UK Copywriters Directory - Content strategy

I work with ambitious businesses that are looking for more than words on a page. I’m a senior copywriter, brand storyteller and lifelong appreciator of the power of words and the art of language. For the last 20+ years, I’ve been working with B2B, professional services and tech-led scale-ups to clarify their messaging, strengthen their positioning and use words strategically to build a deeper, more authentic connection with their audiences. As well as an eye for detail, I have a real nose for a good story. This helps me uncover fresh angles and turn them into compelling, clever content that gives the businesses I work with a more distinctive and authoritative voice in their market. What I specialise in: • Brand positioning and messaging for B2B, tech and professional services firms • Website copy that increases clarity, credibility and conversions • Thought leadership and long-form content that builds authenticity and authority • Copywriting for private equity-backed and high-growth businesses undergoing change

"Helen writes high-quality authoritative content that resonates with our target audience and inspires them to take action. She simply takes the brief and works her magic." Hi, I’m an experienced, friendly, and flexible Freelance Marketing Copywriter. I write copy from a marketing point of view by understanding your customers, their pain points and what makes them want to buy. I have a Masters in Marketing, a degree in Psychology, and the experience and passion to pick the right words to tell your compelling story. WHO I WORK FOR Based in Goring-on-Thames, Berkshire, I work with blue-chip clients, marketing and media agencies, SMEs, and sole traders across the UK. WHAT I HELP WITH * SEO website content * Lead-converting landing pages * Informative blog posts * Engaging social media content and post design * Motivating email campaigns and newsletters * Newsworthy articles and press releases * Relatable testimonials and case studies * Award-winning nomination entries * Responsive complaint response letters * Editing and proofreading anything from brochures to business proposals * AI Content Review to help tweak content you have generated using AI tools so that it better targets your requirements and audience. WHY CHOOSE ME Choose me and benefit from an experienced and commercially aware marketing and copywriting professional who writes copy and content that delivers the results you need. I write motivating copy that persuades and resonates with your audience to encourage action and engagement with your business. I develop content that educates, informs, tells your brand story, and entertains your readers to build trust and reassurance. As a healthcare specialist, I write clear and compelling copy that breaks down industry jargon and complex subject matter into easily digestible content. My blogs have been accredited by Findspot. I can turn my hand to any industry and bring a fresh approach to your communications. LET'S CHAT Call me for a free 15-minute consultation to find out more about your copywriting needs and answer your questions. I quickly gain a full understanding of your company including your tone of voice, written style, and values. This enables me to write distinctive and cohesive content that tells your customers what you have to offer and why they should choose you. Find out more about me, read my case studies, and book your free 15-minute appointment at: https://www.hkennardmarketingandcopywriting.co.uk/copywriter WHAT MY CLIENTS SAY ABOUT ME “Helen is extremely professional and knowledgeable and adapts her writing style to suit various media channels. Helen goes over and above to research subject matter and provides high-quality inspiring content, which is interesting and suitable for the varying audiences. I would not hesitate to recommend Helen to any of my contacts, she is easy to work with and nothing is ever too much trouble." Nicola Morgan, Regional Digital Marketing Southern Region, Ramsay Health Care UK. “Helen was a Copywriter for our biggest national client after being chosen as the lead copywriter for their blog. Her work was always spot on, perfectly aligned with the brief, and delivered on time. She has done an amazing job fulfilling very high client expectations. I would happily work with Helen in the future and would strongly recommend her." Kasia Bigda, Head of SEO, Greenwood Campbell I look forward to hearing all about your business and working with you soon. Portfolio: https://www.hkennardmarketingandcopywriting.co.uk/clients Email: helskennard@hotmail.com Call: 07747 028436

I’m a freelance B2B & B2C copywriter in Devon writing brand-crafted and impactful B2B & B2C copy that builds trust and authority for your business. Working outside of IR35, I partner with UK and global SMEs, marketing teams, and creative agencies who need a trusted, reliable freelance copywriter. So whether you're a startup looking to make a splash or an established industry leader looking for a fresh voice, my six copywriting services can help you: ✅ Web Copy From full website copy and landing pages to refining what you already have, I’ll give you website content your customers want to read. ✅ Blog Posts Engage, inform, and entertain your customers with a regular burst of dynamic, SEO-infused blogs loaded with personality to boost your rankings. ✅ Proofreading & Copyediting Avoid costly mistakes or embarrassing errors slipping through the net with precision proofreading and copyediting for web and print. ✅ Brochure Copy In an age of digital noise, print’s not dead yet. Breathe life into your brochures and printed marketing with words that leave a lasting impression. ✅ Case Studies Showcase your value, give social proof, and build trust about how you’ve helped your customers by sharing bite-sized case study success stories. ✅ Product descriptions Turn a ‘meh’ into a ‘must buy’ with targeted, descriptive, and engaging content to sell more and build customer loyalty, whatever you’re selling. To help you: • Become the expert in your industry or sector • Expand your crowd and grow your audience • Drive more traffic and organic site visits to boost your revenue • Save your time – and your money All by using me as your trusted, professional freelance copywriter. Need a freelance copywriter? Get in touch today and help your business get the first-class copy it deserves. Email me on: write@dropcapcopy.com or call 07429 128 849 and let's have a chat.

Hi. I'm a copywriter with a background in design. I trained as a product designer, then worked in design management, business development and PR for several high profile branding/design consultancies before starting my own freelance copywriting business in 2004. Since then I've worked across a broad range of sectors on all forms of marketing copy as well as scripting videos, ghost-writing articles, and compiling award entries. I've also pulled together a book called Square Pegs for a Community Interest Company I founded in 2020. I live in Hove, am often in London and happy to travel and am used to working remotely.

B2B tech copywriter turning complexity into clarity In B2B tech, clarity is a competitive advantage. I help technology-oriented businesses turn complex products, platforms and propositions into clear, compelling content that decision-makers actually want to read… and act on. With more than a decade in agencies and over 12 years working independently, I specialise in B2B technology, infrastructure and regulated markets. My work sits at the intersection of strategy, storytelling and commercial impact, shaping narratives that build credibility, influence buying decisions and support growth. I’m often brought in when the subject matter is complex, the audience is sceptical and the message needs to land first time. What my clients say “James brings clarity, agility and insight, navigating multiple stakeholders with ease and consistently delivering high-quality work.” Director of International Marketing, Accruent “A highly reliable partner who understands complex B2B environments and delivers content that supports real business outcomes.” CEO, Marketpoint Recall “James combines strategic thinking with strong editorial instincts. He’s easy to work with and trusted across the business.” Senior marketing lead, nShift What I do I work with B2B technology companies, scale-ups and enterprise brands to create content that informs, persuades and builds trust. Typical projects include: - Thought leadership and executive by-lined articles - White papers, reports and long-form insight - Case studies and customer stories - Core messaging and website content - Media relations and coverage generation - PR-led content designed for external publication I’m comfortable working directly with founders, CMOs, technical leaders and subject-matter experts translating deep expertise into language that resonates with commercial, technical and non-technical audiences alike. Sectors & experience My background is firmly B2B, with a strong focus on complex and regulated environments, including: - Enterprise software and SaaS - Retail, ecommerce and logistics technology - Data centres, infrastructure and cloud - Cybersecurity, privacy and trust - Defence, public sector and regulated industries Recent work & impact nShift: third-party endorsement and awards programme Developed and delivered a sustained third-party endorsement programme to support brand credibility and differentiation. Impact: Winner of one industry award and shortlisted for two further awards in Q4 2025. Capgemini: defence and manufacturing thought leadership Owned the development of defence-related content aligned to Capgemini’s European strategy, working across internal stakeholders and subject-matter experts. Impact: Played a critical role in raising visibility with major European manufacturers. Marketpoint Recall: thought leadership and early growth Created and led a sustained programme of thought leadership to establish authority in a highly regulated space. Impact: Helped the business secure its first client. Latos Data Centres: UK market launch Led messaging and content to support the UK launch of a new data centre developer, working across PR-led and owned channels. Impact: Secured over 100 pieces of coverage in under 12 months, establishing Latos as a credible force in the UK data centre market. Google Public Sector — European media toolkit Developed a European toolkit to support the release of a major report, enabling local teams to engage media consistently across markets. Impact: Supported over 12 European markets in achieving top-tier media coverage. How I work Clients tend to value me as a long-term partner rather than a one-off supplier. I have had several clients work with me for over a decade. You can expect: - Strong editorial judgement and clean, confident writing - Rapid immersion in complex subject matter - Strategic input grounded in commercial reality - Clear communication and dependable delivery Availability Want me to write for your business? Call me on 07725 534941 or email james@zincpr.co.uk and I promise to get back to you within 24 hours. I am available for project work, retained content support and collaboration with agencies and in-house teams.

I'm a Hertfordshire based marketing professional and creative copywriter with over seven years of experience in content creation (B2B and B2C), strategy and brand management. I have managed websites, social media, email campaigns and advertising for small businesses, large corporations, and external agencies. I have also developed a tone of voice for a variety of brands, crafted engaging copy that told a story, purposefully driven recruitment and sales. As a creative content writer, editor and proofreader for digital (web, social media) and print (advertorial and editorial) marketing, I am always seeking new ways to drive engagement and brand awareness and develop compelling brand narratives. I have a flair for content creation, a keen eye for design and detail, and strong writing skills.

Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years. In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites. Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum. For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise. If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.

An author, copywriter, editor, project manager. Search Engine Optimisation (SEO) specialist. Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice. Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam. Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust,Horizon Leeds, UK Agri-Tech Centre and, iLivestock and York Conservation Trust. Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK. Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York. Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership. In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. These days, when writing for humans, it pays to be one.

You want attention-grabbing, high-authority content. The kind that attracts leads, builds trust and inspires people to take action. But you don’t always have the time and resources to create it yourself. That’s where I come in. I can help you with the stuff you know you need but never quite get around to doing. I’m talking everything from blogs and socials to case studies and one-pagers – all the things your B2B should have, but it’s either stale or non-existent (hey, no judgement here!). So, you can focus on running your business, not creating content. What you get working with me: 👩‍💻 A B2B copywriting partner who is on hand to create the content you need, when you need it ☎️ Great communication and a quick response time 💖 A commitment to producing quality work, in keeping with your business’ goals and brand voice 👀 A fresh, objective pair of eyes to write copy in simple terms and identify the key points that will attract new and existing customers 💰 A fixed price per project, with no hidden charges. -------------------------------------------------- Working with a fellow journalist-turned-copywriter (also called Jess), we offer handy packages that help busy B2B business owners and marketers get the content they need (and deserve!). Whether you want to inject a bit of life into your corporate copy or publish regular SEO-boosting, brand-enhancing content, we’re here to help. Get in touch today at hello@sweetpeacontent.co.uk or find out more at sweetpeacontent.co.uk

Most businesses have the same problem online. They’ve got the values, the story, the mission - but not the right words or visibility. That’s where I come in. I'm Ben, a freelance copywriter and content specialist. I help founders and teams turn what they do into words with personality that connect and convert. With 15 years in digital marketing - both in-house and agency side - I understand what you’re dealing with behind the scenes: ➡️ Too many priorities ➡️ No time to think about content (nevermind write it) ➡️ Stretched teams without capacity ➡️ Scattergun publishing, little strategy, mixed messaging I make this easier for you. ✍️ What I do Website copy, content writing, blogs, articles, email marketing, SEO strategy 🎯 Who I work with Founders, small businesses, SMEs and agencies I've worked across property & construction, the green sector, health & fitness, local business and more. The common thread here is that we match on values. ✅ The results: More visibility. More leads. More sales. More impact. What my clients say: “Right from the start, Ben grasped our business needs and vision. We’re now attracting far more customers that are a great fit for our business” “Ben’s added a lot of value to our business and made my life so much easier at the same time” "I've worked with SEO companies before with poor results. Working with Ben has been completely different - real increase in traffic and enquiries" ❌ Most business owners miss this point: your website and content has the ability to work 24/7. Doesn't matter if you go on holiday, have a day off or sneak away for a game of padel - your copy should still be working hard to bring in the right customers. Mine does. And I can help yours do the same. Follow or connect → I write posts on things I find interesting (current affairs, impact economy, copywriting, content strategy and founder mentality). Hopefully you'll find them interesting too. Plus a few personal updates here and there. 👉 Get in touch: ben@copybeecreative.co.uk

Translator, Copywriter for German - Swiss precision for your texts

Hi - thanks for taking the time to look me up! Want to Sell More of Your Stuff to More People, More Often, for More Money? Contact Me Today... Here's the Good News: With my words on your website or in any of your marketing materials, you'll sell loads more of your stuff to more people, more often...and at better prices. So, if you: • own a small business that needs to improve marketing ROI, • are an internet marketer who wants to boost your online sales, or • run an established bricks and mortar company pushing to increase market share ... ...then I can certainly help you get your marketing messages 'out there' in front of the right eyeballs. Engagement can be difficult after a Pandemic... And it's no easier during a security crisis (Russia in Ukraine), an economic downturn, record inflation and national unrest! It's true to say today's socially distanced digital marketplace demands powerful direct response copy more than ever before. Why? Because it cuts through all the above. Removes extraneous clutter and ‘noise’. People still need jobs, health care, economic security, freedom of choice, and a degree of certainty and stability in their lives. None of these come from central government or the media. They come from successful businesses like yours, and the goods and employment you provide. Stimulating direct response copy drives engagement (clicks, conversions, leads), expands your customer base, encourages more of them to buy what you're selling or promoting, and it smashes sales 'out of the park.' If you agree, contact me today to arrange a brief discovery conversation and get the ball rolling. We can pick up over Zoom or Skype if you like, but do it now, while it's fresh in your mind. I’m in your corner… I love to work closely with clients to create and present their marketing information persuasively in their own 'voice'. Do you want to engage with and inform potential customers about your company, your products, and the services you provide? Let me know what I can help you with, and I'd be delighted to share some input, advice, or feedback with you in strict confidence. Copywriting isn't a 'black art'... However, it needs expertise, training, and experience to make it effective. Don’t worry; I'll provide all of that for you. I can deliver copy and content in many forms and formats. Here are a few examples to explore or consider: • white papers • case studies • blog and social media posts • advertisements and promotions • product descriptions • sales brochures • sales letters • articles • web copy, pages, or other information for your website. I can also write and present the content of a proposal, agenda, or ‘argument’ for you. For example, if you need to: • persuade funders to provide you with a grant or finance facilities, • promote a political, charitable, or environmental agenda, or • 'sell' a unique or insightful point of view, I can help. Powerful, persuasive, profitable copy creates sales and other commercial opportunities. It’s often described as ‘Salesmanship in Print’, and generates positive engagement with potential customers, clients, stakeholders, or employees. It compels people to take an action or make a decision - to buy, to find out more about you and your products, or to support your cause. "Simples!" as Aleksandr the Meerkat would say. Actually, it's never been any other way... Whether you sell personal or professional services, diamonds, jet aircraft, or handmade shoes, you need copy and content that promotes them to potential customers. I'm the copywriter to create that for you. I produce compelling copy that quietly works 'hands-off' (on autopilot) even while you sleep, 24 hours a day, 7 days a week, 365 days a year (including holidays and weekends). It's the type of stimulating copy and content that relentlessly drives your buyers, clients, or members, to make a purchasing or engagement decision. Get it right and it's an investment. Get it wrong and it can be a massive cost. You might have the best product or service in the world, at the best possible price. But if people: • don't know about it, • can't understand the benefits of using or owning it, or • haven't a clue how to get their hands on it, ...then you just won't sell it! Perhaps that's where you are now? If so, then... • Talk to me about your current challenge. • Sound me out on an idea. How would it feel to be able to take your business or venture to the next level? To get a no-obligation quote from someone who's working tirelessly to become the Top Copywriter in UK (or at least Yorkshire, Lancashire, and the North), • ping me an email, • connect with me on LinkedIn, or • speak to me now - call me on 07971 926680. Alternatively, if you already know what you need, click here to give me a more detailed brief. Why not contact me now, while the ideas are fresh in your mind? It would be great to hear from you. Let's see if we have any common ground or ideas on which we could collaborate. Call or email me today.