UK Copywriters Directory - Content marketing

As a UX copywriter, offering web copywriting services, I write words that resonate with your ideal client in a way that makes sense to them so that hitting that “book now” or “sign up” button is natural. Expect a research-based strategy-focused approach, and a lot of chat about how words and design go hand-in-hand for a high quality user experience. Choose from full done-for-you website copywriting and blog writing services or budget friendly support options for those who wish to DIY. A typical website copy project includes: • In-depth research of your business – copy project kick-off questionnaire, 4 x 15 mins voice of customer interviews, competitor analysis, brand voice development. • UX website strategy – guidance on what pages are needed, what the flow of each page and the entire website should look like, and what key information is needed and where. • SEO keyword research and on-page optimisation – to help people find you on Google. • Research summary – delivered at projection completion to help you in shaping your marketing strategy (you’ll have ready-to-use snippets of copy to use in social media captions). • 6 pages of website copy – e.g. Home, About, 1-3 Services pages, Contact, Portfolio (strategy stage will determine the exact needs for your business). • SEO optimised title tags and meta descriptions – to help people click through to you in the search results. • Fully formatted copy wireframe to guide your website designer with design and layout for each page – you’ll get clear information about where headings, lists, buttons etc go. • One page mocked up as a web page (PDF) – to allow you to see the flow of information and visualise how the words can come to life on your website. • Support to help you provide me with effective feedback – you’ll get detailed notes to help you understand the wireframed copy, a support document with examples of ‘copy in design’, and a guided ‘walk through’ call of the copy after the first draft is written. • 2 rounds of amendments – to ensure you are 100% happy. • Support during the website build / design stage – I’ll liaise with your website designer so that they can speak to me if there are queries or if tweaks are needed during the website build and copy input process. I’ll review your site from a UX perspective before it goes live. Check out examples of work: https://wordcraftservices.co.uk/portfolio/

Hi, I'm a freelance senior copywriter and creative strategist based in Newcastle upon Tyne, with thirteen years’ experience writing and managing market-leading content. Recent clients include: Pentagram, Verbal Identity, Forge, Arttia Creative Rightmove, The University of Cambridge (Partnership for Education), Vio.com, Soldo, Bouche, Skoot, Wild Nutrition, Helping Rhinos, John Lewis & Partners, John Lewis Finance A heritage whisky maker, luxury bicycle brand, global name in food, market-leading beverage brand, top-5 US art gallery, and several biotech and healthcare businesses Until 2019, I was the Copy and Editorial Manager (Head of Copy equivalent) at John Lewis & Partners, acting as the strategic lead for all digital and print copy and editorial, covering homepage (3.5m weekly visits) and email (5m customer base), POS, brand communications and award-winning marketing campaigns. What I can help you with: Tone of voice Creative strategy Naming and branding Taglines Marketing campaigns UX copy Digital content Editorial Store communications Mission statements Any number of things in between What I've done: Tone of voice for 16 award-winning brands, charities and organisations Led the copy team at ‘Britain’s favourite brand’ Driven 2 million yearly visits to editorial content Managed 1160 elements of signage for the launch of one of Retail Week’s 4 best department stores in the UK Written campaign content to grow likes +243% and shares +264% on Facebook Guest lecturer at the University of Roehampton D&AD Judge Mentor to two copywriters What I love: Design that makes copy pop and copy that makes design sing. Headlines I’ve never read before. Single-word sentences. Hyphens. Ready to find your voice? Check out my full portfolio at sarahhuntwriter.com

PUTTING YOUR WHY INTO WORDS I'm a freelance copywriter and editor specialising in corporate reports - annual, sustainability, ESG, DEI, gender pay, inclusion and any other type of report you care to publish. I've worked with universities as well as some of the world's biggest corporates. I love working with businesses and organisations who have something different to say and want to say it well. I don't just write reports - you can also reply on me for beautifully-written websites and case studies, landing pages, customer emails, blog posts, feature articles, sales leaflets and press releases. I don't just write pitch-perfect words - I can help with strategic input and wider comms planning as well. I'll drill down to the core of your product or service and extract the nugget of communications gold that will encourage people to sit up and take notice. I don't just create stuff - I improve it, too. If you need a copy editor or proofreader for anything from a press release to a self-published business book, just give me a shout. PSSTT.. want a freebie? I've created a couple of short e-books you might find interesting. 1. PRESS RELEASES: all you ever wanted to know 2. 28 of the web's sneakiest writing secrets Get in touch if you'd like a copy.

Well-written copy is invaluable. It builds brand awareness and trust, communicates your story, and compels the reader to take action. Copy makes the difference in visiting a website; clicking an ad or scrolling past; liking, sharing, engaging and following; making a call or sending an email; a decision to purchase there and then. When it comes to digital and content marketing, copywriters don’t just need to be great writers. They also need to understand SEO, link building, and the user journey. For businesses without the necessary in-house expertise or resources, getting this right can be a hard slog. It doesn't have to be. I'll take the time to understand your business and what you need. Then we can get to work - creating copy and content that speaks to your customers.

I started my writing career in broadcast news, working for BBC radio then ITV. 20 years of reporting taught me the art of storytelling and the value of keeping things simple. I now run If... Media from my home in Devon, helping businesses and charities to fine-tune their communications, engage with their clients through words and pictures and get their message "out there". I provide copywriting, PR, media training and script/produce/present videos.

An HR professional turned copywriter, I provide a full range of copywriting services with a specialist focus on B2B, professional services, tech and employee communications. But I also turn my hand to a range of other topics. With almost a decade’s writing experience for some of the world's biggest brands, I deliver effective communications, inside your organisation and out. My approach to business is founded on commercial intelligence, honesty and directness. Plus a commitment to deliver my very best work, every time. Get in touch - becky@clarioncallcomms.co.uk / 07703 155 404 Find out more - www.clarioncallcomms.co.uk Want more detail? Keep reading... COPYWRITING Work with me for top notch copy so you can deliver your marketing plans with ease. Whatever the tone of voice, audience or end-goal, you’ll receive high-quality copy that hits the mark and wins business. Hire me for: - Exceptional research and interviewing skills that uncover the valuable insights that fuel thought-leading content - Web copy that works with the design - as a visual thinker I'm good at ensuring the words work well with the SEO strategy and design. - Tone of voice development and style guidance to align your copy with your business, its goals and values. - Commercial insight with a relentless focus on the brief and audience's needs. - Someone who's organised, easy to work with and able to do more than write - like taking and interrogating briefs, dealing directly with clients and managing relationships to ensure the best possible end result. Total Reward Communications I combine copywriting, marketing and reward know-how to craft clear messages that engage employees with your full offering and help you deliver a great return on your reward investment. I offer a complete consultancy and communications delivery service. This includes understanding your goals and your employees' needs, proposing effective comms strategies and delivering them by creating engaging communications. I also provide reward communication training for HR and reward teams to enhance your in-house capabilities. Hire me to: - Support your attraction and engagement strategies with powerful employee communications that leverage the full value of your total reward spend. - Provide valuable insight into best practice reward communications that work with your goals and budget. - Bring new skills to your HR and reward teams and get your comms projects over the line so they drive positive change.

An experienced content and copywriter specialising in recruitment and technology. I produce original, high-quality blogs, articles and web copy that converts into leads.

I make life easier for people in the drinks and hospitality industries. If you're struggling to find the time or the team to deliver the quality of communication you really want, I can help. I have over 25 years of experience in marketing and communication for the drinks and hospitality industries, with a particular focus on wine, craft beer and spirits. - Strategy - Commissioning - Project Management - Content - Copywriting - Copyediting - Proofreading I've worked with everyone from specialist family businesses to global FMCG groups. Whatever your scale, I'm here to make your life easier. See testimonials on my website and LinkedIn profile for how I do it. I'm a also Professional Member of the Chartered Institute of Editing and Proofreading and a Full Member of the British Guild of Beer Writers. Please don't hesitate to get in touch with any questions or to set up an introductory call or coffee. If you use the ProCopywriters contact form, don't forget to leave your contact details!

Copy Agency Owner | Copy Or Die | Words and ideas for brands that wanna live forever Hi, I’m Ben. Me and Dave Harland founded our copywriting agency Copy Or Die, for words and ideas for brands who wanna live forever. What does that mean for your business? 👍🏻you gain confidence in how your brand shows up in pixels, on paper, and in person 👍🏻you give confidence to your customers, so they believe in what you can do for them 👍🏻you make more money and grow your brand… which is why we’re all here, right? Dave’s been writing for a living since the mid ’00s (proper vintage, that lad) and I’ve been at it since 2017. Over the years, we’ve both honed our skills and grown our networks. We know all the best copywriters in each specialism, and we only bring in excellent writers who are also great people to work with. That part’s important to us. When you work with Copy Or Die, it’s not just a “pay money = get words” thing. You can get that cheaper elsewhere. Way cheaper. If you've got a bargain basement budget, we’re not the agency for you. But if you're the type to invest in quality and you want to tap into our combined 25+ years of copywriting experience? Now we’re talking. We’ll help you identify your messaging strategy, build your tone of voice, and nail down your copy priorities and target audience. If you come to us with something specific in mind and we don’t think it’ll help your brand, we’ll say so. We’re here to be your expert copy consultants, not nodding “yes” men. We go through an in-depth briefing process to establish exactly what you need. Then we’ll pair a writer to your project so work can get underway. Once the words are written, you also get mine and Dave’s expert eyeballs all over your copy. Every project goes through a final checking stage before being sent over to you. If you want copy that… 🔊 sounds like you 🚫 doesn't sound like everyone else 🗺️ gives your customers the info they need 👌🏻 gives your customers the nudge to say YES …email me on ben@copyordie.co.uk or Dave on dave@copyordie.co.uk And finally, if you’re a freelancer, find support, advice, and procrastination you can justify with the indie business club podcast. Mel Barfield and I share our hot, cold, and lukewarm takes on various freelancing topics including how to be your own best customer. Contact me: 💼 Copy clients: ben@copyordie.co.uk ✍🏻 Copywriter: https://copyordie.co.uk/writers 🎧 Freelancer Lunch Hour: https://barfieldandmckinney.substack.com PS: I also worked as a sports journalist back in the day, so DM me to chat SPORTS 🏀🏈⚽⚾

People need you - let’s not waste words. You’ve got fifty-five words to make people stay. You’ll need the exact search terms people use to look for you. That leaves about fifty words to say what you do. Using language that sounds like you and your brand. While tickling their subconscious psychological needs. Oh, and make it entertaining, too. Want some help? I’ve been writing professionally since 2016. I wrote content for personal finance blogs, then progressed into copywriting for a wide variety of clients and agencies. If you poked me with sticks, I’d probably admit a preference for working with ethical businesses and social enterprises. But I love to learn how things work, and I get a real kick from immersing myself in the fine details of different industries and disciplines. The bulk of my work this year has been for universities and HE providers, including University College London and the digital learning platform Coursera. I deliver: • Thumb-stopping website copy and article content • Extensive topic and industry research • Tone-Of-Voice Audio Recording Analysis, to help founders and entrepreneurs develop an authentic written persona Get in touch, and let’s get it written up the way you need. Email dan@magnifycopy.co.uk, or call me on 07927389370.

Here's a copywriter who can share your vision, communicate your message and hit your deadline. I'm a team player with a major can-do attitude. Plus, having oodles of experience gives me just what's needed to create great content for you time and again. It's this insight that shapes the words I choose, and how they're arranged to create the strongest impact for all my clients, whether the brief is website or marketing driven. A degree in journalism, a postgraduate digital marketing qualification and two decades embedded within digital, design and creative teams have been the ideal backdrop to my extensive freelance career. Since earning pocket money from my sisters writing their 'thank you' letters as a child, I've always been putting the client first. If you can name it I can write it... Past projects have seen me deliver a creative mix: - website content - film scripts - change & corporate communications - complete magazines - magazine articles - newsletters (print and digital) - social media campaigns - blog posts - print brochures - annual reviews and strategy documents Broad sector experience It's useful for you to know I know my way around a broad sweep of sectors and communication needs. That's first-hand experience of creating killer copy for: - B2B - Fashion and lifestyle - Healthcare/pharma - Health and fitness - Global business - Luxury retail - Higher Education - Consumer goods My time in digital teams gives me strong SEO, functionality and usability skills. My clients receive results-driven copy built around thorough keyword research. Plus, my content design knowhow know how to test and retain reader attention. Web developers build better websites with my content performance insight too. And when it comes speaking in plain English, I know how to explain complex comms to audiences in highly consumable language. If you're looking for a copywriter who's invested in effective client handling and on-target communication then do get in touch. I think you might have found her. What clients have to say... "Rachel joined our team for a twelve-month contract supporting transformation communications for a large global client. Simply put, Rachel writes and curates great content. She is also incredibly reliable and responsive. But that’s not all. What I have really valued about working with Rachel is her ability to analyse, assess and make strategic recommendations for structuring websites and portals, to craft meaningful copy that really lifts corporate newsletters and to come up with headlines that will engage and be memorable.” - Jill Gaskell, Targit Communications “It’s been incredibly helpful to understand the value and quality of our website content, when looking towards implementing something new for the company. As a Content Strategy consultant, Rachel gave us an essential external viewpoint. She has been able to question and analyse our current site and help us plan for future developments.” - Gabriel Murray, Director The Lift Consultancy “Working with Rachel is always a pleasure. She quickly gets a grasp of what is trying to be achieved and will always deliver above and beyond the task. Simplifying the message into it’s simplest form is something that seems to come very naturally to her.“ - Roger Streeten, Streeten Design “Taking a gradual approach to improving our SEO has allowed us to embed our new-found knowledge into our daily work. We now have a stronger understanding of how to research keywords, create content our customers want to read and have a stronger understanding of the work carried out by our digital marketing agency.” - Steve Newins, Director, Whiteley’s Office Supplies

I'm a copywriter and copywriting trainer based in Leicester. I write clear, vibrant, persuasive text for companies and charities. You can find my work on websites, blogs and social media and in magazines, annual reports and brochures. My copywriting training courses help individuals and businesses write better copy. The focus is on straightforward, practical techniques that get great results – fast.