TAGcopywriting Archives - Page 4 of 9 - ProCopywriters | the Alliance of Commercial Writers

We’ve got ProCopywriters member Al Robertson in our hot seat for our October #ProCopyChat. Al uses a brilliant process for effective copywriting, in order to help brands bring their personalities […]

“Experience has taught me that getting something down – and not worrying about quality at that stage – can be a great way to get beyond a barrier.”

Ruth Elvin’s guide to putting together the kind of copywriting portfolio that will help get you work.

“Keep going. Don’t look at writers with 15 years’ experience and believe you don’t belong. You do. Everybody is at different stages of their copywriting career.”

Want to make sure your tweets are on-brand and get the results you’re after? Helen Bridal shows you how.

Networking events don’t need to be time-wasting cringe fests. Helen Say shows how to get the most out of them.

Sanina Kaur demystifies personas.

“Don’t be afraid to change course, it’s better than being stuck doing something you hate. Also, only you can make things happen. If you really want it, you have to pull out all the stops and go for it.”

Dawn Kofie explains why the tone of voice in the GDPR emails she’s received hasn’t hit the mark.

“Writer’s block is your mind’s way of telling you to take a break and free your mind. You have to accept that no amount of intently staring at the screen, banging your head on the desk or swearing loudly at no-one in particular, is going to work.”

Katherine Wildman asks what makes you different, and what do you want your clients and peers to associate you with?

“Write a blog if you want to express yourself. Copywriting is about communicating your client’s messaging in their audience’s language. You should be invisible.”