UK Copywriters Directory - Tone of Voice

Hi, I’m Abi, a UK-based writer, editor, entrepreneur and communications consultant. I help those driving positive change to communicate their vision in every medium – from concise web copy to in-depth white papers. My clients work in climate finance, green tech, renewable energy and sustainability. Here are some of the topics I cover and how I’m able to write about them: Policy & politics: MA in International Relations, focusing on International Law & Organisations and European Political Economy; writing for clients on global issues, from COP negotiations to EU reforms and US elections. Finance: writing for global investment firms, fintech startups, asset management companies and sustainable finance charities; topics include green investment, the circular economy, carbon markets and all those acronyms – ESG, TCFD, SDGs and SBTs. Law: 4 years as a researcher, writer, mentor and copyeditor for the UK, US and Global Guides at Chambers and Partners legal publishing. Science, nature, engineering and technology: writing for clients about climate change, carbon, rewilding, sustainable agriculture, food, water, renewable energy, fintech, climate tech, mobile apps, EVs and AI – an inexhaustible list. Behavioural change: writing for clients about recycling, reuse, climate resilience, consumer behaviour, strategies for CMOs, diversity and inclusion in the workplace. I'm a member of the Organisation for Responsible Businesses and insured with PolicyBee. Contact me: abi@abisiriandersen.com

When you’ve got something big to say, you need the right words to say it. But how do you find the right words when you’re stuck for time, ideas, or expertise? You give me a call. Hello! I’m Francesca, and I write copy for problem-solvers, world-changers, and do-gooders. 70% of consumers choose where to spend their money based on principles — they’re looking for ethical, sustainable, equitable businesses like yours. And what separates you — the genuine good guys — from all the businesses claiming to be the good guy? Copy that commands attention, cuts through the empty words, and gets you noticed. Book me to write it for you and I'll help you: Connect with socially-conscious customers Communicate your purpose Rise above the noise Whether you need something creative or corporate, sassy or serious, long form or short form, I’ll get your message across with clarity, accuracy and style — so you can impress your boss, make an impact, and smash your marketing KPIs. I can help you with: Website copy Email marketing and newsletters Blog and article writing Social media management Press releases Brochures and eBooks Print advertising Who do I work with? My back-catalogue is as varied as Bjork’s — though not as weird. Health. HR. Sewing machines. Travel. Tarot cards. Debit cards. Cakes. Quite literally, everything but kitchen sinks. But I do my best work when my clients’ purpose and values intersect with my own. When you do more than just sell stuff — you actively take on the big social, cultural and environmental challenges we face. If that sounds like you, let's work together. Sorry oil and gas, fast fashion and gambling — I’m not for you. So if you’re looking to make a social impact with copy that’s: Clear but not condescending Purposeful but not preachy Strong but not sanctimonious Pop an email to hello@francescalawson.com and let's chat. I can’t wait to meet you.

Based close to Chichester, I work with clients worldwide and within all types of industry sectors. From Varicose Vein Doctors to high-end Storage Companies and everything in between! I craft devilishly compelling copy and create content strategies that help businesses flourish online. I have extensive knowledge of writing copy that helps my clients climb search engine rankings organically while appealing to their target markets. I also create offline copy for print media. And have helped many clients put together successful award applications. I have sat on expert Social Media Panels at various seminars and presented on Content Marketing on behalf of the Nelson Tasman Business Trust, BNZ bank and The Collective South Coast Business Networking Group. I have also guested on many podcasts to discuss the use of Social Media and 'blogging' for business.

7 years of success in communication-based roles. Whether I’m creating a marketing campaign or a murder mystery (spoiler: it wasn’t the butler), I understand the impact of compelling copy. I love new challenges – in the past year alone, I’ve delivered a writing workshop at Ilkley Literature Fringe Festival, organised a conference focused on mental health and started learning British Sign Language. Experienced with: Website copy Social posts Product copy Blogging Writing workshops Proofreading Copy-editing Event copy Specialisms: Mental health & wellbeing Corporate social responsibility (CSR) Events

Do you need sales copy in the green or technology space? I'm a qualified copywriter and expert storyteller with experience of writing in many voices for tech brands in digital and print. Creative and with forensic attention to detail, I care about delivering value for my readers and conversions for my clients.

I'm a senior copywriter and strategist with over ten years of experience driving results for Lloyds Banking Group, BP, Inizio, Pento, Thingtrax, and many more big or rapidly growing brands. I also support leading marketing agencies around the world. I'm the co-founder of MPH Copywriting, a small business with a significant impact. MPH has two full-time writers and a group of fabulous freelancers that each have their niche. -- I help you understand who your customers are and how to talk to them through your website, articles, and sales material. -- I have a background in marketing within #fintech, #healthcare, #manufacturing and #saas. -- I'm known for conducting research interviews and writing content based on real challenges -- no waffle. -- I'm a bit like a ninja that CMOs can deploy to execute their strategy. Not only is my writing accurate and engaging, but I can also optimise your article for search and readability. I also operate as a fractional marketing manager for SMEs. I have 360-degree marketing skills (design, SEO, and CMS) for smaller marketing teams that need support. So, if you need a hybrid marketing and writing geek that loves flexing her creative muscles, give me a call. 07967608075 sarah@marketingperhour.co.uk www.marketingperhour.co.uk Join my newsletter to receive copywriting and content hacks. https://www.marketingperhour.co.uk/copywriting-blog-stourbridge

Creative copywriter for B2B, B2C and DTC, with industries including: Financial Services; Fashion and Retail; DIY, Homes and Interiors; Manufacturing; Travel; Recruitment. Have a project in mind or know someone who does? Email sarah@shesawriter.co.uk. ________ Have you ever known what you want to say, but not quite how to say it? Maybe you have a clear idea but don’t have the time to spend tapping away at a keyboard? Or perhaps you’re looking for a fresh perspective on your existing copy? It sounds like you need a copywriter – and that’s where I come in. My name is Sarah Mullaney. I'm a Midlands-based freelance copywriter and content marketer who truly loves crafting the written word. I’ll help you get the most out of your communications so you can better convey your offering, stand out from your competitors and retain your loyal customers. Because clever copy doesn't just get people talking – it inspires action too. With an instinctive knowledge of how to write engaging copy, I’ll find the words to inform and educate your target audience, boost brand awareness and convert leads into paying customers. They’ll be carefully crafted in your brand’s unique tone of voice and proofread for peace of mind. Writing services Digital Copywriting – SEO-optimised websites, landing pages, blogs, e-guides and whitepapers, product descriptions, CRM email and newsletters, and social media captions Copywriting Audits – Enhance your brand’s writing with simple strategies and actionable insights on your vocabulary, messaging, tone of voice, marketing channels and more. Brand Positioning – Value statements, slogans and straplines, tone of voice Client testimonials “Sarah Mullaney is a freelance copywriter for Clear Treasury. I have commissioned many articles with Sarah and she is great to work with. Dedicated, thorough, and meticulous in her approach, she has produced some informative, content-rich and original articles that are performing really well for us. Thank you!” Kate Harmer, SEO and Content Manager at Clear Treasury “I recently had a copywriting brand positioning audit completed by Sarah, and it's blown me away. Sarah went into brilliant detail about what I was doing well, as well as what could be improved, as well as reviewing my copy against relevant competitors in the market. I'm now working on implementing the numerous suggestions Sarah has made, and I have no doubt they will improve not only my copy, but also my business moving forwards.” Jason Robertson, Director at Accountr “Sarah is remarkable for asking the right questions and getting her head round a brief, even when the subject matter is complex and/or niche. She has provided great support on a range of B2B copywriting projects.” Anna Gunning, Copywriter and Content Manager at Gunning Marketing You wouldn’t let someone with little to no experience do your dental work, rewire the electrics in your house or represent you in a court of law. So, when it comes to showcasing the way your business speaks to customers, you need a copywriter who knows what they’re doing – and that's where I come in. If you fancy a chat about your next project, feel free to drop me an email at sarah@shesawriter.co.uk.

I am a marketing and business professional. I am a Director in the family paint manufacturing business as well as being a learning and development specialist of over 30 years. I have also worked extensively in the sport and leisure industries, including in Premier League Football and with the International Basketball Federation (FIBA). My specialisms are: Learning & Development Creation of Learning Materials Creation of Presentations Manufacturing Business Marketing and Promotion The Paint Industry Sport Leisure Disability

Hi, I'm Celestine, a copywriter communicating disability. I work with charities, brands and businesses to help them communicate disability to their audiences. I run Just Copy, a disability media company. The goal of Just Copy is: 1. to communicate disability culture and issues 2. to help clients communicate with and about disabled people. Over the last few years, I’ve written copy and content for all sorts of clients, from disability charities to an accessibility consultancy to award-winning films about disabled identity. I have experience writing different kinds of copy, including blog posts, articles, case studies, reading lists, website copy, social media content, interviews, film treatments, loglines, brand names, tone-of-voice and press releases. I’ve covered varied and sensitive topics, from a case study showing the benefits of wheelchair dance for children in hospice care, to tone of voice for a charity advocating for LGBTQ+ disabled people. I’ve written articles on disability for mainstream outlets like VICE, Metro and Little White Lies, and for disability magazines like PosAbility and Dubble. In my journalism, I’ve covered everything from accessibility in airports to the Cripple Punk movement; from a learning disability film festival to a sign language café. I also have screenwriting experience, with an Associate Writer credit on BETTER (2023), a BFI-funded narrative short film about ableism and sibling relationships. If you're looking for a disabled writer or copywriter expert in disability, access and inclusion, please send me an email (hello@justcopy.co.uk) or message me on Linkedin. I look forward to hearing from you!

I combine over 14-years of professional purchasing and commercial contracting with over 4 years of senior level copywriting experience. As well as being highly creative, I also bring an astute commercial angle to my writing and I love to turn complex concepts into engaging and easy-to-understand content. I thrive in fast-paced and ambiguous environments and can bring significant experience to manage complex projects. I am a proven team player and provide a much-needed sense of perspective and knowledge base to all my work. I am also adept with providing thought leadership and mentoring to build copy standards. As an avid linguist, I am passionate about language and all things copy. I possess a wide range of content skills; from researching and creating SEO-optimised webpages and websites to engaging blog articles designed to help build a content strategy. As well as my SEO experience, I am also skilled in other long and short form copy types, including customer-facing marketing communications, corporate and community PR. My sector experience ranges from business finance and banking, to championing small businesses, travel and the charity/voluntary sector. Outside of work, I love to volunteer and combine tutoring of French and Spanish alongside organising large-scale community events.

I've been writing stuff and getting paid for it for...A Very Long Time. In property PR, as a B2B and consumer journalist, in-house in financial services and now as a freelance senior copywriter and content creator. I write simply about complicated things so audiences who know less than my clients do can understand. I know why people read stuff, and why they won't, and I find the story. Copy rarely exists in a vacuum and I'm used to collaborating to put together a package of words and pictures. I try to make everything I write a pleasure to read.