UK Copywriters Directory - Tone of Voice

You’re here because you want fans, followers and customers to consume your products/services/brand — and ignite glorious beacons in your name. Or why bother, frankly? Your audience actively seeks what you can deliver, and they will be SHOCKINGLY disappointed if your promo shows them YOU DON’T HAVE IT. Those are the rules! Since 2008 I’ve helped entrepreneurs, small businesses, and large organisations position their products, services and brands across a wide range of business sectors. Could be I’ve seen your kind of thing before. My background is theatre and the dialogue of one soul to another. So I’m gtg for the storytelling smarts your audience will gather to follow. Works for tech, leisure, ecommerce — and entrepreneur promo demanding The Full Loud & Proud. After all, unless your audience has LOUSY expectations, they always seek ... THE ONE. So let’s make that YOU. Words are ten a penny in this age of Quick&Easy-AI-Slop-For-All. What makes the difference is strategic copywriting for long term competitive advantage. 2026 promises to be a catalytic moment for all who dare to speak with authenticity and verve. So don’t leave it to your rivals to set the agenda. Drop me a line & tap my brain. I can be surprisingly useful in the right hands.

Little me desperately wanted to be a writer and I handwrote a 72 page story called 'Goblin Illness' when I was 10. My mum was a childminder, then my parents became foster carers and it turned out I was pretty great with children. So I got a 'proper' job and became a primary school teacher. I spent eleven years helping children learn in creative ways. The last five years was in Senior Leadership and whole-school English Leadership which wasn't as creative and work started to feel further and further away from my values. So I took the writing skills I'd developed (school website, newsletters, schemes of work, training programmes, reports) and started copywriting as a freelancer in 2023. After writing for different industries and finding out what I enjoyed, I rebranded as Head and Heart Messaging in 2025. Head and Heart Messaging is writing with strategy and soul that helps health and wellness businesses and charities meet regulations and compliance while still sounding human and connecting with their audience. People helping people is my FAVOURITE. I'm on LinkedIn and Instagram and always love a chat!

"Working with Jem was an absolute pleasure. From start to finish, she brought a lovely energy to the organisation, warm, thoughtful, and committed to producing great work. What really stood out was her openness to feedback; she not only took everything on board with grace, but actively worked on it with care and attention to detail, making each iteration stronger. Her professionalism, responsiveness, and collaborative spirit made the entire process smooth and enjoyable. Jem truly listens, which is a rare and valuable quality. I wouldn’t hesitate to work with her again and highly recommend her to anyone looking for someone who brings both heart and skill to the table." The best copywriting doesn't trick people into buying; it helps them make informed decisions by truly understanding their needs and building a genuine connection. Hi, I'm Jem. I'm a creative copywriter based in Bristol. With a Distinction in Copywriting from the College of Media and Publishing and natural ability to simplify complex ideas, I'll add value to your audience while helping you reach your marketing goals. Alongside my work with several creative agencies, I have experience in the following sectors: - Environment and Sustainability - Ethical Brands - Charity - Tech - Consumer Goods - B2B - B2C - Finance - Legal What sets me apart? My genuine curiosity about people. I understand your audience's challenges and needs, then craft copy that feels like it's written just for them. I'd love to hear from you. Let's work together on your next project. E-mail: jem.adeola@amplifiedcopy.com

Freelance Food Copywriter and SEO for Founder-Led UK Businesses You want higher Google rankings and more visitors to your food website, right? You already have a popular, delicious and thriving food brand with a dedicated fanbase and regular customers. You’re successful locally or super respected within your niche in the market. Lovely stuff. Now you want to reach highly spirited, food-and-drink-loving customers who live or operate further afield; sell to more food lovers and creators, not just people looking for a single answer to a supply problem or query. With carefully composed copy, a bright and brilliant brand voice and super-slick SEO to reach those new customers, I'm here to help you. If you are a founder-led UK-based food or drink business, sell to trade, the public or both, I'm here for you - and dying to talk to you about your delicious products! Send me a message and let's talk turkey. Or pies. Pies are my favourite.

Well done for getting this far - we are a wonderful bunch of skilled copywriters! Clients love my attention to detail, ability to change tone of voice like the flick of a switch, and draw on my background in journalism and PR to see the bigger picture. I specialise in B2B Copywriting, Content, and Comms, particularly at C-suite level (thought leadership for CEOs) and for climate-focused companies.

I’ve spent 20+ years writing clear, effective copy across websites, brand, digital and content. I work with businesses to shape what they want to say and make sure it lands. That might be defining a tone of voice, sharpening messaging or writing content that actually connects with the right audience. My background is in scriptwriting and broadcast, including roles at Channel 4 and Studio Ramsay Global. I’ve written for talent including Gordon Ramsay, where getting his voice wrong simply isn’t an option. That experience translates directly into commercial copy with a strong sense of voice, structure and grabbing attention. Alongside this, I’ve worked with brands, start-ups and digital businesses on everything from websites and UX copy to campaigns and content. I’m comfortable building a voice from scratch or working within an existing one. Clients trust me because I understand their needs and I write copy that does the job. Check out my website at sharonpowers.com Thanks!

Hi, I'm Abby, Head of Search & Content at Base Creative, a full service creative agency. I specialise in content marketing, digital account management, and paid search campaigns. I'm a self-starter with a creative and strategic mindset. I love challenging the status quo, learning new skills and ways in which I can get the best results for my clients.