UK Copywriters Directory - SaaS copywriting

Concepts that inspire, copy that delivers! I'm a copywriter and content strategist with 15 years' experience in helping small to medium sized businesses find their voice and make more noise online. I was the director of an SEO company before I decided to niche into content creation for entrepreneurs back in 2017. From tech start-ups to holistic consultants, construction firms to employment law specialists, I've worked with all kinds of organisations - to be frank, if it's out there, I've probably written about it! I don't just create copy to order. My approach is typically highly consultative, and errs into wider conversations about marketing, strategy, and what my clients need to do to stand out. I love nothing more than seeing the lightbulb go off above my clients' heads when they finally understand who they are, the value they offer, and how they want to position themselves - and I'm especially good at taking all their ideas and ambitions and pulling it into smart, engaging and easy-to-read copy that communicates what makes them unique. My core services are: Website Copywriting Personal Brand Copywriting Copy Coaching AI Content Humanisation ...But whatever word-y project you have in mind, I'm pretty sure I can help.

If you’re a studio manager, head of copy, or account director at a B2B marketing agency right now, life can be tough; I know you face several huge challenges: - Unclear briefs and disengaged SMEs with limited time - Constantly fluctuating project volumes and complicated subject matters - Clients with restricted budgets and resources I've seen all these problems first-hand and I can help you fix them (well, most of them). WHY ME? - A meticulous writer who can clarify briefs and efficiently interview SMEs - Versatility to jump on projects at short notice and simplify complex topics - Dedication to finding solutions for restricted budgets and limited input A SPECIALIST COPYWRITER With extensive experience during a 30-year career as a business journalist, head of content, and senior copywriter, I'm a specialist in high-value, interview-based assets — including case studies, white papers, and thought leadership articles. I have stacks of experience across scores of B2B sectors, most recently with big B2B tech brands including: Advanced, AWS, Cognizant, Endava, GlobalLogic, Lenovo, Microsoft, Nokia, NVIDIA, Oracle, Red Hat, SAP, Snowflake, Symantec, SUSE, Think with Google, Udemy, and Unit4. > (See work examples below.) MY SERVICES As an execution specialist (not a strategist), I focus on delivering exceptional content through: 1. Ideation: Teasing out ideas, developing concepts, and refining briefs. 2. Interviews: Sourcing fresh input from SMEs for high-value assets. 3. Atomisation: Spinning out large pieces into smaller formats. 4. Repurposing: Upgrading, refreshing, and merging existing content. 5. Messaging: Generating concise, quick-start brand statements. YOUR OUTCOMES By partnering with me, you will: + Elevate copy quality by using a veteran B2B writer. + Improve audience engagement with authoritative, reader-focused copy. + Stretch your clients’ budgets by repurposing content. + Win back time for everyone through accelerated production. + Increase stakeholder satisfaction at your agency and your clients’ businesses. TESTIMONIALS “Craig is a seasoned professional with enough experience to cope with uncertainty, offer guidance to account teams, and be client-facing. He understands what we need and consistently delivers a high quality of work.” - Seán Fleming, Head of Copy, The Marketing Practice “It’s on us to make space for writers to get under the skin of a brand, but you already do this by reading closely, analysing, and taking the time to understand the detail. You ask the right questions upfront, and it’s clear you care and are invested. Your knowledge, experience, and curiosity — and that wider perspective — shows in your writing. We value all this, and our clients do too.” - Joe Barnes, Founder, Uncanny Vally "Craig responds to every brief with creativity, thoughtfulness, and a critical eye. His curiosity and proactive nature make him a valuable asset to any team." - Matt Godfrey, Creative Director, Radix Communications “You appreciated our CEO’s time restraints and proactively suggested topics without much input from us, and then wrote some excellent, well-researched thought leadership pieces which matched our brand and tone. Working with you gave us the reassurance that we were producing unique content with credibility. Thank you, Craig.” - Laura Hudspith, Head of Operations & Sustainability, Hiyield “Craig supported our content production efforts for a conference. He provided clear, polished, and well-structured writing that made reviews quick and straightforward, and he was consistently professional and responsive.” - Laia Cordova, senior marketing manager, B2B IQ HOW CAN I HELP? As a senior freelance resource, I can help you create content that adds value to your client accounts while elevating the reputation of your account managers — and the marketers they serve. If I’m a good fit for you, get in touch 😎.

Hiya 👋 I'm an experienced freelance B2B fintech copywriter. I also haven't had a bad hair day in over a decade, but I'm guessing that's not why you're here. My speciality is helping fintech startups and scaleups step up, stand out, and sell more. _____ I can help you if: 👎 You're unsure how to articulate your USP in a way that persuades ideal customers (and investors) to shout: 'Here, take my money!' 👎 You're sitting on a wealth of valuable data but don't know how you could translate it into a story your audience will connect with 👎 You haven't had an inquiry or a request for a demo through your website in weeks (or months, or... ever) 👎 Your mailing list gets more unsubscribes than opens 👎 Your blog or other marketing assets sound just like everybody else's ____ How I help: 👉🏻 Wallet-opening web copy (my absolute favourite thing to work on) 👉🏻 Thought-leadership content that actually... well, leads thoughts. 👉🏻 Email nurture sequences, newsletters, and blog content people actually look forward to reading 👉🏻 Concepts and content that get you noticed. Online and offline: brochures, flyers, lead magnets, case studies and other sales and marketing assets ______ Why me: ✅ Happy clients include Amazon, Checkout.com, Finova, FinTech Insights, and Solaris ✅ 20+ years' financial services industry experience, 10+ as a freelance fintech copywriter ✅ Ruthless efficiency. I've honed my process so it's as effortless as possible for your in-house team. Fintech startup or scaleup founder or CMO in need of extra support or a fresh perspective? Book a discovery call and tell me more: 👉🏻 https://tidycal.com/andrespiteri/15-minute-consultation

About - Are you worried that you sound the same as every other business in your field? - Struggling to pin down your brand story, positioning and tone of voice? - Do you need to bring clarity to complex topics to share with your customers or employees? - Is your copy so boring and wordy that even you yawn reading it? Since 2015, I’ve helped businesses in a variety of industries to tell their stories – corporate and product – online and offline. I work with senior leadership, comms and marketing directors and their teams, and frequently collaborate with their external agencies, too. For many of my clients, I’m an extension of their team, supporting them with one-off projects or providing regular content and copy for websites, campaigns, product brochures, corporate brochures and even awards entries (I’m developing quite an impressive track record in that department). Together, we can start from the beginning, doing the ground work to identify exactly what your brand stands for and establishing the tone of voice that will ensure your audiences want to hear what you have to say. Once we’ve established that, I can help you develop a content strategy – and help create the copy – that will turn readers into leads and sales. If you’ve already got your brand and tone of voice sussed, that’s great; it means I can get to work on your content straight away. I understand the challenges and pressures you’re facing because, before undertaking journalism training and becoming a freelance writer, I used to be a marketing and communications manager with responsibility for driving customer engagement, crafting persuasive sales copy and contributing to business growth. When we team up and collaborate – and we have a clear tone of voice to use – we can work on: • your website • e-books • white papers • articles and thought-leadership pieces • adverts and advertorials • annual/sustainability reports • newsletters – internal and external • awards entries • case studies • email campaigns • social media content Where appropriate, I use my journalism skills to support my writing with sound research and interviews with subject matter experts, either from within your business, your customers’ businesses, or from external organisations.

Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe www.ideasandwords.co.uk 07968 120202

Your copy needs to stand out, sound like you and make sense, so people: 🔑 Stop, read and act 🔑 Know it’s your brand talking 🔑 Get the message fast HOW I WORK I help you find just the right words to inspire, engage and sell more. Here’s the secret sauce: ✨ I create copy and content that connects ✨ I make sure your message lands perfectly ✨ I tailor every text for your unique audience ✨ I champion your tone of voice everywhere ✨ I safeguard your brand identity always WHAT I WORK ON I specialise in marketing, sustainability, e-commerce and corporate content, including: ✅ Web copy (e.g. websites, landing pages) ✅ Ad copy (e.g. digital assets, banners) ✅ Articles/blog posts (e.g. B2B SaaS) ✅ Product descriptions (e.g. Amazon EBC, SEO) ✅ Emails and push notifications (e.g. B2C updates) ✅ Social media posts (e.g. LinkedIn B2B, Instagram B2C) ✅ Reports/whitepapers (e.g. Industry insights) WHO I WORK WITH I work with anyone who needs a creative language specialist, like these guys: 👉 Uber 👉 Zendesk 👉 ADP 👉 PayPal 👉 Telekom Business Europe 👉 Unilever 👉 TUI Whether you need someone to sanity-check AI-generated texts or craft an entire advertising campaign, I can help you reach both your audience and goals with compelling content. Get in touch! ✉️leighton@verygoodwords.co.uk 🌐verygoodwords.co.uk

Hi, I'm Jess! I help content leaders in people-focused tech companies deliver on their content strategies. I write long-form content about technology that supports users in areas such as leadership, recruitment and career development. And I create case studies that tell compelling stories about transformational learning, HR and workforce management products. A former Managing Editor with 15 years' experience, I write with an editor's eagle eye for detail and I edit with a writer's curiosity and flair. By bringing deep insight, technical expertise and strategic vision to every project, I help content leaders ensure they deliver on all their content marketing objectives. I look forward to supporting you!

Hi, I’m India. I help SaaS platforms and big-hearted brands grow their online reach, nurture their communities, and find their voice with authentic, strategy-driven content. Find out all you need to know at: www.indiajohnson.com With over a decade of experience across B2B and B2C copywriting, I bring both precision and creativity to every project. Whether it’s crafting in-depth white papers, creating landing pages that convert, or fine-tuning tone of voice guidelines, I relish the challenge of helping ambitious platforms and brands unearth their true potential. What I Do: SEO & Content Strategy: Optimised articles, blog posts, and campaigns that hit top-to-bottom-funnel keywords. Brand Blogs & Thought Leadership: From ideation to publication, turning blogs into audience-building, lead-generating assets. Website & Landing Page Copy: Clear, user-focused, on-brand messaging – including brand propositions and tone of voice. Brand Voice & Multichannel Copy: Social, email, CRM, and in-app messaging; I’ve refined voice for brands like Net-A-Porter, Pfizer & Selfridges. Experience: Before freelancing, I worked at some of London's best regarded digital growth agencies, including five years at Greenlight Digital (now Brave Bison), where I progressed to Lead Copywriter. Overseeing a lovely team of writers, I provided creative and technical direction across a range of copy projects for blue-chip, independent, and SME clients – spanning tone of voice development through to full website rewrites and digital PR campaigns. Clients Say: “India captured our company’s voice and made our marketing and product better… she's responsive, communicative, and an absolute joy to work with.” – J.D. Rainey, CEO, Finmo “India's attention to detail and commitment to high-quality, well-researched content is amazing. Highly recommended.” – Megan Crossley, Head of Marketing, Onsi 💡 Like the idea of working with a friendly, creative and meticulous copywriter? Give me a call on 07974185416 or drop me a line at india@indiajohnson.com. You can ask me about my availability, rates and anything else you’d like to know. Heck, you can even ask about my labrador, Ziggy, if you want. Ask about Ziggy. He’s the best.

Hi, I’m Sally. I'm a brand voice strategist and copywriter for big-hearted businesses. I join the dots between strategy and selling. Whether that’s energising your business communication with a vibrant brand voice or giving your web copy a beating heart. I've written for over 100 clients across a tonne of industries. My portfolio includes names you know like Dove, PG Tips and Sendinblue, as well as startups, solopreneurs and social enterprises. I'm an on-call agency writer for Stratton Craig, From Scratch and Stack Works. I've helped teams do things like ⭐Increase visits to their website ⭐Sell out of products (one even had to shut down their website temporarily because of demand) ⭐Book more discovery calls and land more paying clients ⭐Raise their rates ⭐Rank no 1 on Google ⭐Win awards and secure funding If you're ready to bring your new business to life or give your existing one a glow-up, I'm your gal. Services ✏️Brand messaging Lay the foundations for considered communication with a language toolbox for your brand. ✏️Tone of voice Unwrap your brand’s unique personality for memorable communication and genuine connection. ✏️Web copy Tell your story, promote your product or explain your service with creative copywriting for your website. How I work For me, cooking up copy and brand voice means nailing five things: 1. Tell a bloody good story 2. Create a seamless link between your written words and real-life presence 3. Talk about big ideas in a relatable way (like pairing a sequin ballgown with your Converse) 4. Communicate with purpose: pack every word with strategy for days 5. Bring the joy back into communicating for your brand so that growth feels effortless and effervescent What my clients say: ⭐⭐⭐⭐⭐ "Sally is a delight to work with. She's taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation's tone of voice and feel our website now reflects us and our organisation." — Naomi Butters - ICENA ⭐⭐⭐⭐⭐ "Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing." — Paul Lubitz - Holly Yashi See more five-star reviews: https://g.page/sally-m-fox-copywriter?we Devon / London / Spain / Europe 🖋Check out my portfolio: www.lumenandfox.com/portfolio ✉️Email me: sally@lumenandfox.com

If you are looking for a creative & tech-savvy SEO Copywriter who thinks outside the box read on! I eat words for breakfast, lunch and dinner and can help your copy stand out in the crowd! Whether you need website content, somebody to write your blog posts, lead magnets and sales funnels, social media branded templates, Facebook ads, newsletters, ebooks or a flyer designed I am your girl! Currently working with a London based tech startup and have gained experience writing copy & editing a crypto/blockchain blog. Also, have experience of food and drink blogging working for a client in the artisan spirits business. Particularly interested in all things tech, startups and business related. Background: Ex City PA. I now run a lifestyle management business + Freelance PA + recently qualified Copywriter. However, I have been writing for years! In 2011 I instigated & co-edited a best selling poetry anthology Soul Feathers in aid of Macmillan Cancer Support. Published short story writer and poet. Writing a crime thriller! Other Qualifications: I have a bi-lingual Business & Secretarial Diploma, BA (Hons) Social Sciences (Psych) degree and Fellow Member of Executive & Personal Assistants Association (FEPAA). I've done a number of toolkits to help freelancers and self-employed including a freelancer toolkit, VA toolkit, digital marketing toolkit, content writing toolkit and branding toolkit (see portfolio). Killer Copy Club is launching in Spring 2023 to help startups, entrepreneurs and small businesses write killer copy. And if you're looking to hire a LinkedIn Ghostwriter, then please get in touch for more info.

I’m a Berkshire-based copywriter who specialises in content and social media, mainly for B2B organisations within the SaaS, financial services, and telecoms industries. I work directly for clients and sometimes also in partnership with PR, digital, and creative agencies. Working remotely with my MacBook, Slack, Teams, email. *** Brands I’ve delivered work for include *** O2 Business, KPMG, Bynder, Inriver, Vodafone, CommScope, Oracle Netsuite, Luma, DataStax, GatherContent, Schofields Insurance, Salesforce, Underpinned, Coconut, Lenovo, HubSpot, Workingincontent, Together For Short Lives, OneBite, Content Science, Norwegian Log, Nutanix, BRCGS, The London Bridge Experience, Hamilton Specialist Referrals, HeathBrook, Underpinned, Hytera… *** What clients say about me *** “Fi ramped up super quickly, grasping very technical messaging and creating content that resonates with our audience. She would be a great asset to any team looking to elevate their content.” — Bynder “Working with Fi has been nothing short of amazing. She delivers detailed, high-quality articles that truly engage our readers. What really sets her apart is her ability to work independently, conduct her own research, and deliver drafts that are nearly final.” — Workingincontent.com "Fi interpreted our ambitions brilliantly and brought her own insight to the table. An invaluable partner to work with." — Coconut "Fi was excellent to work with, both in terms of knowledge and advice — but also being easy to work with and reliable." — Together For Short Lives Portfolio: https://www.clippings.me/writeful

'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms and fintechs to boutique consultancies and specialist premium publishers. Clients include NatWest Cushon, Pinsent Masons LLP, Quiet Mark, Media Voices, Whycatcher, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.