UK Copywriters Directory - Tone of Voice

Based close to Chichester, I work with clients worldwide and within all types of industry sectors. From Varicose Vein Doctors to high-end Storage Companies and everything in between! I craft devilishly compelling copy and create content strategies that help businesses flourish online. I have extensive knowledge of writing copy that helps my clients climb search engine rankings organically while appealing to their target markets. I also create offline copy for print media. And have helped many clients put together successful award applications. I have sat on expert Social Media Panels at various seminars and presented on Content Marketing on behalf of the Nelson Tasman Business Trust, BNZ bank and The Collective South Coast Business Networking Group. I have also guested on many podcasts to discuss the use of Social Media and 'blogging' for business.

7 years of success in communication-based roles. Whether I’m creating a marketing campaign or a murder mystery (spoiler: it wasn’t the butler), I understand the impact of compelling copy. I love new challenges – in the past year alone, I’ve delivered a writing workshop at Ilkley Literature Fringe Festival, organised a conference focused on mental health and started learning British Sign Language. Experienced with: Website copy Social posts Product copy Blogging Writing workshops Proofreading Copy-editing Event copy Specialisms: Mental health & wellbeing Corporate social responsibility (CSR) Events

I help B2B companies figure out what to say, to whom, and in what order - so they can build a strong content brand, gain trust, and generate leads. *B2B technology* is my strong suit. ● Strategic positioning - I build a unique proposition for your company based on a thorough investigation of your product, your market, your competition, and your audience ● Marketing and messaging strategy - I define your key messages and a hierarchy for them ● Content planning - I build editorial calendars and content campaign plans: messaging, pieces, formats, nurture flows ● Copywriting - I’ve got over 10 years experience writing relevant, creative copy that gets read: ebooks, blog posts, infographics, animation scripts, slideshares, promo copy, ads, the works. ● Tone of voice - I can help you find your brand’s tone of voice and train your people to become better writers ● I work in two languages: English and German (ja, echt.) What I don’t do: ● I’m not a designer. I​ can’t draw, sketch, or design a website - but I have worked with print and digital designers throughout my career. I’m happy to bounce around ideas with yours. ● I’m not a growth marketer​ or marketing automation specialist, but have worked with some of the best. I’m eager to align with the person who runs your systems so we can get our goals straight and measure the wazoo out of our marketing. What I believe in: ● Defining your goals: A lot of marketing fails because the goals of a piece or campaign get muddled somewhere along the way. Let’s define our goals at the outset, then find a way to measure performance. It’s the only way we’ll be able to find out what sticks - and do more of that. ● Respecting your audience: B2B decision-makers are super-smart professionals who’ve been around the block. They smell drivel from a mile away, and they don’t want to feel they’re being sold to. That’s why the best marketing doesn’t feel like marketing - but is made of rock solid expertise and brings genuine value to your audience. ● A confident tone of voice: 98% percent of all B2B content is anaemic. I believe the only way for B2B companies to stand out is by sounding like human beings, daring to address the things that matter, and having some fun, too. ● Leading with why. We’re all sick of business “thought leaders” quoting Simon Sinek left and right, but he’s got a point. If a company can’t connect what it does to why that matters, your audience will inevitably ask: “so what?” ● Investing in design. I’m the biggest believer in the power of new ideas and fresh language. But we all respond to images and colours first. So if we’ve figured out something good to say, let’s make sure we present it to your audience in an accessible and friendly way. Examples of my work: I’ve worked for a few big names in B2B and many more that you won’t have heard of. Most of the campaigns and pieces would need a bit of context to make sense to you. If you like what you’ve read so far, drop me a line, and I’ll send you some examples that are relevant to your industry, and what you’re trying to do.

Do you need sales copy in the green or technology space? I'm a qualified copywriter and expert storyteller with experience of writing in many voices for tech brands in digital and print. Creative and with forensic attention to detail, I care about delivering value for my readers and conversions for my clients.

I'm a senior copywriter and strategist with over ten years of experience driving results for Lloyds Banking Group, BP, Inizio, Pento, Thingtrax, and many more big or rapidly growing brands. I also support leading marketing agencies around the world. I'm the co-founder of MPH Copywriting, a small business with a significant impact. MPH has two full-time writers and a group of fabulous freelancers that each have their niche. -- I help you understand who your customers are and how to talk to them through your website, articles, and sales material. -- I have a background in marketing within #fintech, #healthcare, #manufacturing and #saas. -- I'm known for conducting research interviews and writing content based on real challenges -- no waffle. -- I'm a bit like a ninja that CMOs can deploy to execute their strategy. Not only is my writing accurate and engaging, but I can also optimise your article for search and readability. I also operate as a fractional marketing manager for SMEs. I have 360-degree marketing skills (design, SEO, and CMS) for smaller marketing teams that need support. So, if you need a hybrid marketing and writing geek that loves flexing her creative muscles, give me a call. 07967608075 sarah@marketingperhour.co.uk www.marketingperhour.co.uk Join my newsletter to receive copywriting and content hacks. https://www.marketingperhour.co.uk/copywriting-blog-stourbridge

About Hiya, I'm Emily. A copywriter and content strategist with over 10 years' experience in-house and agency-side. ✎ I've written about A LOT of weird and wonderful topics: from lippies and mascaras to chatting all things meat and abattoirs (yup...) 🤓 I'm a bit of an SEO nerd. You'll find me constantly swotting up in an attempt to keep ahead of all things content. 🤖 I specialise in digital content, but I've also got a tonne of experience in print (think menus, magazines & brochures). 💖 Branding & TOV is my bag. I love nothing more than getting under the skin of a brand's voice.

Creative copywriter for B2B, B2C and DTC, with industries including: Financial Services; Fashion and Retail; DIY, Homes and Interiors; Manufacturing; Travel; Recruitment. Have a project in mind or know someone who does? Email sarah@shesawriter.co.uk. ________ Have you ever known what you want to say, but not quite how to say it? Maybe you have a clear idea but don’t have the time to spend tapping away at a keyboard? Or perhaps you’re looking for a fresh perspective on your existing copy? It sounds like you need a copywriter – and that’s where I come in. My name is Sarah Mullaney. I'm a Midlands-based freelance copywriter and content marketer who truly loves crafting the written word. I’ll help you get the most out of your communications so you can better convey your offering, stand out from your competitors and retain your loyal customers. Because clever copy doesn't just get people talking – it inspires action too. With an instinctive knowledge of how to write engaging copy, I’ll find the words to inform and educate your target audience, boost brand awareness and convert leads into paying customers. They’ll be carefully crafted in your brand’s unique tone of voice and proofread for peace of mind. Writing services Digital Copywriting – SEO-optimised websites, landing pages, blogs, e-guides and whitepapers, product descriptions, CRM email and newsletters, and social media captions Copywriting Audits – Enhance your brand’s writing with simple strategies and actionable insights on your vocabulary, messaging, tone of voice, marketing channels and more. Brand Positioning – Value statements, slogans and straplines, tone of voice Client testimonials “Sarah Mullaney is a freelance copywriter for Clear Treasury. I have commissioned many articles with Sarah and she is great to work with. Dedicated, thorough, and meticulous in her approach, she has produced some informative, content-rich and original articles that are performing really well for us. Thank you!” Kate Harmer, SEO and Content Manager at Clear Treasury “I recently had a copywriting brand positioning audit completed by Sarah, and it's blown me away. Sarah went into brilliant detail about what I was doing well, as well as what could be improved, as well as reviewing my copy against relevant competitors in the market. I'm now working on implementing the numerous suggestions Sarah has made, and I have no doubt they will improve not only my copy, but also my business moving forwards.” Jason Robertson, Director at Accountr “Sarah is remarkable for asking the right questions and getting her head round a brief, even when the subject matter is complex and/or niche. She has provided great support on a range of B2B copywriting projects.” Anna Gunning, Copywriter and Content Manager at Gunning Marketing You wouldn’t let someone with little to no experience do your dental work, rewire the electrics in your house or represent you in a court of law. So, when it comes to showcasing the way your business speaks to customers, you need a copywriter who knows what they’re doing – and that's where I come in. If you fancy a chat about your next project, feel free to drop me an email at sarah@shesawriter.co.uk.

Has the digital marketing world got you feeling overwhelmed and lost in the maze? Take a big old breath, you can pause those butterflies now. This is where we get your marketing to feel smoother than that glass of Malbec at the end of an eight-day week. I’m Pip Christie, creator of purposeful words and websites for intentional small business owners just like you. I’m also a proud Londoner, a former digital nomad and a mild (*understatement*) coffee fan. But we’ll get to all that later. You’ve worked so hard to translate those ideas into products and services for those dreamy clients of yours. You tweaked and tweaked, and tweaked again. Until finally, you felt ready to send your small business out into the world, feeling more nervous than the day you dropped your four-year-old off for their first day at school. And… then you hit a hurdle. You realised you had to market the darn thing. Cue another 184 hours sat staring at a blank screen, just waiting for some words (any words), to appear on the page. Only to feel that the end result just didn’t do your business justice. The business that you’d worked so hard to build. *Oof* What if you had words to market your work that sounded like you, on a really good day? This is where I enter – notebook tucked under my arm, 90s pop playing on the stereo and a magic wand to free up your entire day… or, you know, we could just grab a coffee and hop on a video call. Either or. Let’s create a meaningful digital home for your business. With a front door that just beckons people inside, and cosy rooms where you can sit down with a virtual cuppa and really get to know your customers. I've worked as a Content Marketing Manager in London's fast-paced tech startup scene, I've led on digital communications at a national charity, and now I'm helping small business owners like you build *real* connections with their dream customers and clients.

16 years' experience writing for clients across the sectors, all over the world, initially as a full-time agency employee and then - since 2015 - as a freelance writer and consultant. Diplomas in copywriting and creative writing. TOV specialist and business writing consultant, but versed in all aspects of persuasive and engaging writing for all audiences, on all channels. Also a musician, music lover, mountain-biker, motorcyclist and Manchester City fan. How's THAT for alliteration!

I am a marketing and business professional. I am a Director in the family paint manufacturing business as well as being a learning and development specialist of over 30 years. I have also worked extensively in the sport and leisure industries, including in Premier League Football and with the International Basketball Federation (FIBA). My specialisms are: Learning & Development Creation of Learning Materials Creation of Presentations Manufacturing Business Marketing and Promotion The Paint Industry Sport Leisure Disability

Hi, I'm Celestine, a copywriter communicating disability. I work with charities, brands and businesses to help them communicate disability to their audiences. I run Just Copy, a disability media company. The goal of Just Copy is: 1. to communicate disability culture and issues 2. to help clients communicate with and about disabled people. Over the last few years, I’ve written copy and content for all sorts of clients, from disability charities to an accessibility consultancy to award-winning films about disabled identity. I have experience writing different kinds of copy, including blog posts, articles, case studies, reading lists, website copy, social media content, interviews, film treatments, loglines, brand names, tone-of-voice and press releases. I’ve covered varied and sensitive topics, from a case study showing the benefits of wheelchair dance for children in hospice care, to tone of voice for a charity advocating for LGBTQ+ disabled people. I’ve written articles on disability for mainstream outlets like VICE, Metro and Little White Lies, and for disability magazines like PosAbility and Dubble. In my journalism, I’ve covered everything from accessibility in airports to the Cripple Punk movement; from a learning disability film festival to a sign language café. I also have screenwriting experience, with an Associate Writer credit on BETTER (2023), a BFI-funded narrative short film about ableism and sibling relationships. If you're looking for a disabled writer or copywriter expert in disability, access and inclusion, please send me an email (hello@justcopy.co.uk) or message me on Linkedin. I look forward to hearing from you!