UK Copywriters Directory - Conversion copywriting

Hi, I’m Carys, the founder of This Girl Talks. My career has been shaped by a passion for communication, storytelling, and service. Beyond my professional work, I volunteer with Mountain Rescue, responding to emergencies in some of the UK’s most challenging environments, and serve as a Magistrate, making decisions that help shape and support my local community. I spent 8 years working in professional sport, a fast-paced, high-pressure world that taught me the importance of clarity and connection in communication. From there, I embarked on a remarkable 16-year career with the Royal Family, crafting speeches, briefings, and video messages for His Majesty King Charles III and the Prince and Princess of Wales. This experience sharpened my skills in creating impactful, polished content for a wide range of audiences and occasions. Now, through This Girl Talks, I’m bringing my expertise to businesses and brands, offering services in copywriting, blogging, and social media content creation. Whether you’re looking to connect with your audience, share your story, or elevate your brand, I’m here to help make your words work harder for you. Let’s create something extraordinary together!

I'm an experienced writer, editor and multi-channel content creative. My clients have included the British Red Cross, Save the Children, UNICEF, UNHCR, Lumos, Greenpeace, Blood Cancer UK, Parkinson's UK, Peer Power, WWF (nature, not wrestling), BBC (Radio 4), and agencies Neo, Forward Action, Raw London, More Onion and Consider. My recent projects have included report editing, messaging development, website management and content migration, training delivery, tool creation for brand tone of voice, and comms/copy manager cover. I'm based in Hitchin, Hertfordshire (about 25 min on the train from London). I started out in women's and teen magazines in 2001, as a features writer and editor, then moved into charity marketing as a copywriter in 2008. I've written for pretty much every format you might need, online or off, from social to point-of-sale to policy reports. I love a bit of messaging work and tone-of-voice development. Whether you're looking for a solid copy editor or creative lead, I can help - I have lots of experience with idea generation and pitching, as well as stakeholder engagement, budget and line management. I get especially excited by projects involving human rights, climate action, supporting young people, and/or books and literacy.

Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years. In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites. Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum. For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise. If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.

I’m here to help you craft copy that truly connects with your audience. Whether it’s telling your brand’s story, driving clicks, or inspiring action, I create engaging content that resonates and keeps people coming back for more. Over the past decade, I’ve worked with a mix of global powerhouses and emerging brands. From Mercedes-Benz, Samsung, British Gas, London Business School, Bacardi, and Gordon Ramsay Group to charities like NSPCC, Marie Curie, Royal British Legion, and Global Fund for Children, I’ve honed my ability to adapt to a brand’s voice and deliver content that makes an impact. My experience spans roles like Copywriter, Content Manager, SEO Specialist, Social Media Manager, and Digital Marketing Manager, which means I’ve seen content from every angle. I’ve worked on everything from website copy and ad campaigns to social media strategies and impact reports; giving me the tools to meet your needs, whatever they may be. Whether you’re a well-established brand or a start-up breaking into new territory, I bring creativity, strategy, and adaptability to every project. Let’s create something that speaks to your audience and delivers results.

I’m a freelance creative copywriter. I help small business owners, brand agencies and design studios with powerful words and new ideas. If you're looking for some support with copy or a campaign let's see where I can lighten your load. You can get a feel for what I do from all the latest work on my website. I'm creative at heart. A wordsmithing wonder and conceptual thinker. I've written copy and content for every marketing role I've had over the last 20 years, from big corporates to small start-ups, and have developed my love of language and tone of voice to help bring brands, products, campaigns, and events to life. Storytelling to educate, engage, excite, or encourage action. I've shaped YouFibre's tone of voice, and I bring my years in broadband marketing to support their in-house designers and CRM team. I write everything from emails, blogs, and campaign headlines to DM packs and paid editorials. I work with the talented chaps at Your Creative Sauce (York) so they can offer campaign strategy and copywriting services to their clients. I'm client-facing and support with pitches and presentations, too. I also freelance as a copywriter for the brilliant team at the brand studio, EDNA (Leeds).

As a UX copywriter, offering web copywriting services, I write words that resonate with your ideal client in a way that makes sense to them so that hitting that “book now” or “sign up” button is natural. Expect a research-based strategy-focused approach, and a lot of chat about how words and design go hand-in-hand for a high quality user experience. Choose from full done-for-you website copywriting and blog writing services or budget friendly support options for those who wish to DIY. A typical website copy project includes: • In-depth research of your business – copy project kick-off questionnaire, 4 x 15 mins voice of customer interviews, competitor analysis, brand voice development. • UX website strategy – guidance on what pages are needed, what the flow of each page and the entire website should look like, and what key information is needed and where. • SEO keyword research and on-page optimisation – to help people find you on Google. • Research summary – delivered at projection completion to help you in shaping your marketing strategy (you’ll have ready-to-use snippets of copy to use in social media captions). • 6 pages of website copy – e.g. Home, About, 1-3 Services pages, Contact, Portfolio (strategy stage will determine the exact needs for your business). • SEO optimised title tags and meta descriptions – to help people click through to you in the search results. • Fully formatted copy wireframe to guide your website designer with design and layout for each page – you’ll get clear information about where headings, lists, buttons etc go. • One page mocked up as a web page (PDF) – to allow you to see the flow of information and visualise how the words can come to life on your website. • Support to help you provide me with effective feedback – you’ll get detailed notes to help you understand the wireframed copy, a support document with examples of ‘copy in design’, and a guided ‘walk through’ call of the copy after the first draft is written. • 2 rounds of amendments – to ensure you are 100% happy. • Support during the website build / design stage – I’ll liaise with your website designer so that they can speak to me if there are queries or if tweaks are needed during the website build and copy input process. I’ll review your site from a UX perspective before it goes live. Check out examples of work: https://wordcraftservices.co.uk/portfolio/

British-born Berliner. Copywriter. Content Designer. German-to-English translator. SEO specialist. Geek. Naturalised German (dual UK/DE citizen). I specialise in branding, strategy, and priority copy for high-end marketing projects and high-tech niche organisations based predominantly in Germany and Switzerland. I studied human aspects of information technology at Master's level and have particular insights into content design, online communication across cultures, UX, writing for conversion, and high-end print marketing. My regular clients include well-known consulting firms, premier league branding and marketing agencies, and a selection of respected German and Swiss institutions.

I help brands find their voice, articulate their message and connect with their audience. Before becoming a freelancer, I was a (rather exacting) client. I used to be Head of Digital for some blue-chip brands, so ROI is never far from my mind as I put words through their paces. I’m fluent in all things digital, and I love collaborating with developers and designers to create content with impact. My side-hustle is sociolinguistics and my research is published in the journal Gender and Language. That means I’m just as happy conducting in-depth research and communicating complex ideas as I am writing killer UX copy. As a seasoned freelancer and contractor, I bring all my expertise and experience to each new project, whether that’s writing for a heritage brand or creating a launch strategy for a start-up.

Owner of Magic Word Media, a content marketing agency in Suffolk specialising in content writing, copywriting and social media management. We provide services across multiple sectors for clients in the UK and abroad.

Ready to say goodbye to tongue tie? Hey, I'm Bex, your friendly neighbourhood copywriter. I love working with values driven businesses to create personality packed copy that shows how brilliant they are and stands out in a sea of AI-generated content. I've worked with coffee houses, travel companies, charities, software companies and I'd love to work with you too. I'm also a marketing translator so I know how to adapt your content to different markets, go international and prepare your copy for translation. Tired of staring at a blank page, can’t find the words or missing a bit of va va voom? Get your hands on copy and content that get eyes on your copy, clicks on your website and appointments in your calendar.

Hiya! First of all, thanks for getting this far. It means me looking all 'deer in the headlights' in my profile photo didn't put you off. That's comforting to know. Now that you're here, let's talk copywriting. Why should you choose me over the 800+ other copywriters in the directory? You'd be taking a chance, for sure. But not a huge chance. I’ve been a copywriter since 2011, writing all kinds of words for all kinds of businesses - some big, some small, some you might you have heard of, some you almost certainly haven't. So I've got experience on my side. I've also not been found out yet, which means I must be doing something right. A copywriter who writes for businesses and has yet to be labelled an imposter. How about that for a tag line. It just screams 'take a chance', doesn't it? Doesn't it? Okay, here's how it is... I'm relying on you picking up some kind of vibe from this. The kind of vibe that makes you want to learn more or get in touch. If you're feeling a bit learn-moreish, there’s a link for my website below. There's more about me and the people I’ve worked with there. If you're feeling get-in-touchy, my phone number is below, along with a handy blue contact button that lets you email me. Speak soon. Maybe. Cheers.