UK Copywriters Directory - SaaS copywriting

  • I'm an experienced journalist and copywriter with an eye for what sells a story (and what stories sell). For 20 years I've worked with B2B and B2C clients worldwide - helping them maximise exposure for their products and services through carefully crafted copy. From technical specifications to short and long- form content, I'll support your efforts to hook customer and industry attention. I have specialist knowledge of 'traditional' sectors, including materials handling, logistics, manufacturing and science. I am also well-versed in supporting the marketing objectives of the tech sector from machine learning and AI to IoT solutions, as well as IaaS, SaaS and PaaS. Whatever the speciality, whatever the challenge, let's ch

  • Hi, I’m Amelie. I’m the writer who is going to craft the powerful copy your business needs. I need two things to create killer copy: a lot of coffee, and a deep understanding of your brand. You see, I’m passionate about finding that little thing that will make your leads melt. I’m a pro at showing off the deliciousness of your business.

  • User-centred copy and messaging that drives action by connecting more naturally with your ideal audience. Hi! I'm Laura, Copywriter and Content Designer. Specialising in not-for-profit and B2B. 𝗪𝗵𝘆 𝗺𝗲? I’ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors. Sector experience: Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive. And a range of smaller B2B service-based businesses. I’ve written: - Strategy, policy & annual review documents - Newsletters & emails - Case Studies & client stories - Large-scale, multimillion-pound, public sector tender documents (successful ones!) - Tone of Voice workshops & guides - Web & blog copy 𝗗𝗼 𝘆𝗼𝘂… have a great service, impressive outcomes, and exciting ideas to develop? want to connect with your audience, rally your supporters, and capture the stories that showcase your work? need a tone of voice that fits your organisation’s values and culture? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽? We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener. I’ll research your audience; what drives them and what deters them. Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s… --> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter. I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time. I've also developed some processes that make working with me really easy and enjoyable. So what are you planning? Drop me a line and let’s chat! Laura

  • We are a progressive marketing agency. We inspire and empower our clients to make the world a better place. We work with clients that help people live healthy, sustainable, flourishing lives. We design, build and run ‘Difference Engines’ that power their long-term marketing success. We do it with a combination of: - Brand strategy - Signature websites - Expert copywriting - HubSpot consultancy

  • Looking for profile-raising content? I'm a writer with more than 15 years' experience working with senior executives in technology and logistics companies to raise their profile. My background in PR has given me the ability to understand how individuals' profiles supports broader marcomms strategies and commercial objectives. At the same time I understand that leaders don't always have the time to write, while their marketing teams are juggling multiple priorities. I'm here to help with that - ghostwriting everything from blogs and articles to ebooks and speeches (as well as podcast talking points, video scripts and everything in between) to help you raise your profile in the right way. I've not had a job that wasn't in some way based on my writing ability, stretching all the way back to my time as a junior question writer on a popular TV quiz show.

  • Hi, I'm Carly, an experienced freelance copywriter and marketing expert with a background in press, public relations, radio and creative agency. I've spent the last 15 years specialising in creative copywriting, SEO copywriting, content writing, brand ID/tone of voice setting and brand strategy — with an overarching passion for helping businesses grow. I'm a creative professional and trusted advisor with a track record in delivering engaging and compelling content across hundreds of industries. From wellbeing to public sector, retail to healthcare, tech start-ups to charities and education to entertainment — whatever you need, I've got the experience and I've got you. What sets me apart from other copywriters is that in everything I write, my aim is to make people feel something. Establishing that emotional connection with your audience is the difference between keeping them captivated and losing them after 30 seconds. I enjoy working on a range of varied clients, and am comfortable working with all writing styles. Whatever tone you’re trying to achieve, be it serious, feel-good, emotive, no-nonsense, technical (and everything in between) — I can bring your brand to life. I'm the freelance copywriter your brand deserves. Give me your brief and I’ll add the magic! You need words, I love words, so let me help you find your voice. Visit www.youneedwords.co.uk Email carly@youneedwords.co.uk Call 07791319421

  • I have more than 20 years' experience as a journalist, writing for around 30 newspapers and magazines. I've covered a wide range of topics but mostly specialise in financial services. My work for companies includes writing and editing blogs, articles, white papers, press releases, brochures, website content and reports. I also ran my own PR consultancy for many years, working mainly with small-to-medium sized businesses.

  • Copywriter and content strategist helping B2B businesses attract, engage and retain customers. I work with agencies, startups and B2B businesses of all sizes that want to take a strategic, conversion-focused approach to their messaging and content marketing. I can help with: - Web copy - Case studies - Blogs - Ebooks - White papers - Email copy - Content strategy

  • Ready to attract better clients, raise your profile and build a brand that people believe in? Connection Copy® is personable, engaging and highly targeted content for brands who love people. For 14 years, I’ve been helping people-led brands to: ✅ Win new business ✅ Inspire and engage their teams ✅ Tell their story ✅ Generate trust ✅ Make an impact Here’s how you can work with me: 1️⃣ Looking for copy or messaging strategy? When your business success relies on strong, long-term relationships (with clients AND employees), but you: ‣ Lack the resources in-house to craft expertly targeted messages ‣ Struggle to nail one powerfully consistent brand voice ‣ Rely on vague or generic content that doesn't inspire action I can: 🎯 Help you create a targeted messaging strategy and personable tone of voice that connects you with the people who matter 🎯 Write copy for your sales copy and internal comms, including websites, video scripts, brochures, internal comms, email campaigns, sales funnels and pitch presentations View copywriting services: https://www.realcommunication.co.uk —————— 2️⃣ Want your team to be able to write Connection Copy®? If you have people around the business writing content on your behalf, the messaging and voice can start to sound disjointed. I can quickly help get you back on brand, by: 🎯 Showing your content creators how to write engaging, persuasive copy with a Write With Confidence workshop 🎯Building your writers' confidence by working through specific and practical examples of your own content to make it more consistent and compelling View copywriting workshops: https://www.realcommunication.co.uk/copywriting-workshops —————— ➡️ If you want to make a real connection with the people who matter, don’t sound like everyone else. Be you. Be memorable. Make an impact. ✮ Get in touch: rachel@realcommunication.co.uk ✮ Book a call: https://bit.ly/RealCommunicationDiscoveryCall ✮ Find out more: http://www.realcommunication.co.uk

  • Kim

    I'm your right-hand woman for brand communication, content creation and translation needs. I became a freelance copywriter and translator after years of extensive international marketing experience. Working in the UK, Spain, Portugal and Brazil has given me rich cultural and linguistic expertise. I can translate from Spanish and Portuguese to English, adapting your message in a culturally appropriate way that preserves your brand message. It also means I can perform extensive research in these languages when producing your copy or company communications. I work remotely while also being an enthusiastic team member. My marketing experience means I can take an external, helicopter view of your brand and marketing strategy, providing value and transforming your objectives into words. You can count on me for your: • Website and mobile app copy • Web and mobile app localisation • Blog creation • Newsletter and email campaigns • SEO • Product descriptions and e-commerce customer experience • Brochures and brand books • Press releases • Social media content • Revision, proofreading and editing, especially for text written by non-native English speakers • I can help you define your USP, target client profile and communication strategy • Content strategy • Event planning and support My clients tell me that I am invaluable to them because: • I am dynamic, flexible and always meet deadlines • I am "4X4" team player and unafraid to accept new challenges • I have a positive and professional attitude, always providing solutions • I get under their brands' skin and transmit exactly the right message • My work produces results. And that's the bottom line. Get in touch for a chat, I'd love to hear your story.

  • Agencies, management consultancies, and tech companies trust me to distil their expertise into compelling content that converts customers. 🧁Ghostwriting blogs and articles for subject matter experts, who are time-poor but have sooo much knowledge and experience to share. 🧁Creating case studies to demonstrate the value delivered through the customer’s eyes (and written in a way that can be used in all content!). 🧁Repurposing events, webinars, and roundtable discussions into white papers that extend the life of a campaign. I’m also the only freelance ghostwriter who offers The Cupcake Promise.

  • Over the past ten years, I've created content for a range of industries — business, entertainment, healthcare, hospitality, fitness, retail, travel, technology — and everything in between. I'm proud to have worked with many prestigious brands, including Expedia, Lenovo, Red Bull, Microsoft and O2, and have ghost-written content for Esquire and Entrepreneur, among others.

Pricing and Quoting

Guidance on how copywriters price and quote – with ballpark rates drawn from the ProCopywriters survey

The Copywriter Code

We’re developing a set of professional standards for copywriters. Read the latest draft now.

Briefing

Guidance on briefing and scoping a copywriting project effectively.

Looking For A Copywriter?

Member spotlight

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

Fashion copywriter Katie RamsinghKatie Ramsingh

“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

Jane Shepley

“I discovered that my words helped to get 2 million people to register for a massive research study.”

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