanting extra capacity, I’ll help create something beautifully effective. I offer day rates for focused briefs and project-based fees for larger initiatives. While I work remotely, I’m always available for key meetings when needed.
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About - Are you worried that you sound the same as every other business in your field? - Struggling to pin down your brand story, positioning and tone of voice? - Do you need to bring clarity to complex topics to share with your customers or employees? - Is your copy so boring and wordy that even you yawn reading it? Since 2015, I’ve helped businesses in a variety of industries to tell their stories – corporate and product – online and offline. I work with senior leadership, comms and marketing directors and their teams, and frequently collaborate with their external agencies, too. For many of my clients, I’m an extension of their team, supporting them with one-off projects or providing regular content and copy for websites, campaigns, product brochures, corporate brochures and even awards entries (I’m developing quite an impressive track record in that department). Together, we can start from the beginning, doing the ground work to identify exactly what your brand stands for and establishing the tone of voice that will ensure your audiences want to hear what you have to say. Once we’ve established that, I can help you develop a content strategy – and help create the copy – that will turn readers into leads and sales. If you’ve already got your brand and tone of voice sussed, that’s great; it means I can get to work on your content straight away. I understand the challenges and pressures you’re facing because, before undertaking journalism training and becoming a freelance writer, I used to be a marketing and communications manager with responsibility for driving customer engagement, crafting persuasive sales copy and contributing to business growth. When we team up and collaborate – and we have a clear tone of voice to use – we can work on: • your website • e-books • white papers • articles and thought-leadership pieces • adverts and advertorials • annual/sustainability reports • newsletters – internal and external • awards entries • case studies • email campaigns • social media content Where appropriate, I use my journalism skills to support my writing with sound research and interviews with subject matter experts, either from within your business, your customers’ businesses, or from external organisations.
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Are you (or your client) looking to expand into Brazil, the largest market in Latin America? You won't go very far with English materials - the most optimistic research shows that only 13% of the population are fluent in it! The truth is, if you want to sell to Brazilians, you need to sound like one. And now you can. I create content and advertising copy in my native Brazilian Portuguese - and I translate it too - for the lifestyle, hospitality and technology sectors. If you're looking for a Braziliantly Creative solution, contact me!
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Copywriter/Storyteller/Brand Strategy Expert/Franchising Specialist Customer behaviour is changing faster than ever before, so why should you surprised when what worked in the past isn't cutting it any more? With AI content easily available to everyone, the bar has been raised for any brand which wants to stand out from the crowd. People need to see real human connection, real stories. Otherwise you're likely to end up being lost in the noise, or being confused with just another "bot" spouting how great your business is... just like everyone else. So, what can do you about it? Leave the mediocre to the AI. Hire a human for the quality. I can produce the creative and innovative copy that you need to promote your product or idea. It's not about using clever words, it's about using the right words. Words which create a genuine human connection which gets results. Feel free to get in touch, and we can have a free, no obligation chat about your project. I'm looking forward to hearing from you.
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