UK Copywriters Directory - Tone of Voice

  • You’re here because you want fans, followers and customers to consume your products/services/brand — and ignite glorious beacons in your name. Or why bother, frankly? Your audience actively seeks what you can deliver, and they will be SHOCKINGLY disappointed if your promo shows them YOU DON’T HAVE IT. Those are the rules! Since 2008 I’ve helped entrepreneurs, small businesses, and large organisations position their products, services and brands across a wide range of business sectors. Could be I’ve seen your kind of thing before. My background is theatre and the dialogue of one soul to another. So I’m gtg for the storytelling smarts your audience will gather to follow. Works for tech, leisure, ecommerce — and entrepreneur promo demanding The Full Loud & Proud. After all, unless your audience has LOUSY expectations, they always seek ... THE ONE. So let’s make that YOU. Words are ten a penny in this age of Quick&Easy-AI-Slop-For-All. What makes the difference is strategic copywriting for long term competitive advantage. 2026 promises to be a catalytic moment for all who dare to speak with authenticity and verve. So don’t leave it to your rivals to set the agenda. Drop me a line, tap my brain, command the narrative.

  • I help trades and small businesses look professional, get found online, and win more enquiries through clear website copy, local SEO content, blogs, ads, emails, and social content that actually works. Whether you need a full website refresh, a stream of blog posts to boost your Google rankings, or marketing content to keep leads coming in, we write it for you — clear, direct, and built around what your customers want to hear.

  • I develop and deliver digital content marketing strategies that align with your business goals. Every web page, post, and press release is carefully designed to build brand awareness and convert interested browsers into loyal customers. I’ve been a busy freelance copywriter and marketing specialist since 2019. Before that, I worked in project management and conflict resolution.

  • Jen

    Growing your business and need more customers? Then answer me this: 𝗛𝗼𝘄 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? To get noticed, you need to be seen in the right places — where your customers hang out. Your blogs, newsletters, web content, case studies and more are the source of most of your posts. But writing them takes skill and time. So, you'd be forgiven for using AI. But does it really sound like your business? Here's how I improve your AI-generated content: ✅ Proofreading for spelling, grammar and punctuation ✅ Editing for optimum sentence flow, rhythm, and clarity ✅ Ensuring consistent use of your brand tone of voice ✅ Fact-checking sources ✅ Editing content to ensure no plagiarism of others ✅ Fixing formatting errors for improved readability and appearance ✅ A final polish to ensure your work is engaging and easy to read ✅ From Annual Reports to white papers, and everything in between ✅ Costs start at £60 for a blog post or single web page Better still, I'll write the content for you for a truly human, authentic result. Writing for a variety of clients — marketing agencies, business and lifestyle coaches, HR consultants and other SMEs — I create the type of engaging content you need. Specialist areas are: ✅ Business, career and life coaching ✅ HR ✅ DEI, mental health and wellbeing ✅ Lifestyle, including food and interior design "𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢 𝘧𝘢𝘯𝘵𝘢𝘴𝘵𝘪𝘤 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳 𝘵𝘰 𝘵𝘶𝘳𝘯 𝘺𝘰𝘶𝘳 𝘸𝘢𝘧𝘧𝘭𝘦 𝘪𝘯𝘵𝘰 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘵𝘦𝘹𝘵, 𝘵𝘩𝘦𝘯 𝘑𝘦𝘯𝘯𝘺'𝘴 𝘺𝘰𝘶𝘳 𝘭𝘢𝘥𝘺. 𝘑𝘦𝘯𝘯𝘺 𝘩𝘢𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘪𝘯 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘯𝘨 𝘮𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘸𝘰𝘳𝘭𝘥 𝘪𝘯 𝘢 𝘸𝘢𝘺 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘮𝘰𝘵𝘦𝘴 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥. 𝘚𝘩𝘦 𝘪𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘐 𝘩𝘰𝘱𝘦 𝘵𝘰 𝘣𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘑𝘦𝘯𝘯𝘺 𝘧𝘰𝘳 𝘮𝘢𝘯𝘺 𝘮𝘢𝘯𝘺 𝘺𝘦𝘢𝘳𝘴 𝘵𝘰 𝘤𝘰𝘮𝘦. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘥𝘰𝘯𝘦 𝘧𝘰𝘳 𝘮𝘦." 𝗜𝗮𝗻 𝗥𝗼𝘀𝗲, 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗖𝗼𝗮𝗰𝗵, 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗮𝗻𝗱 𝗗𝗼𝘂𝗯𝗹𝗲 𝗣𝗮𝗿𝗮𝗹𝘆𝗺𝗽𝗶𝗰 𝗠𝗲𝗱𝗮𝗹𝗹𝗶𝘀𝘁 https://www.linkedin.com/in/ian-rose-resilience-speaker-coach-2b175615/ Let's talk about making your business more visible. Consider me your virtual in-house copywriter and AI editor — a veritable content chameleon! Email: jen@jennyhaken.co.uk to arrange a friendly chat, online or in person. Book an exploratory call: https://calendly.com/jen-haken-copywriter/zoom-chat-one-to-one Visit: www.jennyhakencopywriter.co.uk

  • We're the experts in brand language, working with clients like Google, McDonald's, the Premier League, Global Payments, Sony, Zoox and McKinsey & Co. From our offices in London and New York City, we develop brand strategy, tone of voice, messaging, naming and all manner of copywriting – from packaging to advertising to websites and social.


  • Jacquie Budd – Marketing Content Writer Helping ethical brands grow with clear, strategic content that gets results. SEO-trained marketing content and outdoor adventure writer with a strong understanding of how search works today. I help small businesses and charities build awareness, connect with their audiences, and share what makes them special. Services: SEO blog posts • Web copy • Case studies • Articles • Content strategy • Outdoor guides Based in West Yorkshire – working with brands across the UK and beyond. Email: info@jacquiebudd.com Website: www.jacquiebudd.com

  • Is your supply chain copy drier than burnt toast? You're busy getting things in the right place at the right time. Your content takes a back seat while you focus on solving problems, saving money, and ensuring a smooth operation. But your brand messaging plays a crucial role in how you reach new audiences, strengthen relationships, and stand out from the competition. There are plenty of supply chain businesses out there. But a lot of them sound the same. High on jargon, low on clarity. It's not their fault. It's the curse of knowledge. They spend every day living and breathing their sector. They forget that what's obvious to them isn't always clear to clients and prospects. Sound familiar? Want to set yourself apart? This is why you need a Supply Chain Copywriter. Someone who's worked in logistics, purchasing, and supply chain planning for 20+ years. Someone who knows how to turn your jargon and pain points into campaigns that connect. My name's Rich Newell MILT, and I'm the founder of Perception Copywriting. I'm a certified copywriter with a BSc (Hons) in Logistics and have been a member of the Chartered Institute of Logistics and Transport for over 20 years. I'm all about writing copy that's on time, in full, and gets results. I work with Logistics and Supply Chain businesses on their messaging across all formats: ➡️ Web copy and blogs ➡️ LinkedIn and email marketing ➡️ Award entries and case studies ➡️ Promotional copy and campaigns ➡️ Technical papers and reports "Rich is extremely helpful and professional. We look forward to working with him for many years to come." – Danny Cole: Managing Director, DeepBlue Logistics Ltd "Rich really took the time and effort to understand our project and the award process. His ability to capture what we do and communicate it clearly made a huge difference." – Gavin Ebery: Managing Director, Allwood Recycling Solutions Limited Perception is everything, clarity is key. Let's keep the waffle where it should be... on the breakfast plate. Want to work with me? Get in touch: ➡️ info@perceptioncopywriting.co.uk ➡️ www.perceptioncopywriting.co.uk Qualifications & memberships: ➡️ Copywriting Level 4 Diploma (Distinction) from College of Media and Publishing ➡️ BSc (Hons) Logistics from Aston University ➡️ Member of the Chartered Institute of Logistics and Transport (MILT) Award nominations: ➡️ Solihull Chamber of Commerce – Solihull Breakthrough Business 2025 ➡️ Solihull Chamber of Commerce – Excellence in Sales, Marketing & Communications 2024

  • Tiffany Markman is a multi-award-winning copywriter, trainer and speaker with 20 years of experience spanning brand voice development, web copywriting, AI promptology, content strategy and thought leadership. She's written for 717+ brands in 16+ countries, trained more than 36 000 people, and managed to maintain relative sanity...even as all those about her appear to be losing theirs. She was Africa's 'Copywriter of the Year (Corporate & Commercial)' in 2023, the ‘Most Effective Copywriter in Southern Africa’ in 2022, one of the 'Top 50 Female Content Marketers in the World’ in 2021 and South Africa's ‘Freelance Copywriter of the Year’ in 2020. Tiffany adores mechanical pencils with erasers on the end and starting sentences with “And” and “But”.

  • Hi, I'm Dympna and I help Hospitality and Tourism brands drive more direct bookings, higher revenue, and guest loyalty with the 'write' words. Because the truth is, if your words don’t land, it’s crickets, right? With 25+ years in hospitality & tourism, I understand all the ins, outs and nuances of what goes on behind the scenes, and what needs doing for successful comms. My years spent in sales and marketing roles means I love getting into the nitty-gritty of comms and selling. Bit nerdy, but I love it. Though I've been writing for marketing a long time, I launched my copywriting biz in 2021. My first client was the National Trust for Scotland, and they're still my client. Yay! Since then, I’ve been privileged to write for luxury hotels and venues, visitor attractions, Silverstone, HIT Scotland as well as booking platforms, digital marketing agencies, the press and media. If you need words that don't just sound good, but work, I'm here to help. Let's talk dympna@dympnamckenna.com

  • I’ve been a copywriter for travel, lifestyle and property companies for over eight years and I've worked with big-name clients like TUI, Celestyal Cruises and Iberostar as well as local businesses and agencies. I pride myself on building long-lasting relationships with clients and will always work with you in a friendly and respectful way. I write and edit websites, web pages, brochures, blog posts and newsletters on either a long-term or one-off basis. Some recent projects include: - SEO optimisation and localisation for Jellyfish agency - Blogs, landing pages and product descriptions for HF Holidays - Website for The Hideaway (luxury pod accommodation) - TOV alignment and copy creation for HF Holidays - Translation, editing and writing for Iberostar luxury hotel group “I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!” — Maria Carras, CEO at Maria Carras Creative Copywriting “Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.” — Alasdair McCaig, Glencorse Estates You can find more testimonials and information on my website --> www.lucythecopywriter.com

  • I am a copywriter based in Plymouth specialising in fitness, travel/tourism, corporate comms and event management. I can help you to write and edit: ✍️ blog posts ✍️ press releases ✍️ magazine articles ✍️ product descriptions ✍️ web copy. When I'm not in the office, you can find me out on a run, lifting weights in the gym or gliding along one of the many waterways around Devon and Cornwall on my paddleboard (weather permitting! 🤞) During the summer I can also be found working in Event Control at several of the UK's biggest festivals (Download, Glastonbury, Isle of Wight, Beautiful Days). So, with me, you get a copywriter who walks the walk. Scroll on down to the portfolio section to see examples of my work, and if you like what you see, scroll back up to get in touch!

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