UK Copywriters Directory - Content strategy

Hi there, I’m Ettie. I’m an experienced B2B tech writer and strategist. And I'm Director and Writer-in-Chief over at HR Tech Copy. Here are some of the fab things my clients have said about me recently (read them in full on my LinkedIn profile): • “Ettie’s brilliant – hire her!” • “Ettie is immensely talented and a true professional.” • “Ettie is the ideal writer for any agency or client.” • “Ettie is first class. In her own league.” • “Ettie outshines her competition every time.” • “Ettie has made a huge difference to us.” • “Ettie gets B2B like few writers do – and brings real swagger to it.” • “Ettie masters the art of writing B2B sales email that gets responses” • “Ettie is a highly talented and exceptional wordsmith.” • “Ettie - I couldn't recommend you highly enough!" • “Ettie’s skills to understand a product and the audience shone through." • “Ettie was an absolute pleasure to work with. You're in good hands!" HR Tech Copy is small-but-mighty boutique communications consultancy based in Cambridge in the UK. We help HR and recruitment tech businesses accelerate growth with powerful written communications that compel action. Our main focus is the written word, and the strategy driving it. So… We write websites, landing pages, taglines and ads We write infographics, e-books, whitepapers and blogs We write emails and newsletters, case studies and scripts And… We do copy audits, app copy and internal comms We flesh-out personas; write sales pitches and decks We hone tone-of-voice; train writers and teams, And map journeys and funnels and craft strategies too. Head over to www.hrtechcopy.com to hear about the clients we’ve been helping lately. You’ll fit right in, I promise.

Hi, I'm Laura, a freelance copywriter based in West Yorkshire. As a copywriter for over 10 years I’ve worked on a wide range of different projects. My experience ranges from special words for mum cards at Christmas to complex product descriptions for hydraulic components. Industries I’ve worked within include travel, gifting and recruitment. I've also worked with app creators, major high street retailers such as M&S Home and Paperchase, and various health websites. I have trained and acted as a mentor for a number of junior copywriters throughout my career. I’m happy to work in a way that suits you and have built a range of clients who each require a different approach.

Someone once told me that people who think well write well, and I’d like to agree! Writing helps to focus thoughts, hone ideas and change opinions- it’s why I love it so much. I’ve spent the last 12 years using words to tell stories and take people on journeys. Everyone loves a good story and everyone has a story to tell. I love helping my clients to tell the story of their brand, product or experience to challenge, inspire and entertain. Words are the most tangible way for companies and individuals to share who they are and what they do.

I originally trained as a journalist and cut my teeth on local news, before moving into B2B PR for 15 years. Always happier on the end of a thesaurus than on a phone to a journalist, I drifted further into content marketing, before starting my own agency, Contentology, in 2015. I'm now in an editorial role, working with a team of freelance content and direct response copy writers, designers and digital marketers, to produce lead gen campaigns for complex B2B clients. I'm particularly interested in the psychology of the B2B buying process and I'm constantly tinkering with email copy, landing page CTAs and tones of voice to get conversion rates up and achieve cut through in increasingly saturated markets. I still write long-form content on a regular basis for clients in the fintech, personal finance, mobile and e-commerce, professional services and industrial markets.

I am a partner at and/or/if where we help organisations use language and design to connect with their audiences.

I’m a copywriter with tons of experience in all the acronyms: B2B, B2C, SEO, OOH and so on. For the past 20-odd years, I’ve been freelance, working with agencies and clients throughout the UK, as well as some US-based companies. I've worked on everything from advertisements to sales collateral, recruitment campaigns, scripts for management conferences, training materials, intranets and more for a vast range of clients. Check out the website to found out more www.coxon.com