TAGcopywriting Archives - Page 8 of 9 - ProCopywriters | the Alliance of Commercial Writers

  1. Copywriting for global clients – an untapped market?

    24 January 2017 by Ben Lloyd

    Ben Lloyd’s Hungarian holiday suggests a new market for copywriters.

    Category: Copywriting technique, FreelancingTags: , , , , |
    Comments (0)

  2. Content and copy – how these opposites attract your ideal audience

    16 November 2016 by Editor

    What’s the difference between copy and content?

    Category: SpecialismsTags: , , , | Comments (6)

  3. 5 reasons a copywriter is your website’s secret weapon

    12 October 2016 by Editor

    Krysten Swindells explores the benefits that copywriters bring to websites.

    Category: Copywriting primer, FreelancingTags: , | Comments (2)

  4. How to write titles so your articles get found – and read

    27 September 2016 by Leif Kendall

    Are your blog post titles intriguing your readers? Or just confusing them?

    Category: Copywriting techniqueTags: , , , |
    Comments (0)

  5. Book review – Meaningful: The story of ideas that fly

    19 August 2016 by Anna Gunning

    Anna Gunning explores Meaningful, a book that offers a framework for getting to the bottom of what a customer wants.

    Category: Book reviewsTags: , , , , , |
    Comments (0)

  6. How I got 600% ROI within weeks of joining PCNhttps://flic.kr/p/biaRHp

    22 June 2016 by Anna Gunning

    How does PCN membership benefit copywriters? Anna Gunning shares her experiences of finding clients and getting support from PCN.

    Category: Agency & in-house life, Copywriting life, FreelancingTags: , | Comments (6)

  7. Book review – Dark angels: How writing releases creativity at workBook cover - Dark Angels: How Writing Unleashes Creativity at Work

    3 June 2016 by Anna Gunning

    Anna Gunning reviews John Simmons’ book and discovers how copywriters can remove the shackles that limit our creativity.

    Category: Book reviewsTags: , |
    Comments (0)

  8. Why copywriters must be the customer’s champion

    18 May 2016 by Leif Kendall

    Copywriters have the opportunity to be the customers’ champion, defending them from confusing messaging and empty brand verbiage.

    Category: Copywriting techniqueTags: |
    Comments (0)

  9. When slogans do what they say on the tin

    18 April 2016 by Kady Potter

    How many of the slogans we know and love can be taken seriously? Kady Potter picks some of the best-known brand straplines and puts them to the test.

    Category: Advertising & brandingTags: , , | Comments Off on When slogans do what they say on the tin

  10. Our survey report is out now

    9 March 2016 by Editor

    We’ve published the report of our first survey of the UK copywriting industry.

    Category: Blog, ProCopywriters newsTags: , , | Comments (4)

  11. Why journalists make great copywriters

    30 September 2015 by Editor

    Dave Harland on how training as a journalist gives you the fundamentals to be a top-notch copywriter.

    Category: Copywriting lifeTags: , | Comments (1)

  12. How to write an effective press release

    21 September 2015 by Lorraine Forrest-Turner

    How do you write a good press release? A step-by-step guide by Lorraine Forrest-Turner.

    Category: Copywriting primerTags: , , , , , | Comments (50)