UK Copywriters Directory - Tone of Voice

Copywriter/Storyteller/Brand Strategy Expert/Franchising Specialist Customer behaviour is changing faster than ever before, so why should you surprised when what worked in the past isn't cutting it any more? With AI content easily available to everyone, the bar has been raised for any brand which wants to stand out from the crowd. People need to see real human connection, real stories. Otherwise you're likely to end up being lost in the noise, or being confused with just another "bot" spouting how great your business is... just like everyone else. So, what can do you about it? Leave the mediocre to the AI. Hire a human for the quality. I can produce the creative and innovative copy that you need to promote your product or idea. It's not about using clever words, it's about using the right words. Words which create a genuine human connection which gets results. Feel free to get in touch, and we can have a free, no obligation chat about your project. I'm looking forward to hearing from you.

I'm a freelance writer, specialising in food & drink. I help developing brands mould their personality and offer full service support from brand strategy & messaging through to content & packaging. I'm a creative writer with an understanding of SEO to craft inspiring & impactful copy. If you're in need of writing support, it'd be great to chat & hear more about your plans. Please don't hesitate to get in touch.

Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

A long time ago, I wrote films for a living, including Valiant, a film that grossed $60 million. I've over 15 years of experience solving gnarly content problems across a range of industries. If you're stuck in a hole you're not sure how to get out of, I can help. Equally, if you're a trick in search of a circus (a common B2B problem), I can definitely help. For the past 5 years: I've led content marketing initiatives for Hewlett Packard Inc (HP) and was responsible for the output of HP Studios, its in-house creative studio. This output consisted mainly of social posts, lead-gen emails, infographics and eBooks. Before that: I led content strategy at Accenture Interactive UK, Critical Mass and Razorfish Sapient Nitro. Content Marketing Clients HP - over 5 years Citi Bank - over several years Dunlop Tyres - over several years South Africa Tourism - over one month Morrisons - over two years Copywriting Clients & Experience Lead gen email campaigns | HP Inc | Written hundreds Webinars, eBooks and whitepapers | HP Inc | Created dozens Digital copy | Audi, CitiBank, NSPCC, IOC | Everything from rewriting whole sites to error message micro-copy. Whatever your challenge, big or small, please get in touch. I've been there, I promise :)

After 30 years of professional copywriting and senior communications management I've learnt a lot about what really works for different audiences and objectives. I have worked in the private, public and charity sectors and there's never been a dull moment! I love to hear what motivates and inspires people and, if anyone asks what I do, I say I'm a storyteller for businesses. I'm currently based in the picturesque town of Thrapston, near Kettering in Northamptonshire but I'm available for virtual work virtually anywhere. Please get in touch - I'd love to learn more about you.

Lost for words? Cat’s got your tongue That’s me, hello. I’m a Leicestershire-based creative and strategic copywriter ready to tell your story. I’ll help you find the right words and your unique voice to sell your products, promote your services and make an impact. Whether yours is a well-known brand or a start-up, I specialise in charity comms and creating tone of voice tailored to you. I inject your personality to every page and project, big or small, whether B2B or B2C. Save valuable time and hire me for: Branding: Tone of voice, slogans, personas, guidelines Strategy: Comms and content planning Digital: Landing pages, websites, emails, blogs, online ads Print: Brochures, newsletters, DM, press ads, posters, articles and point of sale Workshops, training and mentoring: For your whole team or individuals I’ll cover all things copywriting, blogging and tone of voice Drop me a line at writers@catcopycreative.co.uk or call me on 07989 596 985, I’ll be ready to listen and happy to help. Although I'm in the midlands I work with clients all over the world, so don't let distance come between us.

I help organisations from across the public and non-profit sectors to find their unique voice and use it to create positive social change. I have more than a decade of experience as a freelance copywriter and editor, working with public service and mission-led organisations of all shapes and sizes. With a professional background in journalism and media production, I can offer more than just words - I can help your organisation reach and inspire the people who matter to you. WHAT CLIENTS SAY: “Liz is an exceptional copywriter. We were blown away by how on point she was in revamping our website copy and the creation of new collateral. Very conscientious and flexible as well. Thank you Liz!” “Liz has written engaging, concise and clear copy for all the project areas she has been involved with. Professional and experienced, Liz is a fantastic sounding board and always has lots of thoughts and ideas to share." Clients include: - Royal Society of Chemistry - Defra (Department for Environment, Food and Rural Affairs) - UK Public Health Register (UKPHR) - University of Birmingham - University of Reading - Canal & River Trust - Maudsley Charity - Equality Now - Age UK

I'm Chloe, and I work at mark-making*. I started while I was a student (MA Und. in Philosophy & English Literature), helping out a web developer pal with copy. He insisted that I could make a good living doing this work, and now, a couple of years on, it seems he was right. I'm interested in how content and copy help users around the web, and in the ever-changing fractal puzzle that is the email subject line. I make verbal assets with a creative team for new or re-imagined brands. It's exciting, and wonderfully fulfilling when we see them working hard out in the world. Biggest challenge so far? Web copy for a company of remote handling engineers that essentially put robots in disused reactors (but they wouldn't let me put it quite like that). Trading as Re:scrawl in collaboration with Moon Creative, I named and branded Grub (eatgrub.co.uk).

Hello. I'm an award-winning freelance copywriter. I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick. My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.

I specialise in words that work wonders for brands you know and love. Whether it’s concepts, copy or content, I aim to add value at every stage of the creative process – working from initial idea to the final full stop. My portfolio includes words for apetito, Aussie, Coca-Cola, Diageo, Disney, Ericsson, Estée Lauder, KitKat, Pink Lady, Quality Street, Revlon, Sainsbury’s, Samsung, Shell, and Thule. If you think I’d be a perfect fit for your next project, I'd love to make a positive contribution to your team, and to bring out the best in your brand.

I create original & engaging copy and content. I'll help you frame complex offerings clearly, effectively and persuasively - without losing critical detail or dumbing down. I have plenty of experience humanising drafts created by my clients using AI. Specialisms include the care sector and property (architecture, real estate, construction, and their associated industries), as well as fintech, education, and travel. I have clients throughout the UK, plus others in Europe and the Middle East. I'm comfortable writing in American as well as British English. People come to me for copy and content for websites, eBooks, and longer ghost writing projects - and blogs that have something interesting to say. I'll work with or without AI, depending on client preference. My background includes a law degree, over ten years in the long haul travel industry and nearly twenty years teaching. For more information, have a look at my website (which includes a link to my portfolio), or just give me a call. I'll be happy to explain in more detail how I can help your business thrive. If you've sent me a message I will always reply, so if you're waiting on an answer please also check your spam folder.