UK Copywriters Directory - Tone of Voice

  • PRO
    I'm an expert copywriter and digital marketer with a background in journalism. My top priorities are quality, attention to detail and customer service. My career has spanned roles as a creative commercial copywriter and agency account handler; feature writer and website content editor at the Manchester Evening News (the UK’s leading regional daily newspaper and website); and editor and writing team manager at Itchy Manchester (part of a nationwide series of city guides). For my extensive brand experience and more information, please take a look at my website: http://www.woodshedcontent.com

  • PRO
    I’m a copywriter with tons of experience in all the acronyms: B2B, B2C, SEO, OOH and so on. For the past 20-odd years, I’ve been freelance, working with agencies and clients throughout the UK, as well as some US-based companies. I've worked on everything from advertisements to sales collateral, recruitment campaigns, scripts for management conferences, training materials, intranets and more for a vast range of clients. Check out the website to found out more www.coxon.com

  • PRO
    Having received an honours degree in English Language and Literature, I spent 16 years working in the design industry – most of them as a director of one of the country's leading consultancies. A founder member of Writers, I have now been a copywriter for more than 16 years, gaining broad experience across most kinds of communications – for business, consumer and staff audiences. Recent projects include naming and pack copy for Aldi, tone of voice development for Npower, corporate responsibility stories for Howdens Joinery, and consumer campaigns for clients as diverse as Aviva and the National Portrait Gallery. Other clients cover a variety of sectors: Bank of America, Castrol, D&AD, London Stock Exchange, Nestle, RAC, Royal Mail, The Co-operative Travel, The Royal Parks and UEFA.


  • Versatile and experienced copywriter with a 10+ year track record of translating brand goals into impactful content. A love for planning and creating compelling content across a wide range of formats, including long-form, digital marketing, and print to help B2B, B2C, and not-for-profits connect with their audiences and inspire action. My happy place is helping purpose-led brands achieve their mission through compelling, accessible, and emotive, with the audience's voice at its heart.


  • I specialise in creative and comedic copywriting designed to stop scrolling fingers in their tracks. While creating fun, engaging and eye-catching copy is my forte, as a certified copywriter, I know this alone is not the be-all and end-all in today's competitive market. Any and every word I write for you is done with your tone of voice, your brand values and most importantly, your customers in mind.

  • Mel

    I use words to prompt action from your customers. My favourite copy is short, sweet and sometimes sweary. I'll boil your message down to its core essence. Like a chef reducing down a jus. Then I'll add in some personality. Like the class joker farting in assembly. I do... 🔹️ ad straplines 🔹 posters 🔹 billboards 🔹 ads projected onto the moon 🔹️ hero copy 🔹 villain copy 🔹️ naming projects 🔹️ core messaging, values 🔹️ ad scripts 🔹️ landing pages 🔹️ socials 🔹 anti-socials A bit about me... I have a beautiful clickedy-clackedy keyboard. I'm not saying it gives me the edge over other copywriters but I'm also not *not* saying that. I have two daughters (who I love more than the keyboard - this list is in no particular order). I believe gherkins/pickles go with any savoury dish. Prove me wrong. For a decade I represented Great Britain in a sport you've probably never heard of. I'm patient, a good team player; completed Grand Theft Auto 5 with my husband without getting divorced. Get in touch for copy with character.

  • My name is Rika Chandra, and I’m your storyteller and pen-for-hire, based in Bromley, Kent. My company, Akuru Ltd, serves as a platform for creative storytelling. My work includes copywriting services for website content, blog articles, case studies, and reports. My niche is writing for Architects and the Construction industry, as that is my background. My services also extend to professional bios for LinkedIn or media kits as I also write biographies for everyday people. As a ghostwriter, I collaborate closely with clients to capture their voices — whether it's an entrepreneurial journey, crafting memoirs, or preserving cherished family histories for future generations.

  • Nice to meet you. I'm Fuchsia. I'm an experienced communications specialist based in the Fine City of Norwich, UK. My strengths lie in brand creation and development, youth campaigns, and educational and charitable content marketing. As is often the nature of this freelance life, I've also gained buckets of experience in a whole host of other areas. I've worked with universities, produced horticultural content and garden writing, created awareness campaigns for healthcare providers, written for retail and promoted FMCG in the food and drink sector. As a creative thinker with strong writing skills across print and digital, I have a keen eye for visual content, encompassing photography, video and illustration. Who are my clients? I've written for the RHS, the NHS, the World Economic Forum, UCAS, Start-Rite Shoes, Sarah Raven and Adnams, to name a few.

  • Medically-accurate but engaging content for your audience. Customers? Patients? Healthcare Professionals? I can help. Want complicated medical concepts explained simply? Or to engage your audience whilst helping them learn something new? Maybe you're looking to sell your medical service or product with both facts and emotion? With several years' experience in the NHS, a medical writing agency, and working directly with clients as a freelancer, your health and medical content is in good hands.

  • Imagine the growth possible if your business was consistently found by the right people at the right time. Picture shouting about how awesome you are and your ideal customers actually hearing you and knowing they have to see for themselves. What if visitors to your website felt compelled to hit that ‘Get in touch’ button rather than to quietly slink away? With the right copy big things can happen. With the right copywriter you can crack on with your day job while all of this is done for you. (The right copywriter is me by the way 🦩) I help business owners by writing the type of copy your audience will immediately understand and feel compelled to engage with. Copy that is SEO focused and will put your business in front of the eyes of your dream customers. I am based in Hereford but work across the UK, offering a friendly, professional, and results-driven approach to copywriting.

Pricing and Quoting

Guidance on how copywriters price and quote – with ballpark rates drawn from the ProCopywriters survey

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Looking For A Copywriter?

Member spotlight

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

Fashion copywriter Katie RamsinghKatie Ramsingh

“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

Jane Shepley

“I discovered that my words helped to get 2 million people to register for a massive research study.”

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