UK Copywriters Directory - Tone of Voice

Copywriter, author, thought leadership writer, disruptive consultant,personal branding expert, ghost-writer and journalist with almost 39 years of experience as a professional writer. I believe I am among the very best copywriters working in the UK and globally. I work mostly remotely, for clients across the world. I have written for and consulted for clients across business, charity, quangos and politics. These include Channel 4, Transport for London, Amazon, Borkowski.do, Edenspiekermann, Airbnb, Red Bull, Open Data Institute, NESTA, RatedPeople, Natwest, Arts and Humanities Research Council, Debt Hacker, Child Poverty Action Group, Freuds, Hays, ThoughtLDR, Allegory, LastMinute.com, HaMuch.com, Founders Pledge, Humanade, Vivienne Westwood and HSBC. I write to a very high standard and my work on architecture, AI, LLMs, BCorps, technology, building, construction, youth subcultures, fashion, the arts, data, health, campaigning and artists can be found in the Guardian, Sunday Times, Daily Telegraph, FT and Dwell magazine. I also write about these topics for commercial clients, taking them into tier one media with thought leadership, personal branding, ghost-written op-eds and ideas for PR campaigns. I work both remotely and in-house, taking on contracts or working ad hoc, as needed. My copywriting and consultancy work has a dedicated website at thisidea.co.uk. I have written two books for major publishers and am comfortable writing for online or for print, producing short SEO-friendly copy that will keep people reading or blogging in your brand tone of voice. I am at home generating ideas, writing charity leaflets or penning 4,000 word essays for artists' catalogues. I have also been called in to deliver corporate emails, ghost writing for CEOs and founders, site architecture, strategy, charity campaigns, bids and major copy overhauls for websites and apps. I have written financial copy and terms and conditions for online and offline business. I am known as an innovator and am often ahead of the curve, which is why I have also been asked to carry out re-brands and re-thinks for major PR agencies. I can promote your organisation via thought leadership, ghost-write for your CEO, write staff profiles and blogs, or even teach staff how to write well for your business. My work is cited in several dictionaries, is part of the Open University English syllabus and has inspired several university research projects. I also work regularly with academics and universities. I am director of a company that deals in social history and the arts, which is one of my specialisms. You can see my journalism and books at iainaitch.com. Let's set up a meeting to discuss what I can do for you. "Iain is part of a community of collaborators I deploy when I am stuck for ideas or need inspirational copy. His propensity for and knowledge of left-field ideas is a thing of wonder." Mark Borkowski, founder Borkowski PR "Over the last two years, I have enjoyed working closely and collaboratively with Iain, who is highly-adept at picking up and running with the latest ideas in AI, data, and technology. He has a knack of making the new, and the complex both interesting and accessible for a wider audience. He does this without loss of rigour, he does not 'dumb down', and produces material that finds favour with existing experts. Moreover, he is able to come up with original takes on developments in AI, data, and technology that command the media’s attention. He always adds a distinct human touch to his work, whether that be thought leadership, speech-writing, or ideas for media content, making considered arguments during the creative process and in his finished work." Sir Nigel Shadbolt, Executive Chair of the Open Data Institute and Principal of Jesus College, Oxford. "It’s clean its lean and it does exactly what I want it to do. You’ve brought my idea to life, beautifully. I can’t thank you enough for all your hard work." Michelle Grahame, Director, Virtually Working "Iain’s creative mind is the sort one wants to handle problems. He scurries away and quietly broils up a series of marketing and public relations ideas that lesser people would only conceive with breathtaking amounts of off-label medication. I endorse Iain’s abilities, and his good sense to put them in the service of legal commerce rather than villainy." Jason Martin, CEO, Iotum

Complicated product? Confused audience? I help people just like you. Whether you’re clear or somewhat muddy on what you need, I’m all ears. Let’s arrange a quick call so you can tell me more. Focusing on B2B (especially SaaS, software, tech, and cybersecurity), I support business owners and marketing heads. 🔸 Helping you understand your audience better 🔸 Creating compelling customer stories 🔸 Writing web copy from scratch or refreshing tired pages 🔸 Creating long-form articles 🔸 Writing nurturing email sequences. We start exactly where you need me. That might be helping with your strategy and customer insight or leaping straight into your copywriting. I’m a hands-on type of gal. Marketing qualified and after 23 years of running my own business, I’ve helped countless others communicate better – with great results. In fact, Cantaloupe was awarded Best Copywriting Services 2020 by SME News. You’ll get the right copy and additional support where it’s needed - on time and in budget. ⭐ It’ll be fun, friendly, and productive ⭐ I’m in Worcestershire, but don’t let that stop you. My clients have stretched from Aberdeen to Cornwall in the UK. Not to mention Australia and Ireland. Take a weight off your mind and get in touch. I’ll understand your copy frustrations and help you determine the right way forward to achieve the results you’re after. Email me: anna@cantaloupemarketing.co.uk Phone me: 01886 502159

"Working with Jay has been an absolute breeze. He consistently delivered sharp and easy-to-read copy on time." - Testimonial from LinkedIn. Hi, Jay here. I’m an easy-to-work-with website and SEO copywriter and AI specialist for small and mid-size businesses and marketing/content agencies. What I write ▪️Home pages ▪️About pages ▪️Service pages ▪️Product descriptions ▪️Blog posts ▪️Case studies ▪️Articles ▪️Landing pages ▪️Advertorials ✅ Human-first copy that shows your target audience how your product or service solves their pesky problems and fits into their life. ✅ Written in a way that's clear, bite-size and easy to follow on both desktop and mobile. ✅ And always sprinkled with keywords to give Google and Bing a little side nudge to show you in their search results. ❌ No cringey marketing speak, cheesy cliches, robotic AI language or keyword stuffing. That's just not my style. Read more on my website: SEO content writing services, SEO copywriting services and website copywriting services. Who I work with My clients are usually small business owners, content marketing managers and agency vendor/project managers. I work across multiple industries and am always happy to research. It's not just the UK, either. I work with my clients from the US, Australia and across Europe. You can pay me in GBP, USD, EUR, AUD and even Bitcoin and USDT. Why me? ▪️Trusted by 100+ small businesses ▪️5+ years writing SEO and web copy ▪️Fast turnaround times ▪️No missed deadlines Check out my portfolio on my website. Here are some reviews from Linkedin: More about me My niches are: small businesses and the travel/tourism industry. They’re quite varied, right? 👇So here's my story in a nutshell 👇 I was originally in travel and tourism marketing, but then the Covid-19 pandemic hit. The travel industry collapsed and I had to diversify. So in March 2020, I began working with small local businesses: family-run, start-ups, sole traders, freelancers, 1 or 2-man companies, etc. I helped my small biz clients survive the "new normal". How? Well, my services—web design, copywriting and SEO—enabled them to make the switch from offline to online during the restrictions. I designed their website, wrote the content and optimised it all for search engines. This meant they could now attract new customers remotely, even if they were busy baking banana bread in their pjs during lockdown. 🦠 Weird times, hey? 🍌 Anyway. Fast-forward to 2022, life is back to normal, people are travelling again, and my travel industry clients came back. Yay! But by this point, I'd already built relationships with my small biz clients, learned new skills and developed new services. So I decided to serve both sectors. It's been over 3 years now and business is going really well 😊. Check out my lovely websites: Small businesses - Allin1websites.co.uk Travel copywriting services - theGoToTravelCopywriter.com There you’ll see rough prices, my portfolio and services. And contact me for a friendly chat: Jay@allin1websites.co.uk

Distinction isn’t just about standing out. It’s about standing for something people can believe in. When brands live from the inside out – not just saying the right words, but proving them in everything they do – people feel it. They believe it. They trust it. It’s like baking a delicious pie – every slice, every bite, every moment should carry the same flavour. That’s how a brand becomes not just the one people notice, but the one they crave. I’m an award-winning Head of Copy & Content and shortlisted Senior Brand Strategist with more than twenty years’ experience helping global B2C, B2B and charity brands – and the NHS – find their flavour and serve it consistently, everywhere it matters. A regular freelance partner to agencies like The Gate London and Unreal Digital Group, I’m equally at home working directly with brands like bp pulse and Future First. My work has sparked rebrands and repositionings that have stood the test of time – and campaigns that have won a host of awards. Most recently, a Marketing Society Excellence Award with The Gate London team for SMARTY Mobile (VodafoneThree). If you’re looking for strategy and storytelling baked into every slice of your brand and content, let’s talk. Email: natalie@brand-distinction.co.uk

I'm a Hertfordshire based marketing professional and creative copywriter with over seven years of experience in content creation (B2B and B2C), strategy and brand management. I have managed websites, social media, email campaigns and advertising for small businesses, large corporations, and external agencies. I have also developed a tone of voice for a variety of brands, crafted engaging copy that told a story, purposefully driven recruitment and sales. As a creative content writer, editor and proofreader for digital (web, social media) and print (advertorial and editorial) marketing, I am always seeking new ways to drive engagement and brand awareness and develop compelling brand narratives. I have a flair for content creation, a keen eye for design and detail, and strong writing skills.

With over 20 years of agency and freelance experience, I’m a B2B specialist with particular expertise working with innovative tech, private markets, financial, and professional services brands, ranging from start-ups to established businesses. I love getting under the skin of my clients, understanding what makes them tick, why they do what they do, and how they’re unique. I believe a good communicator should listen more than talk; an approach that enables me to get to the heart of client challenges and develop intelligent copy and campaigns that consistently exceed expectations. I work in collaboration with clients to develop themes, angles, and ideas that capture your brand values and personality, along with the attention of your audiences. Meanwhile, my carefully honed storytelling skills ensure I deliver strategic copy and content campaigns that breathe life into brands and most importantly, impact the bottom line. Current and past clients include: Robin AI, LinkedIn, The LCap Group, Insly, Copilot Capital, Bronzegate, Clyde & Co, Summa Equity, Mazars, Concentric, Hokodo, Tiger Recruitment, The Work Crowd, SuperScript, Turtl, and Raconteur. Check out my website at - www.scripsy.co.uk

Copywriter. Storyteller. Bookworm. Owned by a dog that looks like a sausage. Hello there, I’m Leesa. A copywriter and psychology nerd with a relentless fascination for how we think and relate. But let’s talk about you. You’re a busy business owner. You’re good at what you do. It’s the thing you do best. But there are all these other things you need to think about. Like keeping your website updated, SEO, email campaigns, sales pages, blogs, social media and thought leadership. And if only you had a content strategy that would market your business for you while you sleep. But you just don’t have the time, you don’t know where to start, and you’re not even sure what a content strategy is. I can help. I can help a lot. I’ll pull that jumble of thoughts out of your head and turn it into something clear and concise. Something that sounds like you, tells people what you do and highlights how good you are. Something that keeps working for you while you focus on other things. You’ve got enough to do, let me take care of your copy. I’m really good at it too because it’s the thing I do best.

In areas expanding as fast as energy and B2B tech, it’s hard for businesses to stand out. After 7 years specialising in these sectors, I help growing companies get the visibility they deserve, build authority, and generate more leads. I do this through: ✅ Thought Leadership Content that positions you as a trusted industry voice with blogs, articles, case studies, and whitepapers. ✅ Strategic Copywriting, creating web pages and promotional content that’s consistent with your organisation's goals and focuses on what matters to your prospects. I specialise in: ✅ B2B tech & SaaS brands: Writing on topics that include IT consultancy, cybersecurity, and digital transformation. ✅ Energy sector and renewables: Writing on topics that include retail energy pricing, energy capacity markets, demand flexibility, integration (iPaaS), and grid connection backlogs. Scroll down to my portfolio and get in touch at info@sarahmackinlayconsulting.com Here’s what my clients say about me: I worked with energy-specific iPaaS provider, Greenbird IT, for six years until it was bought by GE Vernova. Here’s what they said, “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts." Frederik ten Sythoff, VP Market Engagement, Greenbird IT (Now Part of GE Vernova) Gorilla supplies energy retailers with data applications for pricing, forecasting, and portfolio analysis. Here's what they said, "It’s been a pleasure working with Sarah during her time with us as paternity leave cover. Sarah consistently delivered high-quality written work, often with only minimal briefing. She adapted to our tone and style with impressive speed and was always receptive to feedback, turning around amends promptly. On top of that, she’s punctual, communicative, and genuinely easy to work with — a great asset to any content team!" Guste Stephens, Head of Marketing, Gorilla Energy Data Applications About me My strategic approach was shaped during seven years at a London ad agency, running in-person brand strategy and idea-generation workshops for clients such as Interbrew, Kellogg’s, and Heinz. Today, I bring those same principles to content and copywriting, helping innovative solutions get the visibility they deserve. Next Steps Let’s set up a time to chat. Contact me at: info@sarahmackinlayconsulting.com

I’m Janis Melville, the copywriter behind Goodwrite.ink a lifelong lover of words, ideas, and strategy.
 With over 30 years in marketing, media, and communications, I’ve worked with blue-chip brands, small businesses, and creative entrepreneurs who all share one goal: to be heard. I believe great writing is equal parts instinct and intelligence.
It’s not about shouting the loudest; it’s about saying the right thing in the right way, with clarity, purpose, and a touch of personality. At Goodwrite.ink, I combine human creativity with AI-enhanced precision to craft content that leads, not follows.
 Whether it’s a website, press release, or campaign, every word is chosen with intent to connect, to engage, and to earn attention. Let’s create something that roars softly but powerfully, words that make your brand impossible to ignore.

I use words to prompt action from your customers. My favourite copy is short, sweet and sometimes sweary. I'll boil your message down to its core essence. Like a chef reducing down a jus. Then I'll add in some personality. Like the class joker farting in assembly. I do... 🔹️ ad straplines 🔹 posters 🔹 billboards 🔹 ads projected onto the moon 🔹️ hero copy 🔹 villain copy 🔹️ naming projects 🔹️ core messaging, values 🔹️ ad scripts 🔹️ landing pages 🔹️ socials 🔹 anti-socials A bit about me... I have a beautiful clickedy-clackedy keyboard. I'm not saying it gives me the edge over other copywriters but I'm also not *not* saying that. I have two daughters (who I love more than the keyboard - this list is in no particular order). I believe gherkins/pickles go with any savoury dish. Prove me wrong. For a decade I represented Great Britain in a sport you've probably never heard of. I'm patient, a good team player; completed Grand Theft Auto 5 with my husband without getting divorced. Get in touch for copy with character.

I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by demonstrating you have your customers’ best interests at heart. This year I've worked for major investment firms including BlackRock, JO Hambro, Vanguard, Triple Point, Ashmore and Rathbones, as well as a range of smaller firms, VC portfolio companies and founders. I’ve also worked with development finance institutions, law firms and healthcare companies. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, Fintech MD and Angel Investor

Hello, I’m Alice. I write creative copy for businesses, saving you time with words that will keep your audience engaged and get your message across clearly. Perhaps you want to update your website or need help writing articles for your company website. Maybe you’re worried you’re not finding the time to write the blog you know your website really needs. Or you’d like an extra pair of hands to review some work that’s already been done. I can help you with: • Blog posts • Articles • Web copy • Ghostwriting • Tone of voice • Proof reading and editing • Website and document reviews Why work with me? I’ll get to know you and your business - so I understand what you need and the most effective way to approach your project. I’m often a sounding board for ideas and I’m always happy to share what I’ve learnt during the decade I’ve worked in communications. My briefing process is straightforward and you’ll have the peace of mind that comes with clear terms and conditions, and a structured writing process. Most important of all, I’ll deliver your work on time and on brief. I’m based in Surrey but work with clients across the UK and beyond. If you’d like to check out my portfolio, or have an idea or project in mind (however fledgling), I’d love to hear from you (alice@alicesolaiman.com / 07738 940727). What my clients say: "Alice worked with us on our website update project, ensuring our brand tone of voice was consistent throughout. She’s able to convert often complex briefing documents into something that resonates with our audience, and is confident finding the balance between flexing the tone to meet the requirements of our team, while also ensuring it sounds like WBD! We’ve been really happy with the work Alice has done for us, and her willingness to adapt to the changing needs of such a large project and the accuracy of her work has made a real impact." Kim Turner - Senior Brand & Communications Manager, Womble Bond Dickinson (UK) LLP “I got in touch with Alice as we needed help with a recruitment project. Alice worked with us to develop landing page copy, an email and pdf flyer. As part of the brief, Alice interviewed one of our members and she quickly got up to speed with our tone of voice and understood what we needed. It was our first time working with Alice, so I was pleased that her work was high quality, she responded quickly to feedback and we were very happy with the outcome.” Ismah Dar, British Dental Association “Alice helped us with our website re-write. She understood the brief and quickly got up to speed with our new tone of voice – writing a large number of lawyer profiles and updating our sector and services pages. Alice kept us updated throughout the process and has been responsive and adaptable to our needs. It’s been a pleasure working with Alice and I wouldn’t hesitate to recommend her services.” Deborah Fleming – Marketing & Business Development Director, Walker Morris LLP “Alice is a pleasure to work with – she understood the brief and delivered compelling and engaging copy for my boutique accounting practice supporting female-owned businesses. She was a great sounding board for ideas on what would resonate with my target audience. She always provided drafts in a very timely manner and captured the brand’s tone of voice and our purpose well. I would happily recommend her services to others.” Preesha Chhaya – Founder, Beaver & Bee Chartered Accountants “Working with Alice is an absolute pleasure. Her ability to grasp concept topics quickly and turn them into genuinely engaging and accessible copy is a rare skill – and one I value enormously. I also appreciate her creative input and her willingness to shape and push stories to become greater than the original brief. I cannot rate her highly enough.” Annie Scott – Head of Content and Communications, Schillings