UK Copywriters Directory - Advertisements

I use common words to say uncommon things. I’m a freelance strategic copywriter, tone of voice expert and a brand consultant in London. I work with people on the words their brand uses, the voice with which it speaks and how it presents itself to the world. I’m happy to work on one or all three of these things with you. My aim is to clarify and strengthen your brand and its relationships with your customers through smart thinking and writing, with a little bit of magic and logic thrown in. No dumbing down. No talking down. Just common words expressing uncommon things. Straight-to-the-point, easy-to-understand language that conjures up a universe of possibilities. I can help with ideas and copy that capture your audience’s imagination. Honing your tone of voice, reinvigorating your brand positioning, purpose, personality and values and brand naming projects. I’ve worked with everyone from three-people-and-a-dog start-ups to globe-straddling brands. What’s the brand or communication issue that’s keeping you awake at night? I can help you resolve it with an objective eye. If you’d like to find out more or discuss working with me, please book a free, no obligation call. You can get an idea of the work I do with clients on my website at edprichard.com. Or to set up a no obligation call, please get in touch: ed@edprichard.com I have some availability to book new projects starting in Jan 2026. If you have a project that you’d like to discuss, book a call to get the ball rolling. Here’s a taste of the kind of projects I’ve been working on over the last few years: • Email campaigns for Micato Safaris (luxury safari business) • Copywriting scripts for Morgan Motor Company • Brand voice and copywriting for Lateral (property investment) • Tone of voice guides for Renishaw (international engineering group) • Brand and tone of voice for Tanya Baker & Co (boutique estate agent) • Copywriting for Oyster Yachts (5 years+) • Copywriting for Cecil Wright & Partners • Scripting/speechwriting Samsung IFA Press Conference presentations (3 years) • Tone of voice guidelines for The Earthshot Prize • Copywriting for the Langham Estate • Brand naming and tone of voice for Rova, a dog food supplement brand • Copywriting Ted Baker’s annual report • Brand tone of voice and copywriting for Jabra headphones and speakers • Brand and tone of voice for HMRC - making the contents of those manila envelopes less scary • Brand positioning, tone of voice development and guidelines for Ordnance Survey Leisure brand • Brand naming and tone of voice for Shake Climate Change • Developing vision and purpose statements for an innovation foundation Nesta • Developing tone of voice guidelines and copywriting annual reports for RNIB • Copywriting website and brochures for Italian kitchen appliance company Bertazzoni (5 years) "Ed writes beautiful, endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop." Piggy Lines, CCO, The Game/BMW

Writing the stories that bring your ideas, projects, designs, products, or services to life. Stories that connect with the people you want to reach. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire. Hi, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built landscape, placemaking, heritage, photography, and the great outdoors. Bringing you meaningful and memorable words that can... 🔸 Paint a vivid picture 🔹 Simplify a complex message 🔸 Engage, resonate, and connect with your ideal audience 🔹 Spark the imagination 🔸 Win hearts 🔹 Bring your latest projects to life 🔸 Break down potential barriers 🔹 Build trust 🔸 Inspire... excite... motivate... Storytelling lets you tap into how the reader thinks or feels, and brings a natural, human voice to your messaging. Unlike the often soulless waffle cobbled together by ChatGPT or one of its cousins. So, whatever your message. Whatever your aim, let me find just the words you're after. ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before entering the world of copywriting in 2018, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So, albeit now with a slightly broader scope, it made perfect sense to work with clients in these same sectors. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." ✨ Gordana Mandic, Tyler Mandic Architects, Chelsea, London. Some extra (reassuring) bits you might like to know about... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Building restoration and renovation specialists • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photography-focused holidays, tours, and workshops, and... • Heritage tourism 🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My day rate is £390. According to ProCopywriters' latest survey for 2025, the UK average day rate has risen to £480, meaning you're still getting the essential words you're after at a rate that's realistic and fair for both of us. ✨"Thank you for your collaboration, Andrew, your work has been invaluable to us." ✨ Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners... ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Copy-editing for print and digital. As well as humanising AI-generated content ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain, etc. ✅ Taglines, Straplines and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. So, for captivating, enticing, and memorable copy, please get in touch... Head over to my website and have a browse, email me from this page, or give me a call (you'll find all the links below) and tell me more about the words you're after because I'd love the opportunity to work with you on your next copywriting project.

Copy and messaging not quite clicking? Get a free 15-minute Loom review from copywriters who've helped Beachbum, Discord, Animal & more. Grab your free review here — we’ll send a 15-minute personalised Loom video with actionable fixes within 3 working days. 100% free, no strings. Hey, I’m Joe 👋 I'm a senior copywriter at Do Words Good, a copywriting studio that I run with my brother, Jack. We help mission-led ecommerce & lifestyle brands show up, stand out, and sell more stuff—without selling their soul. In short? We help brands that do good, do words gooder. So whether you want to build high-converting webpages, nail your brand voice, or create campaigns that turn first-time shoppers into lifelong fans, we've got you covered. We're a good fit if 👇 ✅ You’re a mission-led ecommerce or DTC brand. ✅ You want words that make customers say "holy sh*t, that's the brand for me" ✅ You hate hard-sell, old-school copy tricks and believe that good copy can sell and build trust and brand and all that other good stuff without getting spammy. ✅ You like the planet (we plant 100 trees every time we wrap up a project). Here’s what we can help with: 👉 Nail your brand voice so you sound like you, not every other brand on the shelf 👉 Write high-converting homepages, PDPs and about pages that build trust and drive sales 👉 Turn casual browsers into loyal customers with scroll-stopping campaigns and smart strategy 👉 Help your in-house team write with more clarity, confidence and personality Sound like your vibe? Let’s chat: → Book a 30-min intro call → Or drop us a line: hello@dowordsgood.com → Check out our site → Follow along on Insta 📬 Want copy tips in your inbox? Our weekly newsletter is full of practical tips, psychology-backed tactics, and swipe-worthy brand examples. Read by folks at LEGO, Bloom & Wild, and Toast Brewing. Sign up here — we’ll send 5 quick-win copy tips right away.

Your words should explode off the page, like a truckload of popping candy going off in your mouth. But if you're a brand, business or agency and: ⚫️ You're struggling to engage your audience and make sales... ⚫ Your copy sounds stiff, boring or bland… ⚫ Your attempts at sounding human, witty or relatable honk like a pongy cheese… ⚫ You’re spending ages trying to figure out your messaging... Work with me! I write fizzy, exciting copy that: 🎉 Sticks in people’s minds ⚡️ Makes your stuff eye-rollingly glorious to read 💥 Gets your customers smiling, clicking and buying And explodes off the flippin' page with a POP! WHIZZ! BANG! 🟡 WHAT I WRITE: ✅ Webpage Copy ✅ Blog Posts/Articles ✅ Product Descriptions ✅ Newsletters/Emails ✅ Case Studies ✅ Social Media Posts ✅ Press Releases 🟣 MY EXPERIENCE I've written for loads of industries, including: Toys. Games. Comic Books. Alcohol (and 0% Alcohol). Weddings. Coaching. Events & Entertainment. Shipping. Sustainability. Clothing. Geo-spatial mapping. Accountancy. Web Design. Podcasting. SEO. Antiques. Dog walking. All sorts! 🔵 MY CLIENTS Although I work with pretty much everyone, here are some names you might recognise: ⚡ LEGO ⚡ Beano ⚡ Universal Pictures/Jurassic World franchise ⚡ Swizzels ⚡ Hampton Court Palace ⚡ Silent Night ⚡ eSure ⚡ Dragon Soop Believe me, fun, human copy worked for them and it’ll work for you too. If you want more POP! 🎉 WHIZZ! ⚡️ BANG! 💥 in your copy, let’s have a chinwag. 🌐 www.indeliblethink.co.uk ✉️ matt@indeliblethink.co.uk

Want to build your authority and attract better-quality leads? Technical expertise is the heart of what you do. But to scale your business, you need to upgrade your content. Whether you're an IT MSP, SaaS company, software developer or cloud provider, compelling content gives you a competitive edge. As a freelance B2B tech copywriter, I'll craft content that helps you build your credibility and attract more of your ideal leads. Most popular services ➡️ Website copy ➡️ Case studies ➡️ Articles ➡️ White papers Generate leads through your website Software company Proximity hired me to craft distinctive website copy for two brands Prove your results through success stories Corporate ticketing SaaS Sponsorworks asked me to create case studies with their blue-chip clients including NatWest Group, Diageo and Aon Share your insights and ideas Managed service provider Global Telecom Networks hired me to create a series of articles Establish your authority IT MSP Always Networks asked me to create a cyber security white paper and other content to target decision makers Trusted by B2B technical experts ⭐ "We’ve had new opportunities through both websites. And Rob saved us six months of work. He’s done an exceptional job." Paul Rufus, Proximity ⭐ "Rob's ability to blend technical expertise with clear, compelling copy is remarkable - each article struck the perfect balance between informative and persuasive." Jesse Theron, Global Telecom Networks ⭐ "Rob utterly nailed the brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." Nick Shaw, Always Networks About me I’m Rob Beadle, a B2B tech copywriter based in the UK who writes for IT, SaaS and software companies. For eight years, I’ve created content that delivers results. My customers range from single-person businesses to global companies. What’s more, before I became a copywriter, I spent over 20 years working in the technology industry for Accenture, Visa and other brands. Work with me Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page to arrange a call. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

The reality: You're selling a decision. A decision to buy – or not to. And such decisions happen faster than you can think. Quite literally. You see, before your conscious mind has had the chance to process, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on autopilot. And using some (very) convincing post-rationalisations to justify our actions... In over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not fully aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. They're hardwired into us. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. Because... How are you going to generate leads... make sales... launch new products... impress investors... grow your customer base... without changing behaviour? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when you have a product or service that genuinely helps the people in your market. In the written realm, i.e. the world of copywriting, you need to convince your readers that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is: Highlighting how your offering benefits your reader – and agitating how bad life will be without it. Push. Pull. Push. Pull. And any copywriter – heck, *anyone* – could follow that approach... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your readers feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 75 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so via websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. So, get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda weird) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 43 so far) - I'm a big fan of RHCP, especially John Frusciante

Founders and marketers have way too much on their plates right now. You might feel it's hard to show up everywhere, all the time. I'm here to help. Together, we can create: - Websites that bring personality, as well as signups. - Messaging that sings, from every platform. - Webinars, demos, all booked through better converting landing pages and emails. - Creative social-first campaigns that feel personal and inspire action. Want to work together? My favourite types of projects are: 🔊Brand voice & messaging I help you define what to say and how to say it, crafting a distinctive brand voice that builds trust and authority in your industry. 💡Creative campaigns I help you stand out with integrated creative campaigns that are perfectly tuned to your audience and shake up the status quo. 💰Conversion copywriting I bring strategic clarity and personality to websites, landing pages and emails that help you grow your connections and convert more leads. My clients include: B2B : ABB, Spirax Sarco, Google, LHH, Condeco, Purple Change, Balearic Elements, and Cassini Systems to name a few. B2C and DTC: Aunt Bessie's, Malts.com, Mayakoba, BNY Mellon, Mitsubishi, SanDisk, This Time Tomorrow and JFOODO to name a few. Got a business problem you’re trying to crack? Book a call and let’s talk: https://calendly.com/hello-abelwords/book-a-30-minute-call “Working with Julian is a breeze.” “He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations.” “He doesn't think in just copy, but brings a strategic mindset that spans business impact, art direction and technology”

Since 2010, I've been helping clients of all sizes exceed expectations; Scaling up and reaching new customers, transforming how they sound to their audience, while challenging and changing minds along the way. I’ve stayed focussed as an INSTAX Fujifilm partner for eight snap-happy years Developed refreshingly simple brand language for Leave Dates Brought Lyons Coffee into the 21st Century Baked-in some seriously sticky Krispy Kreme copy delights Made an excellent impression on IBM (improving reach from 5,000 to over 100,000 impressions) Pulled off SPOKE London’s famous idiosyncratic style across 150 emails Rode alongside Dreamland Margate on the crest of their fun-filled nostalgia wave And gone full ‘blockbuster’ for cinematic design company Blind Ltd’s tone of voice. Today, you’ll find me in the TMCM Dorset office, chewing pens and crafting words for big global brands and local independent businesses. Whether you’re town or country, corporate or start-up, I’d love to see if I can make a difference. Drop me a line today!

I write clear, evidence-based medical content for private healthcare clinics and specialist practices. I combine medical writing with SEO, including keyword research, on-page optimisation and audits. I’m also an OCN Level 5 certified paediatric sleep consultant (two years, 100+ families), and I've written educational parent and baby content for consumer healthcare and baby brands. Clients describe my work as precise, empathetic and strategically effective. Recent feedback includes: 🪶 “An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement.” (Private GP and Women's Health Specialist) 🪶 “Ahead of the curve in using and understanding AI to boost results. A game-changer for our visibility and growth.” (Private GP Business Manager) Services • Medical writing • SEO (keyword research, on-page, audits) • Blog, newsletter and ghostwritten content Memberships • European Medical Writers Association (EMWA) • Society of Authors (SoA) • ProCopywriters UK Clients • Maven Clinic/Naytal • Tommee Tippee • Summerhill Health Contact me → miriam@oakscript.com

Looking for the right words to connect with your ideal clients? Then I can help. As an experienced copywriter, I love turning complex messages into clear, compelling content that brings my clients more leads and sales. Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies in a whole range of sectors, from technology to training, healthcare and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

Do you hear that? That's the sound of your one daily website visitor (a drunk bloke who was actually looking for something else). But we can fix your audience woes and – I'll wager – conversion issues. Once we figure out exactly what your customers need, I'll start turning curious visitors into potential buyers. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

Does your travel business have a story to tell but you can't find the right words? Do you have a blog page that is in desperate need of updating? Are you just starting out and want some landing pages that will harness curiosity and drive sales? I work with businesses in the travel and hospitality sector, creating web pages, blog articles, email newsletters, brochures, and digital marketing copy. I'll help your brand find its voice, and use it creatively to get your message across. Whether you need a destination page on a region of Malawi, a blog article on how to prepare for a trek in the Peruvian Andes, or want to add a touch of magic to some hotel accommodation listings in Rome, I'm here to help. If you're a start-up or are looking at rebranding, I can also work with you on tone of voice and content strategy to support your business objectives. I began working in the travel industry 20 years ago and have seen it from all angles thanks to roles in sales, marketing, operations, and content management. For the last 13 years I've also been a travel blogger, working with tour operators, accommodation providers, tourist boards, and gear suppliers to create content and promote their brands. My work has won several travel writing competitions, and it's experience like this that I can use to make your own company stand out from the crowd. I'm based in the beautiful English Lake District, but my clients come from all corners of the world so I'm experienced working internationally, and am comfortable writing in UK, US, or AU English. No matter how big your project, get in touch so we can come up with a world-conquering plan.