UK Copywriters Directory - Tone of Voice

A B2B specialist with over 20 years of agency and freelance experience. Expertise spans innovative tech, private markets, financial and professional services, and HR/recruitment, ranging from start-ups to corporates. I love getting under the skin of my clients, understanding what makes them tick, why they do what they do, and how they’re unique. I believe a good communicator should listen more than talk; an approach that enables me to get to the heart of client challenges and develop intelligent copy and campaigns that consistently exceed expectations. I work in collaboration with clients to develop themes, angles, and ideas that capture your brand values and personality, along with the attention of your audiences. Specialising in thought leadership articles and reports, I deliver strategic copy and content campaigns that breathe life into brands and, most importantly, impact the bottom line. Current and past clients include: Robin AI, LinkedIn, The LCap Group, Insly, Copilot Capital, Bronzegate, Clyde & Co, Summa Equity, Mazars, Concentric, Hokodo, Tiger Recruitment, The Work Crowd, SuperScript, Turtl, and Raconteur. Check out my website at - www.scripsy.co.uk

Need some words? I’ve got you! What happens when you work with me? Simply, I deliver the copywriting you need. I learn all about you, your business, your audience, your services/ products, your competition, your brand, your favourite coffee order, and every other relevant detail. All that info mushes around in my brain where all my copywriting skills and experience lives. I take as much time over the body of the copy as I do the headline, and I'm relentless about the accuracy of my writing. What I write is 100% you, completely original (I never, ever, ever use AI), and strategically persuasive so it *actually* performs. Ok, but what literally happens?We meet, normally on Google Meet (but if you’re in the Bristol area, let’s grab a coffee?). I send you a proposal. When you accept a package, there’s a contract and a deposit invoice. You brief me with all the information I need (don’t worry, there’s a questionnaire). I get researching and writing from scratch. You get your first draft on the deadline. We do a round of edits where you can change whatever you need. You have copy and paste-able copywriting ready to upload. We can work together on one-off project, tackle a project a page at a time, or I offer retainer packages. I’m never sales-y, I just want to help you with what you need. Nothing more. “5 stars! The copy Bonnie delivered for our website was spot on, easy to understand and funny where needed. This definitely gave us an advantage when launching” Brenda, Marketing Manager, CloudPillo What I writeAnything you want! Normally that looks like enticing website copy (including ‘about me’ pages, FAQs and landing pages), engaging blog posts, vibrant newsletters, irresistible product/ service descriptions, brochures, leaflets, emails, social media posts... the list goes on. You can probably tell, I have a relaxed and chatty style in my own writing, but I change it up when I write for others. I’ll use your brand voice and write as formally or informally as you like. It’s my words, but it’s totally you and your business. Whatever you need me to write for you, I carefully craft the words, so your customer feels compelled to act. Whether that means they follow you, buy from you, sign up to your launch, arrange a call with you or visit your website. Who I work withMy dream clients come from all walks of life, but they have things in common. I love writing for bold, creative, radical business owners. I care a lot about ethical, sustainable, and socially conscious businesses. I’ve written for sole traders, SMEs, creative agencies, and huge household names (The National Trust, Coat Paints, PetPlan, and others). I’ve also been published in the national press. “The copy Bonnie has written is exactly the right tone and sells my services in a way that feels authentic to me. Bonnie was easy to work with and communicated clearly” Laura, Workplace Culture Consultant, CultureBloom What I bring to every copywriting projectCopywriting qualifications Distinction: Level 4 Diploma in SEO Copywriting from CMP; Introduction to Copywriting from City University; 10-week Digital Marketing Skills Bootcamp; SEO copywriting workshops (multiple); Monthly CPD workshops from ProCopywriters Experienced AF with words: Full-time freelancing since 2021; written for newspapers and for household-name brands; 2:1 English degree (specialising in Victorian lit and women in Gothic lit); 10 years of teaching secondary school English; GCSE Examiner (specialising in Shakespeare and the 19th Century Novel); book-club-running, writing-club-attending, 52-books-a-year-reading, word-wrangler “Bonnie is a joy to work with! Her copy meant I was proud to share my event listing and website. She also provided extra copy so it could be used for future events, a life saver!” Jess, Marketing Expert, Wild Coworking

My aim is to make complex subjects interesting and accessible. If you work with lots of industry-specific technical details, then I can help you. After working in the public and private sectors for more than 30 years, I'm very comfortable handling all sorts of industrial and technical language, along with interpreting complex data. How I can help you I can provide support with your content writing requirements, such as: Green Tick Icon blog posts Green Tick Icon case studies Green Tick Icon web content Green Tick Icon management and operational documents, procedures, policies, etc Green Tick Icon articles and features Green Tick Icon advertising and marketing content Green Tick Icon press releases. The service is tailored to your specific requirements and can be provided on either a regular or one-off basis. With an eye for detail and a meticulous approach to every project I undertake, I'm confident that I can help you establish a professional image and engage effectively with your audience. Sectors covered I offer a service for most subjects, although I specialise in science and engineering with particular expertise in the environment and sustainability. In the past, I’ve written about subjects ranging from international shipping and software for construction projects, to competition swimming pools and outdoor canopies for schools. In other words, if you’re working in the following sectors, I can probably help you: Green Tick Icon environment Green Tick Icon science Green Tick Icon engineering Green Tick Icon manufacturing Green Tick Icon construction Green Tick Icon agriculture/forestry Green Tick Icon transport Green Tick Icon education Green Tick Icon leisure and tourism Green Tick Icon retail Green Tick Icon IT/communications Green Tick Icon business support. Sample testimonial “James has been a valuable contributor to our content output, bringing both technical expertise and a clear, engaging writing style. He consistently delivers high-quality work that aligns with our tone of voice, and he’s a pleasure to collaborate with. Very reliable and always open to feedback.” — Isabel Jones, NES Fircroft Samples of work Green Tick Icon From CapEx to Commissioning: Tackling Resource Challenges Across the European Power Project Lifecycle Green Tick Icon Exploring Saudi Arabia Vision 2030 – Top Projects to Watch Green Tick Icon How to ensure compliance when mobilising power engineers to Europe Green Tick Icon Using digital innovations to avoid construction site accidents Green Tick Icon The rise of the (farming) robots: 10 agtech innovations helping to feed the world Green Tick Icon How to spot a fake Microsoft security alert email Green Tick Icon The global container shortage: how it's affecting the supply chain Green Tick Icon Should we be using more shared bin schemes? Next steps Please contact me at james@technicalix.co.uk for a quote or to discuss how I can help with your writing. For more information, please visit www.technicalix.co.uk.

Hey, I’m Jack 👋 co-founder of Do Words Good, a copywriting studio for ambitious ecomm and FMCG brands. How we help ambitious brands We help scaling brands with messaging strategy, positioning, brand voice and story plus putting it all together across every touchpoint (PDPs, landing pages, email flows, retail decks). With 25+ years combined experience, everything we do is backed by research and consumer psychology, so your copy doesn’t just sound nice, it helps the right people understand your product’s unique awesomeness (and then hit buy). Who we’ve helped: Discord, Vodafone, Disney, Nursem, Toast Brewing, Animal, Beachbum, OVO Energy, Merck, Drinkwell plus almost 300 other brands across retail, ecommerce and tech. A few wins: 👉 Helped grow an ecommerce brand from ~£6M to almost £20M by repositioning + rewriting their site copy 👉 Helped a brand grow sales by 78% after a 4-week copy & messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support “An absolute game-changer… hugely transformational for us as a brand” “Working with Jack and Joe has been an absolute game-changer for us. Not only are our sales way up, but they really helped us nail who we are as a brand, how we should sound (to customers and in retail decks) and gave us a brand voice & messaging playbook that our whole team have used to make everything we do unified and on-brand. The whole thing was hugely transformational for us as a brand. Highly recommend.” Max Reynolds, Founder, Beachbum We’re probably a good fit if: ✅ Your brand’s levelling up, but your messaging is starting to feel a bit “held together with tape” ✅ You want copy that converts and sounds like you, no gimmicks, no “CRO bro” stuff ✅ You’re building a brand for the long run and care about trust, reputation & repeat customers How we work: We run most projects as 1, 2 or 4-week sprints. That’s because we’ve been doing this for over a decade and know that once a project goes on too long, it gets sanded down and signed off so that it’s fine but nobody really loves it. Instead, we get aligned early, make sure we maintain momentum with a few clear review points, and get our heads down in full focus mode so you end the sprint with copy that is signed off and exactly how you want your brand to sound. Plus, everything lives in our client portal, and we work in Figma / Klaviyo wherever we can so things are transparent and ready to hand over to design/dev to polish and publish. Want to chat about your project? Let’s chat → Book a 30-min intro call (or email: hello@dowordsgood.com) 📬 PS. We also send weekly copy tips (every Tuesday): Join the DWG newsletter for brand breakdowns, consumer psych, and frameworks you can pinch. Read every week by legends at brands like Gousto, Bloom&Wild, LEGO and Toast Brewing. “Flippin' love these joy-filled insights. Thank you for so generously opening up your brains.” — Louisa Ziane, COO @ Toast Brewing

I help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.

Putting your ideas, plans, designs, projects, or services into words that bring them to life. Words that'll resonate and build trust with the people you want to reach. All done with a blend of persuasive copywriting and relatable storytelling. ✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨ Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire. Hi, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built environment, placemaking, heritage, and photography. Whatever your message. Whatever your aim, let me find just the words you're after. Words that can... 🔸 Paint a vivid picture 🔹 Simplify a complex message 🔸 Capture the big idea as well as the smallest details 🔹 Spark the imagination 🔸 Bring your latest projects to life 🔹 Win hearts 🔸 Break down potential barriers 🔹 Build trust 🔸 Inspire... excite... motivate... ✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." ✨ Gordana Mandic, Tyler Mandic Architects, Chelsea, London. Why do I write for such a mix of sectors? It's not quite such a random choice as you might think. Instead, it's all about photography. Before venturing into the world of copywriting almost a decade ago, I was a freelance landscape and location photographer. Clients included the National Trust, and I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations. All things that genuinely interested me. And still do. So I decided to carry on working in these same fields - albeit very differently. In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life. ✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨ Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors. Some extra (reassuring) bits you might like to know about... 🎯 I have a diverse copywriting portfolio. Projects include writing for... • Architects • Luxury outdoor clothing brands • High-end contemporary and period design properties • Designer watch and jewellery engraving • PropTech 3D Smart City modelling platform for sustainable urban design and planning • Garden design • Independent housebuilding/construction • Garden retail • Marketing agencies • A household name in paint • Listed building restoration and renovation specialists • Photographers • Photographic studios • Local authority planning officers • Fire safety and protection • CCTV and Security systems • Cyber-security • Business Resilience • Wellbeing in nature • Photography-focused holidays, tours, and workshops, and... • Heritage tourism 🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography. 🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting. 🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO. 🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee. 🎯 My day rate is £390. According to ProCopywriters' latest survey for 2025, the UK average day rate has risen to £480, meaning you're still getting the essential words you're after at a rate that's realistic and fair for both of us. ✨"Thank you for your collaboration, Andrew, your work has been invaluable to us." ✨ Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland. Now, what would you like me to write? I can help you with... ✅ Advertorials / Advertising Features / Sponsored Articles ✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners... ✅ Blog posts and Articles - Search Engine Optimised (SEO) ✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters... ✅ Copy-editing for print and digital. As well as humanising soulless AI-generated content ✅ Direct Mail Sales Letters ✅ eBooks ✅ Emails - nurture, share your news, promote, inform, entertain, etc. ✅ Taglines, Straplines, and Slogans ✅ Web Pages ✅ Website Refresh - adding a little polish to make your words really shine ✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨ Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands. I'd love the opportunity to work with you. So, for captivating, enticing, and memorable copy, please get in touch... Head over to my website and have a browse, email me from this page, or give me a call (you'll find all the links below) and tell me more about the words you're after.

Hey, I'm Joe 👋 co-founder of Do Words Good, a copywriting studio for ambitious ecomm and FMCG brands. How we help ambitious brands We help scaling brands with messaging strategy, positioning, brand voice and story plus putting it all together across every touchpoint (PDPs, landing pages, email flows, retail decks). With 25+ years combined experience, everything we do is backed by research and consumer psychology, so your copy doesn't just sound nice, it helps the right people understand your product's unique awesomeness (and then hit buy). Who we've helped: Discord, Vodafone, Disney, Nursem, Toast Brewing, Animal, Beachbum, OVO Energy, Merck, Drinkwell plus almost 300 other brands across retail, ecommerce and tech. A few wins: 👉 Helped grow an ecommerce brand from ~£6M to almost £20M by repositioning + rewriting their site copy 👉 Helped a brand grow sales by 78% after a 4-week copy & messaging sprint 👉 Helped a US brand go from $7M to $38M over a year with fractional copy support "Jack and Joe were mind readers." "We're about to kick off a DTC glow-up. The copy on our site was inconsistent and our PDPs were a bit all over the place. We knew we could do more to clearly communicate our USPs. As a small team, we wanted some external support to kick-start a redesign of our hero product PDP. Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we'd hoped for. It's given us everything we need to brief our developer and designer. I'm very keen to work with Do Words Good again on future projects." Lindsay Newell, Marketing Manager, Nursem We're probably a good fit if: ✅ Your brand's levelling up, but your messaging is starting to feel a bit "held together with tape" ✅ You want copy that converts and sounds like you, no gimmicks, no "CRO bro" stuff ✅ You're building a brand for the long run and care about trust, reputation & repeat customers How we work: We run most projects as 1, 2 or 4-week sprints. That's because we've been doing this for over a decade and know that once a project goes on too long, it gets sanded down and signed off so that it's fine but nobody really loves it. Instead, we get aligned early, make sure we maintain momentum with a few clear review points, and get our heads down in full focus mode so you end the sprint with copy that is signed off and exactly how you want your brand to sound. Plus, everything lives in our client portal, and we work in Figma / Klaviyo wherever we can so things are transparent and ready to hand over to design/dev to polish and publish. Want to chat about your project? Let's chat → Book a 30-min intro call (or email: hello@dowordsgood.com) 📬 PS. We also send weekly copy tips (every Tuesday): Join the DWG newsletter for brand breakdowns, consumer psych, and frameworks you can pinch. Read every week by legends at brands like Gousto, Bloom&Wild, LEGO and Toast Brewing. "Flippin' love these joy-filled insights. Thank you for so generously opening up your brains." — Louisa Ziane, COO @ Toast Brewing

Drawing on 10+ years' experience in sustainability, I help organisations navigate the evolving wold of ESG, creating content that inspires trust in their environmental and social initiatives. My experience includes three years at the global sustainability standards setter, GRI. I typically support across three content streams: 🌱 Helping businesses demonstrate honest and measurable impacts through ESG / sustainability reporting. 🌎 Helping non-profit and mission-led organisations tell their inspiring stories of change. 💡 Helping sustainability standard setters, certification programmes, and benchmarking organisations communicate their insights and guidance to drive corporate transparency. Whether you're looking for fresh copy for your website, detailed sustainability or ESG impact reports, exploratory white papers, annual reports or quick-read blog content across the spectrum of environmental and social topics, I'm here to help! Take a look at my portfolio below, or head over to my website to get more of a feel for my work: www.write-impact.com. Alternatively, drop me a line at sarah@write-impact.com. I'd love to hear from you!

20 years' experience writing for clients across the sectors, all over the world, initially as a full-time agency employee and then - since 2015 - as a freelance writer and consultant. Diplomas in copywriting and creative writing. TOV specialist and business writing consultant, but versed in all aspects of persuasive and engaging writing for all audiences, on all channels. Also a musician, music lover, mountain-biker, motorcyclist and Manchester City fan. How's THAT for alliteration!

Is your website limping along like a wounded gazelle? Let me help. We'll figure out exactly what your customers want, then I'll develop a strategy to make your website answer that very need – transforming a 'meh' site into a definitely-not-meh one in the process. That means site-plans, wireframes, words, headers, keywords – the lot. Here's what I can do for you... 1/ Websites Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials). 2/ Interviews When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this. 3/ Fix 'meh' AI copy Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details. Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you. I regularly look after other kinds of work, too, such as: * Marketing emails and newsletters that generate clicks. * Survey results/analysis/reports (I'm a bit of a wizz with numbers). * Corporate copy without the corporate speak. * International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan). * White papers on almost anything. * LinkedIn and Facebook ads. * Print and digital brochures, sales PDFs, and more. Over the years, I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles. * Helped numerous brands to increase web traffic, conversions, and time on site. If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line. --- "We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging." Guljeet Sahney – Head of Market Insights, Pearson Ham "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? hello@bymikepeake.com / mike.peake@gmail.com 020 8133 4306

You want to build authority and fill your pipeline, but don’t have the time or know-how to create effective content. Thankfully, I have both. Supporting proactive B2B companies, especially in SaaS and tech, I interview your experts and chat with your customers before turning your brilliance into words people trust. All without overwhelming your own workload. And if you need a partner to help shape your content strategy, I’m ready to step in. 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 ✅ Long-form content writing (articles, customer stories, whitepapers, reports...) ✅ Strategic support (audience insight, content strategy and planning) ✅ Monthly support (improving your existing copy in bite-size chunks) 𝗪𝗵𝘆 𝗺𝗲? Because, after 26 years of supporting businesses like yours, I’m able to quickly understand where you’re stuck and how you should move forward. Because, I’ve been on the “other side” as a marketing manager. I understand your plate juggling skills, first-hand. Because, I’ve helped a diverse collection of businesses, small and large. You get that experience and knowledge the moment we start working together. Because, I’m a down-to-earth, flexible, friendly, and immensely reliable person. What I promise you, I deliver on time. 𝗡𝗶𝗰𝗲 𝘄𝗼𝗿𝗱𝘀 𝗳𝗿𝗼𝗺 𝗹𝗼𝘃𝗲𝗹𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 🌟 “Anna grew TEG's audience by I don't know how many hundreds, and kept TEG front of mind amongst a small pool of decision makers in a very competitive segment.” Chris Bilko – TEG 🌟 “Anna understood our (rather niche) business very quickly and has delivered some outstanding customer stories that have gone on to move many opportunities in the right direction.” Alisa McPhail – Head of Marketing - Xelix 🌟 “Anna takes the time to get under the skin of your business and works proactively to shape content that adds value. Her copy is consistently high quality.” Ewan Jardine – Marketing Executive – CorrosionRADAR 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗵𝗮𝘁? Let's discover more about each other and see whether I'm the writer for you. Send me a quick email to say hello: anna@cantaloupemarketing.co.uk

Most businesses don't need more leads. They need to stop ghosting the ones they've already got. That's where I come in. I help businesses turn cold leads, ignored enquiries and dusty old email lists into replies, bookings and sales. Mostly through email. That's where the bulk of my copywriting work comes from these days, through The Email People. And honestly, I love it. Because while everyone's busy shouting about social media algorithms, AI prompts and whatever LinkedIn's pretending to care about this week, email's still quietly making businesses money in the background. Funny that. What I actually do I write emails people want to read. Not the corporate waffle filled with 'synergy', 'solutions' and paragraphs so dry they could absorb floodwater. I'm talking: Sales emails Welcome sequences Lead nurture campaigns Re-engagement emails Newsletters Automated email journeys Outreach emails Direct response campaigns The sort of stuff that sounds like an actual human wrote it. Mad concept, I know. Who I work with Mostly SMEs, agencies, consultants, SaaS companies and service businesses. Usually, businesses that know email matters but either: Haven't got time to do it properly Don't know where to start Or have been sending painfully dull emails nobody's reading Sometimes all three. My approach I write how people speak. Conversational. Clear. Benefit-led. No fake urgency. No chest-beating LinkedIn guru nonsense. No pretending every email needs to sound like a monster truck rally hosted by a crypto bro. Just good, solid copy that sounds natural and gets to the point. I want emails to feel like someone's having a proper conversation with you. Not reading from a laminated sales script while maintaining aggressive eye contact. What clients usually need help with Waking up dead email lists Getting more replies from outreach campaigns Building proper automated journeys Making technical services sound less painfully technical Improving engagement and conversions Stopping their emails from sounding like they were written by a committee of exhausted accountants The other side of what I do I also help with the technical bits behind the scenes. So alongside copywriting, I help businesses with: Email platform setup CRM support Deliverability reviews Automation Email template design Software recommendations Because good email marketing isn't just about writing nice words. It's making sure the bloody things actually land in someone's inbox, too. If you want emails that sound human and pull their weight, feel free to get in touch.