UK Copywriters Directory - Conversion copywriting

  • PRO
    I'm an experienced writer, editor and multi-channel content creative. My clients have included the British Red Cross, Save the Children, UNICEF, UNHCR, Lumos, Greenpeace, Blood Cancer UK, Parkinson's UK, Peer Power, WWF (nature, not wrestling), BBC (Radio 4), and agencies Neo, Forward Action, Raw London, More Onion and Consider. My recent projects have included report editing, messaging development, website management and content migration, training delivery, tool creation for brand tone of voice, and comms/copy manager cover. I'm based in Hitchin, Hertfordshire (about 25 min on the train from London). I started out in women's and teen magazines in 2001, as a features writer and editor, then moved into charity marketing as a copywriter in 2008. I've written for pretty much every format you might need, online or off, from social to point-of-sale to policy reports. I love a bit of messaging work and tone-of-voice development. Whether you're looking for a solid copy editor or creative lead, I can help - I have lots of experience with idea generation and pitching, as well as stakeholder engagement, budget and line management. I get especially excited by projects involving human rights, climate action, supporting young people, and/or books and literacy.

  • PRO

  • PRO
    I’m a freelance creative copywriter. I help small business owners, brand agencies and design studios with powerful words and new ideas. If you're looking for some support with copy or a campaign let's see where I can lighten your load. You can get a feel for what I do from all the latest work on my website. I'm creative at heart. A wordsmithing wonder and conceptual thinker. I've written copy and content for every marketing role I've had over the last 20 years, from big corporates to small start-ups, and have developed my love of language and tone of voice to help bring brands, products, campaigns, and events to life. Storytelling to educate, engage, excite, or encourage action. I've shaped YouFibre's tone of voice, and I bring my years in broadband marketing to support their in-house designers and CRM team. I write everything from emails, blogs, and campaign headlines to DM packs and paid editorials. I work with the talented chaps at Your Creative Sauce (York) so they can offer campaign strategy and copywriting services to their clients. I'm client-facing and support with pitches and presentations, too. I also freelance as a copywriter for the brilliant team at the brand studio, EDNA (Leeds).

  • PRO
    As a UX copywriter, offering web copywriting services, I write words that resonate with your ideal client in a way that makes sense to them so that hitting that “book now” or “sign up” button is natural. Expect a research-based strategy-focused approach, and a lot of chat about how words and design go hand-in-hand for a high quality user experience. Choose from full done-for-you website copywriting and blog writing services or budget friendly support options for those who wish to DIY. A typical website copy project includes: • In-depth research of your business – copy project kick-off questionnaire, 4 x 15 mins voice of customer interviews, competitor analysis, brand voice development. • UX website strategy – guidance on what pages are needed, what the flow of each page and the entire website should look like, and what key information is needed and where. • SEO keyword research and on-page optimisation – to help people find you on Google. • Research summary – delivered at projection completion to help you in shaping your marketing strategy (you’ll have ready-to-use snippets of copy to use in social media captions). • 6 pages of website copy – e.g. Home, About, 1-3 Services pages, Contact, Portfolio (strategy stage will determine the exact needs for your business). • SEO optimised title tags and meta descriptions – to help people click through to you in the search results. • Fully formatted copy wireframe to guide your website designer with design and layout for each page – you’ll get clear information about where headings, lists, buttons etc go. • One page mocked up as a web page (PDF) – to allow you to see the flow of information and visualise how the words can come to life on your website. • Support to help you provide me with effective feedback – you’ll get detailed notes to help you understand the wireframed copy, a support document with examples of ‘copy in design’, and a guided ‘walk through’ call of the copy after the first draft is written. • 2 rounds of amendments – to ensure you are 100% happy. • Support during the website build / design stage – I’ll liaise with your website designer so that they can speak to me if there are queries or if tweaks are needed during the website build and copy input process. I’ll review your site from a UX perspective before it goes live. Check out examples of work: https://wordcraftservices.co.uk/portfolio/

  • PRO
    British-born Berliner. Copywriter. Content Designer. German-to-English translator. SEO specialist. Geek. Naturalised German (dual UK/DE citizen). I specialise in branding, strategy, and priority copy for high-end marketing projects and high-tech niche organisations based predominantly in Germany and Switzerland. I studied human aspects of information technology at Master's level and have particular insights into content design, online communication across cultures, UX, writing for conversion, and high-end print marketing. My regular clients include well-known consulting firms, premier league branding and marketing agencies, and a selection of respected German and Swiss institutions.

  • PRO
    I help brands find their voice, articulate their message and connect with their audience. Before becoming a freelancer, I was a (rather exacting) client. I used to be Head of Digital for some blue-chip brands, so ROI is never far from my mind as I put words through their paces. I’m fluent in all things digital, and I love collaborating with developers and designers to create content with impact. My side-hustle is sociolinguistics and my research is published in the journal Gender and Language. That means I’m just as happy conducting in-depth research and communicating complex ideas as I am writing killer UX copy. As a seasoned freelancer and contractor, I bring all my expertise and experience to each new project, whether that’s writing for a heritage brand or creating a launch strategy for a start-up.

  • PRO
    Owner of Magic Word Media, a content marketing agency in Suffolk specialising in content writing, copywriting and social media management. We provide services across multiple sectors for clients in the UK and abroad.

  • PRO
    Ready to say goodbye to tongue tie? Hey, I'm Bex, your friendly neighbourhood copywriter. I love working with values driven businesses to create personality packed copy that shows how brilliant they are and stands out in a sea of AI-generated content. I've worked with coffee houses, travel companies, charities, software companies and I'd love to work with you too. I'm also a marketing translator so I know how to adapt your content to different markets, go international and prepare your copy for translation. Tired of staring at a blank page, can’t find the words or missing a bit of va va voom? Get your hands on copy and content that get eyes on your copy, clicks on your website and appointments in your calendar.

  • PRO
    Hiya! First of all, thanks for getting this far. It means me looking all 'deer in the headlights' in my profile photo didn't put you off. That's comforting to know. Now that you're here, let's talk copywriting. Why should you choose me over the 800+ other copywriters in the directory? You'd be taking a chance, for sure. But not a huge chance. I’ve been a copywriter since 2011, writing all kinds of words for all kinds of businesses - some big, some small, some you might you have heard of, some you almost certainly haven't. So I've got experience on my side. I've also not been found out yet, which means I must be doing something right. A copywriter who writes for businesses and has yet to be labelled an imposter. How about that for a tag line. It just screams 'take a chance', doesn't it? Doesn't it? Okay, here's how it is... I'm relying on you picking up some kind of vibe from this. The kind of vibe that makes you want to learn more or get in touch. If you're feeling a bit learn-moreish, there’s a link for my website below. There's more about me and the people I’ve worked with there. If you're feeling get-in-touchy, my phone number is below, along with a handy blue contact button that lets you email me. Speak soon. Maybe. Cheers.

  • PRO
    14+ years crafting engaging content that converts, compels and puts the user first. 🌟 UX/UI writing 🌟 Content design and strategy 🌟 Brand storytelling 🌟 Journalism and editing My work has spanned editorial and advertorial copy for high profile digital media titles; in-store POS, multi-channel marketing and onboarding journeys for global retail brands; UX and UI writing for apps and websites, plus content strategy, KPI analysis and project management.

  • PRO
    Looking for a storyteller who can write content and copy that turns into tangible clicks, actions and transactions? I'm Elspeth, a freelance copywriter and content creator. I have 19 years' experience of crafting stories for purpose-led organisations charities and not-for-profit organisations. My storytelling career started as a journalist for ITV. Now I’m offering you the opportunity to use those skills to make your story shine. I achieve this through crisp copywriting, captivating content and the planning and execution of campaigns that are memorable for all the right reasons.

  • PRO
    📌 Copywriting partner and strategist for international companies, ambitious agencies, and intelligent marketers. - - - - - - - - - Do you need clear, powerful copy that keeps attention -- and gets results? Nota Bene Copywriting helps international companies produce marketing material that makes a measurable impact. We work in tech, sports, finance, manufacturing, and more. We're trusted by clients in 19 countries across EMEA, APAC and NA. Here's why: 🚩 Fixed-price costs. No more worrying about how much time your team is spending on a task they don’t know how to do. 🚩 Convenience and speed. We’ll give you a clear timetable for your copy. Most small jobs are completed within a week. 🚩 Detailed research and depth of thinking. From voice-of-customer data to scouring industry reports, we’ll make sure your copy has all the authority you need. 🚩 A flexible approach. Access strategic support -- or task us with a straightforward copy request. 🚩 Director-level involvement and oversight on every project. - - - - - - - - - Here's what we do: 💼 Corporate copy Detailed research processes. High-level interview experience. A commitment to plain English principles. And a collaborative approach that keeps your stakeholders happy. You’ll get the copy you need in the style you want -- with all the detail you expect. 💵 Conversion copy Data-driven messaging built on exactly what your leads and customers say and think. Your copy will reflect extensive voice-of-customer research, including surveys, interviews and user testing. Because when you get inside your prospect’s head, your conversion chances soar. 💡 Creative copy You’ve already got design that wows. Your accounts team has built solid client relationships. If you could just tighten up your copy game, you’ve got the lot. When space is tight, you need copy that sings -- however short the tune. - - - - - - - - - Get in touch today. 🌎 www.notabenecopywriting.com - - - - - - - - - "Here’s what I can honestly say about working with Nota Bene Copywriting: we were very, very happy about our decision." *** "Neil's been wonderful to work with. His experience and the quality of his work speaks for itself. But as a small, fast-moving team, we also need people who are responsive, reliable, and don't need hand-holding. Neil hit the ground running... and we're so glad to have him in our reach." *** "As a business, we have technically complex products and we serve a diverse set of audiences. That's why having Nota Bene Copywriting as an approved supplier is so valuable to our entire marketing team... We know we can trust Neil with anything." *** "When we need writing skills we can trust, we head straight to Nota Bene. Our work involves complex and technical subjects, as well as in-depth interviews with senior business leaders. Nota Bene delivers. No hassle, no difficulties: just great writing and a service to match."

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Member spotlight

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

Fashion copywriter Katie RamsinghKatie Ramsingh

“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

Jane Shepley

“I discovered that my words helped to get 2 million people to register for a massive research study.”

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