UK Copywriters Directory - Content marketing

Conceptual copywriter. Agency to the core. I have a strong grounding in staying on brand, on brief and on time across a wide range of projects. My specialisms are B2B tech, financial services and charity. I like to dovetail with planning on campaigns to turn the strategy/messaging into effective copy through the funnel. Things that excite me: strategy documents, brand voice guidelines, great briefs, talking to product owners, working on concepts with an art director.

I write copy that works, and I love doing it. A knack for stepping into the readers' shoes means I craft messages that quickly resonate with your target market and motivate them to take action. Whether that's employees, customers, stakeholders or prospects. With 30 years of experience writing and editing for a spectrum of brands, I know what works - and what doesn’t. I blend user insight and psychology with compelling copywriting to attract, engage, and convert quality leads. Years of agency and corporate experience means I can slot into your processes with ease - a seamless extension to your digital marketing team. I love... -Fixing website copy and flow to boost conversion and make your brand shine -Crafting brand and marketing messages that stand out and show who you really are -Writing copy that nudges people into taking action -Educating and training - supporting and empowering people to write more effective copy for a digital audience -Delivering content strategies that inspire brands to maximise their content marketing opportunities -Creating internal communications that make a difference (and that people actually want to read) I'm a Freelance Senior Copywriter with a Journalism degree, and I’ve been immersed in digital marketing since 2007. I'm a grammar geek, I write words that work, and I love doing it. What’s it like to work with me? “Jaime spent three months carrying out invaluable consultancy work on our Financial Services product pages, application forms and journeys. She has a thorough knowledge of user behaviour and found smart ways to simplify our wording, improve our messaging, and increase conversion.” “Jaime has the ability to understand the business problem and tone of voice and translate that into meaningful and compelling copy which we've used across a wide range of assets. She approaches every project with a high degree of professionalism." “As well as producing new search-engine optimised copy from scratch for several of our web pages and a series of customer emails, she went above and beyond by finding ways to improve the UX in our sign-in process, and create better signposting for users throughout our online application forms. She is very thorough, incorporating use cases, user behaviour and SEO knowledge into all her recommendations and we’re really pleased with the results.” “Working with Jaime has been one of the best decisions I’ve made for my business.” “The transformation from where we started to the finished copy was nothing short of amazing.”

I'm an experienced NCTJ-qualified journalist with 25 years national newspaper experience, alongside 25+ years developing online content and teaching journalism. As a writer I specialise in science, tech, engineering, culture and the arts. As a content strategist I have set up major national content-focussed websites in the arts and museums sector, as well as consulting across a wide range of business/startup/tech sector space. Currently I have a big gig running the web and social presence of a global IT Group based in the Middle East, Africa, eastern and western Europe. I'm always looking for the next content challenge!

I am a London-based freelance copywriter and proofreader (former university Marketing & Communications Manager). I specialise in higher education (universities, executive education, colleges, and HE enterprise and research). I write, copy-edit, and proofread marketing materials (for example, prospectuses and brochures), and website copy/content. I can help you with: * Executive education programme recruitment (targeting corporations, public sector, international student study visits). * Postgraduate, undergraduate, and international student recruitment and course promotion. * Academic department research promotion. * Any other promotional content you need for your department, college, or university. 
 * Website copy to promote your academic department’s achievements. * Academic course or research promotion (for example, case studies, testimonials, or course descriptions). * Professional services content (for example, higher education support services). * Any other website content you need. Clients include: British School Dhahran (Saudi Arabia) Rose Bruford College The London School of Economics and Political Science: • Department of Methodology • International Inequalities Institute • The Confucius Institute for Business London • Department of Government • LSE Careers • LSE Executive Education • LSE Data Science Institute • Phelan United States Centre • LSE TRIUM - Global EMBA I am a motivated, flexible & collaborative freelancer and I can help you keep to your deadlines and achieve your marketing goals, whether your marketing project is large or small. Please take a look at my website for more information: www.catherineforwardmarketing.co.uk *Testimonials* “Catherine worked with us to edit complex academic material into concise and accessible case studies, and the result was great! Catherine was quick to respond, friendly to work with, and produced excellent content. It’s been a pleasure working with her on this project.” — Maddie Giles, Communications and Events Manager, Department of Government, The London School of Economics and Political Science “I appreciated working with Catherine for her professionalism, quick turnaround and flexibility in working on our project!” — Martina Zuccarella, Executive Education Advisor and Community Manager | Confucius Institute for Business London

I used to be a lawyer and technically, I'm a 'non-practising' solicitor. I now write copy and content for people who work in professional services, and it's the sort of content that positions you as the go-to person in your area of work. I specialise in long-form copy. That's engaging, thought-provoking, informative content like articles, blogs, e-books, training materials and websites. With regular, insightful content you can: ✅️ attract the case load and clients that really interest you ✅️ build and retain a steady flow of regular clients, who know who you are and what you do before you've even met ✅️ show a bit of personality so that you end up working with like-minded, generally likeable people So how do I help you do that? I write value-packed, personable content. It's well researched, logical and written in engaging, straightforward language. Articles on smart ideas don't need to bore the socks off your readers! Here are some examples of the content I write for people in professional services: ✍️ regular articles for industry publications ✍️ case law updates on the latest decisions in the courts ✍️ updates on topical and political issues such as the budget, and new policy ✍️ legal guides for your website ✍️ training materials for clients and junior team members ✍️ copy for your website Please get in touch if you'd like to chat about any written communications in the sphere of professional services.

Hi, I’m India. I help SaaS platforms and big-hearted brands grow their online reach, nurture their communities, and find their voice with authentic, strategy-driven content. Find out all you need to know at: www.indiajohnson.com With over a decade of experience across B2B and B2C copywriting, I bring both precision and creativity to every project. Whether it’s crafting in-depth white papers, creating landing pages that convert, or fine-tuning tone of voice guidelines, I relish the challenge of helping ambitious platforms and brands unearth their true potential. What I Do: SEO & Content Strategy: Optimised articles, blog posts, and campaigns that hit top-to-bottom-funnel keywords. Brand Blogs & Thought Leadership: From ideation to publication, turning blogs into audience-building, lead-generating assets. Website & Landing Page Copy: Clear, user-focused, on-brand messaging – including brand propositions and tone of voice. Brand Voice & Multichannel Copy: Social, email, CRM, and in-app messaging; I’ve refined voice for brands like Net-A-Porter, Pfizer & Selfridges. Experience: Before freelancing, I worked at some of London's best regarded digital growth agencies, including five years at Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter. Overseeing a lovely team of writers, I provided creative and technical direction across a range of copy projects for blue-chip, independent, and SME clients – spanning tone of voice development through to full website rewrites and digital PR campaigns. Clients Say: “India captured our company’s voice and made our marketing and product better… she's responsive, communicative, and an absolute joy to work with.” – J.D. Rainey, CEO, Finmo “India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing, Onsi 💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com. You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best.

Do you want your business to stand out in the new AI world? Do you want to be seen, heard and valued by your potential customers? AI SEO is here. But ironically, those businesses churning out generic marketing content using AI tools are less likely to be featured in AI search results, including Google, ChatGPT, Gemini and Perplexity. If you want your business to stay visible online, you’ll need to humanise your content using an authentic approach. Because the bots want deep, structured content that provides detailed and concise answers to people’s questions. And so do humans. As a Strategic Copywriter specialising in AI SEO, I can show you how to increase your online visibility with both your copy and your content marketing. Whether you want it done for you or you want to learn how to do it yourself, I can either write your content or teach you how it’s done. My copywriting and content services cover all aspects of digital marketing from website copy and blogs to LinkedIn profiles and social media posts. I can help you tell your story using an authentic brand voice and style that conveys both your offering and your values. I deliver strategic in-house and online training to companies of all sizes, and public seminars. I have a corporate background with decades of real business, marketing and communications experience that helps me write and run workshops for my clients. When you work with me you can also tap into a wealth of expertise and the latest best practice for online marketing, as I’m a Certified Digital Marketing Professional (DMI). And most importantly of all, I’m an ethical marketer who cares about their clients and my services are always affordable. Are you an IFA or a financial planner? I’m also a compliance-friendly copywriter for financial services. I can save you time (and headaches) by helping you jump through those compliance hoops with inspiring content that engages your readers. If you want to turn words into sales and stand out in the new AI world, then let’s talk. Call 01455 444731 or email: info@brightowlcopywriting.com www.brightowlcopywriting.com

Over a 30-year career (yes, it really is that long!), I've written and edited copy for pretty much every sector - and probably yours. When I'm fuelled by a mug of tea, you'll find me unstoppable. I can turn from writing a case study on healthcare in the morning to thinking up a marketing slogan for workspace specialists after lunch and editing an annual report for a charity in the afternoon. I understand the pressures that you are under and the challenges you face, because I've hopped over the client fence twice – once as head of visual identity at ING Barings and then as head of PR and communications at Regus. I can help you execute your content strategy, giving you more time to spend on what you do best. You can rely on me to capture the essence of what you want to say, in the right tone of voice, and communicate your vision across case studies, blogs, emails, websites, product materials and newsletters. I'm a dab hand at editing and proofreading, too.

You'll have the reassurance that any copywriting I do for you has nearly 40 years’ specialist experience behind it - including writing for global brands and on award-winning work. I also run copywriting courses, and have trained several thousand delegates throughout Britain and beyond, including for household name organisations. I just love the power of words (I write in my spare time too). So how can I help? Get in touch to chat about freelance support or about enhancing/refreshing the skills of your in-house team with copywriting training/mentoring. You can email me for a standard agenda or I can create one for your team.

Need enticing web content or blogs to attract Google and customers alike? I create blooming good content for everyone from candlemakers to cathedral deans. With more than 25 years' experience of digital content writing, I show your potential customers want they need to know. I can fit the words into your existing website design, or your yet-to-be launched new layout. Hire me for one-off projects, website content migrations or 'plug and play' social media. I also provide practical training in how to wow with your web content, social media and entice the Google search robots to your website. Lovely words from happy clients: “Helen was a joy to work with from start to finish. Her understanding of websites – from content to content management systems – was invaluable. Helen delivered exactly what we wanted.” – Lisa Keys, Minerva Heritage on behalf of Hadrian’s Wall Country “Helen is utterly fantastic. She spends a lot of time listening to you and understanding your brand and vision to ensure she captures your voice in her writing. She has an eye for detail and understands what works and what doesn’t. Helen also knows what Google likes versus what the human likes and marries the two seamlessly. I really can’t recommend her highly enough.” - Ally Taylor, founder of MoveWell Fitness “Just wanted to thank you in writing for your sterling work over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.” - Richard Payne, Communications Manager for Yorkshire Dales National Park Authority “I was truly impressed by the level of feedback and suggestions in Helen’s website MOT. It was such a useful, pain free exercise I asked her to revamp the content within my website’s existing design. I’m delighted with the results.” - Jackie Black, CEO of Digital Business Communications “Helen’s experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs with greater confidence. I’ve been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I am getting more customer enquiries which translates into greater sales.” - Caroline Clark of Pet Education and Training “When it came to writing the copy for my website I wasn’t sure where to begin. I wanted something eloquent that spoke to my target audience, but that also contributed towards my SEO. Helen surpassed all of my expectations, making the process simple and enjoyable. The result is a website that not only ranks highly with Google, but attracts compliments from clients and colleagues.” - Emily Balmer, Director of The Hearing Suite “You have been amazing and it has been very, very much appreciated. Who’d have thought you would ever get me to tweet? Miracles happen.” - Dorinda Wolfe Murray, Chief Executive of FirstLight Trust veterans’ charity “I certainly don’t want to start again with the website if it can be improved to include your website MOT suggestions. Exactly what I was looking for. Maybe I don’t need a rebrand after all!” - Helen Evans, Connect North Yorkshire Please get in touch to chat about: ● attracting new customers with Google-friendly blogs ● having an extra pair of hands for your web migration project ● discovering quick wins with a website MOT

🍓 I'm a whizz at translating technical jargon into accessible information so your customers and clients can: - Understand the science behind your products. Your fish oil supplement may be great but what makes it different from every other fish oil on the market and why should your customers care? - Enhance their experience of working with you. You're a natural health practitioner who wants to offer that little bit more to clients. How about an e-book, set of blogs, or printed leaflet to support clients between appointments? - Buy from you with solid confidence. Because ultimately, that's what we all want: people buying from us. So, if you've been diagnosed with a saggy blog, limp content, and a big gap where your e-books should be, get in touch and let's talk * Expertly crafted articles & blogs * Enticing newsletter content * Captivating e-books * Other wordy materials written by a 100% human! Kind words from clients... "Sally is clearly an experienced writer as she needed no other guidance other than a topic and word limit to crack on with the task in hand, always producing thoughtful, informative, accessible and credible content, perfectly structured for improving our SEO. She is always professional, very friendly and simply a joy to work with!” Claire Murray, Content Lead, Vitaminology "Sally writes in a clear, engaging and informative way about her subject – food and nutrition – with a journalist’s eye too for what is topical. And she never misses a deadline!“ Maxine Gordon, The Press. Hop over to www.nutritioninyork.co.uk to read samples of my work and more testimonials.

Connect with your audience by untangling complexity and freeing simplicity. Portfolio includes Dell, Lenovo and Samsung. Get in touch today. SERVICES ✒BLOG POSTS✒ • Are blog posts taking up too much of your time? • Want to drive people to your website with useful content? • Would you like to talk to your audience in a non-technical way? Hiring a blog copywriter will: • Free up your time • Improve SEO (Search Engine Optimization) • Target your audience • Engage your readers ✒WEBSITE CONTENT✒ • Are you looking at redesigning your website? • Does your website struggle to convert visitors? • Want to rank better in search engines? As a technology company, you may have lots of jargon, but your clients might not understand it. I write complex information simply, so your services and products connect with your audience. I optimise the content so your website ranks better in Google, and use other copywriting techniques to help convert your prospects. ✒CASE STUDIES✒ Most case studies are boring and uninteresting to read. This is because they fail to engage the reader and create a compelling story. But when done right, a case study is a great opportunity for your reader to relate to someone who overcame their problem by using your products or services. Case studies have all the potential ingredients to connect with your audience, such as: • Building trust by example • Explaining the customer journey through storytelling • Using real-world, human examples to establish empathy • Demonstrating how your services or products resolved the customer pain points ALL SERVICES: • Blog articles, blog posts • IT copywriting • Tech copywriter • Website copywriting • B2B content writing • SEO copywriting • White papers • Case studies • Social media posts • Website content reviews • Website usability evaluations LET'S TALK! If you were thinking 'this is me' to any of the above - let's talk about how I can help. - Richard Website: www.kingcopywriting.co.uk | Email: richard@kingcopywriting.co.uk | Phone: 07794494879 P.S. Although I specialise in writing for the technology sector, I've also written for a variety of other industries including travel and health. Don't hesitate to get in touch whatever space you're in.