UK Copywriters Directory - Content strategy

Each month, more than 10 million people rely on my work to access benefits, healthcare, legal rights or support, often under stress, in crisis or using English as a second language. Whether it’s Universal Credit or a cancer diagnosis, content needs to earn trust and reduce friction. That’s why I specialise in trauma-informed, vulnerability-aware content that removes barriers, cuts support costs, and improves outcomes. I help teams:Write clearly for diverse and distracted audiencesSpot hidden friction and emotional triggersCreate inclusive services without needing separate content for “vulnerable users” Whether it’s Universal Credit or a cancer diagnosis, content needs to earn trust and reduce friction. That’s why I specialise in trauma-informed, vulnerability-aware content that removes barriers, cuts support costs and improves outcomes. Good content should just work, even when your audience is at their worst, not their best. My content must be clear, accessible and empathetic. This scale and diversity of engagement demonstrate my ability to craft content that resonates with various user groups, particularly in high-impact digital services.“Thank you for your outstanding article on trauma-informed content and AI. Just excellent work!” — Kristina Halvorson, CEO & Founder, ButtonWith decades of experience, I specialise in delivering inclusive, trauma-informed content that meets the needs of all users, regardless of background or circumstance. I help organisations make content safer, clearer and more empowering, especially for people dealing with trauma, vulnerability or major life changes.As Senior Content Designer and Strategist at Trauma-Informed Content Consulting, I work with communities, support groups and key stakeholders to transform overwhelming information into clear, compassionate guidance for the public, private and charity sectors.Drawing on 40 years of experience at the intersection of complex systems and human vulnerability, I’ve led national content projects - from Universal Credit to Cancer Research UK - that cut user journeys by up to 70%, improve accessibility, reduce support costs and strengthen trust.My trauma-informed, vulnerability-aware approach ensures every word respects emotional journeys and cultural sensitivity within strict safeguarding protocols, minimises distress and drives measurable outcomes. Core services Trauma-informed content and service designUser research and testing, empathy mapping and content audits that reveal emotional triggers and guide sensitive communications Complex systems content strategyRoadmaps, style guides and governance for government, health and social care programmes. AI-assisted workflows (secondary offering)Prompt engineering, ethical AI tool integration and governance frameworks to scale empathy-driven content. Impact highlights Metropolitan Police Service: Created a national trauma-informed advice service on drink and needle spiking—praised by support organisations for its “appropriate and victim-focused” language. Cabinet Office: Developed SaaS counter-fraud tools recognised by Downing Street as “star performers” in safeguarding vital Covid-19 business funding. Universal Credit: Pioneered GDS-aligned content frameworks guiding 5.6 million applicants and cutting housing-benefit queries by 70%, saving £3 million in support costs. Cancer Research UK: Redesigned 5,000+ pages of cancer advice, respecting users’ emotional states and reaching over four million monthly visitors with critical medical information. Why work with me? Deep expertise: Four decades in government, health and crisis sectors—rare blend of strategic and hands-on content leadership. Measurable results: Every engagement signed off with clear KPIs and ROI metrics. Empathy-first ethos: Proven framework that balances clarity with compassion, protecting vulnerable audiences. Forward-thinking: Early adopter of AI tools, ensuring technology amplifies - not replaces - human sensitivity. I am an experienced international keynote speaker and trainer on trauma-informed content and compliance, including for senior executives in financial services for the Vulnerability and Consumer Duty Academy. My articles are published on the Button blog, ProCopywriters and other UX writing thought leadership platforms. Next steps Book a 15-minute complimentary discovery call to explore how trauma-informed, vulnerability-aware content can transform your project. Email: adrie@traumainformedcontent.comPhone: 07554 012533Website: www.traumainformedcontent.com

Tell your story effectively - so you attract, nurture and persuade your audiences I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether you’re looking to raise awareness, generate leads, facilitate growth or raise finance - I can help you tell your story in a way that makes an impact. When you work with me, you get: Razor-sharp thinking at all levels, from strategy to syllables (yes, syllables matter and I take them seriously) The right words, because copywriting isn’t about stringing any old words together: it’s salesmanship in print and on screen Commercial mindset that keeps your goals front and centre (I don’t do vanity marketing) Flexibility that helps you wow your clients, your boss and any other stakeholders, so you look good and deliver greater value Benefit from a broad range of B2B copywriting services: Branding: Value propositions, personas, tone of voice, slogans Digital: Websites, landing pages, email marketing, online advertising Content: Content strategies, blog posts, infographics, case studies, white papers Print: Brochures, direct mail, marketing collateral, newsletters, advertising Training: Sessions on copywriting, content marketing and digital marketing Clients include the Aluminium Federation, Nordcloud, Engage Hub, Corstorphine & Wright and Royal HaskoningDHV. My previous experience includes copywriting and head of content roles at award-winning agencies. To give you an idea of what it's like to work with me, here are 3 testimonials: "Anna is an absolute professional. Her ability to take even the most obscure and/or complicated subject matter and turn it around quickly, accurately and on brief – time and time again – really is amazing. I can safely say Anna is one of the most intelligent people I have worked with, but it’s not just this which makes her an absolute asset – she’s friendly, always upbeat and an absolute perfectionist." (Marketing Manager, Professional Services) "Anna is awesome. She takes our waffle and makes it make sense, so it says exactly what we want to say." (Commercial Director, Electronics Manufacturer) "Gunning Marketing has been a great partner for us for many years. Not only do we get great copy, but we get valuable strategic input on how to position the practice in our markets and in line with our growth ambitions." (Marketing Manager, Architectural Practice) Email me at anna@gunningmarketing.co.uk or call me on 07828 536 728 to chat about your project Visit www.gunningmarketing.co.uk to see case studies and more testimonials (You can also browse 4 case studies in the Portfolio section just below.)

Do you need content for your website, blog, social, and other marketing channels? I’m a senior content strategist and writer with over 15 years’ experience. I specialise in finance, tech, and digital marketing, but I love helping all businesses, big and small, put together content strategies to attract more customers and build engaged communities around their brands. I can help you articulate your brand voice, identify key themes for brand storytelling, create editorial calendars, and refine content creation processes. If you're looking for an experienced and creative copywriter to create any of the following (or any other content type), drop me a line and we can draw up a brief: - Websites - Landing pages - Blog posts - In-depth guides - Social content - Infographics - Presentations and pitch decks - Case studies - Reports - Assets for digital PR campaigns - Email campaigns - Brochures I also offer coaching on brand voice, content marketing strategy, content creation, and any specific copywriting issues you're facing. Testimonials "Chris creates amazing content. I had the pleasure to work with Chris on a few projects. He takes time to understand the brand, the brief and any other requirements. If you need help with your content or brand messaging I would highly recommend Chris." — Hana Bednarova, Director, Bednar Comms “Chris is a great content producer and a wonderful guy to work with. Any piece of content that passes under his diligent gaze turns into a masterpiece. He has not only enhanced the content that we produce, but also significantly improved everyone who worked with him.” — Jonny Addy, Managing Editor, NeoMam Studios “It’s been really great working with Chris. His rounded knowledge on how to optimise content in our outreach activities has helped us develop two new content platforms for Distrelec putting the customer front and centre: a high-end magazine and a resources hub underpinning our brand and SEO strategies. We’re getting a lot more visits from potential and existing customers as a result.” — Emma Hoten, Head of Customer Proposition & Marketing, Distrelec Get in touch Drop me a line if you’d like to talk about your content strategy and setup, or if you want content for your channels. Don’t worry if you don’t have a brief ready to go, as I can help guide you through the whole process. Send me an email at chris@citracontent.com and let's get started!

Copywriter, author, thought leadership writer, disruptive consultant,personal branding expert, ghost-writer and journalist with almost 39 years of experience as a professional writer. I believe I am among the very best copywriters working in the UK and globally. I work mostly remotely, for clients across the world. I have written for and consulted for clients across business, charity, quangos and politics. These include Channel 4, Transport for London, Amazon, Borkowski.do, Edenspiekermann, Airbnb, Red Bull, Open Data Institute, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Debt Hacker, Child Poverty Action Group, Freuds, Hays, ThoughtLDR, Allegory, LastMinute.com, HaMuch.com, Founders Pledge, Humanade, Vivienne Westwood and HSBC. I write to a very high standard and my work on architecture, AI, LLMs, BCorps, technology, building, construction, youth subcultures, fashion, the arts, data, health, campaigning and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients, taking them into tier one media with thought leadership, personal branding, ghost-written op-eds and ideas for PR campaigns. I work both remotely and in-house, taking on contracts or working ad hoc, as needed. My copywriting and consultancy work has a dedicated website at thisidea.co.uk. I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, ghost writing for CEOs and founders, site architecture, strategy, charity campaigns, bids and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business. I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies. I can promote your organisation via thought leadership, ghost-write for your CEO, write staff profiles and blogs, or even teach staff how to write well for your business. My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects. I also work regularly with academics and universities. I am director of a company that deals in social history and the arts, which is one of my specialisms. You can see my journalism and books at iainaitch.com. Let's set up a meeting to discuss what I can do for you. "Iain is part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder." Mark Borkowski, founder Borkowski PR "Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not 'dumb down', and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work." Sir Nigel Shadbolt, Executive Chair of the Open Data Institute and Principal of Jesus College, Oxford. "It’s clean its lean and it does exactly what I want it to do. You’ve brought my idea to life, beautifully. I can’t thank you enough for all your hard work." Michelle Grahame, Director, Virtually Working "Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy." Jason Martin, CEO, Iotum

Complicated product? Confused audience? I help people just like you. Whether you’re clear or somewhat muddy on what you need, I’m all ears. Let’s arrange a quick call so you can tell me more. Focusing on B2B (especially SaaS, software, tech, and cybersecurity), I support business owners and marketing heads. 🔸 Helping you understand your audience better 🔸 Creating compelling customer stories 🔸 Writing web copy from scratch or refreshing tired pages 🔸 Creating long-form articles 🔸 Writing nurturing email sequences. We start exactly where you need me. That might be helping with your strategy and customer insight or leaping straight into your copywriting. I’m a hands-on type of gal. Marketing qualified and after 23 years of running my own business, I’ve helped countless others communicate better – with great results. In fact, Cantaloupe was awarded Best Copywriting Services 2020 by SME News. You’ll get the right copy and additional support where it’s needed - on time and in budget. ⭐ It’ll be fun, friendly, and productive ⭐ I’m in Worcestershire, but don’t let that stop you. My clients have stretched from Aberdeen to Cornwall in the UK. Not to mention Australia and Ireland. Take a weight off your mind and get in touch. I’ll understand your copy frustrations and help you determine the right way forward to achieve the results you’re after. Email me: anna@cantaloupemarketing.co.uk Phone me: 01886 502159

Concepts that inspire, copy that delivers! I'm a copywriter and content strategist with 15 years' experience in helping small to medium sized businesses find their voice and make more noise online. I was the director of an SEO company before I decided to niche into content creation for entrepreneurs back in 2017. From tech start-ups to holistic consultants, construction firms to employment law specialists, I've worked with all kinds of organisations - to be frank, if it's out there, I've probably written about it! I don't just create copy to order. My approach is typically highly consultative, and errs into wider conversations about marketing, strategy, and what my clients need to do to stand out. I love nothing more than seeing the lightbulb go off above my clients' heads when they finally understand who they are, the value they offer, and how they want to position themselves - and I'm especially good at taking all their ideas and ambitions and pulling it into smart, engaging and easy-to-read copy that communicates what makes them unique. My core services are: Website Copywriting Personal Brand Copywriting Copy Coaching AI Content Humanisation ...But whatever word-y project you have in mind, I'm pretty sure I can help.

"Working with Jay has been an absolute breeze. He consistently delivered sharp and easy-to-read copy on time." - Testimonial from LinkedIn. Hi, Jay here. I’m an easy-to-work-with website and SEO copywriter and AI specialist for small and mid-size businesses and marketing/content agencies. What I write ▪️Home pages ▪️About pages ▪️Service pages ▪️Product descriptions ▪️Blog posts ▪️Case studies ▪️Articles ▪️Landing pages ▪️Advertorials ✅ Human-first copy that shows your target audience how your product or service solves their pesky problems and fits into their life. ✅ Written in a way that's clear, bite-size and easy to follow on both desktop and mobile. ✅ And always sprinkled with keywords to give Google and Bing a little side nudge to show you in their search results. ❌ No cringey marketing speak, cheesy cliches, robotic AI language or keyword stuffing. That's just not my style. Read more on my website: SEO content writing services, SEO copywriting services and website copywriting services. Who I work with My clients are usually small business owners, content marketing managers and agency vendor/project managers. I work across multiple industries and am always happy to research. It's not just the UK, either. I work with my clients from the US, Australia and across Europe. You can pay me in GBP, USD, EUR, AUD and even Bitcoin and USDT. Why me? ▪️Trusted by 100+ small businesses ▪️5+ years writing SEO and web copy ▪️Fast turnaround times ▪️No missed deadlines Check out my portfolio on my website. Here are some reviews from Linkedin: More about me My niches are: small businesses and the travel/tourism industry. They’re quite varied, right? 👇So here's my story in a nutshell 👇 I was originally in travel and tourism marketing, but then the Covid-19 pandemic hit. The travel industry collapsed and I had to diversify. So in March 2020, I began working with small local businesses: family-run, start-ups, sole traders, freelancers, 1 or 2-man companies, etc. I helped my small biz clients survive the "new normal". How? Well, my services—web design, copywriting and SEO—enabled them to make the switch from offline to online during the restrictions. I designed their website, wrote the content and optimised it all for search engines. This meant they could now attract new customers remotely, even if they were busy baking banana bread in their pjs during lockdown. 🦠 Weird times, hey? 🍌 Anyway. Fast-forward to 2022, life is back to normal, people are travelling again, and my travel industry clients came back. Yay! But by this point, I'd already built relationships with my small biz clients, learned new skills and developed new services. So I decided to serve both sectors. It's been over 3 years now and business is going really well 😊. Check out my lovely websites: Small businesses - Allin1websites.co.uk Travel copywriting services - theGoToTravelCopywriter.com There you’ll see rough prices, my portfolio and services. And contact me for a friendly chat: Jay@allin1websites.co.uk

Distinction isn’t just about standing out. It’s about standing for something people can believe in. When brands live from the inside out – not just saying the right words, but proving them in everything they do – people feel it. They believe it. They trust it. It’s like baking a delicious pie – every slice, every bite, every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave. I’m an award-winning Head of Copy & Content and shortlisted Senior Brand Strategist with more than twenty years’ experience helping global B2C, B2B and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters. A regular freelance partner to agencies like The Gate London and Unreal Digital Group, I’m equally at home working directly with brands like bp pulse and Future First. My work has sparked rebrands and repositionings that have stood the test of time – and campaigns that have won a host of awards. Most recently, a Marketing Society Excellence Award with The Gate London team for SMARTY Mobile (VodafoneThree). If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk. Email: natalie@brand-distinction.co.uk

I'm a Hertfordshire based marketing professional and creative copywriter with over seven years of experience in content creation (B2B and B2C), strategy and brand management. I have managed websites, social media, email campaigns and advertising for small businesses, large corporations, and external agencies. I have also developed a tone of voice for a variety of brands, crafted engaging copy that told a story, purposefully driven recruitment and sales. As a creative content writer, editor and proofreader for digital (web, social media) and print (advertorial and editorial) marketing, I am always seeking new ways to drive engagement and brand awareness and develop compelling brand narratives. I have a flair for content creation, a keen eye for design and detail, and strong writing skills.

With over 20 years of agency and freelance experience, I’m a B2B specialist with particular expertise working with innovative tech, private markets, financial, and professional services brands, ranging from start-ups to established businesses. I love getting under the skin of my clients, understanding what makes them tick, why they do what they do, and how they’re unique. I believe a good communicator should listen more than talk; an approach that enables me to get to the heart of client challenges and develop intelligent copy and campaigns that consistently exceed expectations. I work in collaboration with clients to develop themes, angles, and ideas that capture your brand values and personality, along with the attention of your audiences. Meanwhile, my carefully honed storytelling skills ensure I deliver strategic copy and content campaigns that breathe life into brands and most importantly, impact the bottom line. Current and past clients include: Robin AI, LinkedIn, The LCap Group, Insly, Copilot Capital, Bronzegate, Clyde & Co, Summa Equity, Mazars, Concentric, Hokodo, Tiger Recruitment, The Work Crowd, SuperScript, Turtl, and Raconteur. Check out my website at - www.scripsy.co.uk

In areas expanding as fast as energy and B2B tech, it’s hard for businesses to stand out. After 7 years specialising in these sectors, I help growing companies get the visibility they deserve, build authority, and generate more leads. I do this through: ✅ Thought Leadership Content that positions you as a trusted industry voice with blogs, articles, case studies, and whitepapers. ✅ Strategic Copywriting, creating web pages and promotional content that’s consistent with your organisation's goals and focuses on what matters to your prospects. I specialise in: ✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and digital transformation. ✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs. Scroll down to my portfolio and get in touch at info@sarahmackinlayconsulting.com Here’s what my clients say about me: I worked with energy-specific iPaaS provider, Greenbird IT, for six years until it was bought by GE Vernova. Here’s what they said, “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova) Gorilla supplies energy retailers with data applications for pricing, forecasting, and portfolio analysis. Here's what they said, "It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly. On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!" Guste Stephens, Head of Marketing, Gorilla Energy Data Applications About me My strategic approach was shaped during seven years at a London ad agency, running in-person brand strategy and idea-generation workshops for clients such as Interbrew, Kellogg’s, and Heinz. Today, I bring those same principles to content and copywriting, helping innovative solutions get the visibility they deserve. Next Steps Let’s set up a time to chat. Contact me at: info@sarahmackinlayconsulting.com

I specialise in writing copy and content for professional membership organisations, associations, and education providers. Why? Because I love writing for sectors that advocate for life-long learning, development and discovery. And I find that people who work in these sectors are usually really nice! I’ve got a long history working with professional bodies. In fact, I started my career in marketing at the Royal Institution of Chartered Surveyors. I moved on to work for student and youth brand, STA Travel, where I honed my writing-for-a-student-audience skills editing the weekly newsletter, running social media campaigns, producing some cracking blog content and managing the eCRM strategy for four global divisions. Since going it alone, I’ve written for clients like the Expert Witness Institute, Chartered Governance Institute, Chartered Institute of Management Accountants (CIMA). I’ve also worked with education provider, Study Group, on email campaigns for Royal Holloway University, University of Strathclyde, and University of Sussex. When I’m not working, you’ll find me attempting to raise two small humans, obsessing over celebrities (the more z-list, the better) and telling myself to go for a run.