UK Copywriters Directory - Tone of Voice


  • Jacquie Budd – Marketing Content Writer Helping ethical brands grow with clear, strategic content that gets results. SEO-trained marketing content and outdoor adventure writer with a strong understanding of how search works today. I help small businesses and charities build awareness, connect with their audiences, and share what makes them special. Services: SEO blog posts • Web copy • Case studies • Articles • Content strategy • Outdoor guides Based in West Yorkshire – working with brands across the UK and beyond. Email: info@jacquiebudd.com Website: www.jacquiebudd.com

  • Is your supply chain copy drier than burnt toast? You're busy getting things in the right place at the right time. Your content takes a back seat while you focus on solving problems, saving money, and ensuring a smooth operation. But your brand messaging plays a crucial role in how you reach new audiences, strengthen relationships, and stand out from the competition. There are plenty of supply chain businesses out there. But a lot of them sound the same. High on jargon, low on clarity. It's not their fault. It's the curse of knowledge. They spend every day living and breathing their sector. They forget that what's obvious to them isn't always clear to clients and prospects. Sound familiar? Want to set yourself apart? This is why you need a Supply Chain Copywriter. Someone who's worked in logistics, purchasing, and supply chain planning for 20+ years. Someone who knows how to turn your jargon and pain points into campaigns that connect. My name's Rich Newell MILT, and I'm the founder of Perception Copywriting. I'm a certified copywriter with a BSc (Hons) in Logistics and have been a member of the Chartered Institute of Logistics and Transport for over 20 years. I'm all about writing copy that's on time, in full, and gets results. I work with Logistics and Supply Chain businesses on their messaging across all formats: ➡️ Web copy and blogs ➡️ LinkedIn and email marketing ➡️ Award entries and case studies ➡️ Promotional copy and campaigns ➡️ Technical papers and reports "Rich is extremely helpful and professional. We look forward to working with him for many years to come." – Danny Cole: Managing Director, DeepBlue Logistics Ltd "Rich really took the time and effort to understand our project and the award process. His ability to capture what we do and communicate it clearly made a huge difference." – Gavin Ebery: Managing Director, Allwood Recycling Solutions Limited Perception is everything, clarity is key. Let's keep the waffle where it should be... on the breakfast plate. Want to work with me? Get in touch: ➡️ info@perceptioncopywriting.co.uk ➡️ www.perceptioncopywriting.co.uk Qualifications & memberships: ➡️ Copywriting Level 4 Diploma (Distinction) from College of Media and Publishing ➡️ BSc (Hons) Logistics from Aston University ➡️ Member of the Chartered Institute of Logistics and Transport (MILT) Award nominations: ➡️ Solihull Chamber of Commerce – Solihull Breakthrough Business 2025 ➡️ Solihull Chamber of Commerce – Excellence in Sales, Marketing & Communications 2024

  • Tiffany Markman is a multi-award-winning copywriter, trainer and speaker with 20 years of experience spanning brand voice development, web copywriting, AI promptology, content strategy and thought leadership. She's written for 717+ brands in 16+ countries, trained more than 36 000 people, and managed to maintain relative sanity...even as all those about her appear to be losing theirs. She was Africa's 'Copywriter of the Year (Corporate & Commercial)' in 2023, the ‘Most Effective Copywriter in Southern Africa’ in 2022, one of the 'Top 50 Female Content Marketers in the World’ in 2021 and South Africa's ‘Freelance Copywriter of the Year’ in 2020. Tiffany adores mechanical pencils with erasers on the end and starting sentences with “And” and “But”.

  • Hi, I'm Dympna and I help Hospitality and Tourism brands drive more direct bookings, higher revenue, and guest loyalty with the 'write' words. Because the truth is, if your words don’t land, it’s crickets, right? With 25+ years in hospitality & tourism, I understand all the ins, outs and nuances of what goes on behind the scenes, and what needs doing for successful comms. My years spent in sales and marketing roles means I love getting into the nitty-gritty of comms and selling. Bit nerdy, but I love it. Though I've been writing for marketing a long time, I launched my copywriting biz in 2021. My first client was the National Trust for Scotland, and they're still my client. Yay! Since then, I’ve been privileged to write for luxury hotels and venues, visitor attractions, Silverstone, HIT Scotland as well as booking platforms, digital marketing agencies, the press and media. If you need words that don't just sound good, but work, I'm here to help. Let's talk dympna@dympnamckenna.com

  • I’ve been a copywriter for travel, lifestyle and property companies for over eight years and I've worked with big-name clients like TUI, Celestyal Cruises and Iberostar as well as local businesses and agencies. I pride myself on building long-lasting relationships with clients and will always work with you in a friendly and respectful way. I write and edit websites, web pages, brochures, blog posts and newsletters on either a long-term or one-off basis. Some recent projects include: - SEO optimisation and localisation for Jellyfish agency - Blogs, landing pages and product descriptions for HF Holidays - Website for The Hideaway (luxury pod accommodation) - TOV alignment and copy creation for HF Holidays - Translation, editing and writing for Iberostar luxury hotel group “I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!” — Maria Carras, CEO at Maria Carras Creative Copywriting “Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.” — Alasdair McCaig, Glencorse Estates You can find more testimonials and information on my website --> www.lucythecopywriter.com

  • I am a copywriter based in Plymouth specialising in fitness, travel/tourism, corporate comms and event management. I can help you to write and edit: ✍️ blog posts ✍️ press releases ✍️ magazine articles ✍️ product descriptions ✍️ web copy. When I'm not in the office, you can find me out on a run, lifting weights in the gym or gliding along one of the many waterways around Devon and Cornwall on my paddleboard (weather permitting! 🤞) During the summer I can also be found working in Event Control at several of the UK's biggest festivals (Download, Glastonbury, Isle of Wight, Beautiful Days). So, with me, you get a copywriter who walks the walk. Scroll on down to the portfolio section to see examples of my work, and if you like what you see, scroll back up to get in touch!

  • Hi there! I’m Toph Heighes. I run a small writing and editorial service called Heighes Editorial, dedicated to helping clients bring their stories to life. My work centres on ghostwriting and self-publishing support, but everything I do is tailored to the individual. No two clients or projects are the same, which is exactly what I love about this work. Strong communication is at the heart of my service. I invest in genuine relationships with my clients and I’m proud that many choose to work with me again after their first project. My ghostwriting services are always fully confidential, offering a safe, trusted space to share your story. My pricing mostly depends on the scale of the project: shorter projects are usually priced per word, while larger or ongoing projects are based on weekly hours. I truly love what I do. Helping people shape their ideas, nurture their stories, and finally hold their finished book in their hands is a privilege that never gets old. If you feel my skills and approach align with what you need, I’d be delighted to hear from you.

  • When you're tired of being just another voice shouting into the marketing noise... When you want to build distinctive, living brands, sustained by authentic stakeholder relationships… Here's where to come. * Branding and Brand Strategy * Creative Concepts & Copy * PR * Speeches * Storytelling * I’m 66 with a 40-year career in communications, providing Board-Level / C-suite support to big names in areas as diverse as corporate philanthropy, expedition cruises, packaging, medicine and motorcycling. I consequently offer deep and extensive experience of branding, copywriting and storytelling, working both in-house and as a freelance for advertising agencies, blue-chip multinationals, philanthropic organisations and non-profits alike. The services I provide range from board-level support with communications strategy and brand development to writing copy and concepts for B2B and B2C commercials, video scripts, print ads, website banners, press releases, social media posts and reposts, CRM emails/newsletters, themed and more conventional annual reports, internal communications (including to support change management), speeches, correspondence with critical stakeholders, crisis communications and even competition submissions. I also provide brand custodianship services (including AI custodianship). In addition, I have experience as a journalist and have organised large events. I was the Chair of the Brighton-based charity SIS for around 11 years, and a Trustee of the Institute of Translation and Interpreting. In the latter role, I was also a consultant to the Lord Chancellor’s Department. During these positions and in my work as a senior copywriter and creative director, I have recruited and supervised teams at all levels, providing close individual support and mentorship. You can find testimonials on LinkedIn https://www.linkedin.com/in/michael-benis-377249/details/recommendations/?detailScreenTabIndex=0 and see examples of my work at: https://michaelbenis.com/michaelbenis.com/Case_Histories.html

  • I’m Laura Townshend — copywriter, actress, lifelong word-wrangler, and (I like to think) all-round good egg. I’ve spent over 15 years writing all sorts of things, from snappy ads, product descriptions and social posts to landing pages, emails, long-form content and scripts, for both big brands and small start-ups, in digital and print. I’m also a published author. I work fast, play nicely with others, have a soft spot for behavioural science, and bring just the right amount of drama (thanks, drama degree — see, it was useful). My acting background gives me a strong instinct for tone of voice and storytelling, and my experience leading creative teams means I can juggle big ideas, tight deadlines and multiple stakeholders without losing my cool (or my commas). Whether it’s short, sharp ads or long-form storytelling, I love turning complex information into compelling copy that truly connects, making people think, feel, laugh or click - sometimes all at once. I like copy that is accessible to all: clear, plain-English with a good sense of humour. I specialise in making complicated things simple, serious things human, and dull things much more exciting. If you want someone who blends experience, creativity, personality and heart — without the ego — and you need words that work from a writer who’s friendly, funny and easy to work with… I’m your woman.

  • Hello, I'm Laura, a North East-based freelance copywriter and content writer. Since 2013, I’ve worked with national and international clients in advertising, MarTech, FMCG, property, social impact and beyond, helping them find their voice. I’ve always been a words person. An “old soul” with a love for all things horror, fantasy, and the slightly odd, I grew up with stories at the centre of everything. That led me to a degree from the University of London, then into journalism, marketing, and finally, copywriting — where all those threads come together. And while I love words, my business is built around something bigger: making life easier for busy marketing managers and business owners. That means I: - Hit the ground running and get to grips with your brand quickly. - Deliver copy that’s sharp, engaging, and actually gets read. - Take things off your desk (instead of piling more on). - Slot in flexibly — whether it’s one-off blogs, campaign messaging, stakeholder updates, or ongoing support. If that sounds like what you need, let’s chat. Want to know more? Visit my website: www.laurabracher.com.

  • Hey, I'm Rebecca, a Leeds-based freelance SEO copywriter and editorial writer for fashion and lifestyle brands. With extensive experience in copywriting, campaign management and a background in fashion journalism, I've written for brands including Long Tall Sally, Ben Sherman, Jeff Banks and Suit Direct. I can help to elevate your brand's story through tone of voice creation and strategic SEO copywriting, including product descriptions and blog posts. Take a peek at my website www.rebeccawayman.com, drop me a DM on LinkedIn or pop an email my way and say hi! I can't wait to work with you.

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