UK Copywriters Directory - Tone of Voice

With 25 years in PR, marketing and design agencies, my experience has involved working with organisations such as Morrisons and Boots as well as being heavily focused on B2B communications activity. With specific experience in the construction and interiors sectors, I now specialise in copywriting and find myself crafting anything from technical features to brand platform copy to website and marketing copy.

Hi there, I’m Ettie. I’m an experienced B2B tech writer and strategist. And I'm Director and Writer-in-Chief over at HR Tech Copy. Here are some of the fab things my clients have said about me recently (read them in full on my LinkedIn profile): • “Ettie’s brilliant – hire her!” • “Ettie is immensely talented and a true professional.” • “Ettie is the ideal writer for any agency or client.” • “Ettie is first class. In her own league.” • “Ettie outshines her competition every time.” • “Ettie has made a huge difference to us.” • “Ettie gets B2B like few writers do – and brings real swagger to it.” • “Ettie masters the art of writing B2B sales email that gets responses” • “Ettie is a highly talented and exceptional wordsmith.” • “Ettie - I couldn't recommend you highly enough!" • “Ettie’s skills to understand a product and the audience shone through." • “Ettie was an absolute pleasure to work with. You're in good hands!" HR Tech Copy is small-but-mighty boutique communications consultancy based in Cambridge in the UK. We help HR and recruitment tech businesses accelerate growth with powerful written communications that compel action. Our main focus is the written word, and the strategy driving it. So… We write websites, landing pages, taglines and ads We write infographics, e-books, whitepapers and blogs We write emails and newsletters, case studies and scripts And… We do copy audits, app copy and internal comms We flesh-out personas; write sales pitches and decks We hone tone-of-voice; train writers and teams, And map journeys and funnels and craft strategies too. Head over to www.hrtechcopy.com to hear about the clients we’ve been helping lately. You’ll fit right in, I promise.

Hi, I'm Laura, a freelance copywriter based in West Yorkshire. As a copywriter for over 10 years I’ve worked on a wide range of different projects. My experience ranges from special words for mum cards at Christmas to complex product descriptions for hydraulic components. Industries I’ve worked within include travel, gifting and recruitment. I've also worked with app creators, major high street retailers such as M&S Home and Paperchase, and various health websites. I have trained and acted as a mentor for a number of junior copywriters throughout my career. I’m happy to work in a way that suits you and have built a range of clients who each require a different approach.

I am Cate Caruth, founder of Creative Words. I’m an experienced copywriter, trainer and qualified marketer, skilled to meet a wide range of writing, editing and content development needs. Before starting Creative Words I spent 22 years working in management consulting with a number of notable firms, and worked with a wide variety of sectors and services. I’m passionate about releasing the greatness in inspiring people by freeing them up to do what they do best. Think of me as your ‘content sidekick’ for whatever your goals are in life. Using my wide range of experience I will work with you to understand your requirements and shape content to make the words tell your business story in the best possible way. I am also the author of my own series of fiction books, The Bremmand Chronicles.

Someone once told me that people who think well write well, and I’d like to agree! Writing helps to focus thoughts, hone ideas and change opinions- it’s why I love it so much. I’ve spent the last 12 years using words to tell stories and take people on journeys. Everyone loves a good story and everyone has a story to tell. I love helping my clients to tell the story of their brand, product or experience to challenge, inspire and entertain. Words are the most tangible way for companies and individuals to share who they are and what they do.

Experienced copywriter and proofreader delivering lucidity across my work and professional approach. Think clear and readily understood with a sprinkle of shininess. Commercially savvy word nerd who knows how to spell and how to sell. Whatever the subject, you can trust me to find the right words to inform, inspire and engage. Passionate about supporting start-ups, supercharging businesses and inspiring individuals who appreciate the power of the written word. Established copywriting tutor at College of Media and Publishing, helping students worldwide to reach their potential.

I'm a fully trained London-based copywriter with a background in publishing, entertainment and mail order marketing. With experience in researching and writing marketing communications, magazine features and web content, I have produced direct mail packs, brochures, insert campaigns, print advertising, emails and websites. My portfolio demonstrates brand diversity and a strong knowledge of platforms. My freelance work has built up from a combination of word of mouth recommendation and interest generated from my website, samanthagould.com, which I created at the end of 2010. These days, I usually work from my office in Sevenoaks, however I am more than happy to work in-house for creative agencies in London, Kent and Sussex. Some of my recent clients include: Direct Line Group, TES Global, First News, News UK (The Times, The Sun), The Week, The British Film Institute, Reckitt Benckiser (Dettol), Staples, GlobeAir, Cyclist magazine, British Sky Broadcasting and Intermission Education in Theatre.

Freelance writer specialising in video, working on copy, content and scripts for agencies, brands and small businesses. As a video expert, I have written scripts for creative agencies, charities and businesses. As a creative copywriter, I have written for big brands like Sony and created TOV for independent retailers, creatives and start-ups including Haskapa and Suede & Co. My content writing work includes regular features for London Cheapo and Live For Films, as well as interactive educational resources for The Into Film charity. Say hello at: email: becky@becky-matthews.com Twitter: bec_bebop Case Studies here: http://becky-matthews.com London Cheapo articles: https://londoncheapo.com/author/becky/page/3/ Live For Films: http://www.liveforfilm.com/author/becky-matthews/

I originally trained as a journalist and cut my teeth on local news, before moving into B2B PR for 15 years. Always happier on the end of a thesaurus than on a phone to a journalist, I drifted further into content marketing, before starting my own agency, Contentology, in 2015. I'm now in an editorial role, working with a team of freelance content and direct response copy writers, designers and digital marketers, to produce lead gen campaigns for complex B2B clients. I'm particularly interested in the psychology of the B2B buying process and I'm constantly tinkering with email copy, landing page CTAs and tones of voice to get conversion rates up and achieve cut through in increasingly saturated markets. I still write long-form content on a regular basis for clients in the fintech, personal finance, mobile and e-commerce, professional services and industrial markets.

I am a partner at and/or/if where we help organisations use language and design to connect with their audiences.

I'm an expert copywriter and digital marketer with a background in journalism. My top priorities are quality, attention to detail and customer service. My career has spanned roles as a creative commercial copywriter and agency account handler; feature writer and website content editor at the Manchester Evening News (the UK’s leading regional daily newspaper and website); and editor and writing team manager at Itchy Manchester (part of a nationwide series of city guides). For my extensive brand experience and more information, please take a look at my website: http://www.woodshedcontent.com

I’m a copywriter with tons of experience in all the acronyms: B2B, B2C, SEO, OOH and so on. For the past 20-odd years, I’ve been freelance, working with agencies and clients throughout the UK, as well as some US-based companies. I've worked on everything from advertisements to sales collateral, recruitment campaigns, scripts for management conferences, training materials, intranets and more for a vast range of clients. Check out the website to found out more www.coxon.com