UK Copywriters Directory - Content strategy

👋 Want to build authority and fill your pipeline, but don’t have time or know-how to create effective content? Let’s talk. I support proactive B2B companies, especially in SaaS and tech, by turning your expertise into clear, credible content your audience will want to read. I’ll interview your experts and chat with your customers before shaping insights into words that make a difference. Without adding to your workload. And if you need help shaping your wider content strategy, I’m ready to step in. 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 ✅ Long-form content writing (articles, customer stories, whitepapers, reports...) ✅ Strategic support (audience insight, content strategy and planning) ✅ Monthly support (improving your existing copy in bite-size chunks) 𝗪𝗵𝘆 𝗺𝗲? Because after 26 years of supporting businesses like yours, I can quickly understand where you’re stuck and help you move forward with confidence. Because I’ve been on the “other side” as a marketing manager. I understand your plate-spinning, deadline-juggling, and stakeholder-wrangling first-hand. Because I’ve helped a diverse collection of businesses, small and large, find the right words for complex ideas. You get that experience and knowledge the moment we start working together. Because I’m down-to-earth, flexible, friendly, and immensely reliable. I keep things moving and deliver what I promise on time. 𝗡𝗶𝗰𝗲 𝘄𝗼𝗿𝗱𝘀 𝗳𝗿𝗼𝗺 𝗹𝗼𝘃𝗲𝗹𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 🌟 “Anna grew TEG's audience by I don't know how many hundreds and kept TEG front of mind amongst a small pool of decision makers in a very competitive segment.” Chris Bilko - TEG 🌟 “Anna understood our (rather niche) business very quickly and has delivered some outstanding customer stories that have gone on to move many opportunities in the right direction.” Alisa McPhail - Head of Marketing - Xelix 🌟 “Anna takes the time to get under the skin of your business and works proactively to shape content that adds value. Her copy is consistently high quality.” Ewan Jardine - Marketing Executive - CorrosionRADAR 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗵𝗮𝘁? Let's discover more about each other and see whether I'm the writer for you. Send me a quick email to say hello: anna@cantaloupemarketing.co.uk

From sustainable energy to cloud computing, electric vehicles to AI apps, I help technology businesses talk about complex subjects in a language their audiences understand. With more than fifteen years of experience as a B2B journalist, editor and copywriter, I specialise in making technical topics clear and engaging, without dumbing down. In projects for clients such as Schneider Electric, Microsoft and Kantar, I combine expert interviews with analysis and research to build compelling narratives – cutting through jargon to address real strategic and practical concerns. I can work with you to develop white papers, long-form articles and reports that communicate genuine authority – as well as blogs and web content to drive conversations further. Having worked in senior editorial roles at specialist trade publications and written features for national titles such as the Guardian and Sunday Telegraph, I apply rigorous standards, strong research skills and sound judgment across all my work. ________________________________ "Jonathan has consistently delivered high quality content on complex topics, driving organic traffic well above our benchmark." — Romain Adde, Marcom Manager for Power Systems and Services at Schneider Electric "Having worked with Jonathan for many years, I highly value his discerning, efficient and reliable writing capabilities." — Phil Rigg, Editorial Director at MRM UK

Hey, you! What happens when your copy has no strategy and zero personality? You make less sales. Your website traffic is pants. And you don't connect with people who'd go bonkers for your biz! I’m Matt, a copywriter & content strategist for playful brands that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 Copy bursting with personality has the power to: ▪️ Grab people's attention ▪️ Build a brand they'll actually remember ▪️ Make them buy your stuff And with a strategy behind it, it stands an even better chance of getting amazing results. 🟡 RESULTS I GET FOR MY CLIENTS (& ME) 📈 45% increase in newsletter open rates 📈 350% increase in course sign-ups 📈 700% increase in clients via my client's website 📈 Hired by Swizzels & Beano after seeing social media posts that aligned with their values 📈 Found by LEGO, Hampton Court Palace, Royal Botanical Gardens Edinburgh & Universal Pictures through my website SEO. 🟣 BRANDS/ INDUSTRIES I WORK WITH Toys. Games. Toilet roll. Sweets. Alcohol/Zero Alcohol. Confectionery. Events. Male Grooming. Clothing. Underwear. Coaches. Wedding Suppliers. DJs. Accountancy. Geospacial Mapping. As long as you want to get more sales and sound like a proper, approachable person or business, I can write for you. 🔵 SERVICES ✅ SEO Website Copy ✅ Blog & Content Strategy ✅️ Brand Persona Workshop & Report ✅️ Communications & Content Plan ✅ Product Descriptions & Packaging Copy ✅️ Video & UGC Scripts ✅️ PPC Ads ✅ Newsletters/Emails ✅ Case Studies ✅️ Award Entries ✅ Social Media Posts ✅️ Website Copy Audits 🔴 WHEN TO BRING ME IN Before you spend any more time or money on something that won't convert. If you want well-thought-out, personality-packed copy that explodes off the page with a POP! 🎉 WHIZZ! ⚡️ BANG! 💥 let's have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk 💬 Call 07878 464 609 (between 9am & 4:30pm GMT - Monday to Friday)

Katie is a senior fashion copywriter with over a decade of experience. She has written for some of the world’s most influential and exciting fashion brands including Louis Vuitton, Harvey Nichols, Levi's, Tommy Hilfiger, Farfetch, JOOR, Lyst, dunhill, Charles Tyrwhitt, John Lewis, Whispering Smith, String Ting, July Child and Shein. She also has a soft spot for beauty brands and has previously worked on projects for The Body Shop, Dove, Avon, Code8 Beauty, Treatwell and Urban Massage. Get in touch for tone of voice and brand bible creation, SEO copy, social captions, CRM copy, email campaigns, product descriptions, packaging copy or last minute cover for your copy lead.

Tell your story effectively - so you attract, nurture and persuade your audiences I'm a Birmingham-based B2B copywriter and content marketer with a proven track record across manufacturing, energy, technology, property and more. Whether you’re looking to raise awareness, generate leads, facilitate growth or raise finance - I can help you tell your story in a way that makes an impact. When you work with me, you get: Razor-sharp thinking at all levels, from strategy to syllables (yes, syllables matter and I take them seriously) The right words, because copywriting isn’t about stringing any old words together: it’s salesmanship in print and on screen Commercial mindset that keeps your goals front and centre (I don’t do vanity marketing) Flexibility that helps you wow your clients, your boss and any other stakeholders, so you look good and deliver greater value Benefit from a broad range of B2B copywriting services: Branding: Value propositions, personas, tone of voice, slogans Digital: Websites, landing pages, email marketing, online advertising Content: Content strategies, blog posts, infographics, case studies, white papers Print: Brochures, direct mail, marketing collateral, newsletters, advertising Training: Sessions on copywriting, content marketing and digital marketing Clients include the Aluminium Federation, Nordcloud, Engage Hub, Corstorphine & Wright and Royal HaskoningDHV. My previous experience includes copywriting and head of content roles at award-winning agencies. To give you an idea of what it's like to work with me, here are 3 testimonials: "Anna is an absolute professional. Her ability to take even the most obscure and/or complicated subject matter and turn it around quickly, accurately and on brief – time and time again – really is amazing. I can safely say Anna is one of the most intelligent people I have worked with, but it’s not just this which makes her an absolute asset – she’s friendly, always upbeat and an absolute perfectionist." (Marketing Manager, Professional Services) "Anna is awesome. She takes our waffle and makes it make sense, so it says exactly what we want to say." (Commercial Director, Electronics Manufacturer) "Gunning Marketing has been a great partner for us for many years. Not only do we get great copy, but we get valuable strategic input on how to position the practice in our markets and in line with our growth ambitions." (Marketing Manager, Architectural Practice) Email me at anna@gunningmarketing.co.uk or call me on 07828 536 728 to chat about your project Visit www.gunningmarketing.co.uk to see case studies and more testimonials (You can also browse 4 case studies in the Portfolio section just below.)

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household names. I'm also the co-founder of pro-human human creative agency, Haddington & Haddington. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting, design and UX writing services. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your company's message. Get in touch with me today at emily@haddingtoncreative.com

I'm a copywriter with a particular interest in website content. I have experience writing for small to medium-sized businesses.

I'm a freelance copywriter on a mission to make pensions, investment and finance more interesting and engaging for ordinary people. Hire me to write clear, compelling plain English content that helps people understand more about pensions, investment and finance in general, and make better decisions about their lives. I spent 19 years as a copywriter with the Aon UK Communication Practice. I’ve written more pension newsletters than I could shake a stick at - including summary funding statements - as well as letters, emails, websites, booklets, presentations, video scripts, business pitches and award entries. I’ve worked on a lot of highly personalised items such as benefit statements. More recently I've worked on a lot of online communications, including a website to help people plan and prepare for their retirement. My experience covers all flavours of DB and DC pensions including communications from trustee boards and employers. Here's a selection of the subjects I deal with. DC investment education Pension scams Pensions and tax GMP reconciliation and equalisation DB-to-DC change consultations Changing RPI increases to CPI In recent years I developed a set of communications for explaining liability management offers such as pension increase exchange and enhanced transfer. When I'm not writing about pensions, my interests include: singing and acting with a couple of local am-dram societies, singing in a church choir, running, swimming, skiing, sampling as many different craft beers as possible and attempting to grow fruit and vegetables with varying degrees of success.

Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that generates more leads and sales for my clients. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies across a wide range of sectors, from technology to training, healthcare, and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

Hello, I’m Alice. I write creative copy for businesses, saving you time with words that will keep your audience engaged and get your message across clearly. Perhaps you want to update your website or need help writing articles for your company website. Maybe you’re worried you’re not finding the time to write the blog you know your website really needs. Or you’d like an extra pair of hands to review some work that’s already been done. I can help you with: • Blog posts • Articles • Web copy • Ghostwriting • Tone of voice • Proof reading and editing • Website and document reviews Why work with me? I’ll get to know you and your business - so I understand what you need and the most effective way to approach your project. I’m often a sounding board for ideas and I’m always happy to share what I’ve learnt during the decade I’ve worked in communications. My briefing process is straightforward and you’ll have the peace of mind that comes with clear terms and conditions, and a structured writing process. Most important of all, I’ll deliver your work on time and on brief. I’m based in Surrey but work with clients across the UK and beyond. If you’d like to check out my portfolio, or have an idea or project in mind (however fledgling), I’d love to hear from you (alice@alicesolaiman.com / 07738 940727). What my clients say: "Alice worked with us on our website update project, ensuring our brand tone of voice was consistent throughout. She’s able to convert often complex briefing documents into something that resonates with our audience, and is confident finding the balance between flexing the tone to meet the requirements of our team, while also ensuring it sounds like WBD! We’ve been really happy with the work Alice has done for us, and her willingness to adapt to the changing needs of such a large project and the accuracy of her work has made a real impact." Kim Turner - Senior Brand & Communications Manager, Womble Bond Dickinson (UK) LLP “I got in touch with Alice as we needed help with a recruitment project. Alice worked with us to develop landing page copy, an email and pdf flyer. As part of the brief, Alice interviewed one of our members and she quickly got up to speed with our tone of voice and understood what we needed. It was our first time working with Alice, so I was pleased that her work was high quality, she responded quickly to feedback and we were very happy with the outcome.” Ismah Dar, British Dental Association “Alice helped us with our website re-write. She understood the brief and quickly got up to speed with our new tone of voice – writing a large number of lawyer profiles and updating our sector and services pages. Alice kept us updated throughout the process and has been responsive and adaptable to our needs. It’s been a pleasure working with Alice and I wouldn’t hesitate to recommend her services.” Deborah Fleming – Marketing & Business Development Director, Walker Morris LLP “Alice is a pleasure to work with – she understood the brief and delivered compelling and engaging copy for my boutique accounting practice supporting female-owned businesses. She was a great sounding board for ideas on what would resonate with my target audience. She always provided drafts in a very timely manner and captured the brand’s tone of voice and our purpose well. I would happily recommend her services to others.” Preesha Chhaya – Founder, Beaver & Bee Chartered Accountants “Working with Alice is an absolute pleasure. Her ability to grasp concept topics quickly and turn them into genuinely engaging and accessible copy is a rare skill – and one I value enormously. I also appreciate her creative input and her willingness to shape and push stories to become greater than the original brief. I cannot rate her highly enough.” Annie Scott – Head of Content and Communications, Schillings

An author, copywriter, editor, project manager. Optimisation (GEO/SEO) specialist. Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice. Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam. Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust,Horizon Leeds, UK Agri-Tech Centre and, iLivestock and York Conservation Trust. Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK. Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York. Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' 6th Edition by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership. In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. These days, when writing for humans, it pays to be one.

At SIXMOONS, I specialise in uplifting brands with irresistibly readable, personality-led copy and content and brand storytelling. We can hone in on your core messaging, create a memorable tone of voice, or build out the stories behind your brand. Whether it's your straplines, website copy, naming your packages, SEO/AIO blog posts, landing pages, or origin story; whether you need a cohesive content strategy, or tone of voice workshop - I can help you build the word-based foundations of a banging, stand-out brand. Send me a DM if you can't find the words, the time or the headspace to shout about just how awesome your brand really is. Web: www.sixmoonscopywriting.com Insta - @sixmoons_cc Email - hello@sixmoonscopywriting.com LinkedIn - Corinne Homer Why Corinne @ SIXMOONS? I'm a Bristol-based Copywriter + Brand Storyteller with over a decade of experience writing professionally, in PR, news, content marketing and copywriting. I've worked with B2B tech brands such as Brightpearl by Sage, beloved indie pet brand Pooch & Mutt, I led a team of content writers at TravelLocal, and I wrote branded news articles that frequently made the national press at SWNS/72Point.