UK Copywriters Directory - Content strategy
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Brand Positioning / Message Clarity / Narrative Strategy / Tone of Voice / Big Ideas ___ Call me a narrative strategist. A clarity consultant. Or just a copywriter. Whatever the label, the jobโs the same: helping people understand why your business is brill. Not the best at explaining yourself? Iโll help people understand why youโre good at what you do. ______________________________________________________________ WHAT THEY SAY โLee offers creative and clever solutions. Our copy looks slick and grabs attention. Give him your money.โ โ Matt, Kimpton "โLee is really excellent at what he does and is an absolute pleasure to work with.โ โ Emily, EAT Landscape โFrom the start, Lee has worked hard to understand the organisation and really get us. The way he wrote about the work we do and the sensitivity to the people we support has been great throughout.โ โ Ellie, YMCA Together ____ Iโve loved the written word for as long as I can remember. Mind you, Iโve distrusted it since I misspelt โFebruaryโ in a school competition, aged 9. One missing letter cost me first place and a giant Easter egg. I carried that love (and healthy distrust of spellings) into my first marketing role as a commercial copywriter for a leading Liverpool radio station. Nothing teaches you how much brands like to waffle quite like writing radio ads. Be short, sharp and clear or immediately forgotten. Over the next decade and a half, I worked for several other well-known media companies as a copywriter, content strategist, head of sales and commercial director. During that time, I realised most businesses donโt struggle because they lack expertise. They struggle because they explain themselves badly. Thatโs where my experience โ and lifelong love of writing โ comes in.
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As a business owner or senior leader, you've built something worth talking about. The problem is finding the time and the right words to shout about it in a way that speaks to people in the right tone of voice. I work with established B2B businesses that are really good at what they do, but don't always sound like it. My job is to get under the skin of your business, understand what makes you different, and turn that into copy and content that actually works. I'm also a bit of a strategy nerd, so I like to dig into the strategic thinking that ties it all together. I spent over five years writing for an internationally syndicated print magazine, which taught me how to research properly, ask the questions other people miss, and write in a way that keeps people reading. This helped to shape my style and how I work. I'm based in Margate, Kent, but I work with clients across the UK.
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๐๐๐ ๐๐ ๐? ๐ Iโm Sanina, a former journalist-turned-freelance-copywriter. ๐ I'm an industry awards judge & run The Awards Clinic (my awards-writing service) in addition to providing content strategy & delivery support. โจ๏ธ Iโve been writing for 20+ years. My experience spans: โฌ Print and broadcast journalism โฌ In-house local Government communications โฌ Agency-side PR & content/inbound marketing ๐๐๐ ๐๐๐๐๐๐ ๐๐? Iโve been writing since the age of 17, when I started out as a trainee reporter at my local newspaper. More than 20 years later, Iโm still writing. Over the years, Iโve helped a wide range of B2B and B2C businesses, agencies and individuals across a variety of sectors generate leads and increase sales by communicating the right messages to the right people at the right time. ๐๐๐๐โ๐ ๐๐ ๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐? Iโm quick-thinking, results-driven and passionate about producing copy that delivers on multiple levels (thatโs how I describe myself, anyway). And hereโs what some of my clients have to say about me: 1. '๐๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ธ๐ช๐ต๐ฉ ๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ช๐ด ๐ข๐ญ๐ธ๐ข๐บ๐ด ๐ข ๐ฑ๐ญ๐ฆ๐ข๐ด๐ถ๐ณ๐ฆ. ๐๐ฉ๐ฆ ๐ฑ๐ณ๐ฐ๐ฎ๐ฐ๐ต๐ฆ๐ด ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ฃ๐ฆ๐ด๐ต ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ ๐ฃ๐บ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฑ๐ช๐ฆ๐ค๐ฆ๐ด ๐ฐ๐ง ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ง๐ฐ๐ณ ๐ฅ๐ช๐ง๐ง๐ฆ๐ณ๐ฆ๐ฏ๐ต ๐ฑ๐ฐ๐ช๐ฏ๐ต๐ด ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ซ๐ฐ๐ถ๐ณ๐ฏ๐ฆ๐บ. ๐๐ฆ๐ณ ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต ๐ฉ๐ข๐ด ๐ฃ๐ฆ๐ฆ๐ฏ ๐ช๐ฏ๐ท๐ข๐ญ๐ถ๐ข๐ฃ๐ญ๐ฆ ๐ช๐ฏ ๐ฉ๐ฆ๐ญ๐ฑ๐ช๐ฏ๐จ ๐ถ๐ด ๐ต๐ฐ ๐ฃ๐ถ๐ช๐ญ๐ฅ ๐ฎ๐ฐ๐ฎ๐ฆ๐ฏ๐ต๐ถ๐ฎ ๐ฃ๐ฆ๐ฉ๐ช๐ฏ๐ฅ ๐ฐ๐ถ๐ณ ๐ฏ๐ฆ๐ธ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ฑ๐ณ๐ฐ๐จ๐ณ๐ข๐ฎ๐ฎ๐ฆ, ๐ธ๐ฆ ๐ธ๐ฐ๐ถ๐ญ๐ฅ๐ฏ'๐ต ๐ฉ๐ข๐ท๐ฆ ๐ฎ๐ข๐ฅ๐ฆ ๐ต๐ฉ๐ฆ ๐ด๐ข๐ฎ๐ฆ ๐ฑ๐ณ๐ฐ๐จ๐ณ๐ฆ๐ด๐ด ๐ธ๐ช๐ต๐ฉ๐ฐ๐ถ๐ต ๐ฉ๐ฆ๐ณ.' โ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ง๐๐ ๐๐ซ. 2. โ๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ช๐ด ๐ข ๐ฉ๐ช๐จ๐ฉ๐ญ๐บ ๐ด๐ฌ๐ช๐ญ๐ญ๐ฆ๐ฅ ๐ข๐ฏ๐ฅ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ๐ฅ ๐ค๐ฐ๐ฑ๐บ๐ธ๐ณ๐ช๐ต๐ฆ๐ณ, ๐ธ๐ฉ๐ฐ ๐ธ๐ฐ๐ณ๐ฌ๐ด ๐ฒ๐ถ๐ช๐ค๐ฌ๐ญ๐บ ๐ข๐ฏ๐ฅ ๐ข๐ค๐ค๐ถ๐ณ๐ข๐ต๐ฆ๐ญ๐บ ๐ต๐ฐ ๐ค๐ณ๐ฆ๐ข๐ต๐ฆ ๐ฆ๐ฏ๐จ๐ข๐จ๐ช๐ฏ๐จ ๐ค๐ฐ๐ฑ๐บ ๐ต๐ฉ๐ข๐ต ๐ช๐ด ๐ฐ๐ฏ ๐ฑ๐ฐ๐ช๐ฏ๐ต ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ต๐ช๐ฎ๐ฆ. ๐๐ฉ๐ฆ ๐ช๐ด ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ, ๐ข๐ฑ๐ฑ๐ณ๐ฐ๐ข๐ค๐ฉ๐ข๐ฃ๐ญ๐ฆ ๐ข๐ฏ๐ฅ ๐ง๐ณ๐ช๐ฆ๐ฏ๐ฅ๐ญ๐บ, ๐ธ๐ช๐ต๐ฉ ๐ข๐ฏ ๐ฆ๐บ๐ฆ ๐ง๐ฐ๐ณ ๐ข ๐ค๐ฐ๐ฎ๐ฑ๐ญ๐ฆ๐น ๐ฃ๐ณ๐ช๐ฆ๐ง ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ธ๐ฐ๐ณ๐ฅ๐ด ๐ต๐ฐ ๐ฉ๐ฆ๐ญ๐ฑ ๐ข๐ฏ๐บ ๐ต๐บ๐ฑ๐ฆ ๐ฐ๐ง ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด.โ โ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ. 3. '๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ช๐ด ๐ฐ๐ฏ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฐ๐ด๐ฆ ๐ธ๐ณ๐ช๐ต๐ฆ๐ณ๐ด ๐บ๐ฐ๐ถ ๐ค๐ข๐ฏ ๐ต๐ณ๐ถ๐ด๐ต. ๐๐ฉ๐ฆ ๐ข๐ด๐ฌ๐ด ๐ข๐ญ๐ญ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฒ๐ถ๐ฆ๐ด๐ต๐ช๐ฐ๐ฏ๐ด ๐ข๐ฏ๐ฅ ๐ฑ๐ถ๐ต๐ด ๐ข ๐ฉ๐ช๐จ๐ฉ ๐ญ๐ฆ๐ท๐ฆ๐ญ ๐ฐ๐ง ๐ค๐ข๐ณ๐ฆ ๐ช๐ฏ๐ต๐ฐ ๐ฉ๐ฆ๐ณ ๐ธ๐ฐ๐ณ๐ฌ, ๐ฎ๐ข๐ฌ๐ช๐ฏ๐จ ๐ด๐ถ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ฉ๐ฆ๐ณ ๐ต๐ฐ๐ฏ๐ฆ, ๐ญ๐ข๐ฏ๐จ๐ถ๐ข๐จ๐ฆ ๐ข๐ฏ๐ฅ ๐ข๐ค๐ค๐ถ๐ณ๐ข๐ค๐บ ๐ฉ๐ช๐ต๐ด ๐ต๐ฉ๐ฆ ๐ฃ๐ณ๐ช๐ฆ๐ง. ๐'๐ท๐ฆ ๐ธ๐ฐ๐ณ๐ฌ๐ฆ๐ฅ ๐ธ๐ช๐ต๐ฉ ๐ฉ๐ฆ๐ณ ๐ฐ๐ฏ ๐ข ๐ฏ๐ถ๐ฎ๐ฃ๐ฆ๐ณ ๐ฐ๐ง ๐ฑ๐ณ๐ฐ๐ซ๐ฆ๐ค๐ต๐ด ๐ง๐ฐ๐ณ ๐ข ๐ณ๐ข๐ฏ๐จ๐ฆ ๐ฐ๐ง ๐ข๐ถ๐ฅ๐ช๐ฆ๐ฏ๐ค๐ฆ๐ด ๐ข๐ฏ๐ฅ ๐ด๐ฉ๐ฆ ๐ฉ๐ข๐ด ๐ค๐ฐ๐ฏ๐ด๐ช๐ด๐ต๐ฆ๐ฏ๐ต๐ญ๐บ ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ฆ๐ฅ.' - ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ. 4. '๐ ๐ง๐ฐ๐ถ๐ฏ๐ฅ ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ธ๐ช๐ต๐ฉ ๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ข ๐ท๐ฆ๐ณ๐บ ๐ฆ๐ข๐ด๐บ ๐ข๐ฏ๐ฅ ๐ฑ๐ฐ๐ด๐ช๐ต๐ช๐ท๐ฆ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ. ๐๐ง๐ต๐ฆ๐ณ ๐ซ๐ถ๐ด๐ต ๐ฐ๐ฏ๐ฆ ๐ฎ๐ฆ๐ฆ๐ต๐ช๐ฏ๐จ, ๐ด๐ฉ๐ฆ ๐ฉ๐ข๐ฅ ๐จ๐ณ๐ข๐ด๐ฑ๐ฆ๐ฅ ๐ฐ๐ถ๐ณ ๐ค๐ฐ๐ฏ๐ค๐ฆ๐ฑ๐ต ๐ข๐ฏ๐ฅ, ๐ธ๐ช๐ต๐ฉ๐ช๐ฏ ๐ข ๐ธ๐ฆ๐ฆ๐ฌ, ๐ฉ๐ข๐ฅ ๐ธ๐ณ๐ช๐ต๐ต๐ฆ๐ฏ ๐ฎ๐ฐ๐ด๐ต ๐ฐ๐ง ๐ฐ๐ถ๐ณ ๐ธ๐ฆ๐ฃ๐ด๐ช๐ต๐ฆ ๐ค๐ฐ๐ฑ๐บ, ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ฆ๐น๐ข๐ค๐ต ๐ด๐ต๐บ๐ญ๐ฆ ๐ข๐ฏ๐ฅ ๐ต๐ฐ๐ฏ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ธ๐ฆ ๐ธ๐ข๐ฏ๐ต๐ฆ๐ฅ. ๐ ๐ง๐ฐ๐ถ๐ฏ๐ฅ ๐ฉ๐ฆ๐ณ ๐ต๐ฐ ๐ฃ๐ฆ ๐ช๐ฏ๐ค๐ณ๐ฆ๐ฅ๐ช๐ฃ๐ญ๐บ ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ท๐ฆ, ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ข๐ฏ๐ฅ ๐ท๐ฆ๐ณ๐บ ๐ฑ๐ณ๐ฐ๐ฎ๐ฑ๐ต, ๐ข๐ญ๐ธ๐ข๐บ๐ด ๐ณ๐ฆ๐ด๐ฑ๐ฐ๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ฆ๐ฎ๐ข๐ช๐ญ๐ด ๐ด๐ต๐ณ๐ข๐ช๐จ๐ฉ๐ต ๐ข๐ธ๐ข๐บ. ๐๐ฉ๐ฆ ๐ฎ๐ฆ๐ต ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ฅ๐ฆ๐ข๐ฅ๐ญ๐ช๐ฏ๐ฆ, ๐ฐ๐ง๐ต๐ฆ๐ฏ ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ช๐ฏ๐จ ๐ข๐ฉ๐ฆ๐ข๐ฅ ๐ฐ๐ง ๐ต๐ช๐ฎ๐ฆ.' - ๐๐๐ง๐๐ ๐ข๐ง๐ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ. 5. '๐๐ข๐ฏ๐ช๐ฏ๐ข ๐ช๐ด ๐ข๐ฎ๐ข๐ป๐ช๐ฏ๐จ. ๐๐ต ๐ง๐ช๐ณ๐ด๐ต ๐ด๐ฉ๐ฆ ๐ธ๐ข๐ด ๐ฃ๐ณ๐ฐ๐ถ๐จ๐ฉ๐ต ๐ฐ๐ฏ ๐ต๐ฐ ๐ธ๐ณ๐ช๐ต๐ฆ ๐ง๐ฐ๐ณ ๐ฐ๐ฏ๐ฆ ๐ฃ๐ณ๐ข๐ฏ๐ฅ, ๐ฃ๐ถ๐ต ๐ฃ๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐ญ๐ฐ๐ฏ๐จ ๐ด๐ฉ๐ฆ ๐ธ๐ข๐ด ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ข๐ค๐ณ๐ฐ๐ด๐ด ๐ข ๐ฏ๐ถ๐ฎ๐ฃ๐ฆ๐ณ ๐ฐ๐ง ๐ฐ๐ถ๐ณ ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต๐ด ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ ๐ธ๐ข๐ฏ๐ต๐ฆ๐ฅ ๐ฉ๐ฆ๐ณ. ๐๐ต'๐ด ๐ณ๐ข๐ณ๐ฆ ๐ต๐ฐ ๐ฃ๐ณ๐ช๐ฏ๐จ ๐ข ๐ฏ๐ฆ๐ธ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ ๐ช๐ฏ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ต๐ฆ๐ข๐ฎ ๐ข๐ฏ๐ฅ ๐ง๐ฆ๐ฆ๐ญ ๐ญ๐ช๐ฌ๐ฆ ๐บ๐ฐ๐ถ ๐ค๐ข๐ฏ ๐ช๐ฏ๐ด๐ต๐ข๐ฏ๐ต๐ญ๐บ ๐ต๐ณ๐ถ๐ด๐ต ๐ต๐ฉ๐ฆ๐ฎ, ๐บ๐ฆ๐ต ๐ต๐ฉ๐ข๐ต'๐ด ๐ฆ๐น๐ข๐ค๐ต๐ญ๐บ ๐ธ๐ฉ๐ข๐ต ๐ฉ๐ข๐ฑ๐ฑ๐ฆ๐ฏ๐ฆ๐ฅ ๐ฉ๐ฆ๐ณ๐ฆ.' - ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ง๐๐ ๐๐ซ. ๐น ๐ ๐จ๐ซ ๐๐ฎ๐ซ๐ญ๐ก๐๐ซ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ, ๐ซ๐๐๐ ๐ฆ๐ฒ ๐๐ฎ๐ฅ๐ฅ ๐ฅ๐ข๐ฌ๐ญ ๐จ๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐ญ๐๐ฌ๐ญ๐ข๐ฆ๐จ๐ง๐ข๐๐ฅ๐ฌ - www.skcopyco.com/clients-comments/ ๐๐๐ ๐๐๐๐ ๐ ๐๐๐๐๐๐ ๐๐๐๐? ๐๐ฒ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐: Debenhams, Holland & Barrett, PwC, HS2, Mitchells & Butlers, Anwyl Homes, Papa John's Pizza, SCS, Pitney Bowes, Purplebricks, HomeServe, the University of Birmingham, Midlands Aerospace Alliance, Co-op, Dignity Funerals, and many more. ๐๐๐๐ญ๐จ๐ซ๐ฌ ๐๐จ๐ฏ๐๐ซ๐๐ ๐ข๐ง๐๐ฅ๐ฎ๐๐: construction, professional services, property, healthcare, manufacturing, engineering, education, retail, hospitality, technology, charities, public sector and utilities. ๐๐๐ ๐๐๐ ๐ ๐๐๐๐ ๐๐๐? Clients come to me for content: 1. Direction. 2. Creation. ๐๐ฒ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐: content plans, content audits, brand propositions and key messaging and tone of voice guidance. ๐๐ฒ ๐๐จ๐ฉ๐ฒ๐ฐ๐ซ๐ข๐ญ๐ข๐ง๐ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐๐จ๐ฏ๐๐ซ ๐๐ฅ๐ฅ ๐๐จ๐ซ๐ฆ๐ฌ ๐จ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ: including SEO copywriting, blogs, thought leadership, white papers, brochures, reports, website copy, media releases, email campaigns, social media posts, newsletters and awards entries. ๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐ ๐๐? ๐น To discuss your content requirements with me, call me on 07810 636 748 or email me at sanina@skcopyco.com, and Iโll get straight back to you. To find out more about me and my services or to see some examples of my work, visit www.skcopyco.com. ๐๐: ๐๐จ๐ฎ ๐๐๐ง ๐๐ฅ๐ฌ๐จ ๐๐ข๐ง๐ ๐จ๐ฎ๐ญ ๐ฆ๐จ๐ซ๐ ๐๐๐จ๐ฎ๐ญ ๐ฆ๐ ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐๐ซ๐จ๐๐จ๐ฉ๐ฒ๐ฐ๐ซ๐ข๐ญ๐๐ซ๐ฌ ๐๐๐ฆ๐๐๐ซ ๐๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ ๐ข๐ง๐ญ๐๐ซ๐ฏ๐ข๐๐ฐ - www.procopywriters.co.uk/2017/08/sanina-kaur-procopywriters-member-spotlight/
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Connect with your audience by untangling complexity and freeing simplicity. Portfolio includes Dell, Lenovo and Samsung. Get in touch today. SERVICES โBLOG POSTSโ โข Are blog posts taking up too much of your time? โข Want to drive people to your website with useful content? โข Would you like to talk to your audience in a non-technical way? Hiring a blog copywriter will: โข Free up your time โข Improve SEO (Search Engine Optimization) โข Target your audience โข Engage your readers โWEBSITE CONTENTโ โข Are you looking at redesigning your website? โข Does your website struggle to convert visitors? โข Want to rank better in search engines? As a technology company, you may have lots of jargon, but your clients might not understand it. I write complex information simply, so your services and products connect with your audience. I optimise the content so your website ranks better in Google, and use other copywriting techniques to help convert your prospects. โCASE STUDIESโ Most case studies are boring and uninteresting to read. This is because they fail to engage the reader and create a compelling story. But when done right, a case study is a great opportunity for your reader to relate to someone who overcame their problem by using your products or services. Case studies have all the potential ingredients to connect with your audience, such as: โข Building trust by example โข Explaining the customer journey through storytelling โข Using real-world, human examples to establish empathy โข Demonstrating how your services or products resolved the customer pain points ALL SERVICES: โข Blog articles, blog posts โข IT copywriting โข Tech copywriter โข Website copywriting โข B2B content writing โข SEO copywriting โข White papers โข Case studies โข Social media posts โข Website content reviews โข Website usability evaluations LET'S TALK! If you were thinking 'this is me' to any of the above - let's talk about how I can help. - Richard Website: www.kingcopywriting.co.uk | Email: richard@kingcopywriting.co.uk | Phone: 07794494879 P.S. Although I specialise in writing for the technology sector, I've also written for a variety of other industries including travel and health. Don't hesitate to get in touch whatever space you're in.
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Strategic copy. Smooth process. Friendly service. Effective outcomes. Hi, Iโm Sarah, your one-stop website copy woman. Website copy, blog content, case studies and website copy audits for female and non-binary entrepreneurs in the UK, Spain and beyond who want more enquiries from your next-level clients. I love working with: ยท coaches ยท consultants ยท trainers ยท web designers ยท graphic designers ยท photographers ยท copywriters ยท translators ยท interpreters ยท architects ยท interior designers ยท landscape architects ยท psychologists ยท therapists ยท nutritionists and any other service-based business, as well as cultural and historical organisations. Work with me for strategic copy that inspires trust, ignites the imagination and converts more visits into calls. ๐ฉโ๐ป SEO website copy ยท Craft compelling offers that show why your services provide the solution your right-fit clients are searching for. ยท One-page websites, multi-page websites, new pages or page rewrites. Perfect for busy business owners who want an easy, scheduled process that requires minimal input from you but still gives you full control over the end result. โ๐ผ SEO blog content ยท Bring in more traffic, answer your audience's questions, build trust and drive leads. ยท Short, medium or long articles, packages or retainers to populate your blog with purposeful content. Ideal if you want to keep growing your audience, improve search engine results and consolidate your reputation as an expert. โญ๏ธ Case studies ยท Show how you transform frustration into satisfaction so your ideal clients feel excited to work with you. ยท Mini or optimal case studies for your main landing pages, portfolio or blog (and an asset you can use in all your other marketing channels). Let's highlight your experience, give a real insight into how you solve problems and adapt your services to each project, and fire up the imagination of your future clients. ๐ฟWebsite Copy Clinic ยท Get a strategic website outline before you start writing your own copy or a step-by-step action plan to improve the existing copy on one or all of your website pages. ยท A clear roadmap in under a week to give you clarity and confidence about which words go where and why. The budget-friendly option for female entrepreneurs who know your website is the key to getting more enquiries and higher-paying clients but you're not quite ready to invest in done-for-you copy. Send me a message or book a free 30-minute call and we'll dig straight in to your copy needs. https://calendly.com/seedwords/30-minute-call
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Do you need words that are, well, less wordy? I think weโre going to get along. Iโm a copywriter and content designer on a mission to stamp out crap content and write words that people actually read.
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Hello! Iโm Lindsey, otherwise known as Wordy Bird, Iโm an experienced freelance copywriter with a background in B2B and professional services. As you might expect from the name, I absolutely love words and what they can achieve. I love the way they can inform, persuade, convince, inspire and encourage. But more than that, Iโm fascinated by the psychology behind the words. I enjoy the challenge of trying to find the right words that will motivate someone to buy your product or service. Iโve worked for a wide range of clients in various sectors including financial planning, accountancy, mortgages, marketing, IT and telecoms, charities, education and the arts.But Iโve also written about pond dye so this Wordy Bird isnโt one for being pigeon-holed. The type of projects I usually take on include: - Blog creation - Mailers, adverts - Content Strategy - Case studies, client stories - Brochures, guides - Straplines - Video scripts - Press releases - Email campaigns, newsletters - Landing pages, website copy. - Tone of voice But whatever the format, Iโm here to create copy that will engage your audience and make them sit up and notice. It would be great to find the right words for your business. Take a look at my website for more details and do get in touch for a chat.
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Hello! Iโm an expert in the written word, providing editorial services to authors, publishers and businesses, helping them create polished, impactful content that connects with their audiences and achieves their goals. My extensive experience includes working on books, academic articles, business newsletters, blogs and personal memoirs. This means I can provide versatile and creative editorial support tailored to your project, with helpful advice, encouragement, and meticulous attention to detail. I can help you craft clear, compelling, and error-free content that resonates with your audience. These are the key services I offer: Editorial support: providing expert feedback on subject coverage, structure, flow, readability and tone Copy editing: making in-depth checks for consistency, clarity, and relevance; ensuring grammar, syntax, diction, spelling and punctuation are correct; reducing over-long sentences and paragraphs where required; double-checking text references and ensuring footnotes are accurate; removing unwanted formatting and ensure fonts used in headings and text are consistent throughout Proofreading: undertaking a final check for spelling and punctuation errors in headings and body copy; reviewing for consistency of headings, references and pagination; ensuring font consistency; addressing missing or repeated text; verifying source references, captions to diagrams and illustrations My background includes working for publishers such as Penguin Books, Macmillan and Heinemann. Iโve also worked as marketing and business development manager for a top twenty accountancy firm but in 2009 decided to set up my own business specialising in editorial consultancy. Recent projects have included editing the memoirs of an eminent neurosurgeon, editing a police procedural thriller, drafting newsletters and press releases for the International Stress Management Association, and editing a book on infrastructure development in Africa. I attend Indie Book Fairs, which promote self-published authors, and business networking events in my local area of South Oxfordshire. Iโm proud to have been awarded as a winner in the SME 500 Awards 2025, and as a winner in the Global 100 Business Excellence Awards 2026. My writing skills come in useful as part of the voluntary work I do in my home town of Thame: I write press releases for Thame Players Theatre Company (who own the popular Players Theatre, run entirely by volunteers), and help to promote our guided Midsomer Walking Tours of Thame (a major destination for Midsomer Murders filming locations). When Iโm not working, I love listening to classical music and reading crime thrillers. Iโm also a foodie who loves cooking.
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Combining communication skills with a passion for business growth. I'm a rural economic development consultant as well as a copywriter, and I have specialist knowledge of the food and drink, tourism, land based industries and the green economy. Engaging product descriptions, appealing tourism descriptive copy and informed food and drink brand positioning are all writing strengths. I have a solid track record of securing industry award wins for my clients, and of writing successful funding applications. My approach is to work in partnership with clients to help them achieve their performance objectives. Based in south west Scotland I provide copywriting services to clients based in the UK and Ireland.
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Buyer-focused messaging shaped by experience on every side of the table โ in-house, agency, startup, and freelance โ plus a decade in psychology and marketing. Trusted by global brands including: Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), PayPal, Adobe, Fujitsu, SAP, Tata Consultancy Services (TCS), Shell, DHL, Palo Alto Networks, Equinix, Sutherland Global, Cloudera, OpenText Cybersecurity, Havas, Riverbed, Rimini Street, Instructure, Ideagen, Vialto, and more. Iโve written about everything from AI, cloud transformation, cybersecurity and multicloud networking to health tech, fintech and payments, education, HR, e-commerce, insurance and sustainability. Whatever the topic, my goal is to make complex ideas clear and worth caring about. That can mean deeply researched ebooks, white papers, case studies and reports โ or sharper conversion-driven copy for ads, emails and landing pages. Beyond published copy, I also develop content strategy, brand messaging and tone of voice guidelines, so everything sounds intentional and consistent. ๐ฃ Visit my website for recent projects and pricing If you already have a brief, Iโm ready to help bring it to life. If you need guidance, Iโll work with you to develop a bespoke plan. Drop me a message for a strategy chat. --------------------------------- What makes Sophie such a strong writer isnโt just her brilliant copy. She brings a spirit of curiosity and teamwork that makes all the difference. She has a way of turning challenges into opportunities that lift the whole project up. Any team will be lucky to have Sophie on their side. - Ben, Creative Director, Just Global Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency Itโs not often that you have the opportunity to work with a writer whoโs as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. โExceptionalโ is the first word that comes to mind. - Kristen, Lead Writer, Just Global Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable You have truly been amazing, praying we get to work together again as itโs been a delight. - Harriet, Digital Strategy Director, Havas People
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Jonathan Wilcock“In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like the right move.”
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