UK Copywriters Directory - Digital and SEO Copywriting

Hi, I’m Katinka — a B2B copywriter with years of experience writing the kind of words that make CFOs, CIOs, CEOs (and the rest of the C-suite) click — and keep reading. I do professional, strategic copywriting and editorial work across multiple channels — websites, campaigns, thought leadership, sales enablement, and the “this has to be crystal clear by Monday” bits in between. I’m used to working closely with C-level leaders and senior stakeholders, especially in consulting environments where the pace is high, the subject matter is complex, and the bar is… well, high. I’m calm under pressure, picky about the details, and always focused on what the copy needs to do. If you need sharp messaging, a steady editorial hand, and someone who can turn complexity into clarity — I’m your person.

Distinction isn’t just about standing out. It’s about standing for something people can believe in. When brands live from the inside out – not just saying the right words, but proving them in everything they do – people feel it. They believe it. They trust it. It’s like baking a delicious pie – every slice, every bite, every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave. I’m an award-winning Head of Copy & Content and shortlisted Senior Brand Strategist with more than twenty years’ experience helping global B2C, B2B and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters. A regular freelance partner to agencies like The Gate London and Unreal Digital Group, I’m equally at home working directly with brands like bp pulse and Future First. My work has sparked rebrands and repositionings that have stood the test of time – and campaigns that have won a host of awards. Most recently, a Marketing Society Excellence Award with The Gate London team for SMARTY Mobile (VodafoneThree). If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk. Email: natalie@brand-distinction.co.uk

I am a creative copywriter who can tell your company's story, grab your readers’ attention and get them to take action. I have over 10 years’ experience and have worked on practically all kinds of content – although I specialise in longer-form copy (blogs, whitepapers, interviews, op-eds, thought leadership etc.). I also work as a journalist and have written for publications like BBC Future, BBC Travel, The Independent, Engineering & Technology, The Mail on Sunday and Reuters. [Contact: Len@lenwilliams.com] "Len is one of the most reliable copywriters I've had the pleasure of working with" - Craig Pavitt, Senior SEO Manager, Huel. I have experience working with clients in a wide range of industries. I am particularly specialised in the following areas: - Engineering and tech - Sustainability - Healthcare - eCommerce Here are some of the main benefits of working with me: - SAVE TIME: You can focus on your main job, confident that your marketing copy is being written by a pro - GET CONTENT FAST: I'm efficient, don't get writer's block, and can produce multiple pieces of content per day (all without AI) - COMPETITIVE: Since I'm very efficient, I'm also affordable - you get more bang for your buck - ACCURACY: Your content will be accurate and reliable, which is more important than ever in an era of AI hallucinations and Google's Helpful Content update - BEST PRACTICE: I know SEO, how to produce content for different stages of the marketing funnel, and how to write in your brand's tone of voice CONTACT ME TODAY ABOUT YOUR PROJECT Here's what my customers say: "Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy "Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended." - Stéphane Viaud-Murat - CEO - Mi4 "Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly" - David Hodkinson - CEO - Xace.

Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that generates more leads and sales for my clients. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies in a whole range of sectors, from technology to training, healthcare and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

I write pharma and healthcare copy for real people, whether that's an HCP or a patient. Direct response copy that's human first, compliance-ready and persuades your audience to act. Why my clients come back Pharma and agency teams repeatedly come back because I already understand the audience, the review process, and how a single word choice can stall an approval. That familiarity means we spend less time on briefing and more time on getting the work right. I love getting involved in the full campaign, working with designers and the wider team and asking the questions that make the copy work harder. How I work My approach starts with behavioural science and strategy. What does your audience care about? What's stopping them from acting? I work from there and I keep the language simple. Conversion copy doesn't have to be clever, but it does have to be clear. The AI bit I use AI tools (Claude, ChatGPT, Perplexity, NotebookLM) to build structures, test persuasive frameworks, and generate variants. AI helps me produce more work faster without sacrificing quality. But AI misses the human stuff. I rewrite for tone and add the emotional nuance that persuades your audience to take action. Send me a DM. I'd love to hear from you. Let's connect Drop me a DM – I'd love to hear from you.

British copywriter based in Florence, Italy, producing high quality content and copy writing services for small to medium-sized businesses. Special interests: food and catering, food innovation, sustainable businesses What I do: Website copy Blogs Case Studies Product descriptions Creative translation (Italian to English)

As a qualified interior designer and experienced business, social media and magazine writer, I can help you promote your home interiors related business, ease your workload and free up your time. Everything I write is tailored to meet your goals, SEO friendly and written to appeal to your ideal client. Leaving you free to do what makes you happy.

Does your organisation or brand need a boost? Got a book to write or promote? I create clear, consistent and compelling copy and content that converts for the likes of Green People, The Federation of Holistic Therapists, Cambridge Assessment International Education, The Story Massage Programme, Chichester Festival Theatre, West Dean College, Love Cottages, Annie Haak Designs and ASDA. My carefully crafted words also resonate with the clients of interior design, construction, IT support and hospitality/leisure SMEs. What makes my heart glow? Helping wildlife, education, arts/culture and health/wellbeing organisations to flourish. And enabling authors to achieve their bestseller dreams with everything from ghostwriting to marketing. As a word and bird nerd, nature is my muse. You'll often find me kicking back with the kingfishers. Want your business or book to fly? Get in touch!

Copywriter. Storyteller. Bookworm. Owned by a dog that looks like a sausage. Hello there, I’m Leesa. I see you and I see your problem. Your hard work is paying off. You’re so damn good at what you do that you’re expanding, hiring new staff, and going after a wider customer base. That’s bloody brilliant. Only thing is, that old generic messaging just won’t do anymore. You’ve got some decent copy out there, but you’ve also got this sneaking suspicion that it’s all a bit…patchy. I get it. When you started out, you were juggling more balls than my sister at that hen do. You just needed to chuck some words up. But now you’re playing in the big leagues, you can’t get away with saying you unlock and elevate stuff anymore. You could hire a copywriter to write one thing, for one moment, in one format. Or you can build a solid brand story that will inform every marketing asset you create from here on in. Hello, I'm Leesa. I'm a copywriter with a background in social sciences, comms, and leading large teams. I know words, I know people, and I've been studying storytelling for over two decades. 𝗙𝗶𝗿𝘀𝘁 𝗼𝗳𝗳, 𝘄𝗲 𝗻𝗮𝗶𝗹 𝗱𝗼𝘄𝗻: Your customer - the thing they want, the thing that’s getting in their way, and why it matters. Then you make your entrance, and you help them win the day, with feeling. 𝗦𝗲𝗰𝗼𝗻𝗱, 𝗲𝘃𝗲𝗿𝘆 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆 𝗵𝗮𝘀 𝗮𝗻 𝘂𝗻𝘄𝗮𝘃𝗲𝗿𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝗮𝘁 𝗶𝘁𝘀 𝗰𝗼𝗿𝗲. We'll make it clear who you are and what you stand for. Because people choose businesses that share their values. Simple as. And finally, we’ll create your 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗛𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆. This is your scaffolding. It tells you what to say first, second, and third, so your audience gets it quickly and clearly. 𝗬𝗼𝘂 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗵𝗼𝘂𝘀𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀. 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗱𝘀. "Leesa's copy is outstanding, and she's very easy to work with, enthusiastic, responsive, and just gets us." Kevin Hayler, Sales Made Easy "Leesa has been a fantastic addition to our marketing efforts as our go-to copywriter for the UK market." Gustav Haag, Solar Sherpa "The results have been almost immediate." Conrad Mepham-Stone, Consoul NLP 𝗗𝗠 𝗺𝗲 and tell me where it hurts. Leesa x

Copywriter, author, thought leadership writer, disruptive consultant, personal branding expert, ghost-writer and journalist with almost 39 years of experience as a professional writer. I believe I am among the very best copywriters working in the UK and globally. I work mostly remotely, for clients across the world. I have written for and consulted for clients across business, charity, quangos and politics. These include Channel 4, Transport for London, Amazon, Borkowski.do, Edenspiekermann, Airbnb, Red Bull, Open Data Institute, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Debt Hacker, Child Poverty Action Group, Freuds, Hays, ThoughtLDR, Allegory, LastMinute.com, HaMuch.com, Founders Pledge, Humanade, Vivienne Westwood and HSBC. I write to a very high standard and my work on architecture, AI, LLMs, BCorps, technology, building, construction, youth subcultures, fashion, the arts, data, health, campaigning and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients, taking them into tier one media with thought leadership, personal branding, ghost-written op-eds and ideas for PR campaigns. I work both remotely and in-house, taking on contracts or working ad hoc, as needed. My copywriting and consultancy work has a dedicated website at thisidea.co.uk. I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, ghost writing for CEOs and founders, site architecture, strategy, charity campaigns, bids and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business. I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies. I can promote your organisation via thought leadership, ghost-write for your CEO, write staff profiles and blogs, or even teach staff how to write well for your business. My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects. I also work regularly with academics and universities. I am director of a company that deals in social history and the arts, which is one of my specialisms. You can see my journalism and books at iainaitch.com. Let's set up a meeting to discuss what I can do for you. "Iain is part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder." Mark Borkowski, founder Borkowski PR "Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not 'dumb down', and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work." Sir Nigel Shadbolt, Executive Chair of the Open Data Institute and Principal of Jesus College, Oxford. "It’s clean its lean and it does exactly what I want it to do. You’ve brought my idea to life, beautifully. I can’t thank you enough for all your hard work." Michelle Grahame, Director, Virtually Working "Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy." Jason Martin, CEO, Iotum

A down-to-earth copywriter who works with brands and businesses to create sensational stories, fun-loving copy, and sticky content to get that message across to your target market. Get in touch for... 💫 Idea Generation 💫 SEO Blog Posts and Feature Articles 💫 Web Copy and Landing Pages 💫 Product Descriptions 💫 Marketing Emails 💫 Press Releases I'm here to fire your product or service into the stratosphere and get those returns on your hard work. With my help, you'll be able to clearly show your customers just how good your idea, product or service is and persuade them to invest. I specialise in music, food, culture, art, lifestyle, and e-commerce in B2C and B2B areas. I can also adapt my writing magic to other areas. I've written for GSF Car Parts, ARKON Mounts, Magical Mushroom® Packaging, Shogun RFC, Sydney Harbour Days, Dungeon Mastering, PMT Online, and a whole ton more Get in touch today. Contact - hello@camjbaxter.com Website - camjbaxter.com Portfolio - clippings.me/camjbaxter ---------- Testimonials 💬 "I have nothing but great things to say about Cam. He's a fantastic writer and has always shown interest in our project. Plus, he's a nice person to work with. I hope I can keep working with him for many years to come!" - Florent Fabre, Dungeon Mastering 💬 "Cam has supported my business for a number of years now. With excellent copywriting skills, he's worked on web copy, product descriptions, and blogs. His insight into writing has really raised my business profile. A great guy that's easy to work with." - Marc Best, The Scooter Co & The Electric Future

I'm an editorially-led writer (that is, I write narratives not sales copy) with close to 30 years' experience as a professional content creator. I'm here to tackle your articles, your editing and proofreading, and your business storytelling. As a writer, my experience takes the form of brand journalism and content marketing for a range of industries: technology, security, pharma, financial services, professional services, global business, music and film, marketing communications and mental health. I am as adept at long-form as I am at short, and take pride in finding creative angles and writing engaging, shareable pieces. As an editor, I take a conversational approach. I'm not about being a stickler for Proper Grammar; my early career in newspapers taught me to write how people speak, and I bring that to my editing as well. Does it read well? Will changing something make it clunky or improve the flow? It's all about the reader. As a proofreader, I have an eagle eye for detail. I'm increasingly finding my eyes going to the typos in published material and being amazed they got through. I'm here to help make sure that doesn't happen to you. I'm a registered member of the UK's Chartered Institute of Editors and Proofreaders and committed to its standards. As a senior content strategist for B2B, I can help get your newsroom in shape through: >Content reviews and analysis >Workshops to set content themes and topics >Setting up governance and processes for optimum efficiency >Scheduling posts and running content calendars >Running content meetings and mentoring your staff to do the same >Getting your internal newsroom running like a well-oiled machine In short, I'm an editorial specialist who helps make your content sing, helps your in-house writers get up to speed, and gets your own processes and strategy into shape. Nice to meet you.