UK Copywriters Directory

I specialise in helping financial and professional services firms cut through the jargon and communicate better to boost their businesses. I’ll craft you clear messages to attract new clients and help you keep the ones you already have. I’ve produced sales emails that doubled conversions, websites that boosted enquiries and newsletters that people actually wanted to read. I’ve helped accountants, wealth management firms, fintech start-ups, leadership consultants, recruitment specialists and legal services. I’m a former communications director with over 20 years’ copywriting experience, both in-house and for agencies. So, I’ve done a LOT of copywriting. I can help you to: Develop clear messages and tone of voice by properly understanding what your business does, what you're trying to achieve and who you want to talk to Create strong marketing collateral including web copy, e-books, social media profiles, sales emails, blogs, case studies, video scripts Improve communications including email templates, phone scripts, presentations, newsletters, blogs, client updates, reports and more A bit about me: I'm a keen runner, a ferocious list-maker, a lifelong book-lover, an obsessive podcast-listener and an expert juggler of three kids and a dog. I really enjoy taking messages or ideas that are complicated and making them clearer and easier for normal people to understand. What my clients say: "An absolute delight to work with" KK, Marketing Manager "Liz has had a transformational impact on our business" RT, Chairman "I know the work is always in safe hands when she's on board" JW, Marketing Director "Her ability to get curious about my business offering was fantastic" CD, Consultant & Business Owner "She made a real difference across all our communications" DH, CEO

Born in Yorkshire, I’ve spent over two decades working in communications in French-speaking Europe. My non-conventional career path has seen me move from shadow-writing a novel, to working as an EU agricultural journalist and managing magazines in both the public and private sectors – before specializing in corporate communications.

I have been running my own business since 2012, initially managing social media (including content creation). My passion has always been writing, and in 2020 I took a Diploma in copywriting to formalise this area of my business. I am now writing blogs, monthly newsletters, web pages, eBooks, lead magnets and articles for clients throughout the UK. The feedback from clients is that I always find their tone of voice, and very rarely get asked for amendments. Clients range from an IT company to a tattoo studio - and just about everything in between! I am a keen business networker and a member of BNI, which has really changed my business and client base. When I'm not scribing, I love to cook and eat out - yes, I'm a real foodie! I also follow many sports including cricket, F1 and MotoGP. As a teenager I wanted to be a music journalist and still have a real passion for music - I'm not one of those writers who needs silence to be productive.

As a UX copywriter, offering web copywriting services, I write words that resonate with your ideal client in a way that makes sense to them so that hitting that “book now” or “sign up” button is natural. Expect a research-based strategy-focused approach, and a lot of chat about how words and design go hand-in-hand for a high quality user experience. Choose from full done-for-you website copywriting and blog writing services or budget friendly support options for those who wish to DIY. A typical website copy project includes: • In-depth research of your business – copy project kick-off questionnaire, 4 x 15 mins voice of customer interviews, competitor analysis, brand voice development. • UX website strategy – guidance on what pages are needed, what the flow of each page and the entire website should look like, and what key information is needed and where. • SEO keyword research and on-page optimisation – to help people find you on Google. • Research summary – delivered at projection completion to help you in shaping your marketing strategy (you’ll have ready-to-use snippets of copy to use in social media captions). • 6 pages of website copy – e.g. Home, About, 1-3 Services pages, Contact, Portfolio (strategy stage will determine the exact needs for your business). • SEO optimised title tags and meta descriptions – to help people click through to you in the search results. • Fully formatted copy wireframe to guide your website designer with design and layout for each page – you’ll get clear information about where headings, lists, buttons etc go. • One page mocked up as a web page (PDF) – to allow you to see the flow of information and visualise how the words can come to life on your website. • Support to help you provide me with effective feedback – you’ll get detailed notes to help you understand the wireframed copy, a support document with examples of ‘copy in design’, and a guided ‘walk through’ call of the copy after the first draft is written. • 2 rounds of amendments – to ensure you are 100% happy. • Support during the website build / design stage – I’ll liaise with your website designer so that they can speak to me if there are queries or if tweaks are needed during the website build and copy input process. I’ll review your site from a UX perspective before it goes live. Check out examples of work: https://wordcraftservices.co.uk/portfolio/

Hi, I'm a freelance senior copywriter and creative strategist based in Newcastle upon Tyne, with thirteen years’ experience writing and managing market-leading content. Recent clients include: Pentagram, Verbal Identity, Forge, Arttia Creative Rightmove, The University of Cambridge (Partnership for Education), Vio.com, Soldo, Bouche, Skoot, Wild Nutrition, Helping Rhinos, John Lewis & Partners, John Lewis Finance A heritage whisky maker, luxury bicycle brand, global name in food, market-leading beverage brand, top-5 US art gallery, and several biotech and healthcare businesses Until 2019, I was the Copy and Editorial Manager (Head of Copy equivalent) at John Lewis & Partners, acting as the strategic lead for all digital and print copy and editorial, covering homepage (3.5m weekly visits) and email (5m customer base), POS, brand communications and award-winning marketing campaigns. What I can help you with: Tone of voice Creative strategy Naming and branding Taglines Marketing campaigns UX copy Digital content Editorial Store communications Mission statements Any number of things in between What I've done: Tone of voice for 16 award-winning brands, charities and organisations Led the copy team at ‘Britain’s favourite brand’ Driven 2 million yearly visits to editorial content Managed 1160 elements of signage for the launch of one of Retail Week’s 4 best department stores in the UK Written campaign content to grow likes +243% and shares +264% on Facebook Guest lecturer at the University of Roehampton D&AD Judge Mentor to two copywriters What I love: Design that makes copy pop and copy that makes design sing. Headlines I’ve never read before. Single-word sentences. Hyphens. Ready to find your voice? Check out my full portfolio at sarahhuntwriter.com

British-born Berliner. Copywriter. Content Designer. German-to-English translator. SEO specialist. Geek. Naturalised German (dual UK/DE citizen). I specialise in branding, strategy, and priority copy for high-end marketing projects and high-tech niche organisations based predominantly in Germany and Switzerland. I studied human aspects of information technology at Master's level and have particular insights into content design, online communication across cultures, UX, writing for conversion, and high-end print marketing. My regular clients include well-known consulting firms, premier league branding and marketing agencies, and a selection of respected German and Swiss institutions.

I help brands find their voice, articulate their message and connect with their audience. Before becoming a freelancer, I was a (rather exacting) client. I used to be Head of Digital for some blue-chip brands, so ROI is never far from my mind as I put words through their paces. I’m fluent in all things digital, and I love collaborating with developers and designers to create content with impact. My side-hustle is sociolinguistics and my research is published in the journal Gender and Language. That means I’m just as happy conducting in-depth research and communicating complex ideas as I am writing killer UX copy. As a seasoned freelancer and contractor, I bring all my expertise and experience to each new project, whether that’s writing for a heritage brand or creating a launch strategy for a start-up.

PUTTING YOUR WHY INTO WORDS I'm a freelance copywriter and editor specialising in corporate reports - annual, sustainability, ESG, DEI, gender pay, inclusion and any other type of report you care to publish. I've worked with universities as well as some of the world's biggest corporates. I love working with businesses and organisations who have something different to say and want to say it well. I don't just write reports - you can also reply on me for beautifully-written websites and case studies, landing pages, customer emails, blog posts, feature articles, sales leaflets and press releases. I don't just write pitch-perfect words - I can help with strategic input and wider comms planning as well. I'll drill down to the core of your product or service and extract the nugget of communications gold that will encourage people to sit up and take notice. I don't just create stuff - I improve it, too. If you need a copy editor or proofreader for anything from a press release to a self-published business book, just give me a shout. PSSTT.. want a freebie? I've created a couple of short e-books you might find interesting. 1. PRESS RELEASES: all you ever wanted to know 2. 28 of the web's sneakiest writing secrets Get in touch if you'd like a copy.

Well-written copy is invaluable. It builds brand awareness and trust, communicates your story, and compels the reader to take action. Copy makes the difference in visiting a website; clicking an ad or scrolling past; liking, sharing, engaging and following; making a call or sending an email; a decision to purchase there and then. When it comes to digital and content marketing, copywriters don’t just need to be great writers. They also need to understand SEO, link building, and the user journey. For businesses without the necessary in-house expertise or resources, getting this right can be a hard slog. It doesn't have to be. I'll take the time to understand your business and what you need. Then we can get to work - creating copy and content that speaks to your customers.