UK Copywriters Directory - Digital and SEO Copywriting

After 30 years of professional copywriting and senior communications management I've learnt a lot about what really works for different audiences and objectives. I have worked in the private, public and charity sectors and there's never been a dull moment! I love to hear what motivates and inspires people and, if anyone asks what I do, I say I'm a storyteller for businesses. I'm currently based in the picturesque town of Thrapston, near Kettering in Northamptonshire but I'm available for virtual work virtually anywhere. Please get in touch - I'd love to learn more about you.

Lost for words? Cat’s got your tongue That’s me, hello. I’m a Leicestershire-based creative and strategic copywriter ready to tell your story. I’ll help you find the right words and your unique voice to sell your products, promote your services and make an impact. Whether yours is a well-known brand or a start-up, I specialise in charity comms and creating tone of voice tailored to you. I inject your personality to every page and project, big or small, whether B2B or B2C. Save valuable time and hire me for: Branding: Tone of voice, slogans, personas, guidelines Strategy: Comms and content planning Digital: Landing pages, websites, emails, blogs, online ads Print: Brochures, newsletters, DM, press ads, posters, articles and point of sale Workshops, training and mentoring: For your whole team or individuals I’ll cover all things copywriting, blogging and tone of voice Drop me a line at writers@catcopycreative.co.uk or call me on 07989 596 985, I’ll be ready to listen and happy to help. Although I'm in the midlands I work with clients all over the world, so don't let distance come between us.

Your copy needs to stand out, sound like you and make sense, so people: 🔑 Stop, read and act 🔑 Know it’s your brand talking 🔑 Get the message fast HOW I WORK I help you find just the right words to inspire, engage and sell more. Here’s the secret sauce: ✨ I create copy and content that connects ✨ I make sure your message lands perfectly ✨ I tailor every text for your unique audience ✨ I champion your tone of voice everywhere ✨ I safeguard your brand identity always WHAT I WORK ON I specialise in marketing, sustainability, e-commerce and corporate content, including: ✅ Web copy (e.g. websites, landing pages) ✅ Ad copy (e.g. digital assets, banners) ✅ Articles/blog posts (e.g. B2B SaaS) ✅ Product descriptions (e.g. Amazon EBC, SEO) ✅ Emails and push notifications (e.g. B2C updates) ✅ Social media posts (e.g. LinkedIn B2B, Instagram B2C) ✅ Reports/whitepapers (e.g. Industry insights) WHO I WORK WITH I work with anyone who needs a creative language specialist, like these guys: 👉 Uber 👉 Zendesk 👉 ADP 👉 PayPal 👉 Telekom Business Europe 👉 Unilever 👉 TUI Whether you need someone to sanity-check AI-generated texts or craft an entire advertising campaign, I can help you reach both your audience and goals with compelling content. Get in touch! ✉️leighton@verygoodwords.co.uk 🌐verygoodwords.co.uk

I'm Chloe, and I work at mark-making*. I started while I was a student (MA Und. in Philosophy & English Literature), helping out a web developer pal with copy. He insisted that I could make a good living doing this work, and now, a couple of years on, it seems he was right. I'm interested in how content and copy help users around the web, and in the ever-changing fractal puzzle that is the email subject line. I make verbal assets with a creative team for new or re-imagined brands. It's exciting, and wonderfully fulfilling when we see them working hard out in the world. Biggest challenge so far? Web copy for a company of remote handling engineers that essentially put robots in disused reactors (but they wouldn't let me put it quite like that). Trading as Re:scrawl in collaboration with Moon Creative, I named and branded Grub (eatgrub.co.uk).

Hello. I'm an award-winning freelance copywriter. I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick. My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.

Hi, I'm Jess! I help content leaders in people-focused tech companies deliver on their content strategies. I write long-form content about technology that supports users in areas such as leadership, recruitment and career development. And I create case studies that tell compelling stories about transformational learning, HR and workforce management products. A former Managing Editor with 15 years' experience, I write with an editor's eagle eye for detail and I edit with a writer's curiosity and flair. By bringing deep insight, technical expertise and strategic vision to every project, I help content leaders ensure they deliver on all their content marketing objectives. I look forward to supporting you!

I'm an experienced NCTJ-qualified journalist with 25 years national newspaper experience, alongside 25+ years developing online content and teaching journalism. As a writer I specialise in science, tech, engineering, culture and the arts. As a content strategist I have set up major national content-focussed websites in the arts and museums sector, as well as consulting across a wide range of business/startup/tech sector space. Currently I have a big gig running the web and social presence of a global IT Group based in the Middle East, Africa, eastern and western Europe. I'm always looking for the next content challenge!

I am a London-based freelance copywriter and proofreader (former university Marketing & Communications Manager). I specialise in higher education (universities, executive education, colleges, and HE enterprise and research). I write, copy-edit, and proofread marketing materials (for example, prospectuses and brochures), and website copy/content. I can help you with: * Executive education programme recruitment (targeting corporations, public sector, international student study visits). * Postgraduate, undergraduate, and international student recruitment and course promotion. * Academic department research promotion. * Any other promotional content you need for your department, college, or university. 
 * Website copy to promote your academic department’s achievements. * Academic course or research promotion (for example, case studies, testimonials, or course descriptions). * Professional services content (for example, higher education support services). * Any other website content you need. Clients include: British School Dhahran (Saudi Arabia) Rose Bruford College The London School of Economics and Political Science: • Department of Methodology • International Inequalities Institute • The Confucius Institute for Business London • Department of Government • LSE Careers • LSE Executive Education • LSE Data Science Institute • Phelan United States Centre • LSE TRIUM - Global EMBA I am a motivated, flexible & collaborative freelancer and I can help you keep to your deadlines and achieve your marketing goals, whether your marketing project is large or small. Please take a look at my website for more information: www.catherineforwardmarketing.co.uk *Testimonials* “Catherine worked with us to edit complex academic material into concise and accessible case studies, and the result was great! Catherine was quick to respond, friendly to work with, and produced excellent content. It’s been a pleasure working with her on this project.” — Maddie Giles, Communications and Events Manager, Department of Government, The London School of Economics and Political Science “I appreciated working with Catherine for her professionalism, quick turnaround and flexibility in working on our project!” — Martina Zuccarella, Executive Education Advisor and Community Manager | Confucius Institute for Business London

Do you want your business to stand out in the new AI world? Do you want to be seen, heard and valued by your potential customers? AI SEO is here. But ironically, those businesses churning out generic marketing content using AI tools are less likely to be featured in AI search results, including Google, ChatGPT, Gemini and Perplexity. If you want your business to stay visible online, you’ll need to humanise your content using an authentic approach. Because the bots want deep, structured content that provides detailed and concise answers to people’s questions. And so do humans. As a Strategic Copywriter specialising in AI SEO, I can show you how to increase your online visibility with both your copy and your content marketing. Whether you want it done for you or you want to learn how to do it yourself, I can either write your content or teach you how it’s done. My copywriting and content services cover all aspects of digital marketing from website copy and blogs to LinkedIn profiles and social media posts. I can help you tell your story using an authentic brand voice and style that conveys both your offering and your values. I deliver strategic in-house and online training to companies of all sizes, and public seminars. I have a corporate background with decades of real business, marketing and communications experience that helps me write and run workshops for my clients. When you work with me you can also tap into a wealth of expertise and the latest best practice for online marketing, as I’m a Certified Digital Marketing Professional (DMI). And most importantly of all, I’m an ethical marketer who cares about their clients and my services are always affordable. Are you an IFA or a financial planner? I’m also a compliance-friendly copywriter for financial services. I can save you time (and headaches) by helping you jump through those compliance hoops with inspiring content that engages your readers. If you want to turn words into sales and stand out in the new AI world, then let’s talk. Call 01455 444731 or email: info@brightowlcopywriting.com www.brightowlcopywriting.com

Over a 30-year career (yes, it really is that long!), I've written and edited copy for pretty much every sector - and probably yours. When I'm fuelled by a mug of tea, you'll find me unstoppable. I can turn from writing a case study on healthcare in the morning to thinking up a marketing slogan for workspace specialists after lunch and editing an annual report for a charity in the afternoon. I understand the pressures that you are under and the challenges you face, because I've hopped over the client fence twice – once as head of visual identity at ING Barings and then as head of PR and communications at Regus. I can help you execute your content strategy, giving you more time to spend on what you do best. You can rely on me to capture the essence of what you want to say, in the right tone of voice, and communicate your vision across case studies, blogs, emails, websites, product materials and newsletters. I'm a dab hand at editing and proofreading, too.

Need enticing web content or blogs to attract Google and customers alike? I create blooming good content for everyone from candlemakers to cathedral deans. With more than 25 years' experience of digital content writing, I show your potential customers want they need to know. I can fit the words into your existing website design, or your yet-to-be launched new layout. Hire me for one-off projects, website content migrations or 'plug and play' social media. I also provide practical training in how to wow with your web content, social media and entice the Google search robots to your website. Lovely words from happy clients: “Helen was a joy to work with from start to finish. Her understanding of websites – from content to content management systems – was invaluable. Helen delivered exactly what we wanted.” – Lisa Keys, Minerva Heritage on behalf of Hadrian’s Wall Country “Helen is utterly fantastic. She spends a lot of time listening to you and understanding your brand and vision to ensure she captures your voice in her writing. She has an eye for detail and understands what works and what doesn’t. Helen also knows what Google likes versus what the human likes and marries the two seamlessly. I really can’t recommend her highly enough.” - Ally Taylor, founder of MoveWell Fitness “Just wanted to thank you in writing for your sterling work over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.” - Richard Payne, Communications Manager for Yorkshire Dales National Park Authority “I was truly impressed by the level of feedback and suggestions in Helen’s website MOT. It was such a useful, pain free exercise I asked her to revamp the content within my website’s existing design. I’m delighted with the results.” - Jackie Black, CEO of Digital Business Communications “Helen’s experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs with greater confidence. I’ve been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I am getting more customer enquiries which translates into greater sales.” - Caroline Clark of Pet Education and Training “When it came to writing the copy for my website I wasn’t sure where to begin. I wanted something eloquent that spoke to my target audience, but that also contributed towards my SEO. Helen surpassed all of my expectations, making the process simple and enjoyable. The result is a website that not only ranks highly with Google, but attracts compliments from clients and colleagues.” - Emily Balmer, Director of The Hearing Suite “You have been amazing and it has been very, very much appreciated. Who’d have thought you would ever get me to tweet? Miracles happen.” - Dorinda Wolfe Murray, Chief Executive of FirstLight Trust veterans’ charity “I certainly don’t want to start again with the website if it can be improved to include your website MOT suggestions. Exactly what I was looking for. Maybe I don’t need a rebrand after all!” - Helen Evans, Connect North Yorkshire Please get in touch to chat about: ● attracting new customers with Google-friendly blogs ● having an extra pair of hands for your web migration project ● discovering quick wins with a website MOT

"Why can't we just put it all in ChatGPT and see what comes out? Actual words from a senior client on a Zoom call with the hired copywriter (me) in the room, waiting for my brief. They weren't joking, either. The colleague who'd hired me explained patiently that sure, if they wanted a bland, generic report without any discernible tone of voice or sense of authority, by all means let's do that. But if what they really wanted was a punchy, attention-grabbing piece of collateral that would engage their clients, attract new ones, be persuasive and add genuine value to their digital resources, investing in the services of an experienced professional copywriter was probably the better option. Situation clarified, sanity prevailed. At least my version of it. But it's the kind of exchange I find myself increasingly involved in. Don't get me wrong. AI tools are great. Even copywriters use them to help things along! But if you want your content to sound authentic, to truly showcase the voice of your business, to pitch your messages in a way that speaks directly and compellingly to your target audience, you're still going to need a human being who can hit the sweet spot with your brief and write it. And that's where I can step in - a senior copywriter specialising in corporate digital content, blogs, long-form articles, reports, white papers and case studies. I'm also an experienced copy-editor as well as a trainer in written comms skills, working with training companies and providing tailored private courses for corporate clients. I've been in the words business since starting out as a print journalist when the world was young. My digital transformation journey has been one heck of a voyage. Here's what a couple of people have said along the way: "Piers’ ability to capture the essence of topic, replicate a tone and introduce original thinking along the way is second to none. Piers is my go–to consultant on all things copy. He is a master craftsman and a delight to work with." Imogen Osborne, The Pulse Business "It’s been brilliant working with Piers. His work on our collateral and marketing copy has made a significant difference to our business. People have commented on the improved tone, style and clarity and we’re already seeing better engagement with our content and deeper understanding of our proposition." Joe Parker, Brand Director, This is Motif Please get in touch if you're looking for someone to put the human back into your content.