UK Copywriters Directory - Tone of Voice

  • PRO
    I am Cate Caruth, founder of Creative Words. I’m an experienced copywriter, trainer and qualified marketer, skilled to meet a wide range of writing, editing and content development needs. Before starting Creative Words I spent 22 years working in management consulting with a number of notable firms, and worked with a wide variety of sectors and services. I’m passionate about releasing the greatness in inspiring people by freeing them up to do what they do best. Think of me as your ‘content sidekick’ for whatever your goals are in life. Using my wide range of experience I will work with you to understand your requirements and shape content to make the words tell your business story in the best possible way. I am also the author of my own series of fiction books, The Bremmand Chronicles.

  • PRO
    Someone once told me that people who think well write well, and I’d like to agree! Writing helps to focus thoughts, hone ideas and change opinions- it’s why I love it so much. I’ve spent the last 12 years using words to tell stories and take people on journeys. Everyone loves a good story and everyone has a story to tell. I love helping my clients to tell the story of their brand, product or experience to challenge, inspire and entertain. Words are the most tangible way for companies and individuals to share who they are and what they do.

  • PRO
    Experienced copywriter and proofreader delivering lucidity across my work and professional approach. Think clear and readily understood with a sprinkle of shininess. Commercially savvy word nerd who knows how to spell and how to sell. Whatever the subject, you can trust me to find the right words to inform, inspire and engage. Passionate about supporting start-ups, supercharging businesses and inspiring individuals who appreciate the power of the written word. Established copywriting tutor at College of Media and Publishing, helping students worldwide to reach their potential.

  • PRO

    Sam

    I'm a fully trained London-based copywriter with a background in publishing, entertainment and mail order marketing. With experience in researching and writing marketing communications, magazine features and web content, I have produced direct mail packs, brochures, insert campaigns, print advertising, emails and websites. My portfolio demonstrates brand diversity and a strong knowledge of platforms. My freelance work has built up from a combination of word of mouth recommendation and interest generated from my website, samanthagould.com, which I created at the end of 2010. These days, I usually work from my office in Sevenoaks, however I am more than happy to work in-house for creative agencies in London, Kent and Sussex. Some of my recent clients include: Direct Line Group, TES Global, First News, News UK (The Times, The Sun), The Week, The British Film Institute, Reckitt Benckiser (Dettol), Staples, GlobeAir, Cyclist magazine, British Sky Broadcasting and Intermission Education in Theatre.

  • PRO

    n/a

    Freelance writer specialising in video, working on copy, content and scripts for agencies, brands and small businesses. As a video expert, I have written scripts for creative agencies, charities and businesses. As a creative copywriter, I have written for big brands like Sony and created TOV for independent retailers, creatives and start-ups including Haskapa and Suede & Co. My content writing work includes regular features for London Cheapo and Live For Films, as well as interactive educational resources for The Into Film charity. Say hello at: email: becky@becky-matthews.com Twitter: bec_bebop Case Studies here: http://becky-matthews.com London Cheapo articles: https://londoncheapo.com/author/becky/page/3/ Live For Films: http://www.liveforfilm.com/author/becky-matthews/

  • PRO
    British copywriter based in Florence, Italy, producing high quality content and copy writing services for small to medium-sized businesses. Special interests: food and catering, food innovation, sustainable businesses What I do: Website copy Blogs Case Studies Product descriptions Creative translation (Italian to English)

  • PRO

    Abi

    I originally trained as a journalist and cut my teeth on local news, before moving into B2B PR for 15 years. Always happier on the end of a thesaurus than on a phone to a journalist, I drifted further into content marketing, before starting my own agency, Contentology, in 2015. I'm now in an editorial role, working with a team of freelance content and direct response copy writers, designers and digital marketers, to produce lead gen campaigns for complex B2B clients. I'm particularly interested in the psychology of the B2B buying process and I'm constantly tinkering with email copy, landing page CTAs and tones of voice to get conversion rates up and achieve cut through in increasingly saturated markets. I still write long-form content on a regular basis for clients in the fintech, personal finance, mobile and e-commerce, professional services and industrial markets.

  • PRO
    I am a partner at and/or/if where we help organisations use language and design to connect with their audiences.

  • PRO
    I'm an expert copywriter and digital marketer with a background in journalism. My top priorities are quality, attention to detail and customer service. My career has spanned roles as a creative commercial copywriter and agency account handler; feature writer and website content editor at the Manchester Evening News (the UK’s leading regional daily newspaper and website); and editor and writing team manager at Itchy Manchester (part of a nationwide series of city guides). For my extensive brand experience and more information, please take a look at my website: http://www.woodshedcontent.com

  • PRO
    I’m a copywriter with tons of experience in all the acronyms: B2B, B2C, SEO, OOH and so on. For the past 20-odd years, I’ve been freelance, working with agencies and clients throughout the UK, as well as some US-based companies. I've worked on everything from advertisements to sales collateral, recruitment campaigns, scripts for management conferences, training materials, intranets and more for a vast range of clients. Check out the website to found out more www.coxon.com

  • PRO
    Having received an honours degree in English Language and Literature, I spent 16 years working in the design industry – most of them as a director of one of the country's leading consultancies. A founder member of Writers, I have now been a copywriter for more than 16 years, gaining broad experience across most kinds of communications – for business, consumer and staff audiences. Recent projects include naming and pack copy for Aldi, tone of voice development for Npower, corporate responsibility stories for Howdens Joinery, and consumer campaigns for clients as diverse as Aviva and the National Portrait Gallery. Other clients cover a variety of sectors: Bank of America, Castrol, D&AD, London Stock Exchange, Nestle, RAC, Royal Mail, The Co-operative Travel, The Royal Parks and UEFA.


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Member spotlight

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

Fashion copywriter Katie RamsinghKatie Ramsingh

“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

Jane Shepley

“I discovered that my words helped to get 2 million people to register for a massive research study.”

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