UK Copywriters Directory - Tone of Voice

Looking for a storyteller who can write content and copy that turns into tangible clicks, actions and transactions? I'm Elspeth, a freelance copywriter and content creator. I have 19 years' experience of crafting stories for purpose-led organisations charities and not-for-profit organisations. My storytelling career started as a journalist for ITV. Now I’m offering you the opportunity to use those skills to make your story shine. I achieve this through crisp copywriting, captivating content and the planning and execution of campaigns that are memorable for all the right reasons.

Brand voice specialist with over 15 years' agency experience. Conceptualiser and copywriter - creator and curator of brand language in today's multi-screen media. I'm director of brand voice at Two-Way Mirror. We're (an agile alternative to) an agency, currently working with clients in travel, luxury hotels and technology. I have particular experience in tech, travel, financial services, utilities and charity, but have written car brochures, blogs about leathergoods, brand ads for superyachts, sponsored InMail for LinkedIn campaigns, telecomms websites, video scripts, infographics...and the list goes on. Many of the campaigns have been B2B at C-Suite level, and involved clients who go to market through the channel. Brands Tech: Box, Veritas, Symantec, HP, Epicor, Sony, Motorola & Toshiba Financial Services: Zurich, Visa, Black Horse & Bank of Scotland Charity: Cancer Research UK, ActionAid, VSO, RNLI, Cats Protection & Princess Alice Hospice Utilities: ScottishPower Creative: Dalton Maag Consumer: P&O Cruises, Fruit Shoot, bmi, Pittards Leather & Arada Stoves Luxury: Sunseeker

I do words. On the page. On the screen. And in person. I call myself a writer and communication skills specialist. Which means I talk about and teach people how to be better at writing and talking. Easy stuff we learnt as kids but sometimes doubt we're any good at. Or have forgotten what we learnt because it was yonks ago. Currently looking for public speaking opportunities.

Hi. I'm a copywriter with a background in design. I trained as a product designer, then worked in design management, business development and PR for several high profile branding/design consultancies before starting my own freelance copywriting business in 2004. Since then I've worked across a broad range of sectors on all forms of marketing copy as well as scripting videos, ghost-writing articles, and compiling award entries. Having moved South (to Hove!) in October 2017 I'm keen to build more local clients, although I'm often in London, very happy to travel and am used to working remotely.

Fitness industry specialist copywriter, freelance since 2004.

A skilled writer with nearly two decade’s experience, I can tease out stories to deliver compelling copy for a range of audiences. Specialising particularly in bioscience, medicine and health, I am able to work with academic papers and other source material – including liaison with researchers, clinicians and patients – to create inspiring and effective communications.

I’ve been a copywriter for travel, lifestyle and property companies for over eight years and I've worked with big-name clients like TUI, Celestyal Cruises and Iberostar as well as local businesses and agencies. I pride myself on building long-lasting relationships with clients and will always work with you in a friendly and respectful way. I write and edit websites, web pages, brochures, blog posts and newsletters on either a long-term or one-off basis. Some recent projects include: - SEO optimisation and localisation for Jellyfish agency - Blogs, landing pages and product descriptions for HF Holidays - Website for The Hideaway (luxury pod accommodation) - TOV alignment and copy creation for HF Holidays - Translation, editing and writing for Iberostar luxury hotel group “I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!” — Maria Carras, CEO at Maria Carras Creative Copywriting “Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.” — Alasdair McCaig, Glencorse Estates You can find more testimonials and information on my website --> www.lucythecopywriter.com

First up, let's be clear about our assumptions: I'm going to assume you're doing your *thing* pretty darned well. You might not be the best. Or the most premium. Or the most well-known. But you're not a hot mess and there are real reasons why customers should choose you. If this *isn't* true, close this browser window right now and go fix those things that are holding you back. Because I can't polish a turd. Or maybe I can polish it a bit. But it'll never shine quite like something of a less turdy nature. Like some nice metal. Or a jewel. But if it IS you, and you know that your words could be working harder, then you've come to the right place. So a bit about me... * Having started out at legendary brand agency Wolff Olins, I've worked with loads of big-name brands, across a ton of sectors. * Since going freelance in 2018, I've also helped lots of ambitious, growing businesses talk about what they do in a clear and meaningful way. * I'm versatile and adept at producing high-quality short and long copy, across all kinds of applications. And I can tell a story. * I keep a laser focus on the reader's needs, and will always champion clarity and accessibility. * Coming from a branding background, I know how to find your tone of voice, and can write clear guidelines that help everyone *get* it. * I'm a dream to work with (so say the people who've worked with me). If you're sensible, you'll want to see some work before hiring a copywriter. You'll find mine here: https://www.dylanparry.co.uk/ Assuming it leaves you with that warm n fuzzy feeling, please do get in touch. I'd love to talk.

I like words.

I have worked with words one way or another for more than 30 years. I’ve long been fascinated by the way that people interact with, and are influenced by, the written word. The power of words to transform and persuade is my ongoing passion. I’ve studied creative writing and therapeutic writing and I’m trained to lead writing groups. My background is in journalism and I have worked as a reporter, feature writer and a sub-editor for various publications and outlets including The Daily Express, CA Magzine, The Mirror, STV, The Daily Mail, The Sun, The Daily Record and The Daily Star. Writing projects have included web content for new credit cards, website content for economic development, healthcare providers and charity sites, and destination descriptions for the National Trust for Scotland. I’ve looked after various content management systems, written bids for international lawyers, and created content surfaced as Google featured snippets. I’ve worked on clients’ business launches, rebrands and website redesigns. I live in Cumbria with my dog and youngest son.

I am an SEO specialist, a sales and marketing specialist and a copywriter. I have worked in the digital sector for over 20 years, and I have held various senior level SEO and marketing positions for a number of well-known brands. I now run a small sales and marketing and content writing agency. I write SEO-friendly copy that is sales and marketing orientated. My copywriting is always focused around helping clients generate digital enquiries and brand awareness. I am an experienced website copywriter, SEO copywriter and marketing copywriter. I specialise in digital copywriting, which includes the following types of digital content:- • Website copywriting • Blog writing • Feature article writing • Social media profile writing • Ecommerce product description writing • PPC and digital adverts • Meta tagging – planning/writing meta tags (meta titles and meta descriptions) I also help clients with the following :- • Brand planning (brand concepts, brand name ideas and brand creation) • Taglines and straplines • Keyword research and keyword planning • Search engine optimisation and PPC planning • Sales copy planning – USP’s and sales messaging • Website strategy and website planning • Content strategy and content planning • Digital marketing strategy • Content marketing strategy • Conversion rate optimisation strategy (CRO) • Social selling strategy I think these “planning areas” are very important if you want to improve your digital positioning and generate new enquiries from digital activity and content creation. I also believe that good content planning prior to copywriting is vital for many elements of digital success, especially SEO. I can plan and write sales and marketing copy for the following type of offline projects too :- • Press adverts • Sales literature • Marketing literature • Advertising brochures • Media packs • Sales presentations • Elevator pitches. My service offering can be applied to various different sectors, and sizes of business, so it’s usually worth contacting me, to see if I can help with your project. However, I generally undertake work for start-up and SME’s in the following areas. • Business services • Charities • Creative • Design and digital • Entertainment and leisure • House and garden • Media, marketing and PR • Retail, fashion and ecommerce. Please note, I do not provide services for any of the following sectors - finance, insurance, legal, health, energy, medicine or gambling. As a digital copywriter, a key area that I specialise in, is planning and writing SEO-friendly website content for new websites and for companies wanting a redesign of an existing website. Writing website copy that works well is an art. I believe it takes specialist expertise and many years of experience to perfect this. My expertise in SEO copywriting and sales copywriting, combined with two decades of experience in digital sales and marketing, is a very strong combination. I am often able to liaise with and/or work in conjunction with web developers too, if required. Alongside my digital copywriting expertise, I am experienced and skilled at writing rhyming copy and poetry. So, if you want somebody to write marketing, advertising or general copy that rhymes, I provide this copywriting service too. If you have any questions about the services I offer, or if you require more details about my experience or the projects I have worked on, then please get in contact to ask for additional information. After receiving an initial enquiry, I am usually willing to have a free 30 minute discussion if this is required. So, if you think I could be right for your project, then please do get in touch.