UK Copywriters Directory - Content strategy
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Hi, I’m Rob. And I’m a creative leader with 16 years experience of managing the creative process from inception to completion through both my own work and mentoring other members of the team. I have: • Got SSC Napoli to help make deliveries over the busy Christmas period • Helped a lady order her shopping while being attacked by territorial squirrels • Made the nation get excited for the biggest baking event on TV • FINALLY revealed the truth behind why the sky is blue and what, exactly an Arancini ball is • Turned an Echo Dot into a sled • Encouraged school children to write to the Prime Minister • Got mums across the UK sharing motherhood stories on Mother's Day - through a Facebook Canvas ad • Taught 200,000 (and counting) people how to open a bottle of beer using a piece of paper • Turned The Cutty Sark into a photo opportunity as iconic as The Leaning Tower of Pisa • Changed the way women experiment and purchase makeup • Been nominated for awards and won a few too I like to be creative at every opportunity. To that end, in my spare time, (and when not raising a child!) I enjoy photography, illustration, writing (I’ve had a short story published in an eBook compilation of short stories. I’ve also self-published two eBooks) and…gardening.
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I am a freelance journalist, copywriter, content creator and editor with over 20 years' experience. I am happy working across print and digital platforms. I have a strong track record in planning, researching, commissioning, writing, editing and proofreading on projects for a wide variety of clients, from corporates to sole traders, including: Co-op Food; Future Publishing (Country Homes and Interiors); Diabetes UK; Anthony Nolan; Essex County Council; Viking Cruises and many more. If you need content that's going to raise your company's profile and tell your story - get in touch!
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An author, copywriter, editor, project manager. Search Engine Optimisation (SEO) specialist. Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice. Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam. Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust,Horizon Leeds, UK Agri-Tech Centre and York Conservation Trust. Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK. Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York. Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership. In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. These days, when writing for humans, it pays to be one.
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As a seasoned and creative writer with a background in PR and communications, I love writing: 1. clear, compelling thought leadership articles 2. informative, educational, and impactful content for: o blogs o feature pieces o case studies o web copy 3. business award entries to get you noticed by the judges. 4. press releases that editors want to receive. If you want to raise your sales on your products or services, then let me write you: 5. advertorials 6. marketing emails I’ve also ghostwritten for senior management in the Care sector. Perhaps your copy needs a final check and polish, then let me proofread it for you, so you can be sure it is tip-top when it leaves you. So, if you want powerful, persuasive words to help your brand soar and get your business message heard above all the other noise, then let’s chat. I have the following qualifications: - Diploma in Freelance Journalism from the British College of Journalism Diploma (with Distinction) from the College of Media and Publishing Training from Jackie Barrie in copywriting for journalists Level 4 BTEC Professional Award in Training the Trainer from the College of Public Speaking, London With a solid history of proven communications abilities, I am experienced in: • B2B Copywriting/scriptwriting • Editing/Proofreading • Award authoring/Ghostwriting • Presentations/Public speaking • Narration/Voice-over expertise I have written primarily for the social care sector, with an emphasis on franchising and for the alternative health sector. I am a former professional homoeopath and enjoy writing about natural healthcare for humans and animals, having treated both species during my years of practice. When in full-time practice, I spent a year in Greece with Professor Vithoulkas editing his groundbreaking new work on homoeopathic medicines. I also co-authored a foundation course for vets in veterinary homoeopathy as part of a training course for South African vets. I have a passion for wildlife, wildlife conservation, and I love birds (I have two parrots of my own). As a practising Catholic, I enjoy writing about matters relating to faith.
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Sharpe Communications offers freelance copywriting and communication consultancy, specialising in further and higher education / skills sectors. We also work with other not-for-profit sectors striving for positive impact. Sharpe Communications was founded by me, Kathy Sharpe (BA, MPhil, MCIPR, CIPR Accredited PR Practitioner). I have worked in marketing communications for 20+ years and am passionate about helping organisations which focus on social change. I specialise in education copywriting, awards bids, proofreading, editing, public relations, and crisis / change planning. Graduating from the University of Birmingham in 2000 with an MPhil research degree, I worked in the PR and Marketing Departments of a range of charity and public-sector organisations from the Federation of British Artists to King's College London. In past roles, I had responsibility for corporate communications, working alongside Human Resources, Senior Management, and Support Services teams. I promoted the work of individual faculties, business projects, and enterprise start-up companies, most recently leading a communications team in the further education sector. I have lots of experience in the field of corporate communications (internal and external), change planning, and have written text for annual reports, prospectuses, and promotional brochures, alongside creating copy for smaller publications, social media, and websites. I also delivered seminars at national education conferences such as the Association of Colleges (AoC) annual event and given communications training to marketing teams. I launched my copywriting business seven years ago and now primarily work with clients in the education sector. These include colleges, universities, local and combined authorities, charities, and skills not-for-profits. Recent projects include prospectus text, editing and proofreading reports, press release writing and distribution, and awards bids for colleges and other institutions, including a PRWeek ‘Decade of Achievement’ Award for Internal Communications, a national Planning Award, and an International Downtown Association (IDA) Excellence Award, collected in Texas, USA, by LeedsBID. Please get in touch to discuss where I can enhance your existing work.
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I’m a highly experienced B2B marketer and have been crafting compelling copy that educates, promotes and sells for the building products, specification and safety sectors for over 20 years. Having worked both client-side and agency, I understand the power of words and how to use them effectively throughout the different marketing channels. Getting the right message across, in the right tone is at the heart of copywriting. I have extensive experience of construction and safety. During my career I have written for a variety of companies including Fernox water treatment, Dulux Trade, fall protection professional Safesite, safety railing supplier Kee Systems and Nu-Heat underfloor heating. My speciality is in construction, building products and health & safety, but I can write on any topic for any type or size of business. I have Copywriting and SEO Content Writing Diplomas which cover an extensive range of disciplines including advertising, direct mail, email, PR, leaflets, brochures, newsletters, thought leadership articles, blogs and social media. I'm also a professional proofreader and copy editor so if you really want exceptional copy, I can create it - from initial draft to final copy.
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I spent 16 years writing and editing for national newspapers, working on news, showbiz, diary, health and features. I left to train as a teacher and wrote extensively for the Times Educational Supplement before leaving the classroom to train in deaf communication. My specialisms are education and health. I'm a copywriter for an education website and I work for health websites and magazines. I spent 18 months writing about addiction for a rehab centre, so I'm pretty clued up on that. I've edited more than 50 non-fiction books and I commission authors for Pen and Sword Books. I split my time between working as a lipspeaker (providing communication support for deaf and hard-of-hearing people who don't use sign language), editing books and copywriting. I occasionally do some journalism and I also run a craft and streetfood market.
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Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years. In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites. Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum. For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise. If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.
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I’m here to help you craft copy that truly connects with your audience. Whether it’s telling your brand’s story, driving clicks, or inspiring action, I create engaging content that resonates and keeps people coming back for more. Over the past decade, I’ve worked with a mix of global powerhouses and emerging brands. From Mercedes-Benz, Samsung, British Gas, London Business School, Bacardi, and Gordon Ramsay Group to charities like NSPCC, Marie Curie, Royal British Legion, and Global Fund for Children, I’ve honed my ability to adapt to a brand’s voice and deliver content that makes an impact. My experience spans roles like Copywriter, Content Manager, SEO Specialist, Social Media Manager, and Digital Marketing Manager, which means I’ve seen content from every angle. I’ve worked on everything from website copy and ad campaigns to social media strategies and impact reports; giving me the tools to meet your needs, whatever they may be. Whether you’re a well-established brand or a start-up breaking into new territory, I bring creativity, strategy, and adaptability to every project. Let’s create something that speaks to your audience and delivers results.
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Let me lighten your load. YOU'RE BUSY AND WRITING TAKES A LOT OF EFFORT Unless you're professional writer yourself, producing content is a distraction from your main responsibilities. CREATING QUALITY COPY IS HARD Yes, AI can help, but producing thoroughly-researched content, written in your brand's tone of voice, requires a professional. YOU NEED TO CONSTANTLY UPDATE YOUR CONTENT You need to keep you blog, product pages, case studies, brochures and eBooks continuously updated. And this is where I help. [Contact: Len@lenwilliams.com] I'm a professional copywriter with over 10 years' experience. I produce clear, readable and high quality content that converts. "Len is one of the most reliable copywriters I've had the pleasure of working with" - Craig Pavitt, SEO Strategist, Re:signal. I have experience working with companies in a wide range of industries, including: - B2B tech - Healthcare - Sport - Engineering - Energy - eCommerce - B2C - Insurance and financial services - And much more Working with me provides plenty of benefits: - SAVE TIME: You can focus on your main job, confident that your marketing copy is being written by a pro - FAST: I'm super efficient, don't get writer's block, and can produce multiple pieces of content per day (all without AI) - COMPETITIVE: Since I'm very efficient, I'm also affordable - you get more bang for your buck - ACCURACY: Your content will be accurate and reliable, which is more important than ever in an era of AI hallucinations and Google's Helpful Content update - BEST PRACTICE: I know SEO, how to produce content for different stages of the marketing funnel, and how to write in your brand's tone of voice CONTACT ME TODAY ABOUT YOUR PROJECT Here's what my customers say: "Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly well researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy "Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard" - Craig Pavitt - SEO Strategist - Re:signal. "Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended." - Stéphane Viaud-Murat - CEO - Mi4 "Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly" - David Hodkinson - CEO - Xace.
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Qualified in proofreading and editing. Member of the Society for Editors and Proofreaders, ProCopywriters and the Institute of Certified Bookkeepers. I specialise in Financial Reports/Reviews, Charity tenders/bids, Disability terminology and Children's Literature. I have worked on websites so that the words are direct and readable. Remember the 3 P's Positive Persuasive Prose My interests include History, Geography and Sport. Being a wheelchair user I am very keen on disability terminology and integration.
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