UK Copywriters Directory - Tone of Voice

Sharpen up your website with SEO-optimised web copy and blog content that will help you rank on Google and reach your ideal customers. 🔹🔸🔹 If you like original thinking, embrace your differences and appreciate what it means to be human, you’ve come to the right place. By as soon as next year, it’s estimated that 90% of online content will be written by AI. Imagine that: an internet filled with soulless, sterile, faux-human garbage. Wanna be part of the other 10% — the human 10%? You should. Because, in a crowded marketplace, being different is so much smarter than being better. And, in a space full of the same old noise, making a different sound will capture more attention than just being louder. 🔹🔸🔹 So, what can I offer you? • SEO copywriting for websites • SEO content/strategy for blogs • Copy editing for businesses • Creative and conceptual copywriting. 🔹🔸🔹 Who do I work with? Brands that want to celebrate their differences and value authentic, human-written words. Agencies that want to partner with a creative writer who can conceptualise, who’s used to writing for designers and who writes high-performing SEO copy and content. Web designers who want to partner with an experienced SEO copywriter so they can offer their clients a more complete website service. 🔹🔸🔹 What specialist skills do I have? 25+ years’ professional writing experience, gained in a variety of roles. 20+ years’ design experience, writing for composition, layout and website wireframes. 15+ years’ SEO copywriting expertise, writing websites and blog articles that rank well on Google. 12+ years’ as a conceptual copywriter, developing fully formed creative concepts for projects and campaigns. 🔹🔸🔹 Who am I? I’m a results-driven problem solver. Imaginative, analytical and relentless. I live and work on a farm in the Leicestershire countryside with an evil genius, an eager digger, and a clown. AKA my farmer fiancé and two little terrors — sorry, terriers. I’ll let you decide which one’s which. I’m a fan of dark humour, Irvine Welsh, hip-hop and dance music. And I love an ice-cold negroni — punchy and bitter, like me* *Just kidding! 🔹🔸🔹 Want to discuss a project? My DMs are open. Want prices first? They’re on my website. You’ll find the link down there 👇🏼

I'm an ex journalist turned copywriter with 20+ years' experience. I run Wordsworks copywriting agency, where our team writes everything from a few lines of ad copy to 200+ page annual reports and thought-leadership, and everything in between. Our clients include leading names in sectors like professional and financial services, technology, education, public sector, manufacturing and engineering, both in the UK and overseas. Take a look at our website for more information (www.wordsworks.co.uk), or don't hesitate to drop me a line.

I get it...the brief, the deadline and the expectations. And, more importantly I'll get it done, quickly, without a fuss, on time and with effort. However, if you would like a more formal description...I have strategic marketing communications and copywriting expertise across public and private sectors in both B2B and B2C campaign planning, delivery and evaluation. I have extensive experience in copywriting, PR, media relations, crisis management, running a busy and varied portfolio of clients including integrated, on and off line campaigns covering home interiors, leisure and entertainment, property and regeneration, industrial metal and waste recycling, innovation, tech and retail. This includes an aptitude for identifying key messages, defining target audiences, analysing, writing, editing and presenting complex information for diverse audiences.

Hello there, I'm a copywriter based in Croatia. I have a translator's background, majoring in English and German. My mother tongue is Hungarian. As a translator, I have come across many types of texts, and analyzing them and translating them into English or German made me realize that copywriting is another branch that I can be good at, which I am, mainly because: I know how to convey the message the writer of the text wants to convey, but in another language. I know how to adapt and localize the text to fit the target audience. I know how to craft a copy (web pages, brochures...) to persuade clients to buy, incorporating stories, writing in a TOV that befits the particular field of business. Having affinities toward writing poetry is also something that adds extra interest and an element of "oddity"to my copy, should such a copy need to be written. So, I started out as a translator, but am a copywriter, who has a dab hand in writing appealing copy in more than 1 language. IN 2023- I'm now a website copywriter, adding SEO to my forte. On-page SEO. I write copy in English and CRoatian, and translate from German and Hungarian.

Looking for a copywriter? Well, you’re in the right place. But where to start with over 600 copywriters and numerous agencies to choose from here on ProCopywriters? Here’s my advice … 1. Decide on your non-negotiables You may want an expert in your field. You may simply want someone who can write well and turn their hand to any subject. 2. Draw up a longlist Use the Search Directory helpfully provided by ProCopywriters to find those with the required skills and specialisms. You can also specify region: you may wish to meet someone in person; you may want someone to work in-house. 3. Whittle it down to a shortlist Read as many profiles as you can until you have five or so candidates who meet those non-negotiables. Before selecting which ones to contact, pay particular attention to: portfolios and testimonials, as well as how well written their profiles are. They should be readable and entertaining, without being overwritten or too eager to please everyone. 4. Look at websites (if you haven't done so already) 5. Set your copywriter their first all-important test: how easy are they to contact? How quickly do they get back to you? Are they friendly and approachable on the phone? As you introduce yourself and your brief, are they really listening or are they too quick to sell? Ask for specifics and evidence of expertise. Other titbits... Trust your instincts. Don’t commit too soon. There are plenty more copywriters out there if the first few aren’t the right fit. (Word of warning: you need to book the best copywriters well in advance. Get in early.) All the best with your search. I’m sure it’ll be worth it. Once you’ve found the right copywriter, you can return to whatever you love most about running your business. If you wish to find out a little more about me, check out my LinkedIn profile or my website.

What have I worked on recently? >> An ecommerce email campaign that boosted sales by 80% >> Ongoing nurture emails for a small B2B business with consistently high open rates of 30-40%, creating an uplift in enquiries >> Conversion boosting sales pages and landing pages for a course creator >> An internal tone of voice project for a multi-national snacking company >> Top and mid-funnel engagement emails for a fast-growth US tech firm If you want to grow your business by turning more of your website visitors and email subscribers into sales and leads, let’s talk. I have a BSc from Birmingham Uni, more than seventeen years’ experience as a copywriter, and a mind that’s both creative and analytical. You get copy that’s written using facts and customer data, rather than guesswork. It means I get into the heads of your customers and use that information to write website copy, emails, landing pages and entire funnels that connect with your audience, build relationships and win you more customers. I can advise on content strategy and “They Ask You Answer” style customer Q&As. I work with content writers who create engaging blog posts, articles, ebooks and case studies for my clients. These get used on websites and blogs, as guest posts, and shared on social media platforms. Are we a good fit? I work with growing businesses in the UK, the US, Canada and beyond. Clients tend to be B2B, SaaS or ecommerce companies. If you’re interested in working with me, drop me an email: liz@commacomma.co.uk "Liz delivered fantastic emails ahead of schedule while acting like the pro she is the whole way. It's so great to know I've now got a talented SaaS email copywriter to trust with even the toughest offer and market." ~ Joanna Wiebe, Copyhackers

I have been running my own business since 2012, initially managing social media (including content creation). My passion has always been writing, and in 2020 I took a Diploma in copywriting to formalise this area of my business. I am now writing blogs, monthly newsletters, web pages, eBooks, lead magnets and articles for clients throughout the UK. The feedback from clients is that I always find their tone of voice, and very rarely get asked for amendments. Clients range from an IT company to a tattoo studio - and just about everything in between! I am a keen business networker and a member of BNI, which has really changed my business and client base. When I'm not scribing, I love to cook and eat out - yes, I'm a real foodie! I also follow many sports including cricket, F1 and MotoGP. As a teenager I wanted to be a music journalist and still have a real passion for music - I'm not one of those writers who needs silence to be productive.

As a UX copywriter, offering web copywriting services, I write words that resonate with your ideal client in a way that makes sense to them so that hitting that “book now” or “sign up” button is natural. Expect a research-based strategy-focused approach, and a lot of chat about how words and design go hand-in-hand for a high quality user experience. Choose from full done-for-you website copywriting and blog writing services or budget friendly support options for those who wish to DIY. A typical website copy project includes: • In-depth research of your business – copy project kick-off questionnaire, 4 x 15 mins voice of customer interviews, competitor analysis, brand voice development. • UX website strategy – guidance on what pages are needed, what the flow of each page and the entire website should look like, and what key information is needed and where. • SEO keyword research and on-page optimisation – to help people find you on Google. • Research summary – delivered at projection completion to help you in shaping your marketing strategy (you’ll have ready-to-use snippets of copy to use in social media captions). • 6 pages of website copy – e.g. Home, About, 1-3 Services pages, Contact, Portfolio (strategy stage will determine the exact needs for your business). • SEO optimised title tags and meta descriptions – to help people click through to you in the search results. • Fully formatted copy wireframe to guide your website designer with design and layout for each page – you’ll get clear information about where headings, lists, buttons etc go. • One page mocked up as a web page (PDF) – to allow you to see the flow of information and visualise how the words can come to life on your website. • Support to help you provide me with effective feedback – you’ll get detailed notes to help you understand the wireframed copy, a support document with examples of ‘copy in design’, and a guided ‘walk through’ call of the copy after the first draft is written. • 2 rounds of amendments – to ensure you are 100% happy. • Support during the website build / design stage – I’ll liaise with your website designer so that they can speak to me if there are queries or if tweaks are needed during the website build and copy input process. I’ll review your site from a UX perspective before it goes live. Check out examples of work: https://wordcraftservices.co.uk/portfolio/

I help brands find their voice, articulate their message and connect with their audience. Before becoming a freelancer, I was a (rather exacting) client. I used to be Head of Digital for some blue-chip brands, so ROI is never far from my mind as I put words through their paces. I’m fluent in all things digital, and I love collaborating with developers and designers to create content with impact. My side-hustle is sociolinguistics and my research is published in the journal Gender and Language. That means I’m just as happy conducting in-depth research and communicating complex ideas as I am writing killer UX copy. As a seasoned freelancer and contractor, I bring all my expertise and experience to each new project, whether that’s writing for a heritage brand or creating a launch strategy for a start-up.

I make life easier for people in the drinks and hospitality industries. If you're struggling to find the time or the team to deliver the quality of communication you really want, I can help. I have over 25 years of experience in marketing and communication for the drinks and hospitality industries, with a particular focus on wine, craft beer and spirits. - Strategy - Commissioning - Project Management - Content - Copywriting - Copyediting - Proofreading I've worked with everyone from specialist family businesses to global FMCG groups. Whatever your scale, I'm here to make your life easier. See testimonials on my website and LinkedIn profile for how I do it. I'm a also Professional Member of the Chartered Institute of Editing and Proofreading and a Full Member of the British Guild of Beer Writers. Please don't hesitate to get in touch with any questions or to set up an introductory call or coffee. If you use the ProCopywriters contact form, don't forget to leave your contact details!

Hello. What do you want to achieve? Looking to create a brand tone of voice that sets you apart? Need to increase sales? Or communicate more clearly...or with a bit more oomph? I see every word as an opportunity to get you closer to your goals. Based in Leeds, I work with business owners, in-house teams and agencies across the country and abroad. I've written for big names such as Adidas, Warburtons and BT, and helped start-ups, charities and the public sector too. From creative consumer brochures to serious business reports, persuasive web copy and informative animations, you can rely on me to come up with the big ideas and take care of the small detail. I’m happy to get involved at any point – from developing the tone of voice to writing, editing or proofreading copy. And I’ll gladly manage the project and keep you fully informed of progress. Whatever your goals, I’d love to help you find the words to achieve them.

People need you - let’s not waste words. You’ve got fifty-five words to make people stay. You’ll need the exact search terms people use to look for you. That leaves about fifty words to say what you do. Using language that sounds like you and your brand. While tickling their subconscious psychological needs. Oh, and make it entertaining, too. Want some help? I’ve been writing professionally since 2016. I wrote content for personal finance blogs, then progressed into copywriting for a wide variety of clients and agencies. If you poked me with sticks, I’d probably admit a preference for working with ethical businesses and social enterprises. But I love to learn how things work, and I get a real kick from immersing myself in the fine details of different industries and disciplines. The bulk of my work this year has been for universities and HE providers, including University College London and the digital learning platform Coursera. I deliver: • Thumb-stopping website copy and article content • Extensive topic and industry research • Tone-Of-Voice Audio Recording Analysis, to help founders and entrepreneurs develop an authentic written persona Get in touch, and let’s get it written up the way you need. Email dan@magnifycopy.co.uk, or call me on 07927389370.