UK Copywriters Directory - Content strategy

Concepts that inspire, copy that delivers! I'm a copywriter and content strategist with 15 years' experience in helping small to medium sized businesses find their voice and make more noise online. I was the director of an SEO company before I decided to niche into content creation for entrepreneurs back in 2017. From tech start-ups to holistic consultants, construction firms to employment law specialists, I've worked with all kinds of organisations - to be frank, if it's out there, I've probably written about it! I don't just create copy to order. My approach is typically highly consultative, and errs into wider conversations about marketing, strategy, and what my clients need to do to stand out. I love nothing more than seeing the lightbulb go off above my clients' heads when they finally understand who they are, the value they offer, and how they want to position themselves - and I'm especially good at taking all their ideas and ambitions and pulling it into smart, engaging and easy-to-read copy that communicates what makes them unique. My core services are: Website Copywriting Personal Brand Copywriting Copy Coaching AI Content Humanisation ...But whatever word-y project you have in mind, I'm pretty sure I can help.

Hiya 👋 I'm an experienced freelance B2B fintech copywriter. I also haven't had a bad hair day in over a decade, but I'm guessing that's not why you're here. My speciality is helping fintech startups and scaleups step up, stand out, and sell more. _____ I can help you if: 👎 You're unsure how to articulate your USP in a way that persuades ideal customers (and investors) to shout: 'Here, take my money!' 👎 You're sitting on a wealth of valuable data but don't know how you could translate it into a story your audience will connect with 👎 You haven't had an inquiry or a request for a demo through your website in weeks (or months, or... ever) 👎 Your mailing list gets more unsubscribes than opens 👎 Your blog or other marketing assets sound just like everybody else's ____ How I help: 👉🏻 Wallet-opening web copy (my absolute favourite thing to work on) 👉🏻 Thought-leadership content that actually... well, leads thoughts. 👉🏻 Email nurture sequences, newsletters, and blog content people actually look forward to reading 👉🏻 Concepts and content that get you noticed. Online and offline: brochures, flyers, lead magnets, case studies and other sales and marketing assets ______ Why me: ✅ Happy clients include Amazon, Checkout.com, Finova, FinTech Insights, and Solaris ✅ 20+ years' financial services industry experience, 10+ as a freelance fintech copywriter ✅ Ruthless efficiency. I've honed my process so it's as effortless as possible for your in-house team. Fintech startup or scaleup founder or CMO in need of extra support or a fresh perspective? Book a discovery call and tell me more: 👉🏻 https://tidycal.com/andrespiteri/15-minute-consultation

I translate brand strategy into language that resonates, helping brands stand out with personality, clarity and impact. Collaborating with world-class agencies such as Wolff Olins, Johnson Banks, Taxi Studio, Manifest, and Territory as a senior brand writer, I craft brand voices, verbal identities and creative campaigns. I also partner directly with brands, and have a long-running relationship with Virgin that began with Virgin By Design – a coffee-table book charting the fascinating evolution of the brand from 1970–2020. After two decades as a design editor and journalist, I can dig deep to find what makes a brand tick – and express it in ways that captivate and resonate. In 2013, I launched the Brand Impact Awards to celebrate the world’s best branding. The BIAs have since grown into a key event in the design calendar, attracting world-class work from the best in the business. My role as chair of judges gives me unique insight into how brands stand out in a fast-changing world. From over a decade of intense panel debates, I’ve gained deep understanding of what makes world-class branding – knowledge I bring to every project. Every design agency works differently, so I adapt my approach to match your needs. Think of me as a senior extension of your team – bringing strategic writing expertise to your projects in whatever way works best. Whether you’re a small studio needing full-service support, a larger agency looking for specialist collaboration, or an in-house team wanting extra capacity, I’ll help create something beautifully effective. I offer day rates for focused briefs and project-based fees for larger initiatives. While I work remotely, I’m always available for key meetings when needed.

About - Are you worried that you sound the same as every other business in your field? - Struggling to pin down your brand story, positioning and tone of voice? - Do you need to bring clarity to complex topics to share with your customers or employees? - Is your copy so boring and wordy that even you yawn reading it? Since 2015, I’ve helped businesses in a variety of industries to tell their stories – corporate and product – online and offline. I work with senior leadership, comms and marketing directors and their teams, and frequently collaborate with their external agencies, too. For many of my clients, I’m an extension of their team, supporting them with one-off projects or providing regular content and copy for websites, campaigns, product brochures, corporate brochures and even awards entries (I’m developing quite an impressive track record in that department). Together, we can start from the beginning, doing the ground work to identify exactly what your brand stands for and establishing the tone of voice that will ensure your audiences want to hear what you have to say. Once we’ve established that, I can help you develop a content strategy – and help create the copy – that will turn readers into leads and sales. If you’ve already got your brand and tone of voice sussed, that’s great; it means I can get to work on your content straight away. I understand the challenges and pressures you’re facing because, before undertaking journalism training and becoming a freelance writer, I used to be a marketing and communications manager with responsibility for driving customer engagement, crafting persuasive sales copy and contributing to business growth. When we team up and collaborate – and we have a clear tone of voice to use – we can work on: • your website • e-books • white papers • articles and thought-leadership pieces • adverts and advertorials • annual/sustainability reports • newsletters – internal and external • awards entries • case studies • email campaigns • social media content Where appropriate, I use my journalism skills to support my writing with sound research and interviews with subject matter experts, either from within your business, your customers’ businesses, or from external organisations.

Copywriter/Storyteller/Brand Strategy Expert/Franchising Specialist Customer behaviour is changing faster than ever before, so why should you surprised when what worked in the past isn't cutting it any more? With AI content easily available to everyone, the bar has been raised for any brand which wants to stand out from the crowd. People need to see real human connection, real stories. Otherwise you're likely to end up being lost in the noise, or being confused with just another "bot" spouting how great your business is... just like everyone else. So, what can do you about it? Leave the mediocre to the AI. Hire a human for the quality. I can produce the creative and innovative copy that you need to promote your product or idea. It's not about using clever words, it's about using the right words. Words which create a genuine human connection which gets results. Feel free to get in touch, and we can have a free, no obligation chat about your project. I'm looking forward to hearing from you.

A long time ago, I wrote films for a living, including Valiant, a film that grossed $60 million. I've over 15 years of experience solving gnarly content problems across a range of industries. If you're stuck in a hole you're not sure how to get out of, I can help. Equally, if you're a trick in search of a circus (a common B2B problem), I can definitely help. For the past 5 years: I've led content marketing initiatives for Hewlett Packard Inc (HP) and was responsible for the output of HP Studios, its in-house creative studio. This output consisted mainly of social posts, lead-gen emails, infographics and eBooks. Before that: I led content strategy at Accenture Interactive UK, Critical Mass and Razorfish Sapient Nitro. Content Marketing Clients HP - over 5 years Citi Bank - over several years Dunlop Tyres - over several years South Africa Tourism - over one month Morrisons - over two years Copywriting Clients & Experience Lead gen email campaigns | HP Inc | Written hundreds Webinars, eBooks and whitepapers | HP Inc | Created dozens Digital copy | Audi, CitiBank, NSPCC, IOC | Everything from rewriting whole sites to error message micro-copy. Whatever your challenge, big or small, please get in touch. I've been there, I promise :)

After 30 years of professional copywriting and senior communications management I've learnt a lot about what really works for different audiences and objectives. I have worked in the private, public and charity sectors and there's never been a dull moment! I love to hear what motivates and inspires people and, if anyone asks what I do, I say I'm a storyteller for businesses. I'm currently based in the picturesque town of Thrapston, near Kettering in Northamptonshire but I'm available for virtual work virtually anywhere. Please get in touch - I'd love to learn more about you.

Lost for words? Cat’s got your tongue That’s me, hello. I’m a Leicestershire-based creative and strategic copywriter ready to tell your story. I’ll help you find the right words and your unique voice to sell your products, promote your services and make an impact. Whether yours is a well-known brand or a start-up, I specialise in charity comms and creating tone of voice tailored to you. I inject your personality to every page and project, big or small, whether B2B or B2C. Save valuable time and hire me for: Branding: Tone of voice, slogans, personas, guidelines Strategy: Comms and content planning Digital: Landing pages, websites, emails, blogs, online ads Print: Brochures, newsletters, DM, press ads, posters, articles and point of sale Workshops, training and mentoring: For your whole team or individuals I’ll cover all things copywriting, blogging and tone of voice Drop me a line at writers@catcopycreative.co.uk or call me on 07989 596 985, I’ll be ready to listen and happy to help. Although I'm in the midlands I work with clients all over the world, so don't let distance come between us.

Hi, I'm Jess! I help content leaders in people-focused tech companies deliver on their content strategies. I write long-form content about technology that supports users in areas such as leadership, recruitment and career development. And I create case studies that tell compelling stories about transformational learning, HR and workforce management products. A former Managing Editor with 15 years' experience, I write with an editor's eagle eye for detail and I edit with a writer's curiosity and flair. By bringing deep insight, technical expertise and strategic vision to every project, I help content leaders ensure they deliver on all their content marketing objectives. I look forward to supporting you!

I'm an experienced NCTJ-qualified journalist with 25 years national newspaper experience, alongside 25+ years developing online content and teaching journalism. As a writer I specialise in science, tech, engineering, culture and the arts. As a content strategist I have set up major national content-focussed websites in the arts and museums sector, as well as consulting across a wide range of business/startup/tech sector space. Currently I have a big gig running the web and social presence of a global IT Group based in the Middle East, Africa, eastern and western Europe. I'm always looking for the next content challenge!

Do you want your business to stand out in the new AI world? Do you want to be seen, heard and valued by your potential customers? AI SEO is here. But ironically, those businesses churning out generic marketing content using AI tools are less likely to be featured in AI search results, including Google, ChatGPT, Gemini and Perplexity. If you want your business to stay visible online, you’ll need to humanise your content using an authentic approach. Because the bots want deep, structured content that provides detailed and concise answers to people’s questions. And so do humans. As a Strategic Copywriter specialising in AI SEO, I can show you how to increase your online visibility with both your copy and your content marketing. Whether you want it done for you or you want to learn how to do it yourself, I can either write your content or teach you how it’s done. My copywriting and content services cover all aspects of digital marketing from website copy and blogs to LinkedIn profiles and social media posts. I can help you tell your story using an authentic brand voice and style that conveys both your offering and your values. I deliver strategic in-house and online training to companies of all sizes, and public seminars. I have a corporate background with decades of real business, marketing and communications experience that helps me write and run workshops for my clients. When you work with me you can also tap into a wealth of expertise and the latest best practice for online marketing, as I’m a Certified Digital Marketing Professional (DMI). And most importantly of all, I’m an ethical marketer who cares about their clients and my services are always affordable. Are you an IFA or a financial planner? I’m also a compliance-friendly copywriter for financial services. I can save you time (and headaches) by helping you jump through those compliance hoops with inspiring content that engages your readers. If you want to turn words into sales and stand out in the new AI world, then let’s talk. Call 01455 444731 or email: info@brightowlcopywriting.com www.brightowlcopywriting.com

In a nutshell? I harness words and wisdom to win hearts and minds. For nigh on 20 years, I’ve been crafting compelling content for some of the world’s most iconic brands.