UK Copywriters Directory - SaaS copywriting

I write copy and articles for clients in wellness and conservation, combining love and respect for self and planet.

Each month, more than 10 million people rely on my work to access benefits, healthcare, legal rights or support, often under stress, in crisis or using English as a second language. Whether it’s Universal Credit or a cancer diagnosis, content needs to earn trust and reduce friction. That’s why I specialise in trauma-informed, vulnerability-aware content that removes barriers, cuts support costs, and improves outcomes. Growing in Content 2026 I am doing a keynote on trauma-informed content design, followed by an interactive Q&A session, on Day 2 of Growing in Content 2026, the popular international content design conference (28-30 April 2026). DM me to get 15% off your tickets. For full details, visit Growing in Content 2026. I help teams:Write clearly for diverse and distracted audiencesSpot hidden friction and emotional triggersCreate inclusive services without needing separate content for “vulnerable users” Whether it’s Universal Credit or a cancer diagnosis, content needs to earn trust and reduce friction. That’s why I specialise in trauma-informed, vulnerability-aware content that removes barriers, cuts support costs and improves outcomes. Good content should just work, even when your audience is at their worst, not their best. My content must be clear, accessible and empathetic. This scale and diversity of engagement demonstrate my ability to craft content that resonates with various user groups, particularly in high-impact digital services.“Thank you for your outstanding article on trauma-informed content and AI. Just excellent work!” — Kristina Halvorson, CEO & Founder, ButtonWith decades of experience, I specialise in delivering inclusive, trauma-informed content that meets the needs of all users, regardless of background or circumstance. I help organisations make content safer, clearer and more empowering, especially for people dealing with trauma, vulnerability or major life changes.As Senior Content Designer and Strategist at Trauma-Informed Content Consulting, I work with communities, support groups and key stakeholders to transform overwhelming information into clear, compassionate guidance for the public, private and charity sectors.Drawing on 40 years of experience at the intersection of complex systems and human vulnerability, I’ve led national content projects - from Universal Credit to Cancer Research UK - that cut user journeys by up to 70%, improve accessibility, reduce support costs and strengthen trust.My trauma-informed, vulnerability-aware approach ensures every word respects emotional journeys and cultural sensitivity within strict safeguarding protocols, minimises distress and drives measurable outcomes. Core services Trauma-informed content and service designUser research and testing, empathy mapping and content audits that reveal emotional triggers and guide sensitive communications Complex systems content strategyRoadmaps, style guides and governance for government, health and social care programmes. AI-assisted workflows (secondary offering)Prompt engineering, ethical AI tool integration and governance frameworks to scale empathy-driven content. Impact highlights Metropolitan Police Service: Created a national trauma-informed advice service on drink and needle spiking—praised by support organisations for its “appropriate and victim-focused” language. Cabinet Office: Developed SaaS counter-fraud tools recognised by Downing Street as “star performers” in safeguarding vital Covid-19 business funding. Universal Credit: Pioneered GDS-aligned content frameworks guiding 5.6 million applicants and cutting housing-benefit queries by 70%, saving £3 million in support costs. Cancer Research UK: Redesigned 5,000+ pages of cancer advice, respecting users’ emotional states and reaching over four million monthly visitors with critical medical information. Why work with me? Deep expertise: Four decades in government, health and crisis sectors—rare blend of strategic and hands-on content leadership. Measurable results: Every engagement signed off with clear KPIs and ROI metrics. Empathy-first ethos: Proven framework that balances clarity with compassion, protecting vulnerable audiences. Forward-thinking: Early adopter of AI tools, ensuring technology amplifies - not replaces - human sensitivity. I am an experienced international keynote speaker and trainer on trauma-informed content and compliance, including for senior executives in financial services for the Vulnerability and Consumer Duty Academy. My articles are published on the Button blog, ProCopywriters and other UX writing thought leadership platforms. Next steps Book a 15-minute complimentary discovery call to explore how trauma-informed, vulnerability-aware content can transform your project. Email: adrie@traumainformedcontent.comPhone: 07554 012533Website: www.traumainformedcontent.com

Buyer-focused messaging shaped by experience on every side of the table – in-house, agency, startup, and freelance – plus a decade in psychology and marketing. Trusted by global brands including: Adobe, AWS, LinkedIn, PayPal, SAP, Siemens, Shell, DHL, Palo Alto Networks, Equinix, Tata Consultancy Services (TCS), Cloudera, OpenText Cybersecurity, Havas, Riverbed, Rimini Street, Instructure, Ideagen, Tetra Pak, Vialto, Visionable, Wolsey Hall Oxford, Yell Business, and more. I’ve written about everything from AI, cloud transformation, cybersecurity and multicloud networking to health tech, fintech and payments, education, HR, e-commerce, insurance and sustainability. Whatever the topic, my goal is to make complex ideas clear and worth caring about. That can mean deeply researched ebooks, white papers, case studies and reports – or sharper conversion-driven copy for ads, emails and landing pages. Beyond published copy, I also develop content strategy, brand messaging and tone of voice guidelines, so everything sounds intentional and consistent. 📣 Visit my website for recent projects and pricing If you already have a brief, I’m ready to help bring it to life. If you need guidance, I’ll work with you to develop a bespoke plan. Drop me a message for a strategy chat. --------------------------------- What makes Sophie such a strong writer isn’t just her brilliant copy. She brings a spirit of curiosity and teamwork that makes all the difference. She has a way of turning challenges into opportunities that lift the whole project up. Any team will be lucky to have Sophie on their side. - Ben, Creative Director, Just Global Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency It’s not often that you have the opportunity to work with a writer who’s as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. “Exceptional” is the first word that comes to mind. - Kristen, Lead Writer, Just Global Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable You have truly been amazing, praying we get to work together again as it’s been a delight. - Harriet, Digital Strategy Director, Havas People

I'm a freelance copywriter with 15+ years' experience, a client list that speaks for itself, and a refreshingly straightforward way of working. But this isn't really about me. It's about you. Maybe you're a scrappy startup trying to find your message and territory you can own. Maybe you're a bigger brand looking for a copywriter who's comfortable in complexity. Maybe you're an agency looking for a copywriter who makes life easier (and makes you look good). Pure coincidence: I can help with that! From messaging and tone of voice to your everyday collateral, I've done it all for brands like: TK Maxx, Nestle Purina, CoreView, NiCE, AECOM, Seagate, Dell and Vitabiotics. All with a grounded, no-nonsense approach that's relentlessly focused on what matters most: copy that works hard and works wonders. "We’ve used Stephen’s talents on many occasions – it’s like he can turn his hand to absolutely anything." Rachel Atkins, Recruitment Juice "I’d recommend Stephen to anyone, but won’t… I need him all to myself!" Jamie MacDow, 1973 Ltd

I help tech companies speak the language their customers understand. By creating well-researched, engaging content that earns its place at the table and contributes to the conversation, I help brands be heard above the noise of today's online marketing. I have worked with brands that include Hildon, Pega, IBM, Lenovo, Kaspersky, ServiceMaster, Twinings and Oxfordshire County Council, but there is a longer list featured on my website www.completecopywriting.co.uk . If you'd like to chat about how I might be able to help you elevate the messaging of your brand, call me on 07920 440506.

Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

Distinction isn’t just about standing out. It’s about standing for something people can believe in. When brands live from the inside out – not just saying the right words, but proving them in everything they do – people feel it. They believe it. They trust it. It’s like baking a delicious pie – every slice, every bite, every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave. I’m an award-winning Head of Copy & Content and shortlisted Senior Brand Strategist with more than twenty years’ experience helping global B2C, B2B and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters. A regular freelance partner to agencies like The Gate London and Unreal Digital Group, I’m equally at home working directly with brands like bp pulse and Future First. My work has sparked rebrands and repositionings that have stood the test of time – and campaigns that have won a host of awards. Most recently, a Marketing Society Excellence Award with The Gate London team for SMARTY Mobile (VodafoneThree). If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk. Email: natalie@brand-distinction.co.uk

I am a creative copywriter who can tell your company's story, grab your readers’ attention and get them to take action. I have over 10 years’ experience and have worked on practically all kinds of content – although I specialise in longer-form copy (blogs, whitepapers, interviews, op-eds, thought leadership etc.). I also work as a journalist and have written for publications like BBC Future, BBC Travel, The Independent, Engineering & Technology, The Mail on Sunday and Reuters. [Contact: Len@lenwilliams.com] "Len is one of the most reliable copywriters I've had the pleasure of working with" - Craig Pavitt, Senior SEO Manager, Huel. I have experience working with clients in a wide range of industries. I am particularly specialised in the following areas: - Engineering and tech - Sustainability - Healthcare - eCommerce Here are some of the main benefits of working with me: - SAVE TIME: You can focus on your main job, confident that your marketing copy is being written by a pro - GET CONTENT FAST: I'm efficient, don't get writer's block, and can produce multiple pieces of content per day (all without AI) - COMPETITIVE: Since I'm very efficient, I'm also affordable - you get more bang for your buck - ACCURACY: Your content will be accurate and reliable, which is more important than ever in an era of AI hallucinations and Google's Helpful Content update - BEST PRACTICE: I know SEO, how to produce content for different stages of the marketing funnel, and how to write in your brand's tone of voice CONTACT ME TODAY ABOUT YOUR PROJECT Here's what my customers say: "Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly researched articles with an SEO focus Len has written for us" - Alex Meredith - Marketing Manager - Epsy "Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended." - Stéphane Viaud-Murat - CEO - Mi4 "Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly" - David Hodkinson - CEO - Xace.

Lobster Copy® 🦞 is a strategic copywriting consultancy serving select clients across the UK and internationally. We help businesses drive business growth with premium copywriting covering lead generation, conversion, branding, and thought leadership. Visit Lobster Copy® 👉 https://lobstercopy.com/ Strategic Copy. Serious Results.

Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that generates more leads and sales for my clients. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies in a whole range of sectors, from technology to training, healthcare and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

Hi there! Thanks for stopping by - my name is Emily Haddington and I'm a senior copywriter and UX writer with more than a decade of experience writing for small to medium companies, start-ups and household brands. Some of my clients have included HSBC, JP Morgan, Vodafone, P&G, TUI, Aquafresh, Taylor Wimpey, Microsoft, Google and Expedia. Sure, I'm a generalist - but to my mind, a good copywriter should be able to write about literally anything. I'm the co-founder of Haddington & Haddington, a Suffolk-based agency offering copywriting and UX writing services alongside AI copy rewrites and humanisation. I run the agency with my husband, David Haddington - an extremely talented web, digital, print and UX/UI designer. (He does a bloomin' good illustration, too). Copywriting I have a wealth of writing experience across a huge variety of sectors. Whether it's creating product descriptions for a small online start-up selling caravan upholstery, or UX copy for mortgage products for household names like HSBC, I can help with any project. Big or small, B2B or B2C. I've helped small local companies in Suffolk to sell more honey by improving their landing page copy, and I've given Marriott Hotels its key tagline for the naming of a luxury new hotel in Budapest. Whatever the copywriting challenge, I'm here to take it on! UX Writing Many copywriters say they're UX writers, but they don't have any UX background or design reputation to back it up. UX writing involves more than being able to write micro-copy for a button, or knowing your way around a wireframe. My agency is fully accredited by qualifications from the UX Design Institute, and we perform user testing and UX research alongside content design. I know the UX design process inside out - from user surveys and competitive benchmarking at the start, through to user flow analysis, affinity diagrams and customer journey mapping, and then user flows, wireframing and prototyping. I've been involved in UX writing projects for large brands such as JP Morgan/Chase, Vodafone and HSBC. AI-to-human copywriting services I’ll take your copy and strip out all the filler, AI buzzwords and jargon. What you’ll get is writing with a warmer tone, clear purpose, and a voice that truly reflects your brand. Gone overboard with ChatGPT? Or maybe that free AI content bot didn’t make the cut? If you’ve ended up with loads of articles that just aren’t converting, I can help. I'm used to rewriting large volumes of AI-generated content that’s missed the mark. Whether it’s product descriptions, service pages, or blog posts, I’ll transform flat, robotic copy into clear, natural content your audience actually wants to read! Get in touch with me today at emily@haddingtoncreative.com

I'm Jess, a professional writer and editor with over 15 years' experience, and a provider of flawless copy in good journalistic style. I'm particularly good at writing about complex business models and technology in layman's terms. I've been told: “You're the only journalist who's written about our product and actually grasped what it's all about.” I've also heard: “You have a gift for writing about boring stuff and making it sound interesting.” Writing is what I do. For nine years I was features editor on the B2B bus and coach magazine routeone, and then editor of its sister magazine Group Tourism & Travel, visiting and writing about businesses from all sorts of angles – tight-knit family links, clever innovations, business longevity – always with the intention of showcasing to other business leaders how they could adopt bits of best practice. Since those days I’ve turned my hand to freelance B2B copywriting, quickly becoming an expert in topics from eCommerce and manufacturing to lead generation and account-based marketing. My focus is always on my client’s USPs, and what makes their business such a great choice for its customers. If you want truly outstanding copy that highlights what only you as a business can do - and for a great rate - drop me an email: jessamy.chapman@outlook.com