UK Copywriters Directory - Tone of Voice

Freelance writer, editor and communications consultant. Former BBC TV journalist, local government press officer and charity communications manager. Regular client of universities, national charities and businesses. Writer and editor of: blog posts; scripts; publications; press releases; web, e-newsletter & e-marketing content; statements; Q and As; speeches; position papers; briefings. Used to turning complex, academic, research, policy-driven or just plain dull information into copy that works for a wider (or niche) audience. Highly experienced in working on social, ethical and public policy issues but also comfortable delivering on lighter marketing and brand/PR-driven content. Always interested in exploring new opportunities and ideas.

A conceptual copywriter with many years' experience harnessing the power of words. I've built brands. Teased out tones of voice. And crafted copy that's found its way above, below and through the line. In English this means my words have been seen and heard on every medium - TV, radio, OOH (billboards to you and me), websites, apps, social media*. Oh, and I'm quite fun to work with. emmamelville.com *This is not an exhaustive list.

Hi, I’m Sally. I'm a brand voice strategist and copywriter for big-hearted businesses. I join the dots between strategy and selling. Whether that’s energising your business communication with a vibrant brand voice or giving your web copy a beating heart. I've written for over 100 clients across a tonne of industries. My portfolio includes names you know like Dove, PG Tips and Sendinblue, as well as startups, solopreneurs and social enterprises. I'm an on-call agency writer for Stratton Craig, From Scratch and Stack Works. I've helped teams do things like ⭐Increase visits to their website ⭐Sell out of products (one even had to shut down their website temporarily because of demand) ⭐Book more discovery calls and land more paying clients ⭐Raise their rates ⭐Rank no 1 on Google ⭐Win awards and secure funding If you're ready to bring your new business to life or give your existing one a glow-up, I'm your gal. Services ✏️Brand messaging Lay the foundations for considered communication with a language toolbox for your brand. ✏️Tone of voice Unwrap your brand’s unique personality for memorable communication and genuine connection. ✏️Web copy Tell your story, promote your product or explain your service with creative copywriting for your website. How I work For me, cooking up copy and brand voice means nailing five things: 1. Tell a bloody good story 2. Create a seamless link between your written words and real-life presence 3. Talk about big ideas in a relatable way (like pairing a sequin ballgown with your Converse) 4. Communicate with purpose: pack every word with strategy for days 5. Bring the joy back into communicating for your brand so that growth feels effortless and effervescent What my clients say: ⭐⭐⭐⭐⭐ "Sally is a delight to work with. She's taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation's tone of voice and feel our website now reflects us and our organisation." — Naomi Butters - ICENA ⭐⭐⭐⭐⭐ "Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing." — Paul Lubitz - Holly Yashi See more five-star reviews: https://g.page/sally-m-fox-copywriter?we Devon / London / Spain / Europe 🖋Check out my portfolio: www.lumenandfox.com/portfolio ✉️Email me: sally@lumenandfox.com

If you are looking for a creative & tech-savvy SEO Copywriter who thinks outside the box read on! I eat words for breakfast, lunch and dinner and can help your copy stand out in the crowd! Whether you need website content, somebody to write your blog posts, lead magnets and sales funnels, social media branded templates, Facebook ads, newsletters, ebooks or a flyer designed I am your girl! Currently working with a London based tech startup and have gained experience writing copy & editing a crypto/blockchain blog. Also, have experience of food and drink blogging working for a client in the artisan spirits business. Particularly interested in all things tech, startups and business related. Background: Ex City PA. I now run a lifestyle management business + Freelance PA + recently qualified Copywriter. However, I have been writing for years! In 2011 I instigated & co-edited a best selling poetry anthology Soul Feathers in aid of Macmillan Cancer Support. Published short story writer and poet. Writing a crime thriller! Other Qualifications: I have a bi-lingual Business & Secretarial Diploma, BA (Hons) Social Sciences (Psych) degree and Fellow Member of Executive & Personal Assistants Association (FEPAA). I've done a number of toolkits to help freelancers and self-employed including a freelancer toolkit, VA toolkit, digital marketing toolkit, content writing toolkit and branding toolkit (see portfolio). Killer Copy Club is launching in Spring 2023 to help startups, entrepreneurs and small businesses write killer copy. And if you're looking to hire a LinkedIn Ghostwriter, then please get in touch for more info.

Making life easier for marketing, growth and content managers. I'm a content strategist and writer for B2B, SaaS, and tech startups. I plan, write and refresh deeply-researched blog content that brings in lots of traffic. I've written research-backed, SEO-optimised posts for Trello, Timetastic, Synextra, Latana, DataDome, and more. My articles have appeared top of the SERPs for multiple search terms and bring in £10,000s worth of organic traffic every month. One article alone brings in £3,000+ worth of traffic each month - and the client only paid for it once! My specialities: • Article writing • Content strategy • Content refreshing 2025 content strategy is all about structured, targeted writing: using AI and analytical tools to answer your customers' burning questions and gain the algorithms' blessings. Working together, we'll hoover up relevant data and use it to publish laser-focused content that'll have you zooming up the rankings. --- FOR MARKETING MANAGERS THAT KNOW WHAT THEY NEED WRITTEN: Give me a brief, I'll go away and write it. You get an article ready to post, with an optional distribution checklist for maximum exposure. FOR MARKETING MANAGERS THAT KNOW THEY WANT A WRITER, BUT DON'T KNOW WHAT NEEDS WRITING: Book some strategy time with me, and you'll come away with an actionable content plan to hand to your writer (which might be me!) This might be a content calendar with topics and titles, or it could be fully outlined article structures with an accompanying Clearscope report - ready to write. --- Working with me, you'll get: More clicks, more conversions, more signups. Fewer headaches, a healthier lead generation funnel, and a happier boss. Get in touch! ---------------------- 📥 Message me on LinkedIn ⭐️ Follow me on Twitter 🖼️ View my portfolio ----------------------- "Michael’s a legend, you should defo hire him. Over the past 2 years he's researched & written a huge amount of top class content for our blog. Our page views and time on page are up ten-fold. You won't look back." - Gary Bury, Timetastic

Hi, I'm Melissa, an independent copywriter and screenwriter/director. Here's what I can do for you - Copywriting For Brands: Expert script copywriting for radio, video, and TV. I can help you with commercials, product promos, corporate videos, explainer videos, & more. I also offer a wide range of other copywriting services to suit your business needs, including product descriptions, tone of voice guidelines, ghostwriting, web and blog content, email marketing, and social media posts. What you get from me: -Great communication and a quick email response time. -A fixed price per project and my terms of service, with no hidden charges. -Creative and original writing in keeping with your brand’s tone of voice and maximized for search engine optimization. -Flexible delivery times while managing a high volume of work to match your schedule. -Fast turnover of work, never compromising on quality. What they say about me: 'An exceptional delivery that shows true storytelling expertise and care for the craft. Honoured to have the opportunity to work with Melissa on these projects!' - maritimecontent 'Quality work for a video commercial, no revisions needed. Absolutely satisfied with the result. Would definitely utilize her services in the future in other projects as well. I also like her attention to detail which is so rare these days.' - oneyoultd 'I had a 5-star experience working with this creative artist. She asked great questions to get more information about the project and then delivered exactly what I needed. I will definitely use her again.' - ellenrager I'm available on an ad-hoc, retainer, or part-time basis. Please DM or email me at melissa.danzieri@gmail.com to discuss working together.

Accredited freelance copywriter, specialising in education, publishing and technology. I'll work with you to produce copy and content that informs, engages and inspires your ideal clients and customers. I've worked with people of all ages and from all walks of life. I've been able to understand their desires, frustrations and fears. And speak to them with empathy. If we work together, you'll get the clicks and build long-lasting relationships with your clients and customers. WHY AM I QUALIFIED TO HELP YOU? In addition to being a former researcher, I've worked as a teacher and private tutor for over six years. So, I know how to nurture a deep love of learning in children and adults of all ages and abilities. I can explain why particular tools, programmes and courses will give them the knowledge, skills and confidence they need to succeed. Plus, I can offer useful tips and advice on mental health, self-care and productivity. I’ve trained as a copywriter with the American Writers & Artists Institute (AWAI), the global leader in copywriting training. I’m a member of AWAI’s Circle of Success and the Professional Writers’ Alliance. Since May 2024, I've been a copywriter for the creative agency Semi-famous Studio, working on marketing campaigns for multinational companies, including Bloomberg and Elsevier. WHY IS THIS IMPORTANT TO YOU? It means you get a qualified copywriter, who understands your industry, products and services. And, of course, how to connect with your ideal client or customer. MY PROMISE TO YOU As a former political researcher with two Master’s degrees and a PhD, you can rest assured that I'll conduct thorough research on your company, products, services, ideal clients and customers. I’ll produce polished work to a standard that you and I will be proud of. Here's what Semi-famous Studio, says about me: 'Shaira is a very thoughtful copywriter with great attention to detail and able to really get under the skin and understand the complexities of the brief, the brand and our global clients, big or small. Her range of writing varies enormously across clients from high level thinking messaging frameworks, to writing ad campaigns and social media content. She is a great team player working closely with designers, strategists and clients to ensure best outcomes.' Here's what another client, Kent-Teach, said about my work: 'Shaira sent us a blog in an incredibly timely fashion, the blog is well-researched and expertly written. Shaira has considered not only the layout and how the blog reads but also imagery and advice as well. We are incredibly excited to use this blog on our platform and I feel it will be a huge hit with our followers. We hope to work in partnership with Shaira again in the near future.' For a consultation about your content and copywriting needs, email me at: kadir.copywriting@gmail.com

I’m Jim, a freelance copywriter based in London. That’s the introduction over. Now let’s get on with the important stuff - SELLING! No doubt you’ve been clicking around this directory in search of a copywriter whose profile really speaks to you and now your finger’s starting to ache. Let's rid you of that pain, and make this the last click the old nose-picker makes today – at least in terms of finding a writer, that is. I’m highly experienced (16 years copywriting and 25+ years working in sales and marketing). I’ve worked with SMEs, start-ups, agencies, and corporates (more than 200), and I can write pretty much any type of sales and marketing copy (though I can’t write nonsensical fluffy stuff or corporate nonsense). My successes are big: ADVERTISING AND WEBSITE COPYWRITING Commercial interiors company – 20,000% ROI WEBSITE, NEWSLETTER, AND ARTICLE WRITING Domestic plumbing company – 68% newsletter open rate and #1 ‘Holy Grail’ key phrase Google rankings WEBSITE COPYWRITING AND SALES TRAINING (yes, I do that too) Record producer – 75% increase in bookings SALES AND INTRODUCTION LETTER COPYWRITING Largest independent estate agency – 55 sales letters written (you know, the ones that convince people to sell their house, even when they had no initial intention of doing so) I could go on, but you get my drift… my writing works! Some of my clients are big, too: -Tesco -Haart estate agents -Weber BBQ -Wildfowl and Wetland Trust -Ricoh -Protect My Bubble MY VALUE-ADD However, I’m guessing you’re quite savvy – especially as you’re putting time and effort into finding the right copywriter. Therefore, you want more… you want a real value-add that’s going to make it more likely you’ll be skipping over the success winning line. That’s music to my ears… a client who won’t settle for mediocre. So, now you’re asking: “Okay, Jim, other than your sharp wit, good looks, and unrelenting charm, what’s so special about you?” It’s simple. I’m a salesman. I’ve had the good fortune (and misfortune) of running multiple businesses, so I truly understand what drives you and what I have to challenge within you to get the very best result. Yes, you read that right – challenge YOU. It’s not about what I write; it’s about how we solve the problems of your potential customers and, how we edge them towards spending their money with you – not your competitors. When we speak, I’m going to make you think about your business in a way that you never previously considered. I’ll start by asking you the two simplest questions you’ve ever been asked; but I guarantee you’ll be absolutely stuck for the answers. That will be our starting point. And hey, you can challenge me too - that's how we'll get the best result! Also, remind me to tell you about KASUE: a sales methodology I created that’s 100% guaranteed to help you close any deal. It beautifully complements AIDCA, the most famous sales method in history, still used to this day. Don’t worry, I’ll tell you all about that too. Use another finger and get in touch with me right now. I’m waiting to hear from you. I’ve already got a shed load of ideas about your business, and you’d be mad not to hear them. Catch you shortly.

Copywriting and editing services specialising in the arts, heritage, and history sector. Also working with tourism and artisan drinks companies. If you're writing that book you always dreamed of, I also offer editorial services specialising in historical fiction and non-fiction. I can help you to communicate effectively. Why waste time struggling or wondering if you've got it right? • Editorial and written word consulting services. • Brand guideline books to help your business stay consistent • Copywriting, content writing and copyediting for authors and businesses Experience and qualifications: • Advanced Professional Member of, and tutor for, the Chartered Institute of Editing and Proofreading (CIEP) • First class honours degree, English Literature & Creative Writing • DigitalMarketer Search Marketing Specialist • DigitalMarketer Direct-Response Copywriting Specialist • Graduate of the Andy Maslen Copywriting Academy I've an eclectic background, working with and writing for: • a multi-award-winning drinks company • world-class cruise and ferry companies • artists and historians on books and academic papers • ghostwriting • putting together guide books and cookery books • fiction and non-fiction books Let’s get to the heart of your writing. Get your story out there, without stressing about commas. Find me via my website www.northerneditorial.co.uk on Twitter @NrthrnEditorial on Facebook as Northern Editorial Get a better picture at https://www.linkedin.com/in/sjdonaldson/ Testimonials: 'We have worked with Sara for the last five years and have found her very professional, with all our work requirements meeting the required deadlines for our leading worldwide clients, which include Cunard, Isle of Man Government, Brittany Ferries and P&O.' Miles Cowsill, Managing Director, Lily Publications, Isle of Man 'Sara has been invaluable to our company on this project and other projects. The work is completed to a very high standard. Sara has been a great resource for our business. She gives us the confidence in the quality of our message on our labels.' Martin Murray, Dunnet Bay Distillers (Rock Rose Gin & Holy Grass Vodka)

I’m a content specialist with over 17 years of experience in copywriting, content marketing, content design, UX writing, and editorial storytelling. My passion lies in helping brands find their voice, tell their story, and connect with the people who matter most. I thrive on creating content that’s smart, engaging, and human—whether that’s designing seamless user experiences, crafting multi-channel content strategies, or building brands from the ground up. My work spans industries like Tech, B2B, Wellbeing, Lifestyle, Wealth Management, Startups, Fashion, and Consumer Brands, and I’ve partnered with businesses of all sizes, from ambitious startups to global giants. Some of my key strengths include: Content Design & UX Writing: Creating clear, accessible, and user-centered content for websites, apps, and digital journeys that align with both brand values and customer needs. Content Marketing & SEO Strategy: Designing data-driven content systems that boost visibility, engagement, and conversions across platforms. Ghostwriting & Thought Leadership: Crafting insightful, high-impact pieces that position brands and executives as trusted voices in their industries. Brand Building: Developing tone of voice and storytelling frameworks that give brands personality and purpose. I’ve had the privilege of working on some incredible projects, including reimagining brand websites, creating thought leadership campaigns, and developing content for platforms for household names. Brands I've collaborated with include Pure London, Drapers, Fashion Revolution, and Huffington Post UK. My client list spans FinTech, SaaS, B-Corps, and consumer brands, and I’m passionate about using content to drive real results. Clients and employers include: Publicis Sapient, WP Communications, ASOS, Coach, Lloyds, Salesforce, Seek'd, Azuni Jewellery, Imperial Brands, and Philip Morris International. At the heart of everything I do is a commitment to creating meaningful, human-centered content. I love working with brands to solve complex challenges with words, whether that’s designing a product page that converts, writing a story that sticks, or shaping a strategy that takes a brand to the next level. With a CAM Diploma in Marketing (CIM) and membership in the National Union of Journalists (NUJ), I bring both creativity and credibility to every project. I’m confident, curious, and always up for a challenge—and I’d love to help you tell your story.

Hi, I’m Charlotte. I’m a freelance copywriter, content writer and brand voice consultant for leading UK and global brands. With a career in communications spanning over 15 years, I’ve worked with words for a long time. I’ve been freelancing since 2021, working with the likes of Neal’s Yard Remedies, Abel & Cole, Nkuku and Dr Sam’s Skincare.

I've been working with corporate clients and leading design studios on high-level brand communications projects for more than 20 years. Websites, annual reviews, corporate brochures, product literature, advertising and tone of voice development for clients such as Arup, BAFTA, Bowers & Wilkins, Hiscox, HRG, Invesco, Land Securities, Monotype, the RIBA, U+i and UCL. I've also written books about design, such as LOGO and Logotype.