UK Copywriters Directory - Tone of Voice

  • Hi there! I’m Toph Heighes. I run a small writing and editorial service called Heighes Editorial, dedicated to helping clients bring their stories to life. My work centres on ghostwriting and self-publishing support, but everything I do is tailored to the individual. No two clients or projects are the same, which is exactly what I love about this work. Strong communication is at the heart of my service. I invest in genuine relationships with my clients and I’m proud that many choose to work with me again after their first project. My ghostwriting services are always fully confidential, offering a safe, trusted space to share your story. My pricing mostly depends on the scale of the project: shorter projects are usually priced per word, while larger or ongoing projects are based on weekly hours. I truly love what I do. Helping people shape their ideas, nurture their stories, and finally hold their finished book in their hands is a privilege that never gets old. If you feel my skills and approach align with what you need, I’d be delighted to hear from you.

  • When you're tired of being just another voice shouting into the marketing noise... When you want to build distinctive, living brands, sustained by authentic stakeholder relationships… Here's where to come. * Branding and Brand Strategy * Creative Concepts & Copy * PR * Speeches * Storytelling * I’m 66 with a 40-year career in communications, providing Board-Level / C-suite support to big names in areas as diverse as corporate philanthropy, expedition cruises, packaging, medicine and motorcycling. I consequently offer deep and extensive experience of branding, copywriting and storytelling, working both in-house and as a freelance for advertising agencies, blue-chip multinationals, philanthropic organisations and non-profits alike. The services I provide range from board-level support with communications strategy and brand development to writing copy and concepts for B2B and B2C commercials, video scripts, print ads, website banners, press releases, social media posts and reposts, CRM emails/newsletters, themed and more conventional annual reports, internal communications (including to support change management), speeches, correspondence with critical stakeholders, crisis communications and even competition submissions. I also provide brand custodianship services (including AI custodianship). In addition, I have experience as a journalist and have organised large events. I was the Chair of the Brighton-based charity SIS for around 11 years, and a Trustee of the Institute of Translation and Interpreting. In the latter role, I was also a consultant to the Lord Chancellor’s Department. During these positions and in my work as a senior copywriter and creative director, I have recruited and supervised teams at all levels, providing close individual support and mentorship. You can find testimonials on LinkedIn https://www.linkedin.com/in/michael-benis-377249/details/recommendations/?detailScreenTabIndex=0 and see examples of my work at: https://michaelbenis.com/michaelbenis.com/Case_Histories.html

  • I write scripts. Scripts for creative campaigns, trailers, brand spots, video content. TV commercials and radio ads. Sizzle, sales & press reels. Scripts that engage and entertain target audiences across a range of platforms. Scripts that sell and scripts that inform. On-air and online. Filmed and animated. Performed by voice-over artists, presenters, actors, anyone with the guts to stand in front of a camera, cartoon characters and puppets. And I've worked with lots of different brands, from international broadcasters to local SMEs. Clients include: BBC, Channel 4, Sky, Discovery, UKTV, Channel 5, Disney, Viaplay, Anglian Water, SLM Motor Group, Woodland Holiday Park, Aldiss Home Furnishings. Visit andersencreative.co.uk to see some of my work or get in touch.

  • I’m Laura Townshend — copywriter, actress, lifelong word-wrangler, and (I like to think) all-round good egg. I’ve spent over 15 years writing all sorts of things, from snappy ads, product descriptions and social posts to landing pages, emails, long-form content and scripts, for both big brands and small start-ups, in digital and print. I’m also a published author. I work fast, play nicely with others, have a soft spot for behavioural science, and bring just the right amount of drama (thanks, drama degree — see, it was useful). My acting background gives me a strong instinct for tone of voice and storytelling, and my experience leading creative teams means I can juggle big ideas, tight deadlines and multiple stakeholders without losing my cool (or my commas). Whether it’s short, sharp ads or long-form storytelling, I love turning complex information into compelling copy that truly connects, making people think, feel, laugh or click - sometimes all at once. I like copy that is accessible to all: clear, plain-English with a good sense of humour. I specialise in making complicated things simple, serious things human, and dull things much more exciting. If you want someone who blends experience, creativity, personality and heart — without the ego — and you need words that work from a writer who’s friendly, funny and easy to work with… I’m your woman.

  • Hello, I'm Laura, a North East-based freelance copywriter and content writer. Since 2013, I’ve worked with national and international clients in advertising, MarTech, FMCG, property, social impact and beyond, helping them find their voice. I’ve always been a words person. An “old soul” with a love for all things horror, fantasy, and the slightly odd, I grew up with stories at the centre of everything. That led me to a degree from the University of London, then into journalism, marketing, and finally, copywriting — where all those threads come together. And while I love words, my business is built around something bigger: making life easier for busy marketing managers and business owners. That means I: - Hit the ground running and get to grips with your brand quickly. - Deliver copy that’s sharp, engaging, and actually gets read. - Take things off your desk (instead of piling more on). - Slot in flexibly — whether it’s one-off blogs, campaign messaging, stakeholder updates, or ongoing support. If that sounds like what you need, let’s chat. Want to know more? Visit my website: www.laurabracher.com.

  • Hey, I'm Rebecca, a Leeds-based freelance SEO copywriter and editorial writer for fashion and lifestyle brands. With extensive experience in copywriting, campaign management and a background in fashion journalism, I've written for brands including Long Tall Sally, Ben Sherman, Jeff Banks and Suit Direct. I can help to elevate your brand's story through tone of voice creation and strategic SEO copywriting, including product descriptions and blog posts. Take a peek at my website www.rebeccawayman.com, drop me a DM on LinkedIn or pop an email my way and say hi! I can't wait to work with you.




  • Do you need words that are, well, less wordy? I think we’re going to get along. I’m a copywriter and content designer on a mission to stamp out crap content and write words that people actually read.

  • I’m a multi-disciplinary copywriter & strategic partner – delivering on-brand content to female founders and freeing them up to focus on business growth (and experience less stress, isolation & overwhelm). Multi-disciplinary means I write a range of copy assets from web content to landing pages and email campaigns. So you get to work with one dedicated copywriter rather than onboarding several for different projects – which saves you time and money. And you get cohesive, joined-up sales and marketing content from an expert who understands sales funnels and customer journeys. MULTI-DISCIPLINARY SERVICES I OFFER ✔️ Blogs ✔️ AI editing ✔️ Sales pages ✔️ Case studies ✔️ Social posts ✔️ Newsletters ✔️ Landing pages ✔️ Elevator pitches ✔️ Founder profiles ✔️ Email campaigns ✔️ Award applications ✔️ Ghostwritten articles ✔️ SEO-friendly web content

  • Let me write your restaurant menu and then we can engineer it for more profit. Or I can write SEO-optimised website copy. Food, glorious food I focus on menu writing and menu optimisation. The latter is not well known in the UK, but it's a fascinating topic and done well, will make your restaurant more profit. I love the whole restaurant business, and find it fascinating. My last client was a 29 unit chain restaurant in Texas. See my website for more info and client review. Website copy I also specialise in website and SEO-optimised copy for small business owners. I don't have a niche as such. What is more important to me is whether we can work well together, which is why we have a brief chat. I've helped several lifestyle and executive coaches, a milliner, a Japanese knotweed eradicator, a pension fund provider and a restaurant chain in Texas. Give me a call and let's see if we are a good fit.

Pricing and Quoting

Guidance on how copywriters price and quote – with ballpark rates drawn from the ProCopywriters survey

The Copywriter Code

We’re developing a set of professional standards for copywriters. Read the latest draft now.

Briefing

Guidance on briefing and scoping a copywriting project effectively.

Looking For A Copywriter?

Member spotlight

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

Fashion copywriter Katie RamsinghKatie Ramsingh

“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

Jane Shepley

“I discovered that my words helped to get 2 million people to register for a massive research study.”

Learn copywriting skills

Copywriting workshops

Join our monthly workshops to develop new copywriting skills and expand your professional network

Submit your copy project