UK Copywriters Directory - Tone of Voice

Looking for a copywriter? Well, you’re in the right place. But where to start with over 600 copywriters and numerous agencies to choose from here on ProCopywriters? Here’s my advice … 1. Decide on your non-negotiables You may want an expert in your field. You may simply want someone who can write well and turn their hand to any subject. 2. Draw up a longlist Use the Search Directory helpfully provided by ProCopywriters to find those with the required skills and specialisms. You can also specify region: you may wish to meet someone in person; you may want someone to work in-house. 3. Whittle it down to a shortlist Read as many profiles as you can until you have five or so candidates who meet those non-negotiables. Before selecting which ones to contact, pay particular attention to: portfolios and testimonials, as well as how well written their profiles are. They should be readable and entertaining, without being overwritten or too eager to please everyone. 4. Look at websites (if you haven't done so already) 5. Set your copywriter their first all-important test: how easy are they to contact? How quickly do they get back to you? Are they friendly and approachable on the phone? As you introduce yourself and your brief, are they really listening or are they too quick to sell? Ask for specifics and evidence of expertise. Other titbits... Trust your instincts. Don’t commit too soon. There are plenty more copywriters out there if the first few aren’t the right fit. (Word of warning: you need to book the best copywriters well in advance. Get in early.) All the best with your search. I’m sure it’ll be worth it. Once you’ve found the right copywriter, you can return to whatever you love most about running your business. If you wish to find out a little more about me, check out my LinkedIn profile or my website.

What have I worked on recently? >> An ecommerce email campaign that boosted sales by 80% >> Ongoing nurture emails for a small B2B business with consistently high open rates of 30-40%, creating an uplift in enquiries >> Conversion boosting sales pages and landing pages for a course creator >> An internal tone of voice project for a multi-national snacking company >> Top and mid-funnel engagement emails for a fast-growth US tech firm If you want to grow your business by turning more of your website visitors and email subscribers into sales and leads, let’s talk. I have a BSc from Birmingham Uni, more than seventeen years’ experience as a copywriter, and a mind that’s both creative and analytical. You get copy that’s written using facts and customer data, rather than guesswork. It means I get into the heads of your customers and use that information to write website copy, emails, landing pages and entire funnels that connect with your audience, build relationships and win you more customers. I can advise on content strategy and “They Ask You Answer” style customer Q&As. I work with content writers who create engaging blog posts, articles, ebooks and case studies for my clients. These get used on websites and blogs, as guest posts, and shared on social media platforms. Are we a good fit? I work with growing businesses in the UK, the US, Canada and beyond. Clients tend to be B2B, SaaS or ecommerce companies. If you’re interested in working with me, drop me an email: liz@commacomma.co.uk "Liz delivered fantastic emails ahead of schedule while acting like the pro she is the whole way. It's so great to know I've now got a talented SaaS email copywriter to trust with even the toughest offer and market." ~ Joanna Wiebe, Copyhackers

I specialise in helping financial and professional services firms cut through the jargon and communicate better to boost their businesses. I’ll craft you clear messages to attract new clients and help you keep the ones you already have. I’ve produced sales emails that doubled conversions, websites that boosted enquiries and newsletters that people actually wanted to read. I’ve helped accountants, wealth management firms, fintech start-ups, leadership consultants, recruitment specialists and legal services. I’m a former communications director with over 20 years’ copywriting experience, both in-house and for agencies. So, I’ve done a LOT of copywriting. I can help you to: Develop clear messages and tone of voice by properly understanding what your business does, what you're trying to achieve and who you want to talk to Create strong marketing collateral including web copy, e-books, social media profiles, sales emails, blogs, case studies, video scripts Improve communications including email templates, phone scripts, presentations, newsletters, blogs, client updates, reports and more A bit about me: I'm a keen runner, a ferocious list-maker, a lifelong book-lover, an obsessive podcast-listener and an expert juggler of three kids and a dog. I really enjoy taking messages or ideas that are complicated and making them clearer and easier for normal people to understand. What my clients say: "An absolute delight to work with" KK, Marketing Manager "Liz has had a transformational impact on our business" RT, Chairman "I know the work is always in safe hands when she's on board" JW, Marketing Director "Her ability to get curious about my business offering was fantastic" CD, Consultant & Business Owner "She made a real difference across all our communications" DH, CEO

I have been running my own business since 2012, initially managing social media (including content creation). My passion has always been writing, and in 2020 I took a Diploma in copywriting to formalise this area of my business. I am now writing blogs, monthly newsletters, web pages, eBooks, lead magnets and articles for clients throughout the UK. The feedback from clients is that I always find their tone of voice, and very rarely get asked for amendments. Clients range from an IT company to a tattoo studio - and just about everything in between! I am a keen business networker and a member of BNI, which has really changed my business and client base. When I'm not scribing, I love to cook and eat out - yes, I'm a real foodie! I also follow many sports including cricket, F1 and MotoGP. As a teenager I wanted to be a music journalist and still have a real passion for music - I'm not one of those writers who needs silence to be productive.

As a UX copywriter, offering web copywriting services, I write words that resonate with your ideal client in a way that makes sense to them so that hitting that “book now” or “sign up” button is natural. Expect a research-based strategy-focused approach, and a lot of chat about how words and design go hand-in-hand for a high quality user experience. Choose from full done-for-you website copywriting and blog writing services or budget friendly support options for those who wish to DIY. A typical website copy project includes: • In-depth research of your business – copy project kick-off questionnaire, 4 x 15 mins voice of customer interviews, competitor analysis, brand voice development. • UX website strategy – guidance on what pages are needed, what the flow of each page and the entire website should look like, and what key information is needed and where. • SEO keyword research and on-page optimisation – to help people find you on Google. • Research summary – delivered at projection completion to help you in shaping your marketing strategy (you’ll have ready-to-use snippets of copy to use in social media captions). • 6 pages of website copy – e.g. Home, About, 1-3 Services pages, Contact, Portfolio (strategy stage will determine the exact needs for your business). • SEO optimised title tags and meta descriptions – to help people click through to you in the search results. • Fully formatted copy wireframe to guide your website designer with design and layout for each page – you’ll get clear information about where headings, lists, buttons etc go. • One page mocked up as a web page (PDF) – to allow you to see the flow of information and visualise how the words can come to life on your website. • Support to help you provide me with effective feedback – you’ll get detailed notes to help you understand the wireframed copy, a support document with examples of ‘copy in design’, and a guided ‘walk through’ call of the copy after the first draft is written. • 2 rounds of amendments – to ensure you are 100% happy. • Support during the website build / design stage – I’ll liaise with your website designer so that they can speak to me if there are queries or if tweaks are needed during the website build and copy input process. I’ll review your site from a UX perspective before it goes live. Check out examples of work: https://wordcraftservices.co.uk/portfolio/

Hi, I'm a freelance senior copywriter and creative strategist based in Newcastle upon Tyne, with thirteen years’ experience writing and managing market-leading content. Recent clients include: Pentagram, Verbal Identity, Forge, Arttia Creative Rightmove, The University of Cambridge (Partnership for Education), Vio.com, Soldo, Bouche, Skoot, Wild Nutrition, Helping Rhinos, John Lewis & Partners, John Lewis Finance A heritage whisky maker, luxury bicycle brand, global name in food, market-leading beverage brand, top-5 US art gallery, and several biotech and healthcare businesses Until 2019, I was the Copy and Editorial Manager (Head of Copy equivalent) at John Lewis & Partners, acting as the strategic lead for all digital and print copy and editorial, covering homepage (3.5m weekly visits) and email (5m customer base), POS, brand communications and award-winning marketing campaigns. What I can help you with: Tone of voice Creative strategy Naming and branding Taglines Marketing campaigns UX copy Digital content Editorial Store communications Mission statements Any number of things in between What I've done: Tone of voice for 16 award-winning brands, charities and organisations Led the copy team at ‘Britain’s favourite brand’ Driven 2 million yearly visits to editorial content Managed 1160 elements of signage for the launch of one of Retail Week’s 4 best department stores in the UK Written campaign content to grow likes +243% and shares +264% on Facebook Guest lecturer at the University of Roehampton D&AD Judge Mentor to two copywriters What I love: Design that makes copy pop and copy that makes design sing. Headlines I’ve never read before. Single-word sentences. Hyphens. Ready to find your voice? Check out my full portfolio at sarahhuntwriter.com

British-born Berliner. Copywriter. Content Designer. German-to-English translator. SEO specialist. Geek. Naturalised German (dual UK/DE citizen). I specialise in branding, strategy, and priority copy for high-end marketing projects and high-tech niche organisations based predominantly in Germany and Switzerland. I studied human aspects of information technology at Master's level and have particular insights into content design, online communication across cultures, UX, writing for conversion, and high-end print marketing. My regular clients include well-known consulting firms, premier league branding and marketing agencies, and a selection of respected German and Swiss institutions.

I help brands find their voice, articulate their message and connect with their audience. Before becoming a freelancer, I was a (rather exacting) client. I used to be Head of Digital for some blue-chip brands, so ROI is never far from my mind as I put words through their paces. I’m fluent in all things digital, and I love collaborating with developers and designers to create content with impact. My side-hustle is sociolinguistics and my research is published in the journal Gender and Language. That means I’m just as happy conducting in-depth research and communicating complex ideas as I am writing killer UX copy. As a seasoned freelancer and contractor, I bring all my expertise and experience to each new project, whether that’s writing for a heritage brand or creating a launch strategy for a start-up.

An HR professional turned copywriter, I provide a full range of copywriting services with a specialist focus on B2B, professional services, tech and employee communications. But I also turn my hand to a range of other topics. With almost a decade’s writing experience for some of the world's biggest brands, I deliver effective communications, inside your organisation and out. My approach to business is founded on commercial intelligence, honesty and directness. Plus a commitment to deliver my very best work, every time. Get in touch - becky@clarioncallcomms.co.uk / 07703 155 404 Find out more - www.clarioncallcomms.co.uk Want more detail? Keep reading... COPYWRITING Work with me for top notch copy so you can deliver your marketing plans with ease. Whatever the tone of voice, audience or end-goal, you’ll receive high-quality copy that hits the mark and wins business. Hire me for: - Exceptional research and interviewing skills that uncover the valuable insights that fuel thought-leading content - Web copy that works with the design - as a visual thinker I'm good at ensuring the words work well with the SEO strategy and design. - Tone of voice development and style guidance to align your copy with your business, its goals and values. - Commercial insight with a relentless focus on the brief and audience's needs. - Someone who's organised, easy to work with and able to do more than write - like taking and interrogating briefs, dealing directly with clients and managing relationships to ensure the best possible end result. Total Reward Communications I combine copywriting, marketing and reward know-how to craft clear messages that engage employees with your full offering and help you deliver a great return on your reward investment. I offer a complete consultancy and communications delivery service. This includes understanding your goals and your employees' needs, proposing effective comms strategies and delivering them by creating engaging communications. I also provide reward communication training for HR and reward teams to enhance your in-house capabilities. Hire me to: - Support your attraction and engagement strategies with powerful employee communications that leverage the full value of your total reward spend. - Provide valuable insight into best practice reward communications that work with your goals and budget. - Bring new skills to your HR and reward teams and get your comms projects over the line so they drive positive change.

I make life easier for people in the drinks and hospitality industries. If you're struggling to find the time or the team to deliver the quality of communication you really want, I can help. I have over 25 years of experience in marketing and communication for the drinks and hospitality industries, with a particular focus on wine, craft beer and spirits. - Strategy - Commissioning - Project Management - Content - Copywriting - Copyediting - Proofreading I've worked with everyone from specialist family businesses to global FMCG groups. Whatever your scale, I'm here to make your life easier. See testimonials on my website and LinkedIn profile for how I do it. I'm a also Professional Member of the Chartered Institute of Editing and Proofreading and a Full Member of the British Guild of Beer Writers. Please don't hesitate to get in touch with any questions or to set up an introductory call or coffee. If you use the ProCopywriters contact form, don't forget to leave your contact details!

Hello. What do you want to achieve? Looking to create a brand tone of voice that sets you apart? Need to increase sales? Or communicate more clearly...or with a bit more oomph? I see every word as an opportunity to get you closer to your goals. Based in Leeds, I work with business owners, in-house teams and agencies across the country and abroad. I've written for big names such as Adidas, Warburtons and BT, and helped start-ups, charities and the public sector too. From creative consumer brochures to serious business reports, persuasive web copy and informative animations, you can rely on me to come up with the big ideas and take care of the small detail. I’m happy to get involved at any point – from developing the tone of voice to writing, editing or proofreading copy. And I’ll gladly manage the project and keep you fully informed of progress. Whatever your goals, I’d love to help you find the words to achieve them.

Copy Agency Owner | Copy Or Die | Words and ideas for brands that wanna live forever Hi, I’m Ben. Me and Dave Harland founded our copywriting agency Copy Or Die, for words and ideas for brands who wanna live forever. What does that mean for your business? 👍🏻you gain confidence in how your brand shows up in pixels, on paper, and in person 👍🏻you give confidence to your customers, so they believe in what you can do for them 👍🏻you make more money and grow your brand… which is why we’re all here, right? Dave’s been writing for a living since the mid ’00s (proper vintage, that lad) and I’ve been at it since 2017. Over the years, we’ve both honed our skills and grown our networks. We know all the best copywriters in each specialism, and we only bring in excellent writers who are also great people to work with. That part’s important to us. When you work with Copy Or Die, it’s not just a “pay money = get words” thing. You can get that cheaper elsewhere. Way cheaper. If you've got a bargain basement budget, we’re not the agency for you. But if you're the type to invest in quality and you want to tap into our combined 25+ years of copywriting experience? Now we’re talking. We’ll help you identify your messaging strategy, build your tone of voice, and nail down your copy priorities and target audience. If you come to us with something specific in mind and we don’t think it’ll help your brand, we’ll say so. We’re here to be your expert copy consultants, not nodding “yes” men. We go through an in-depth briefing process to establish exactly what you need. Then we’ll pair a writer to your project so work can get underway. Once the words are written, you also get mine and Dave’s expert eyeballs all over your copy. Every project goes through a final checking stage before being sent over to you. If you want copy that… 🔊 sounds like you 🚫 doesn't sound like everyone else 🗺️ gives your customers the info they need 👌🏻 gives your customers the nudge to say YES …email me on ben@copyordie.co.uk or Dave on dave@copyordie.co.uk And finally, if you’re a freelancer, find support, advice, and procrastination you can justify with the indie business club podcast. Mel Barfield and I share our hot, cold, and lukewarm takes on various freelancing topics including how to be your own best customer. Contact me: 💼 Copy clients: ben@copyordie.co.uk ✍🏻 Copywriter: https://copyordie.co.uk/writers 🎧 Freelancer Lunch Hour: https://barfieldandmckinney.substack.com PS: I also worked as a sports journalist back in the day, so DM me to chat SPORTS 🏀🏈⚽⚾