UK Copywriters Directory - Tone of Voice
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I develop and deliver digital content marketing strategies that align with your business goals. Every web page, post, and press release is carefully designed to build brand awareness and convert interested browsers into loyal customers. I’ve been a busy freelance copywriter and marketing specialist since 2019. Before that, I worked in project management and conflict resolution.
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We're the experts in brand language, working with clients like Google, McDonald's, the Premier League, Global Payments, Sony, Zoox and McKinsey & Co. From our offices in London and New York City, we develop brand strategy, tone of voice, messaging, naming and all manner of copywriting – from packaging to advertising to websites and social.
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I’ve been a copywriter for travel, lifestyle and property companies for over eight years and I've worked with big-name clients like TUI, Celestyal Cruises and Iberostar as well as local businesses and agencies. I pride myself on building long-lasting relationships with clients and will always work with you in a friendly and respectful way. I write and edit websites, web pages, brochures, blog posts and newsletters on either a long-term or one-off basis. Some recent projects include: - SEO optimisation and localisation for Jellyfish agency - Blogs, landing pages and product descriptions for HF Holidays - Website for The Hideaway (luxury pod accommodation) - TOV alignment and copy creation for HF Holidays - Translation, editing and writing for Iberostar luxury hotel group “I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!” — Maria Carras, CEO at Maria Carras Creative Copywriting “Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.” — Alasdair McCaig, Glencorse Estates You can find more testimonials and information on my website --> www.lucythecopywriter.com
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I am a copywriter based in Plymouth specialising in fitness, travel/tourism, corporate comms and event management. I can help you to write and edit: ✍️ blog posts ✍️ press releases ✍️ magazine articles ✍️ product descriptions ✍️ web copy. When I'm not in the office, you can find me out on a run, lifting weights in the gym or gliding along one of the many waterways around Devon and Cornwall on my paddleboard (weather permitting! 🤞) During the summer I can also be found working in Event Control at several of the UK's biggest festivals (Download, Glastonbury, Isle of Wight, Beautiful Days). So, with me, you get a copywriter who walks the walk. Scroll on down to the portfolio section to see examples of my work, and if you like what you see, scroll back up to get in touch!
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