Copywriters in Birmingham

Tell your story effectively - so you attract, nurture and persuade your audiences I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether you’re looking to raise awareness, generate leads, facilitate growth or raise finance - I can help you tell your story in a way that makes an impact. When you work with me, you get: Razor-sharp thinking at all levels, from strategy to syllables (yes, syllables matter and I take them seriously) The right words, because copywriting isn’t about stringing any old words together: it’s salesmanship in print and on screen Commercial mindset that keeps your goals front and centre (I don’t do vanity marketing) Flexibility that helps you wow your clients, your boss and any other stakeholders, so you look good and deliver greater value Benefit from a broad range of B2B copywriting services: Branding: Value propositions, personas, tone of voice, slogans Digital: Websites, landing pages, email marketing, online advertising Content: Content strategies, blog posts, infographics, case studies, white papers Print: Brochures, direct mail, marketing collateral, newsletters, advertising Training: Sessions on copywriting, content marketing and digital marketing Clients include the Aluminium Federation, Nordcloud, Engage Hub, Corstorphine & Wright and Royal HaskoningDHV. My previous experience includes copywriting and head of content roles at award-winning agencies. To give you an idea of what it's like to work with me, here are 3 testimonials: "Anna is an absolute professional. Her ability to take even the most obscure and/or complicated subject matter and turn it around quickly, accurately and on brief – time and time again – really is amazing. I can safely say Anna is one of the most intelligent people I have worked with, but it’s not just this which makes her an absolute asset – she’s friendly, always upbeat and an absolute perfectionist." (Marketing Manager, Professional Services) "Anna is awesome. She takes our waffle and makes it make sense, so it says exactly what we want to say." (Commercial Director, Electronics Manufacturer) "Gunning Marketing has been a great partner for us for many years. Not only do we get great copy, but we get valuable strategic input on how to position the practice in our markets and in line with our growth ambitions." (Marketing Manager, Architectural Practice) Email me at anna@gunningmarketing.co.uk or call me on 07828 536 728 to chat about your project Visit www.gunningmarketing.co.uk to see case studies and more testimonials (You can also browse 4 case studies in the Portfolio section just below.)

I work with ambitious businesses that are looking for more than words on a page. I’m a senior copywriter, brand storyteller and lifelong appreciator of the power of words and the art of language. For the last 20+ years, I’ve been working with B2B, professional services and tech-led scale-ups to clarify their messaging, strengthen their positioning and use words strategically to build a deeper, more authentic connection with their audiences. As well as an eye for detail, I have a real nose for a good story. This helps me uncover fresh angles and turn them into compelling, clever content that gives the businesses I work with a more distinctive and authoritative voice in their market. What I specialise in: • Brand positioning and messaging for B2B, tech and professional services firms • Website copy that increases clarity, credibility and conversions • Thought leadership and long-form content that builds authenticity and authority • Copywriting for private equity-backed and high-growth businesses undergoing change

𝐖𝐇𝐎 𝐀𝐌 𝐈? 👋 I’m Sanina, a former journalist-turned-freelance-copywriter. 🏆 I'm an industry awards judge & run The Awards Clinic (my awards-writing service) in addition to providing content strategy & delivery support. ⌨️ I’ve been writing for 20+ years. My experience spans: ⚬ Print and broadcast journalism ⚬ In-house local Government communications ⚬ Agency-side PR & content/inbound marketing 𝐖𝐇𝐘 𝐂𝐇𝐎𝐎𝐒𝐄 𝐌𝐄? I’ve been writing since the age of 17, when I started out as a trainee reporter at my local newspaper. More than 20 years later, I’m still writing. Over the years, I’ve helped a wide range of B2B and B2C businesses, agencies and individuals across a variety of sectors generate leads and increase sales by communicating the right messages to the right people at the right time. 𝐖𝐇𝐀𝐓’𝐒 𝐈𝐓 𝐋𝐈𝐊𝐄 𝐓𝐎 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄? I’m quick-thinking, results-driven and passionate about producing copy that delivers on multiple levels (that’s how I describe myself, anyway). And here’s what some of my clients have to say about me: 1. '𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘢 𝘱𝘭𝘦𝘢𝘴𝘶𝘳𝘦. 𝘚𝘩𝘦 𝘱𝘳𝘰𝘮𝘰𝘵𝘦𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘣𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘣𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘱𝘪𝘦𝘤𝘦𝘴 𝘰𝘧 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘧𝘰𝘳 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘱𝘰𝘪𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺. 𝘏𝘦𝘳 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘪𝘯𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘶𝘴 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘣𝘦𝘩𝘪𝘯𝘥 𝘰𝘶𝘳 𝘯𝘦𝘸 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘦, 𝘸𝘦 𝘸𝘰𝘶𝘭𝘥𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘮𝘢𝘥𝘦 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘦𝘳.' – 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫. 2. ‘𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘢 𝘩𝘪𝘨𝘩𝘭𝘺 𝘴𝘬𝘪𝘭𝘭𝘦𝘥 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘥 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳, 𝘸𝘩𝘰 𝘸𝘰𝘳𝘬𝘴 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘢𝘯𝘥 𝘢𝘤𝘤𝘶𝘳𝘢𝘵𝘦𝘭𝘺 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘤𝘰𝘱𝘺 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘰𝘯 𝘱𝘰𝘪𝘯𝘵 𝘦𝘷𝘦𝘳𝘺 𝘵𝘪𝘮𝘦. 𝘚𝘩𝘦 𝘪𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭, 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘧𝘳𝘪𝘦𝘯𝘥𝘭𝘺, 𝘸𝘪𝘵𝘩 𝘢𝘯 𝘦𝘺𝘦 𝘧𝘰𝘳 𝘢 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘣𝘳𝘪𝘦𝘧 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘸𝘰𝘳𝘥𝘴 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘢𝘯𝘺 𝘵𝘺𝘱𝘦 𝘰𝘧 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.’ – 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 3. '𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘰𝘴𝘦 𝘸𝘳𝘪𝘵𝘦𝘳𝘴 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘵𝘳𝘶𝘴𝘵. 𝘚𝘩𝘦 𝘢𝘴𝘬𝘴 𝘢𝘭𝘭 𝘰𝘧 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘱𝘶𝘵𝘴 𝘢 𝘩𝘪𝘨𝘩 𝘭𝘦𝘷𝘦𝘭 𝘰𝘧 𝘤𝘢𝘳𝘦 𝘪𝘯𝘵𝘰 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬, 𝘮𝘢𝘬𝘪𝘯𝘨 𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘩𝘦𝘳 𝘵𝘰𝘯𝘦, 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦 𝘢𝘯𝘥 𝘢𝘤𝘤𝘶𝘳𝘢𝘤𝘺 𝘩𝘪𝘵𝘴 𝘵𝘩𝘦 𝘣𝘳𝘪𝘦𝘧. 𝘐'𝘷𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘩𝘦𝘳 𝘰𝘯 𝘢 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘧𝘰𝘳 𝘢 𝘳𝘢𝘯𝘨𝘦 𝘰𝘧 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘢𝘯𝘥 𝘴𝘩𝘦 𝘩𝘢𝘴 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥.' - 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 4. '𝘐 𝘧𝘰𝘶𝘯𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘚𝘢𝘯𝘪𝘯𝘢 𝘢 𝘷𝘦𝘳𝘺 𝘦𝘢𝘴𝘺 𝘢𝘯𝘥 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦. 𝘈𝘧𝘵𝘦𝘳 𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘮𝘦𝘦𝘵𝘪𝘯𝘨, 𝘴𝘩𝘦 𝘩𝘢𝘥 𝘨𝘳𝘢𝘴𝘱𝘦𝘥 𝘰𝘶𝘳 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘢𝘯𝘥, 𝘸𝘪𝘵𝘩𝘪𝘯 𝘢 𝘸𝘦𝘦𝘬, 𝘩𝘢𝘥 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘤𝘰𝘱𝘺, 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘹𝘢𝘤𝘵 𝘴𝘵𝘺𝘭𝘦 𝘢𝘯𝘥 𝘵𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘸𝘢𝘯𝘵𝘦𝘥. 𝘐 𝘧𝘰𝘶𝘯𝘥 𝘩𝘦𝘳 𝘵𝘰 𝘣𝘦 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘷𝘦𝘳𝘺 𝘱𝘳𝘰𝘮𝘱𝘵, 𝘢𝘭𝘸𝘢𝘺𝘴 𝘳𝘦𝘴𝘱𝘰𝘯𝘥𝘪𝘯𝘨 𝘵𝘰 𝘦𝘮𝘢𝘪𝘭𝘴 𝘴𝘵𝘳𝘢𝘪𝘨𝘩𝘵 𝘢𝘸𝘢𝘺. 𝘚𝘩𝘦 𝘮𝘦𝘵 𝘦𝘷𝘦𝘳𝘺 𝘥𝘦𝘢𝘥𝘭𝘪𝘯𝘦, 𝘰𝘧𝘵𝘦𝘯 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘢𝘩𝘦𝘢𝘥 𝘰𝘧 𝘵𝘪𝘮𝘦.' - 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 5. '𝘚𝘢𝘯𝘪𝘯𝘢 𝘪𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨. 𝘈𝘵 𝘧𝘪𝘳𝘴𝘵 𝘴𝘩𝘦 𝘸𝘢𝘴 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘰𝘯 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦 𝘧𝘰𝘳 𝘰𝘯𝘦 𝘣𝘳𝘢𝘯𝘥, 𝘣𝘶𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘭𝘰𝘯𝘨 𝘴𝘩𝘦 𝘸𝘢𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘢𝘤𝘳𝘰𝘴𝘴 𝘢 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘸𝘢𝘯𝘵𝘦𝘥 𝘩𝘦𝘳. 𝘐𝘵'𝘴 𝘳𝘢𝘳𝘦 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘢 𝘯𝘦𝘸 𝘱𝘦𝘳𝘴𝘰𝘯 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘢𝘯𝘥 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘪𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘦𝘮, 𝘺𝘦𝘵 𝘵𝘩𝘢𝘵'𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥 𝘩𝘦𝘳𝘦.' - 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫. 🔹 𝐅𝐨𝐫 𝐟𝐮𝐫𝐭𝐡𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭, 𝐫𝐞𝐚𝐝 𝐦𝐲 𝐟𝐮𝐥𝐥 𝐥𝐢𝐬𝐭 𝐨𝐟 𝐜𝐥𝐢𝐞𝐧𝐭 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 - www.skcopyco.com/clients-comments/ 𝐖𝐇𝐎 𝐇𝐀𝐕𝐄 𝐈 𝐖𝐎𝐑𝐊𝐄𝐃 𝐖𝐈𝐓𝐇? 𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: Debenhams, Holland & Barrett, PwC, HS2, Mitchells & Butlers, Anwyl Homes, Papa John's Pizza, SCS, Pitney Bowes, Purplebricks, HomeServe, the University of Birmingham, Midlands Aerospace Alliance, Co-op, Dignity Funerals, and many more. 𝐒𝐞𝐜𝐭𝐨𝐫𝐬 𝐜𝐨𝐯𝐞𝐫𝐞𝐝 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: construction, professional services, property, healthcare, manufacturing, engineering, education, retail, hospitality, technology, charities, public sector and utilities. 𝐇𝐎𝐖 𝐂𝐀𝐍 𝐈 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔? Clients come to me for content: 1. Direction. 2. Creation. 𝐌𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: content plans, content audits, brand propositions and key messaging and tone of voice guidance. 𝐌𝐲 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐜𝐨𝐯𝐞𝐫 𝐚𝐥𝐥 𝐟𝐨𝐫𝐦𝐬 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: including SEO copywriting, blogs, thought leadership, white papers, brochures, reports, website copy, media releases, email campaigns, social media posts, newsletters and awards entries. 𝐇𝐎𝐖 𝐂𝐀𝐍 𝐘𝐎𝐔 𝐂𝐎𝐍𝐓𝐀𝐂𝐓 𝐌𝐄? 🔹 To discuss your content requirements with me, call me on 07810 636 748 or email me at sanina@skcopyco.com, and I’ll get straight back to you. To find out more about me and my services or to see some examples of my work, visit www.skcopyco.com. 𝐏𝐒: 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐚𝐥𝐬𝐨 𝐟𝐢𝐧𝐝 𝐨𝐮𝐭 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐏𝐫𝐨𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫𝐬 𝐌𝐞𝐦𝐛𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 - www.procopywriters.co.uk/2017/08/sanina-kaur-procopywriters-member-spotlight/

What have I worked on recently? >> An ecommerce email campaign that boosted sales by 80% >> Ongoing nurture emails for a small B2B business with consistently high open rates of 30-40%, creating an uplift in enquiries >> Conversion boosting sales pages and landing pages for a course creator >> An internal tone of voice project for a multi-national snacking company >> Top and mid-funnel engagement emails for a fast-growth US tech firm If you want to grow your business by turning more of your website visitors and email subscribers into sales and leads, let’s talk. I have a BSc from Birmingham Uni, more than seventeen years’ experience as a copywriter, and a mind that’s both creative and analytical. You get copy that’s written using facts and customer data, rather than guesswork. It means I get into the heads of your customers and use that information to write website copy, emails, landing pages and entire funnels that connect with your audience, build relationships and win you more customers. I can advise on content strategy and “They Ask You Answer” style customer Q&As. I work with content writers who create engaging blog posts, articles, ebooks and case studies for my clients. These get used on websites and blogs, as guest posts, and shared on social media platforms. Are we a good fit? I work with growing businesses in the UK, the US, Canada and beyond. Clients tend to be B2B, SaaS or ecommerce companies. If you’re interested in working with me, drop me an email: liz@commacomma.co.uk "Liz delivered fantastic emails ahead of schedule while acting like the pro she is the whole way. It's so great to know I've now got a talented SaaS email copywriter to trust with even the toughest offer and market." ~ Joanna Wiebe, Copyhackers

PUTTING YOUR WHY INTO WORDS I'm a freelance copywriter and editor specialising in corporate reports - annual, sustainability, ESG, DEI, gender pay, inclusion and any other type of report you care to publish. I've worked with universities as well as some of the world's biggest corporates. I love working with businesses and organisations who have something different to say and want to say it well. I don't just write reports - you can also reply on me for beautifully-written websites and case studies, landing pages, customer emails, blog posts, feature articles, sales leaflets and press releases. I don't just write pitch-perfect words - I can help with strategic input and wider comms planning as well. I'll drill down to the core of your product or service and extract the nugget of communications gold that will encourage people to sit up and take notice. I don't just create stuff - I improve it, too. If you need a copy editor or proofreader for anything from a press release to a self-published business book, just give me a shout. PSSTT.. want a freebie? I've created a couple of short e-books you might find interesting. 1. PRESS RELEASES: all you ever wanted to know 2. 28 of the web's sneakiest writing secrets Get in touch if you'd like a copy.