UK Copywriters Directory - Tone of Voice

  • I have 30 years of experience of marketing, communications and copywriting in the public, sports and arts sectors. I've written for a wide range of audiences and platforms and won numerous awards for my work in the public library industry. I've been freelancing for 12 years now, helping a diverse range of clients to define objectives, outline key messages and establish a distinctive tone of voice. I'm based in Manchester, England.

  • Hello, I’m Katie, a freelance marketer based in Glasgow. I provide a jargon-free, no BS approach to marketing. Stories matter. I can create compelling copy to capture attention and encourage your audience to further explore your brand. I write from the customer's perspective, creating human copy that can motivate, persuade and convert into sales. It’s more than just words on a page; I’ll research your target audience, competitors, industry and consumer trends. I'll write using your brand's unique tone of voice. Not got a tone of voice and need a hand building everything from scratch? I can help with that too. I've worked with brands, both global and local, spanning a number of different industries; from Scotch whisky to Russian travel, smart home technology to hypobirthing. If words are required, I'll put my hand to it. I have clients up and down the UK, from Loch Lomond to Dorset. Being a copywriter and content marketer allows me to work remotely, so no matter where you are based, we can work together. By keeping your brand visible and targeting the right people, I can save you time, reduce stress and help make you money. For a free, no-obligations quote, get in touch.

  • (not currently available for freelance work - please use the LinkedIn profile link below to connect) Content marketer, comedy writer, typo spotter, social media butterfly, short woman. Hi, I'm Kady. I've been a copywriter and social media marketer since 2010, and have a mix of experience working for both agencies and brands in the UK and Japan. Right now, I work in-house in Osaka, Japan. I mainly write product content, blog articles, company website pages, and social media posts. I'm also a business-level Japanese speaker (JLPT level N1, self-taught).


  • Hello there! I'm Eoin, an award-winning copywriter who increases conversions on websites, email & ads. I'm currently Head of Copy & Deputy Creative Director at an independent ad agency, as well as a freelancer helping private clients improve their conversions online. I've written for clients of all shapes and sizes, from large public sector organisations to little start-ups, and have written award-winning TV ads, high-converting landing pages and everything in between. ADVANCED EXPERIENCE: - Conversion copy (email, landing pages, sales pages, funnels, social, digital) - Creative copy (TV, radio, press, digital, print, outdoor) - Marketing strategy E: hey@convertwithcopy.co.uk W: convertwithcopy.co.uk

  • I write copy and articles for clients in wellness and conservation, combining love and respect for self and planet.

  • Versatile and experienced copywriter with a 10+ year track record of translating brand goals into impactful content. A love for planning and creating compelling content across a wide range of formats, including long-form, digital marketing, and print to help B2B, B2C, and not-for-profits connect with their audiences and inspire action. My happy place is helping purpose-led brands achieve their mission through compelling, accessible, and emotive, with the audience's voice at its heart.

  • Mel

    I use words to prompt action from your customers. My favourite copy is short, sweet and sometimes sweary. I'll boil your message down to its core essence. Like a chef reducing down a jus. Then I'll add in some personality. Like the class joker farting in assembly. I do... 🔹️ ad straplines 🔹 posters 🔹 billboards 🔹 ads projected onto the moon 🔹️ hero copy 🔹 villain copy 🔹️ naming projects 🔹️ core messaging, values 🔹️ ad scripts 🔹️ landing pages 🔹️ socials 🔹 anti-socials A bit about me... I have a beautiful clickedy-clackedy keyboard. I'm not saying it gives me the edge over other copywriters but I'm also not *not* saying that. I have two daughters (who I love more than the keyboard - this list is in no particular order). I believe gherkins/pickles go with any savoury dish. Prove me wrong. For a decade I represented Great Britain in a sport you've probably never heard of. I'm patient, a good team player; completed Grand Theft Auto 5 with my husband without getting divorced. Get in touch for copy with character.

  • Nice to meet you. I'm Fuchsia. I'm an experienced communications specialist based in the Fine City of Norwich, UK. My strengths lie in brand creation and development, youth campaigns, and educational and charitable content marketing. As is often the nature of this freelance life, I've also gained buckets of experience in a whole host of other areas. I've worked with universities, produced horticultural content and garden writing, created awareness campaigns for healthcare providers, written for retail and promoted FMCG in the food and drink sector. As a creative thinker with strong writing skills across print and digital, I have a keen eye for visual content, encompassing photography, video and illustration. Who are my clients? I've written for the RHS, the NHS, the World Economic Forum, UCAS, Start-Rite Shoes, Sarah Raven and Adnams, to name a few.

  • Medically-accurate but engaging content for your audience. Customers? Patients? Healthcare Professionals? I can help. Want complicated medical concepts explained simply? Or to engage your audience whilst helping them learn something new? Maybe you're looking to sell your medical service or product with both facts and emotion? With several years' experience in the NHS, a medical writing agency, and working directly with clients as a freelancer, your health and medical content is in good hands.

  • I help trades and small businesses look professional, get found online, and win more enquiries through clear website copy, local SEO content, blogs, ads, emails, and social content that actually works. Whether you need a full website refresh, a stream of blog posts to boost your Google rankings, or marketing content to keep leads coming in, we write it for you — clear, direct, and built around what your customers want to hear.

  • I develop and deliver digital content marketing strategies that align with your business goals. Every web page, post, and press release is carefully designed to build brand awareness and convert interested browsers into loyal customers. I’ve been a busy freelance copywriter and marketing specialist since 2019. Before that, I worked in project management and conflict resolution.

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Member spotlight

Jonathan Wilcock

“In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like the right move.”

Helen Johns

“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”

Jo Millett

“Every comment, every tracked change, every amend is a pathway to you becoming more confident, clearer and a better writer.”

Bill Hinchen

“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”

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