UK Copywriters Directory - UX copywriting

Trusted by publishers, brands, creative agencies, galleries, arts organisations, artists, museums, and cultural centres. As a skilled wordsmith, I’ve worked on 3-word straplines, 300,000-word books, and many varied digital and print projects in between. My writing and editing work has helped win awards, funding, and major contracts, securing income for clients from £500 to £5 million. Whether you’re facing a blank page, half-started draft, or ‘needs a final look’ document, I’ll help get your project publish-ready. I can help with: • Books & digital publications • Collection catalogues • Exhibition panels & interactive content • Toolkits & resources • Events & festival programmes • Workshop publications • Research & interviews • Creative agency pitch decks • Bids & tender responses • Brand language & tone of voice • Web copy, blogs, articles • Case studies • Awards submissions • Conference scriptwriting • Artist statements • Proposals • Funding applications • Artist books • Self-published titles • Poetry & story collections • Experimental artist texts This isn’t just a list of things I say I can do; these are all projects I have actually worked on for clients. I'd love to hear about your project. Email me at pip.rowson@gmail.com

Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

Your copy needs to stand out, sound like you and make sense, so people: 🔑 Stop, read and act 🔑 Know it’s your brand talking 🔑 Get the message fast HOW I WORK I help you find just the right words to inspire, engage and sell more. Here’s the secret sauce: ✨ I create copy and content that connects ✨ I make sure your message lands perfectly ✨ I tailor every text for your unique audience ✨ I champion your tone of voice everywhere ✨ I safeguard your brand identity always WHAT I WORK ON I specialise in marketing, sustainability, e-commerce and corporate content, including: ✅ Web copy (e.g. websites, landing pages) ✅ Ad copy (e.g. digital assets, banners) ✅ Articles/blog posts (e.g. B2B SaaS) ✅ Product descriptions (e.g. Amazon EBC, SEO) ✅ Emails and push notifications (e.g. B2C updates) ✅ Social media posts (e.g. LinkedIn B2B, Instagram B2C) ✅ Reports/whitepapers (e.g. Industry insights) WHO I WORK WITH I work with anyone who needs a creative language specialist, like these guys: 👉 Uber 👉 Zendesk 👉 ADP 👉 PayPal 👉 Telekom Business Europe 👉 Unilever 👉 TUI Whether you need someone to sanity-check AI-generated texts or craft an entire advertising campaign, I can help you reach both your audience and goals with compelling content. Get in touch! ✉️leighton@verygoodwords.co.uk 🌐verygoodwords.co.uk

Hello. I'm an award-winning freelance copywriter. I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick. My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.

I create original & engaging copy and content. I'll help you frame complex offerings clearly, effectively and persuasively - without losing critical detail or dumbing down. I have plenty of experience humanising drafts created by my clients using AI. Specialisms include the care sector and property (architecture, real estate, construction, and their associated industries), as well as fintech, education, and travel. I have clients throughout the UK, plus others in Europe and the Middle East. I'm comfortable writing in American as well as British English. People come to me for copy and content for websites, eBooks, and longer ghost writing projects - and blogs that have something interesting to say. I'll work with or without AI, depending on client preference. My background includes a law degree, over ten years in the long haul travel industry and nearly twenty years teaching. For more information, have a look at my website (which includes a link to my portfolio), or just give me a call. I'll be happy to explain in more detail how I can help your business thrive. If you've sent me a message I will always reply, so if you're waiting on an answer please also check your spam folder.

Hi, I’m India. I help SaaS platforms and big-hearted brands grow their online reach, nurture their communities, and find their voice with authentic, strategy-driven content. Find out all you need to know at: www.indiajohnson.com With over a decade of experience across B2B and B2C copywriting, I bring both precision and creativity to every project. Whether it’s crafting in-depth white papers, creating landing pages that convert, or fine-tuning tone of voice guidelines, I relish the challenge of helping ambitious platforms and brands unearth their true potential. What I Do: SEO & Content Strategy: Optimised articles, blog posts, and campaigns that hit top-to-bottom-funnel keywords. Brand Blogs & Thought Leadership: From ideation to publication, turning blogs into audience-building, lead-generating assets. Website & Landing Page Copy: Clear, user-focused, on-brand messaging – including brand propositions and tone of voice. Brand Voice & Multichannel Copy: Social, email, CRM, and in-app messaging; I’ve refined voice for brands like Net-A-Porter, Pfizer & Selfridges. Experience: Before freelancing, I worked at some of London's best regarded digital growth agencies, including five years at Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter. Overseeing a lovely team of writers, I provided creative and technical direction across a range of copy projects for blue-chip, independent, and SME clients – spanning tone of voice development through to full website rewrites and digital PR campaigns. Clients Say: “India captured our company’s voice and made our marketing and product better… she's responsive, communicative, and an absolute joy to work with.” – J.D. Rainey, CEO, Finmo “India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing, Onsi 💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com. You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best.

Do you want your business to stand out in the new AI world? Do you want to be seen, heard and valued by your potential customers? AI SEO is here. But ironically, those businesses churning out generic marketing content using AI tools are less likely to be featured in AI search results, including Google, ChatGPT, Gemini and Perplexity. If you want your business to stay visible online, you’ll need to humanise your content using an authentic approach. Because the bots want deep, structured content that provides detailed and concise answers to people’s questions. And so do humans. As a Strategic Copywriter specialising in AI SEO, I can show you how to increase your online visibility with both your copy and your content marketing. Whether you want it done for you or you want to learn how to do it yourself, I can either write your content or teach you how it’s done. My copywriting and content services cover all aspects of digital marketing from website copy and blogs to LinkedIn profiles and social media posts. I can help you tell your story using an authentic brand voice and style that conveys both your offering and your values. I deliver strategic in-house and online training to companies of all sizes, and public seminars. I have a corporate background with decades of real business, marketing and communications experience that helps me write and run workshops for my clients. When you work with me you can also tap into a wealth of expertise and the latest best practice for online marketing, as I’m a Certified Digital Marketing Professional (DMI). And most importantly of all, I’m an ethical marketer who cares about their clients and my services are always affordable. Are you an IFA or a financial planner? I’m also a compliance-friendly copywriter for financial services. I can save you time (and headaches) by helping you jump through those compliance hoops with inspiring content that engages your readers. If you want to turn words into sales and stand out in the new AI world, then let’s talk. Call 01455 444731 or email: info@brightowlcopywriting.com www.brightowlcopywriting.com

Connect with your audience by untangling complexity and freeing simplicity. Portfolio includes Dell, Lenovo and Samsung. Get in touch today. SERVICES ✒BLOG POSTS✒ • Are blog posts taking up too much of your time? • Want to drive people to your website with useful content? • Would you like to talk to your audience in a non-technical way? Hiring a blog copywriter will: • Free up your time • Improve SEO (Search Engine Optimization) • Target your audience • Engage your readers ✒WEBSITE CONTENT✒ • Are you looking at redesigning your website? • Does your website struggle to convert visitors? • Want to rank better in search engines? As a technology company, you may have lots of jargon, but your clients might not understand it. I write complex information simply, so your services and products connect with your audience. I optimise the content so your website ranks better in Google, and use other copywriting techniques to help convert your prospects. ✒CASE STUDIES✒ Most case studies are boring and uninteresting to read. This is because they fail to engage the reader and create a compelling story. But when done right, a case study is a great opportunity for your reader to relate to someone who overcame their problem by using your products or services. Case studies have all the potential ingredients to connect with your audience, such as: • Building trust by example • Explaining the customer journey through storytelling • Using real-world, human examples to establish empathy • Demonstrating how your services or products resolved the customer pain points ALL SERVICES: • Blog articles, blog posts • IT copywriting • Tech copywriter • Website copywriting • B2B content writing • SEO copywriting • White papers • Case studies • Social media posts • Website content reviews • Website usability evaluations LET'S TALK! If you were thinking 'this is me' to any of the above - let's talk about how I can help. - Richard Website: www.kingcopywriting.co.uk | Email: richard@kingcopywriting.co.uk | Phone: 07794494879 P.S. Although I specialise in writing for the technology sector, I've also written for a variety of other industries including travel and health. Don't hesitate to get in touch whatever space you're in.

I've been a freelance copywriter for over 25 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in London, but I work with clients all over the world – 35+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

Hello! I’m Sam, a results-driven freelance copywriter and content strategist. I have 14 years of experience and a solid marketing background, meaning I understand the importance of making those words work. If you’re casting your net at the top of the funnel, building your brand awareness, and want more potential customers to find you, I can help with SEO copywriting and a content strategy that creates and builds momentum. For those warm prospects in the middle of the funnel, I can produce eye-catching social media captions, or an email marketing campaign that will be opened and engaged with. Looking to turn visitors into customers at the bottom of the funnel? I’ll create landing page copy that converts. Get in touch, and let’s have a chat about what I can do for your business.

A conceptual copywriter with many years' experience harnessing the power of words. I've built brands. Teased out tones of voice. And crafted copy that's found its way above, below and through the line. In English this means my words have been seen and heard on every medium - TV, radio, OOH (billboards to you and me), websites, apps, social media*. Oh, and I'm quite fun to work with. emmamelville.com *This is not an exhaustive list.

'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms and fintechs to boutique consultancies and specialist premium publishers. Clients include NatWest Cushon, Pinsent Masons LLP, Quiet Mark, Media Voices, Whycatcher, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.