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Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306
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I write copy and articles for clients in wellness and conservation, combining love and respect for self and planet.
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I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by demonstrating you have your customers’ best interests at heart. This year I've worked for major investment firms including BlackRock, JO Hambro, Vanguard, Triple Point, Ashmore and Rathbones, as well as a range of smaller firms, VC portfolio companies and founders. I’ve also worked with development finance institutions, law firms and healthcare companies. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, Fintech MD and Angel Investor
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Johnny is available for freelance copywriting, copy-editing and editing (and AI editing). I’m a freelance senior copywriter, copy-editor and editor. Based in Switzerland, I have clients across Europe, including the UK. I work with all kinds of companies and organisations, from small businesses, start-ups and charities to marketing agencies, large corporations and international organisations, and everyone in between. There’s more... I write copy for press releases, sustainability reports, blog posts, annual reports, white papers, brochures, newsletters, journal articles and more. Clients include Nestlé, Art Fund, UEFA, Dole, United Nations, Nespresso, World Institute for Nuclear Security, Decathlon, World Heart Federation, Council of Europe, Trafigura and more. Words say a lot. I create original copy that sells, original copy that conveys the right message. My editing makes sure that you’re saying the right things to the right people. Let’s work together. You can check out my portfolio at www.clippings.me/johnnymorgan P.S. I'm also the author of a series of books on the joy of football.
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Buyer-focused messaging shaped by experience on every side of the table – in-house, agency, startup, and freelance – plus a decade in psychology and marketing. Trusted by global brands including: Adobe, AWS, LinkedIn, PayPal, SAP, Siemens, Shell, DHL, Palo Alto Networks, Equinix, Tata Consultancy Services (TCS), Cloudera, OpenText Cybersecurity, Havas, Riverbed, Rimini Street, Instructure, Ideagen, Tetra Pak, Vialto, Visionable, Wolsey Hall Oxford, Yell Business, and more. I’ve written about everything from AI, cloud transformation, cybersecurity and multicloud networking to health tech, fintech and payments, education, HR, e-commerce, insurance and sustainability. Whatever the topic, my goal is to make complex ideas clear and worth caring about. That can mean deeply researched ebooks, white papers, case studies and reports – or sharper conversion-driven copy for ads, emails and landing pages. Beyond published copy, I also develop content strategy, brand messaging and tone of voice guidelines, so everything sounds intentional and consistent. 📣 Visit my website for recent projects and pricing If you already have a brief, I’m ready to help bring it to life. If you need guidance, I’ll work with you to develop a bespoke plan. Drop me a message for a strategy chat. --------------------------------- What makes Sophie such a strong writer isn’t just her brilliant copy. She brings a spirit of curiosity and teamwork that makes all the difference. She has a way of turning challenges into opportunities that lift the whole project up. Any team will be lucky to have Sophie on their side. - Ben, Creative Director, Just Global Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency It’s not often that you have the opportunity to work with a writer who’s as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. “Exceptional” is the first word that comes to mind. - Kristen, Lead Writer, Just Global Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable You have truly been amazing, praying we get to work together again as it’s been a delight. - Harriet, Digital Strategy Director, Havas People
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I'm a Senior Copywriter, specialising in crafting compelling creative copy for Travel, Tourism and Sports audiences in English and Spanish. My passion has always been words, language and communication, so getting to wrestle with them for a living is a pretty fitting gig. After studying International Business Management in Southampton and Avignon, France, I spent 4 years living & working in Valencia, Spain where I taught English full time and translated documents on an ad hoc basis. Having worked in Sales and Business Development on my return to England, I finally found my true calling in Marketing, more specifically creative copywriting. Nowadays, I’m well versed in writing for B2B, B2C and B2B2C audiences and my copy has featured in the national press, television and radio adverts and on billboards around the globe – from Australia to Puerto Rico. And as a SUPER passionate (dare I say slightly obsessed) American sports fan, I’ve even been lucky enough to write copy that NFL, MLB, NHL and NCAA audiences will have seen too! Day to day, I write brochures & flyers, advertorials, internal and external corporate comms, website copy (with SEO in mind), direct mail, conversion driving emails, organic & paid social copy, TV and radio scripts and DOOH. I have a particular love for creating witty headlines and slogans! As a result of my extensive writing experience and working for multinational companies, I’m able to work on multiple projects at once, maintain or alternate brand tone of voice, prioritise workloads effectively, meet tight deadlines, switch seamlessly between different regions/language needs and use time zones to my advantage. Credentials: - BA in International Business Management and Modern Languages - 6 years+ of experience in B2B, B2C and B2B2C copywriting in English and Spanish - Proven ability to write clear, concise and persuasive copy - Thorough understanding of copy nuances at the different stages of sales/marketing funnels - Well-versed in working with cross-functional teams based across the globe - Exceptional communication and interpersonal skills - Strong eye for detail - Ability to meet tight deadlines
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Looking back now, it’s obvious I was only ever going to be a freelance copywriter. You see, whether I was working in an office, a marketing department, or with the clients of the digital agency I co-founded, I was always the go-to-guy for words. As soon as I realised those words could prompt action, improve search rankings, and tempt people to click, share and buy, well, I was hooked. When I’m not writing, I’m reading about writing. About the psychology of persuasion and the science behind why we buy. I’m keeping tabs on new techniques and looking for every inch and opportunity to make sure it’s my client’s brand, product or service that wins the day. So, if your next marketing campaign, blog, website or brochure needs words, then I know a guy who’ll write them. Spoiler alert: It’s me.
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I'm a freelance copywriter with 15+ years' experience, a client list that speaks for itself, and a refreshingly straightforward way of working. But this isn't really about me. It's about you. Maybe you're a scrappy startup trying to find your message and territory you can own. Maybe you're a bigger brand looking for a copywriter who's comfortable in complexity. Maybe you're an agency looking for a copywriter who makes life easier (and makes you look good). Pure coincidence: I can help with that! From messaging and tone of voice to your everyday collateral, I've done it all for brands like: TK Maxx, Nestle Purina, CoreView, NiCE, AECOM, Seagate, Dell and Vitabiotics. All with a grounded, no-nonsense approach that's relentlessly focused on what matters most: copy that works hard and works wonders. "We’ve used Stephen’s talents on many occasions – it’s like he can turn his hand to absolutely anything." Rachel Atkins, Recruitment Juice "I’d recommend Stephen to anyone, but won’t… I need him all to myself!" Jamie MacDow, 1973 Ltd
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Hi, I’m Katinka — a B2B copywriter with years of experience writing the kind of words that make CFOs, CIOs, CEOs (and the rest of the C-suite) click — and keep reading. I do professional, strategic copywriting and editorial work across multiple channels — websites, campaigns, thought leadership, sales enablement, and the “this has to be crystal clear by Monday” bits in between. I’m used to working closely with C-level leaders and senior stakeholders, especially in consulting environments where the pace is high, the subject matter is complex, and the bar is… well, high. I’m calm under pressure, picky about the details, and always focused on what the copy needs to do. If you need sharp messaging, a steady editorial hand, and someone who can turn complexity into clarity — I’m your person.
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Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant
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Distinction isn’t just about standing out. It’s about standing for something people can believe in. When brands live from the inside out – not just saying the right words, but proving them in everything they do – people feel it. They believe it. They trust it. It’s like baking a delicious pie – every slice, every bite, every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave. I’m an award-winning Head of Copy & Content and shortlisted Senior Brand Strategist with more than twenty years’ experience helping global B2C, B2B and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters. A regular freelance partner to agencies like The Gate London and Unreal Digital Group, I’m equally at home working directly with brands like bp pulse and Future First. My work has sparked rebrands and repositionings that have stood the test of time – and campaigns that have won a host of awards. Most recently, a Marketing Society Excellence Award with The Gate London team for SMARTY Mobile (VodafoneThree). If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk. Email: natalie@brand-distinction.co.uk
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Lobster Copy® 🦞 is a strategic copywriting consultancy serving select clients across the UK and internationally. We help businesses drive business growth with premium copywriting covering lead generation, conversion, branding, and thought leadership. Visit Lobster Copy® 👉 https://lobstercopy.com/ Strategic Copy. Serious Results.
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