UK Copywriters Directory

I specialise in words that work wonders for brands you know and love. Whether it’s concepts, copy or content, I aim to add value at every stage of the creative process – working from initial idea to the final full stop. My portfolio includes words for apetito, Aussie, Coca-Cola, Diageo, Disney, Ericsson, Estée Lauder, KitKat, Pink Lady, Quality Street, Revlon, Sainsbury’s, Samsung, Shell, and Thule. If you think I’d be a perfect fit for your next project, I'd love to make a positive contribution to your team, and to bring out the best in your brand.

Hi, I'm Jess! I help content leaders in people-focused tech companies deliver on their content strategies. I write long-form content about technology that supports users in areas such as leadership, recruitment and career development. And I create case studies that tell compelling stories about transformational learning, HR and workforce management products. A former Managing Editor with 15 years' experience, I write with an editor's eagle eye for detail and I edit with a writer's curiosity and flair. By bringing deep insight, technical expertise and strategic vision to every project, I help content leaders ensure they deliver on all their content marketing objectives. I look forward to supporting you!

Conceptual copywriter. Agency to the core. I have a strong grounding in staying on brand, on brief and on time across a wide range of projects. My specialisms are B2B tech, financial services and charity. I like to dovetail with planning on campaigns to turn the strategy/messaging into effective copy through the funnel. Things that excite me: strategy documents, brand voice guidelines, great briefs, talking to product owners, working on concepts with an art director.

I write copy that works, and I love doing it. A knack for stepping into the readers' shoes means I craft messages that quickly resonate with your target market and motivate them to take action. Whether that's employees, customers, stakeholders or prospects. With 30 years of experience writing and editing for a spectrum of brands, I know what works - and what doesn’t. I blend user insight and psychology with compelling copywriting to attract, engage, and convert quality leads. Years of agency and corporate experience means I can slot into your processes with ease - a seamless extension to your digital marketing team. I love... -Fixing website copy and flow to boost conversion and make your brand shine -Crafting brand and marketing messages that stand out and show who you really are -Writing copy that nudges people into taking action -Educating and training - supporting and empowering people to write more effective copy for a digital audience -Delivering content strategies that inspire brands to maximise their content marketing opportunities -Creating internal communications that make a difference (and that people actually want to read) I'm a Freelance Senior Copywriter with a Journalism degree, and I’ve been immersed in digital marketing since 2007. I'm a grammar geek, I write words that work, and I love doing it. What’s it like to work with me? “Jaime spent three months carrying out invaluable consultancy work on our Financial Services product pages, application forms and journeys. She has a thorough knowledge of user behaviour and found smart ways to simplify our wording, improve our messaging, and increase conversion.” “Jaime has the ability to understand the business problem and tone of voice and translate that into meaningful and compelling copy which we've used across a wide range of assets. She approaches every project with a high degree of professionalism." “As well as producing new search-engine optimised copy from scratch for several of our web pages and a series of customer emails, she went above and beyond by finding ways to improve the UX in our sign-in process, and create better signposting for users throughout our online application forms. She is very thorough, incorporating use cases, user behaviour and SEO knowledge into all her recommendations and we’re really pleased with the results.” “Working with Jaime has been one of the best decisions I’ve made for my business.” “The transformation from where we started to the finished copy was nothing short of amazing.”

I'm an experienced NCTJ-qualified journalist with 25 years national newspaper experience, alongside 25+ years developing online content and teaching journalism. As a writer I specialise in science, tech, engineering, culture and the arts. As a content strategist I have set up major national content-focussed websites in the arts and museums sector, as well as consulting across a wide range of business/startup/tech sector space. Currently I have a big gig running the web and social presence of a global IT Group based in the Middle East, Africa, eastern and western Europe. I'm always looking for the next content challenge!

I am a London-based freelance copywriter and proofreader (former university Marketing & Communications Manager). I specialise in higher education (universities, executive education, colleges, and HE enterprise and research). I write, copy-edit, and proofread marketing materials (for example, prospectuses and brochures), and website copy/content. I can help you with: * Executive education programme recruitment (targeting corporations, public sector, international student study visits). * Postgraduate, undergraduate, and international student recruitment and course promotion. * Academic department research promotion. * Any other promotional content you need for your department, college, or university. 
 * Website copy to promote your academic department’s achievements. * Academic course or research promotion (for example, case studies, testimonials, or course descriptions). * Professional services content (for example, higher education support services). * Any other website content you need. Clients include: British School Dhahran (Saudi Arabia) Rose Bruford College The London School of Economics and Political Science: • Department of Methodology • International Inequalities Institute • The Confucius Institute for Business London • Department of Government • LSE Careers • LSE Executive Education • LSE Data Science Institute • Phelan United States Centre • LSE TRIUM - Global EMBA I am a motivated, flexible & collaborative freelancer and I can help you keep to your deadlines and achieve your marketing goals, whether your marketing project is large or small. Please take a look at my website for more information: www.catherineforwardmarketing.co.uk *Testimonials* “Catherine worked with us to edit complex academic material into concise and accessible case studies, and the result was great! Catherine was quick to respond, friendly to work with, and produced excellent content. It’s been a pleasure working with her on this project.” — Maddie Giles, Communications and Events Manager, Department of Government, The London School of Economics and Political Science “I appreciated working with Catherine for her professionalism, quick turnaround and flexibility in working on our project!” — Martina Zuccarella, Executive Education Advisor and Community Manager | Confucius Institute for Business London

I used to be a lawyer and technically, I'm a 'non-practising' solicitor. I now write copy and content for people who work in professional services, and it's the sort of content that positions you as the go-to person in your area of work. I specialise in long-form copy. That's engaging, thought-provoking, informative content like articles, blogs, e-books, training materials and websites. With regular, insightful content you can: ✅️ attract the case load and clients that really interest you ✅️ build and retain a steady flow of regular clients, who know who you are and what you do before you've even met ✅️ show a bit of personality so that you end up working with like-minded, generally likeable people So how do I help you do that? I write value-packed, personable content. It's well researched, logical and written in engaging, straightforward language. Articles on smart ideas don't need to bore the socks off your readers! Here are some examples of the content I write for people in professional services: ✍️ regular articles for industry publications ✍️ case law updates on the latest decisions in the courts ✍️ updates on topical and political issues such as the budget, and new policy ✍️ legal guides for your website ✍️ training materials for clients and junior team members ✍️ copy for your website Please get in touch if you'd like to chat about any written communications in the sphere of professional services.

Hi, I’m India. I help SaaS platforms and big-hearted brands grow their online reach, nurture their communities, and find their voice with authentic, strategy-driven content. Find out all you need to know at: www.indiajohnson.com With over a decade of experience across B2B and B2C copywriting, I bring both precision and creativity to every project. Whether it’s crafting in-depth white papers, creating landing pages that convert, or fine-tuning tone of voice guidelines, I relish the challenge of helping ambitious platforms and brands unearth their true potential. What I Do: SEO & Content Strategy: Optimised articles, blog posts, and campaigns that hit top-to-bottom-funnel keywords. Brand Blogs & Thought Leadership: From ideation to publication, turning blogs into audience-building, lead-generating assets. Website & Landing Page Copy: Clear, user-focused, on-brand messaging – including brand propositions and tone of voice. Brand Voice & Multichannel Copy: Social, email, CRM, and in-app messaging; I’ve refined voice for brands like Net-A-Porter, Pfizer & Selfridges. Experience: Before freelancing, I worked at some of London's best regarded digital growth agencies, including five years at Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter. Overseeing a lovely team of writers, I provided creative and technical direction across a range of copy projects for blue-chip, independent, and SME clients – spanning tone of voice development through to full website rewrites and digital PR campaigns. Clients Say: “India captured our company’s voice and made our marketing and product better… she's responsive, communicative, and an absolute joy to work with.” – J.D. Rainey, CEO, Finmo “India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing, Onsi 💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com. You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best.

Do you want your business to stand out in the new AI world? Do you want to be seen, heard and valued by your potential customers? AI SEO is here. But ironically, those businesses churning out generic marketing content using AI tools are less likely to be featured in AI search results, including Google, ChatGPT, Gemini and Perplexity. If you want your business to stay visible online, you’ll need to humanise your content using an authentic approach. Because the bots want deep, structured content that provides detailed and concise answers to people’s questions. And so do humans. As a Strategic Copywriter specialising in AI SEO, I can show you how to increase your online visibility with both your copy and your content marketing. Whether you want it done for you or you want to learn how to do it yourself, I can either write your content or teach you how it’s done. My copywriting and content services cover all aspects of digital marketing from website copy and blogs to LinkedIn profiles and social media posts. I can help you tell your story using an authentic brand voice and style that conveys both your offering and your values. I deliver strategic in-house and online training to companies of all sizes, and public seminars. I have a corporate background with decades of real business, marketing and communications experience that helps me write and run workshops for my clients. When you work with me you can also tap into a wealth of expertise and the latest best practice for online marketing, as I’m a Certified Digital Marketing Professional (DMI). And most importantly of all, I’m an ethical marketer who cares about their clients and my services are always affordable. Are you an IFA or a financial planner? I’m also a compliance-friendly copywriter for financial services. I can save you time (and headaches) by helping you jump through those compliance hoops with inspiring content that engages your readers. If you want to turn words into sales and stand out in the new AI world, then let’s talk. Call 01455 444731 or email: info@brightowlcopywriting.com www.brightowlcopywriting.com

Over a 30-year career (yes, it really is that long!), I've written and edited copy for pretty much every sector - and probably yours. When I'm fuelled by a mug of tea, you'll find me unstoppable. I can turn from writing a case study on healthcare in the morning to thinking up a marketing slogan for workspace specialists after lunch and editing an annual report for a charity in the afternoon. I understand the pressures that you are under and the challenges you face, because I've hopped over the client fence twice – once as head of visual identity at ING Barings and then as head of PR and communications at Regus. I can help you execute your content strategy, giving you more time to spend on what you do best. You can rely on me to capture the essence of what you want to say, in the right tone of voice, and communicate your vision across case studies, blogs, emails, websites, product materials and newsletters. I'm a dab hand at editing and proofreading, too.

You'll have the reassurance that any copywriting I do for you has nearly 40 years’ specialist experience behind it - including writing for global brands and on award-winning work. I also run copywriting courses, and have trained several thousand delegates throughout Britain and beyond, including for household name organisations. I just love the power of words (I write in my spare time too). So how can I help? Get in touch to chat about freelance support or about enhancing/refreshing the skills of your in-house team with copywriting training/mentoring. You can email me for a standard agenda or I can create one for your team.