UK Copywriters Directory - UX copywriting

Authoritative content is essential for credibility. The challenge is creating valuable assets that senior decision-makers want to read, rather than sales brochures. MSPs and cyber security companies often struggle with: • Content that is both technically accurate and commercially compelling. • A peer-to-peer tone, treating executives as equals. • Critical issues such as risk mitigation, compliance and budget justification. In short, creating these assets demands a different skillset to other marketing content. --- EXPERT-LED CONTENT FOR TECHNICAL DECISION-MAKERS Working with technology founders and B2B marketing leaders, I deliver content that supports your growth and market positioning: White Papers & Ebooks – In-depth assets designed to build immediate credibility with CIOs, CISOs and senior procurement teams. Case Studies – Commercially focused success stories that highlight your technical expertise and build trust with your prospects. Website Copy – Clear, precise messaging that differentiates your brand from the rest of the market and engages the right buyers. Ghostwriting & Thought Leadership – Authentic, well-crafted articles and LinkedIn content based on your internal insights and sector experience. --- BACKGROUND AND INDUSTRY EXPERIENCE For eight years, I’ve delivered authoritative long-form content and marketing assets for B2B technology companies across the UK. My clients range from growth-stage, founder-led businesses to FTSE-listed companies. Prior to this, I spent over two decades working directly within the technology sector for global leaders, including Accenture. With my experience, I strike the right balance between technical depth and commercial reality. --- CLIENT FEEDBACK "Rob's a real asset. He hit the CISO tone for our latest campaign and turned around a cyber resilience ebook on a tight deadline. If you need a fast, reliable writer who actually gets IT and cyber security, talk to Rob." – Abikaye Mehat, Celerity "With our clear messaging we’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." – Paul Rufus, Proximity "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." – Jesse Theron, Global Telecom Networks --- LET’S TALK ABOUT YOUR NEXT PROJECT If you have a project that needs a safe pair of hands, I’d be happy to help. The first step is a simple conversation. Email hello@robbeadle.co.uk or send me a DM to arrange a call.

Hey, I'm Joe 👋 co-founder of Do Words Good — a verbal identity & brand language studio for challenger brands. We help you figure out what to say, how to say it, and how to make sure everyone (AI included) can write for your brand. Free 90-second brand voice AI audit → Before anything else — we built a free tool that scores how well AI can write in your brand voice. Upload your guidelines or paste a prompt, and it'll show you where the gaps are and how to fix them. Scores out of 45. No email, no strings, no catch. 👉 Check your AI voice readiness → We've been working on brand language for challenger brands for over a decade — voice, messaging, the words that make you sound like you. And while we still get our hands dirty with copy, AI has changed the game. The question isn't "who can write this for us?" anymore, it's "why does AI make our copy suck?!". That's why most of our time goes into verbal identity work. What your brand sounds like, why it keeps drifting, and how to fix it so your whole team and your AI tools can write on-brand every single time. That usually looks like one of three things: ✅ The Whole Shebang — messaging strategy, full verbal identity, brand voice & AI copybot. For brands that need a hand figuring out what to say, how to say it, and how to make it stick. ✅ Voice Upgrade — messaging strategy, verbal identity update, brand voice & AI copybot. For brands adapting or rebranding. ✅ Make it Stick — verbal identity documentation & AI copybot. For brands who know what they want to say but can't get everyone (people and robots) to stay on-voice. (Which one fits depends on where you're starting from) Who we've worked with Discord, Vodafone, OVO Energy, Nursem, Toast Brewing, Animal, Beachbum, Drinkwell, Dr Dent, RNLI — plus almost 300 other brands across DTC, ecommerce, SaaS, hospitality, and B2B. A few wins 👉 Helped grow an ecommerce brand from £5.6M to £25.2M by repositioning and rewriting their copy and brand voice 👉 Helped a brand grow revenue by 78% the quarter after a 4-week copy and messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support What a client said "Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for." — Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand has something genuinely brilliant to say, but your voice isn't saying it yet ✅ You want words that sound like you — not like a brief got fed into a template ✅ You're using AI tools but your voice keeps drifting off-brand ✅ You're building for the long run and want a verbal identity that grows with you Want to chat? Book a 30-min intro call → or email hello@dowordsgood.com Not ready for a chat? Run the audit first → and see where you stand. 📬 We also send a weekly newsletter — brand breakdowns, copy frameworks and consumer psychology you can actually use. Read by people at Gousto, Bloom & Wild, LEGO and Toast Brewing. Join the DWG newsletter → "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO, Toast Brewing

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

With 20+ years' experience in content and communications, I create content that works for humans and robots. I'm passionate about plain language and accessibility. And I'm skilled at working with sensitive and complex topics. I can help with: - original copywriting for digital and print - transforming your experts' words into clear and concise copy - content strategy, auditing and governance - content design and UX - editing and proofreading - SEO/GEO - UX Recent clients include NSPCC, WaterAid, Marie Curie, Women's Aid England, SafeLives, Action Against Hunger, ShelterBox and NCVO. I work on a project and retainer basis. If you're not quite sure what you need, get in touch to book a free, no obligation discovery call.

Expert copywriter with in-depth knowledge of emerging technologies including AI. Why work with me? I have over 20 + years' experience working with top brands, agencies, and startups, and excel in turning complex concepts into content that's clear, engaging, and converting. My content has demonstably helped companies widen their brand reach and encouraged prospective buyers to take desired actions. COPYWRITER AND AI ADVOCATE Unlike many others I've been a keen advocate for AI for a long time. I've completed many courses and written extensively in this area. Whilst I'm passionate about the potential of this new technology I understand the the importance of ensuring it's a tool that is both ethical and fit for purpose going forward. All of my work is 100% human generated unless stated otherwise. Expert researcher for thought-leadership pieces There's only one way to stand out in a sea of generic, AI-produced content: To create unique, in-depth industry pieces that will establish you as a TRUSTWORTHY brand. With my background in academia and ability to harness AI's deep research capabilities I'm perfectly positioned to create long-form, involved, technical content. This will enable you to engage with potential customers and experts in your field and encourage them to book that demo, enquire, or buy from you. CLIENTS The types of companies I work with every day: SaaS companies in finance, logistics, transport, digital marketing, promotions, hospitality, accounting, project management and e-commerce. And many others - reach out to me and I'll provide you with examples relevant to your industry. AGENCY COPYWRITER As well as working directly with clients, I partner with top digital marketing agencies, based in London and beyond. I'm a key contributor to large-scale writing projects for high profile B2B and B2C clients. A True Partner in Content Creation As well as writing, I'm experienced in content strategy and brief creation - and comfortable leading client-facing meetings. Seamless collaboration No matter where you're located we can get together at times that suit you - either online or - wherever possible - face-to-face. Accredited AI Practitioner I'm a "creative copywriter" at heart, and it's what I love doing. However AI content generation tools are emerging (and getting better) daily. They can be an incredibly powerful force for good when used correctly. That's why I've invested in accredited training, equipping myself to prompt, harness, and optimise content generated by cutting-edge tools like ChatGpt and Google Gemini. What I Offer Competitive pricing; adaptable workloads to suit your business needs; swift turnarounds wherever possible; SEO-optimised content; comprehensive content management support; adept research and interviewing skills; AI content expertise. Get in touch for in-depth whitepapers, engaging video scripts and walkthroughs, long-form content that resonates, high quality copy for websites and landing pages – banners, interstitial ads, all types of promotional advertising copy - and much, much, more. Client Testimonials Here's what some of my clients have to say: "A true professional, she delves into the heart of your project, crafting compelling copy for blog posts, web pages, and brochures. Whether it's a one-time project or an ongoing collaboration, I can't recommend her highly enough." - Richard Mawer (Ignite Growth) "I've had the pleasure of working with Thora in various roles, and she consistently delivers spot-on copy without the need for revisions. Thora's versatile writing can cater to any industry. If you're seeking a dependable, professional copywriter who delivers spot on copy every time, look no further." - Joanne Morley (formerly Head of Brand, Northern Railway) See My Work Explore my portfolio to experience my writing style and discover the diverse clients I've had the privilege to collaborate with. Don't forget to visit my website at www.yourcreativecopywriter.co.uk for additional insights. Exclusive Samples Some of my content is 'ghost-written' and can't be featured here. However, I'm happy to share relevant samples with you on request – just drop me a line. Let's Connect For an informal discussion about your content requirements, call me on +44 (0)7913659619 or drop me a quick message at thora@yourcreativecopywriter.co.uk. Thank You for Your Interest If you've read this far, I appreciate your time and interest and look forward to hearing from you. 😊

Hey, you! What happens when your copy has no strategy and zero personality? You make less sales. Your website traffic is pants. And you don't connect with people who'd go bonkers for your biz! I’m Matt, a copywriter & content strategist for playful brands that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 Copy bursting with personality has the power to: ▪️ Grab people's attention ▪️ Build a brand they'll actually remember ▪️ Make them buy your stuff And with a strategy behind it, it stands an even better chance of getting amazing results. 🟡 RESULTS I GET FOR MY CLIENTS (& ME) 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels & Beano after seeing social media posts that aligned with their values 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO. 🟣 BRANDS/ INDUSTRIES I WORK WITH Toys. Games. Toilet roll. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Accountancy. Geospacial Mapping. As long as you want to get more sales and sound like a proper, approachable person or business, I can write for you. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog & Content Strategy ✅️ Brand Persona Workshop & Report ✅️ Communications & Content Plan ✅ Product Descriptions & Packaging Copy ✅️ Video & UGC Scripts ✅️ PPC Ads ✅ Newsletters/Emails ✅ Case Studies ✅️ Award Entries ✅ Social Media Posts ✅️ Website Copy Audits 🔴 WHEN TO BRING ME IN Before you spend any more time or money on something that won't convert. If you want well-thought-out, personality-packed copy that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Call 07878 464 609 (between 9am & 4:30pm GMT - Monday to Friday)

Trusted by publishers, brands, creative agencies, galleries, arts organisations, artists, museums, and cultural centres. As a skilled wordsmith, I’ve worked on 3-word straplines, 300,000-word books, and many varied digital and print projects in between. My writing and editing work has helped win awards, funding, and major contracts, securing income for clients from £500 to £5 million. Whether you’re facing a blank page, half-started draft, or ‘needs a final look’ document, I’ll help get your project publish-ready. I can help with: • Books & digital publications • Collection catalogues • Exhibition panels & interactive content • Toolkits & resources • Events & festival programmes • Workshop publications • Research & interviews • Creative agency pitch decks • Bids & tender responses • Brand language & tone of voice • Web copy, blogs, articles • Case studies • Awards submissions • Conference scriptwriting • Artist statements • Proposals • Funding applications • Artist books • Self-published titles • Poetry & story collections • Experimental artist texts This isn’t just a list of things I say I can do; these are all projects I have actually worked on for clients. I'd love to hear about your project. Email me at pip.rowson@gmail.com

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household names. I'm also the co-founder of pro-human human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your company's message. Get in touch with me today at emily@haddingtoncreative.com

I'm a copywriter with a particular interest in website content. I have experience writing for small to medium-sized businesses.

I'm Jess, a professional writer and editor with over 15 years' experience, and a provider of flawless copy in good journalistic style. I'm particularly good at writing about complex business models and technology in layman's terms. I've been told: “You're the only journalist who's written about our product and actually grasped what it's all about.” I've also heard: “You have a gift for writing about boring stuff and making it sound interesting.” Writing is what I do. For nine years I was features editor on the B2B bus and coach magazine routeone, and then editor of its sister magazine Group Tourism & Travel, visiting and writing about businesses from all sorts of angles – tight-knit family links, clever innovations, business longevity – always with the intention of showcasing to other business leaders how they could adopt bits of best practice. Since those days I’ve turned my hand to freelance B2B copywriting, quickly becoming an expert in topics from eCommerce and manufacturing to lead generation and account-based marketing. My focus is always on my client’s USPs, and what makes their business such a great choice for its customers. If you want truly outstanding copy that highlights what only you as a business can do - and for a great rate - drop me an email: jessamy.chapman@outlook.com

Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that generates more leads and sales for my clients. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies across a wide range of sectors, from technology to training, healthcare, and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.